Office On Women's Health

What Office On Women's Health does

The Office on Women's Health (OWH) is a federally mandated office within the Office of the Assistant Secretary for Health at the U.S. Department of Health and Human Services, established by Congress in 1991 and authorized under the Affordable Care Act. It operates as the federal government's lead coordinator for women's health policy, education, and program initiatives, headquartered at 1101 Wootton Parkway in Rockville, Maryland, under Director Dorothy Fink (Deputy Assistant Secretary for Women's Health).

OWH's core product is a digital health information platform centered on womenshealth.gov and its Spanish-language counterpart espanol.womenshealth.gov, providing evidence-based content written at a 6th–8th grade reading level across an A-Z health topics index covering reproductive health, pregnancy, breastfeeding, menopause, cardiovascular disease, mental health, autoimmune disease, cancer, and HIV/AIDS. The platform is supplemented by a toll-free OWH Helpline (1-800-994-9662), a free CME/CE course catalog for healthcare providers, the girlshealth.gov adolescent sub-brand, and recurring national observances such as National Women's Health Week. Cross-agency technical assets include the HHS Perinatal Improvement Collaborative and the recently published Maternal Prenatal Risk Index (m-PRI) study in The Lancet Regional Health - Americas.

The business model is non-commercial: OWH is funded through congressional appropriations and provides all resources free of charge to the public, with no subscription, advertising, or licensing revenue. Customer segments include the general public of women and girls nationwide, healthcare providers consuming free CME/CE content, volunteer Women's Health Ambassadors, and federal partner agencies (HHS, SAMHSA, ACF, CDC, NIH, ODPHP, ACL, USDA) collaborating through formal committees and task forces such as the Task Force on Maternal Mental Health and the HHS Steering Committee on Violence Against Women.

Name

Office On Women's Health

Legal name

Office on Women's Health

Website

https://womenshealth.gov

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

The Office on Women's Health (OWH) is a federally mandated office within HHS that provides free, evidence-based women's health information via womenshealth.gov, a toll-free helpline, free CME/CE courses for providers, and national health observances, serving women, healthcare providers, and federal partner agencies across the United States.

Ownership category

akta.pro rank

Product category

Public Health Information Services

NAICS

Administration of Public Health Programs (923120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Maternal, Child & Adolescent Health Administration (BPAIAJAJ)

akta.pro secondary industries

Sexual Health & STI/HIV Prevention Health Departments (HLAJAAAL), Behavioral Health & Substance Use Public Health Programs (BPAIAJAK)

Keywords

• Women's health information
• Public health education
• Maternal health resources
• Health awareness campaigns
• Medical continuing education

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Federal Government Appropriation: As a federal office within HHS, OWH is funded through congressional appropriations and does not generate revenue from commercial activities. The office provides free public health information and services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Office on Women's Health (OWH) operates the federal government's primary women's health information platform, providing free, evidence-based health information via womenshealth.gov (with a Spanish-language version at espanol.womenshealth.gov and a companion site girlshealth.gov for adolescents), a toll-free helpline (1-800-994-9662), patient materials library, and free CME/CE courses for healthcare providers. The office also leads national health observances and awareness campaigns covering maternal mental health, breastfeeding, heart attack awareness, blood pressure, and sarcopenia, while coordinating federal women's health initiatives across HHS, CDC, FDA, and NIH.

Product overview

The Office on Women's Health (OWH) operates a comprehensive government health information platform centered on womenshealth.gov, providing accurate and unbiased health information for women written at a 6th-8th grade reading level. The core offering includes the womenshealth.gov website, a toll-free helpline (1-800-994-9662), and patient education materials. OWH delivers educational content through various programs including National Women's Health Week, the It's Only Natural breastfeeding campaign, Make the Call Don't Miss a Beat heart health campaign, National Blood Pressure Awareness Week, and the Stronger Than Sarcopenia campaign. Additional offerings include CME/CE courses for healthcare providers, the Women's Health Blog, a Women's Health Ambassadors network, and the Task Force on Maternal Mental Health. The platform also maintains companion sites including girlshealth.gov for adolescent health information and a Spanish-language version at espanol.womenshealth.gov.

