Cardiff Motor Group

What Cardiff Motor Group does

Cardiff Motor Group is a multi-franchise automotive dealership group headquartered in Cardiff, New South Wales, Australia, operating as a wholly-owned subsidiary of the Tony White Group, a diversified Australian automotive conglomerate. The group represents six OEM franchises — Chery, Ford, Hyundai, JAC, Nissan, and Volkswagen — out of co-located showroom, service, and parts facilities at 2 Sturt Rd and 369 Main Rd, Cardiff, NSW 2285, and serves the Newcastle, Hunter, and Central Coast regions of NSW. Its core business is the retail sale of new, demo, and used vehicles (the latter comprising an inventory of 443-455 pre-owned units spanning 30+ makes), supplemented by trade-in acquisition, in-house finance brokerage (corporate and consumer lending, extended warranty, insurance, loan payment protection, roadside assistance, maintained leases), manufacturer-handbook vehicle servicing using computer-based diagnostics and OEM parts, and counter/online parts and accessories sales.

Name

Cardiff Motor Group

Legal name

Cardiff Motor Group

Website

https://cardiffmotorgroup.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The dealership holds an NSW Dealer License (LMD2334) and reports no disclosed revenue, headcount, or external funding. Cardiff Motor Group is a multi-brand automotive dealership group in Cardiff, NSW operating six OEM franchises (Chery, Ford, Hyundai, JAC, Nissan, Volkswagen) under parent Tony White Group, selling new, demo, and 443+ used vehicles and offering in-house finance, servicing, and parts to consumers across the Newcastle, Hunter, and Central Coast regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Cardiff

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new, demo, and used vehicles across multiple brands (Ford, Hyundai, Chery, Nissan, JAC, Volkswagen). Inventory includes 443+ used cars. Revenue from vehicle transaction prices.
2. Trade-in Services: Customers can sell their current vehicles to the dealership as trade-ins toward new purchases.
3. Finance Services: Corporate lending, consumer lending, extended warranty packages, comprehensive vehicle insurance, loan payment protection, roadside assistance, and fully maintained lease packages. Commission from financial products.
4. Vehicle Servicing: Full-service maintenance including manufacturers handbook servicing, tyres, brake repairs, batteries, and A/C servicing. Uses state-of-the-art computer analysis technology and genuine parts.
5. Parts & Accessories: Sale of OEM spare car parts, tools, and car accessories. Both counter sales and online ordering available.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Cardiff Motor Group is a multi-franchise automotive dealership group that sells new, demo, and used vehicles across six brands (Chery, Ford, Hyundai, JAC, Nissan, Volkswagen) through physical showrooms and its website. It complements vehicle sales with finance brokerage (consumer and corporate lending, extended warranties, insurance, lease packages), full vehicle servicing using computer analysis technology, and sale of OEM spare parts and accessories.

Product overview

Cardiff Motor Group is a multi-franchise automotive dealership group operating in Cardiff, NSW, representing Chery, Ford, Hyundai, JAC, Nissan, and Volkswagen brands. The company offers a comprehensive automotive retail experience encompassing new vehicle sales, a substantial used vehicle inventory of 455+ pre-owned cars, demo vehicles, and light commercial vehicles. The product portfolio is structured around individual brand dealerships that share common backend services including finance brokerage, vehicle servicing, and parts & accessories. The integrated offering allows customers to purchase vehicles, arrange financing, service their vehicles, and source genuine parts through a single dealership group.

Differentiator

Problem solved

Functional benefit

Products and services

• Cardiff Chery Chery franchise dealership offering new and used Chery vehicles including OMODA 5, Tiggo 8 Pro Max, C5, and Tiggo 4 models to retail car buyers in the Cardiff, NSW region.
• Cardiff Ford Ford franchise dealership offering new and used Ford vehicles including Mustang, Everest, Ranger, and Focus models to retail car buyers.
• Cardiff Hyundai Hyundai franchise dealership offering new and used Hyundai vehicles including i30, Tucson, Santa Fe, and iMax models.
• Cardiff JAC JAC franchise dealership offering new and used JAC vehicles including the T9 Ute for tradie and commercial buyers.
• Cardiff Nissan Nissan franchise dealership offering new and used Nissan vehicles including X-TRAIL, Patrol, JUKE, QASHQAI, and Navara models, with co-located service and parts.
• Cardiff Volkswagen Volkswagen franchise dealership offering new and used Volkswagen vehicles including Amarok and other models.
• Used Vehicle Sales Sale of pre-owned vehicles across multiple brands with 443+ used cars in inventory including SUVs, hatches, coupes, and utes, available through the online search tool and showroom.
• Finance Services Comprehensive financial services including corporate lending, consumer lending, extended warranty packages, comprehensive vehicle insurance, loan payment protection, roadside assistance, and fully maintained lease packages arranged online or through the finance team.
• Vehicle Servicing Full vehicle servicing including manufacturer handbook servicing, tyres, brake repairs, batteries, and A/C servicing using state-of-the-art computer analysis technology and genuine parts at co-located service centres.
• Parts and Accessories Sale of high-quality OEM spare car parts, tools, and car accessories with both counter sales and online ordering options.

Quantifiable outcome

• 4.6 customer satisfaction rating based on 5,271 reviews

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Tony White GroupparentOthersParent company affiliation. Tony White Group is the overarching automotive group that owns/operates Cardiff Motor Group along with other dealership locations. Logo appears in footer of website.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Eagers Automotive Limited: Australia's largest automotive retail group operating multi-brand new and used vehicle dealerships across the country. Closest large-cap comparable to Cardiff Motor Group's multi-franchise dealership model.
• Autosport Group (ASG): Australian multi-brand automotive dealership group representing several of the same OEMs (including Volkswagen Group brands). Closely comparable franchise and operational model.
• Peter Warren Automotive Group: Listed Australian multi-brand automotive retailer with new and used vehicle sales, service and parts. Operates a similar franchise model and is a direct comparable in the same geographic market (NSW).

Broad incumbents

• Inchcape plc: Global multi-brand automotive distributor and retailer. Comparable as a multi-brand retail operator across diverse geographies with a focus on premium and volume brands.
• Bapcor Limited: Australia's largest automotive aftermarket parts distributor and retailer. Comparable via the parts, accessories and service components of Cardiff Motor Group's operations.
• Lithia Motors: Largest US-based automotive retailer with a multi-brand franchise model including mass-market and premium brands. Useful international benchmark for multi-brand retail scale and digital retailing.

Others

• Carsales.com: Leading Australian online automotive marketplace. Not a direct competitor for vehicle sales but shapes dealer pricing transparency and customer-acquisition dynamics that materially affect Cardiff Motor Group's used-car business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cardiff.ford/?hl=en
• Facebookfacebook.com/cardiffmotorgroup
• LinkedInlinkedin.com/company/cardiff-motor-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardiff Motor Group