Mountain Realty

What Mountain Realty does

Mountain Realty is a privately held, owner-operated residential real estate brokerage headquartered in Boise, Idaho. Founded in 2006, the firm operates as a boutique brokerage serving the Boise metropolitan area including Eagle, Meridian, Nampa, Caldwell, and surrounding Treasure Valley communities in southwestern Idaho. The company is led by broker Paul Doughty, who provides personalized, agent-led representation to individual home buyers and sellers, handling transactions end-to-end. Mountain Realty's service model is relationship-driven, emphasizing direct broker access, local market knowledge, and community involvement rather than a high-volume team structure.

The company's technology stack is standard for the residential brokerage industry. It relies on MLS database access for property listing inventory, a website-based property search tool (idahomountainrealty.com), email marketing for daily listing alerts, and social media presence across Facebook, Twitter, LinkedIn, and Pinterest for top-of-funnel lead generation. Supporting tools include a free home valuation tool, a mortgage calculator, a client property organizer login portal, community guides, and an educational blog covering home buying and selling topics. There are no proprietary technology assets, APIs, or AI/ML capabilities indicated.

Mountain Realty generates revenue through real estate transaction commissions tied to the value of residential property sales and purchases. The company does not publicly disclose commission rates, transaction volume, or revenue figures. Its go-to-market approach is sales-led, leveraging local market expertise, organic digital marketing, and client referrals. There is no indication of venture capital funding, institutional backing, or acquisition activity — the business operates as an independent owner-operated brokerage focused exclusively on the Boise-area residential market.

Name

Mountain Realty

Legal name

Mountain Realty

Website

https://idahomountainrealty.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Mountain Realty is a privately held, owner-operated residential real estate brokerage in Boise, Idaho, serving home buyers and sellers in the Treasure Valley area including Eagle, Meridian, Nampa, and Caldwell, with personalized agent-led service led by broker Paul Doughty.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate services
• Home buying representation
• Home selling representation
• Property search
• Real estate brokerage

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Transaction Commissions: Mountain Realty earns revenue through real estate transaction commissions on home sales and purchases. The broker assists clients in buying and selling residential properties, with commission fees typically structured as a percentage of the transaction value. The company provides services including property search, home valuation, negotiation, and closing support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mountain Realty is a boutique residential real estate brokerage that helps individual clients buy and sell homes, condos, and investment properties across the Boise, Idaho metropolitan area, including Eagle, Meridian, Nampa, and Caldwell. Broker Paul Doughty provides personalized representation throughout the transaction lifecycle, including property search via MLS, home valuation, market analysis, negotiation, and closing support. The offering is delivered through a direct agent-to-client model supported by an informational website with property search, valuation, mortgage calculator, and listing alert tools.

Product overview

Mountain Realty offers a unified real estate service platform centered on residential property buying and selling in the Boise, Idaho area. The core offering consists of a MLS-powered property search tool paired with professional real estate agent services. Supporting modules include a home valuation tool, mortgage calculator, daily listing alerts, and client login functionality. The platform also provides community information resources including local dining, shopping, and entertainment guides for the Eagle, Meridian, and Boise markets. The service model is agent-focused, with Paul Doughty serving as the primary broker providing personalized representation.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Home Buying Representation Personalized broker representation for individual buyers purchasing homes, condos, and investment properties in Boise, Eagle, Meridian, Nampa, Caldwell, Star, and surrounding Treasure Valley communities, including property search, market analysis, offer strategy, negotiation, and closing support.
• Residential Home Selling Representation Personalized broker representation for individual sellers listing residential properties in the Boise metro area, including market-based pricing guidance, MLS listing syndication, marketing, negotiation, and closing assistance.
• MLS Property Search Tool Free, real-time property search tool on idahomountainrealty.com that pulls listing data directly from the MLS so users can search current Boise-area listings like an agent.
• Home Valuation Service Free home valuation tool and form that estimates current market value for residential properties, designed to help Boise-area sellers understand what their home is worth before listing.
• Mortgage Calculator Free interactive calculator for prospective buyers to estimate monthly mortgage payments based on loan amount, term, and rate parameters.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MLS (Multiple Listing Service)coreTechnology or IntegrationMountain Realty operates as a MLS member broker, giving access to the multiple listing system used by real estate agents to share property listings, track inventory, and coordinate broker compensation. This membership enables the company to provide comprehensive property search capabilities and market visibility for clients.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Emerging players

• Redfin: Tech-enabled residential brokerage serving Boise-area consumers with direct-to-consumer home search and agent services. Competes for both buyers using Mountain Realty's MLS-fed property search and full-service representation.
• eXp Realty: Cloud-based brokerage model with national agent network actively recruiting in Idaho. Competes on agent economics and remote-enabled service delivery for residential transactions.
• Compass: Tech-forward residential brokerage rapidly expanding in secondary metros including Boise. Represents the technology-enabled model competing for the same agent talent and consumer relationships in Mountain Realty's market.

Broad incumbents

• Keller Williams Realty: One of the largest US residential real estate franchises with significant Boise-area market-center presence. Comparable agent-driven residential brokerage model with agent-centric structure.
• RE/MAX: Global residential real estate franchise with franchises operating in Boise and throughout Idaho. Same commission-based buyer/seller representation model as Mountain Realty, with substantially greater brand reach and agent network.
• Better Homes and Gardens Real Estate: National residential real estate franchise competing for the same Boise-area buyer and seller pool. Comparable traditional brokerage model with consumer-facing property search and agent representation.
• Berkshire Hathaway HomeServices: National residential real estate franchise with affiliated brokerages in Idaho markets. Overlaps directly with Mountain Realty on residential buyer/seller representation and luxury segment listings.
• Coldwell Banker: Established national real estate franchise with offices and affiliated agents serving the Boise metro. Comparable traditional residential buy/sell brokerage model for individual consumers and investors.

Regional players

• John L. Scott Real Estate: PNW-focused residential brokerage with affiliate offices in Idaho markets. Comparable local-expertise-driven traditional brokerage model targeting suburban buyer/seller segments in growth metros.
• Windermere Real Estate: Large Pacific Northwest-based residential brokerage with strong presence in Idaho, including the Boise/Treasure Valley market. Directly comparable traditional commission-based brokerage model serving similar suburban and metropolitan buyer/seller segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EveryHomeInIdaho
• LinkedInlinkedin.com/company/mountain-realty---boise-homes-for-sale
• Pinterestpinterest.com/pin/create/button/?url=https%3A%2F%2Fidahomountainrealty.com%2F
• Xtwitter.com/intent/tweet?text=https%3A%2F%2Fidahomountainrealty.com%2F

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain Realty