Differentiator

Problem solved

Functional benefit

Brands

• girlshealth.gov: A separate health information website for girls operated by OWH
• National Women's Health Week (NWHW)
• It's Only Natural
• Make the Call, Don't Miss a Beat
• Stronger Than Sarcopenia

Products and services

• womenshealth.gov Official U.S. government website providing accurate and unbiased health information for women, written in plain language at a 6th to 8th grade reading level. Covers health topics including diseases, reproductive health, mental health, and wellness. Available in English and Spanish.
• OWH Helpline (1-800-994-9662) Phone helpline staffed with women's health information specialists available Monday through Friday, 9 a.m. to 6 p.m. ET. Specialists are also trained breastfeeding mothers who can provide breastfeeding help. The helpline is a resource line, not a medical advice service.
• Patient Materials Resource library including fact sheets, infographics, guides, videos, and webinars organized by health topic (autoimmune diseases, breastfeeding, cancer, fitness and nutrition, heart disease, HIV/AIDS, mental health, pain, pregnancy, reproductive health, sexual health, STIs) and by resource type.
• CME/CE Courses Free continuing medical education courses for healthcare providers covering topics including menopause, syphilis, breast cancer, and sarcopenia. Designed for physicians, advanced practice providers, nurses, and other health professionals.
• National Women's Health Week Annual celebration led by OWH starting on Mother's Day to encourage women to prioritize their health and wellness, including physical, psychological, emotional, and social well-being.
• National Women and Girls HIV/AIDS Awareness Day Annual observance to raise awareness about the impact of HIV/AIDS on women and girls.
• National Blood Pressure Awareness Week National awareness campaign focused on blood pressure health in women.
• It's Only Natural Campaign Breastfeeding education campaign providing resources and support for breastfeeding mothers.
• Make the Call, Don't Miss a Beat Campaign Heart attack awareness campaign encouraging women to recognize heart attack symptoms and call 911.
• Stronger Than Sarcopenia Campaign Campaign promoting awareness about sarcopenia (muscle loss with aging) and its impact on women, including resources for women and healthcare providers.
• Supporting Nursing Moms at Work Program Program providing information about federal workplace protections for breastfeeding mothers and resources for employers.
• Women's Health Blog Blog featuring stories and information from professionals and individuals on women's health topics.
• Women's Health Ambassadors Program Network of women's health advocates, influencers, and entrepreneurs who voluntarily help OWH promote women's health priorities nationwide through their communities and networks.
• A-Z Health Topics Directory Comprehensive health information directory covering topics including autoimmune diseases, breastfeeding, cancer, heart disease, HIV/AIDS, menopause, mental health, pregnancy, reproductive health, thyroid disease, and more.
• Task Force on Maternal Mental Health Federal task force co-led by OWH and SAMHSA to identify, evaluate, and make recommendations to coordinate and improve federal activities related to maternal mental health conditions and co-occurring substance use disorders.
• Girls' Health (girlshealth.gov) Dedicated resource for adolescent girls' health information available at girlshealth.gov.

Quantifiable outcome

• National study published in The Lancet Regional Health - Americas introducing a more accurate Maternal Prenatal Risk Index (m-PRI) to identify patients at risk for severe maternal morbidity
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Substance Abuse and Mental Health Services Administration (SAMHSA)coreStrategic or Co-development Partner · 1 January 2023Co-leads the Task Force on Maternal Mental Health mandated by Congress to identify, evaluate, and recommend coordinated federal activities for addressing maternal mental health conditions and co-occurring substance use disorders.
• Administration for Children and Families (ACF)coreStrategic or Co-development Partner · 1 January 2012Co-leads the HHS Working Group on Human Trafficking with OWH, formed to inform the development of the Federal Strategic Action Plan on Services for Victims of Human Trafficking (2013-2017).
• Federal Women's Health Web CouncilcoreStrategic or Co-development PartnerCross-agency federal council led by OWH to improve accessibility and quality of women's digital health information throughout the federal government. Meets bimonthly with representatives from many federal agencies.
• HHS Coordinating Committee on Women's Health (CCWH)coreStrategic or Co-development PartnerEstablished in 1984 to advise the Assistant Secretary for Health on activities across HHS that would safeguard and improve women's health. Chaired by the OWH Director with senior representatives from all HHS agencies.
• HHS Steering Committee on Violence Against Women (VAW)coreStrategic or Co-development PartnerEstablished in 1996 to strategically focus departmental collaboration on violence against women and girls. Co-chaired by OWH and the Administration for Children and Families.
• Administration for Children and Families (ACF) - VAW Co-leadcoreStrategic or Co-development PartnerCo-chairs the HHS Steering Committee on Violence Against Women with OWH, building links across HHS to improve the Department's response to violence against women and girls.
• U.S. Department of Health and Human Services (HHS)coreStrategic or Co-development PartnerOWH operates within the Office of the Assistant Secretary for Health at HHS. As the federal coordinator for women's health, OWH leverages HHS infrastructure and reaches across all HHS agencies.
• Centers for Disease Control and Prevention (CDC)minorStrategic or Co-development PartnerCDC is a member of the Sarcopenia Coordination Group led by OWH, contributing resources on physical activity guidelines for older adults.
• National Institutes of Health (NIH)minorStrategic or Co-development PartnerNIH is a member of the Sarcopenia Coordination Group led by OWH, providing exercise videos and resources for older adults through the National Institute on Aging.
• Office of Disease Prevention and Health Promotion (ODPHP)minorStrategic or Co-development PartnerODPHP is a member of the Sarcopenia Coordination Group and provides the Move Your Way campaign materials for adults and older adults.
• Administration for Community Living (ACL)minorStrategic or Co-development PartnerACL is a member of the Sarcopenia Coordination Group led by OWH, specializing in sarcopenia and approaches to address it.
• U.S. Department of Agriculture (USDA)minorStrategic or Co-development PartnerUSDA is a member of the Sarcopenia Coordination Group, collaborating on federal efforts to address sarcopenia in women.
• American College of Obstetricians and Gynecologists (ACOG)minorStrategic or Co-development PartnerContent on womenshealth.gov relies on current recommendations from respected professional organizations including ACOOG.
• American Academy of PediatricsminorStrategic or Co-development PartnerContent on womenshealth.gov relies on current recommendations from the American Academy of Pediatrics for review by subject matter experts.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Healthline Media: Consumer health publisher with substantial women's health vertical; competing for the same organic search traffic and patient-education demand as womenshealth.gov.
• National Institutes of Health (NIH): Federal health research agency providing underlying evidence base for OWH's content; member of OWH's Sarcopenia Coordination Group. Overlapping scope on women's health research and provider resources.
• Centers for Disease Control and Prevention (CDC): Broader federal public health agency that publishes overlapping women's health guidance (e.g., HIV, reproductive health, vaccines) and partners with OWH on the Sarcopenia Coordination Group.
• WebMD: Largest commercial consumer health information platform; competes for the same end user (women seeking health information) but with more interactive features, personalization, and integrated commercial services.

Others

• American Heart Association: National nonprofit running chronic disease awareness campaigns including women's heart health — overlapping OWH's 'Make the Call, Don't Miss a Beat' and blood pressure programs; comparable in awareness-campaign model and target audience.
• American College of Obstetricians and Gynecologists (ACOG): Professional society whose clinical recommendations OWH relies on for content review. Comparable as a women's-health authority but functions as a membership/clinical body rather than a federal coordinating office.
• March of Dimes: National nonprofit focused on maternal and infant health, addressing similar audiences (pregnant women, providers) through education and awareness campaigns — operates adjacent to OWH's maternal health scope.

Direct peers

• HHS Office of Population Affairs: Parallel HHS office focused on family planning, reproductive health, and adolescent health — direct topical overlap with OWH's reproductive health and girls' health programming.
• Substance Abuse and Mental Health Services Administration (SAMHSA): Federal public health agency co-leading the Maternal Mental Health Task Force with OWH. Similar model: federal office providing information, programs, and provider training in a specific health domain.
• HHS Office of Minority Health: Parallel HHS public health office operating with the same federal structure as OWH — congressionally established, focused on health information and disparities, coordinating programs across HHS agencies. Most structurally comparable peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/womenshealth
• YouTubeyoutube.com/user/WomensHealthgov
• Facebookfacebook.com/HHSOWH
• LinkedInlinkedin.com/company/hhs-owh
• Pinterestpinterest.com/womenshealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Office On Women's Health