Celmat

What Celmat does

Celmat Produtos Hospitalares is a Brazilian specialty medical device distributor focused exclusively on airway management equipment, headquartered in Jabaquara, São Paulo and operating under the legal entity VAD Medical Comercio Ltda (CNPJ: 26.185.580/0001-22). Founded in 1992 and operating with 11–50 employees, the company sells through a B2B e-commerce storefront (celmat.com.br) to hospitals, surgical centers, and medical facilities across Brazil. Its catalog spans video and conventional laryngoscopes, bronchofiberscopes, bougies and tube introducers, laryngeal tubes (disposable, reusable, and 2nd-generation LT-evo), cuffometers, cricothyrotomy kits, endotracheal and endobronchial tubes, supraglottic laryngeal and facial masks, anesthesia delivery systems, resuscitators, pressure infusion bags, and the proprietary Maletas VAD pre-assembled Difficult Airway Management kits.

The business is fundamentally a distribution and curation model rather than manufacturing. Celmat represents more than a dozen international brands, with VBM Germany positioned as a core partner spanning multiple high-volume categories (laryngeal tubes, bougies, cuffometers, cricothyrotomy kits), RMist under exclusive distribution for silicone nasopharyngeal cannulas with O2/CO2 ports, and additional partnerships with Besdata (video laryngoscopes), Airway Shield (intubation cannulas with integrated protection shields), AJL (VAMA fiberoptic intubation cannulas), Formed, Gold Star, Tuoren, Taumediplast, GC Medica, Compower, and Clariflo. Products are priced in Brazilian Reais from approximately R$12 for basic consumables (e.g., masks, cannulas) to over R$7,800 for comprehensive difficult airway kits, with installment financing of up to 6x without interest on purchases above R$200 and a 5% discount for PIX payment.

Go-to-market is self-serve e-commerce with WhatsApp and phone-based sales support — healthcare professionals can browse, filter by category/brand/price, and purchase directly without sales-rep intermediation. The company ships throughout Brazil and uses Instagram (@celmat.hospitalares) as its primary social channel. No revenue, funding, management team, ownership structure, or regulatory certifications (such as ANVISA registrations) are publicly disclosed, which materially limits external diligence.

Name

Celmat

Legal name

VAD MEDICAL COMERCIO LTDA

Website

https://celmat.com.br

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Celmat Produtos Hospitalares is a Brazilian specialty distributor of airway management medical devices — video and conventional laryngoscopes, intubation tubes, cricothyrotomy kits, and related consumables — selling through a B2B e-commerce platform to hospitals and medical centers across Brazil.

Ownership category

akta.pro rank

Product category

Medical Device Distribution

NAICS

Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro industry

PRIMARYHLAHAGAF

Airway Management Devices (ET Tubes, LMAs, Tracheostomy, Suction)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Respiratory & Sleep Therapy Devices

SECONDARYHLAHADAJ

Anesthesia & Airway Management Equipment (Workstations, Laryngoscopy, Ventilation adjuncts)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Surgical Instruments, Endoscopy & OR Equipment

SECONDARYHLAHAGAK

Anesthesia & Respiratory Gas Delivery Equipment (Breathing Circuits, Vaporizers, Gas Mixers)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Respiratory & Sleep Therapy Devices

Keywords

• Airway management devices
• Medical equipment distribution
• Laryngoscope equipment
• Anesthesia supplies
• Hospital medical devices

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Medical Device Sales: Revenue generated from direct sales of medical/hospital supplies and airway management equipment through their e-commerce platform. Products range from consumables (disposable tubes, masks) to reusable equipment (laryngoscopes, monitors) to complete procedure kits. Prices range from approximately R$12 to over R$7,800 for comprehensive kits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Celmat Produtos Hospitalares distributes and sells airway management and anesthesia medical devices through its own e-commerce platform, including video laryngoscopes, bronchofiberscopes, conventional and fiber-optic laryngoscopes, bougies and introducers, laryngeal tubes, cuffometers, cricothyrotomy kits, endotracheal and endobronchial tubes, masks, resuscitators, and pre-assembled Difficult Airway (VAD) kits. The product catalog is sourced from multiple international brands such as VBM Germany, Besdata, RMIST, Airway Shield, AJL, and Formed, and the company serves hospitals, surgical centers, and medical facilities throughout Brazil with sizes ranging from neonatal to adult.

Product overview

Celmat Produtos Hospitalares is a Brazilian medical-hospital equipment distributor specializing in airway management devices. The product portfolio centers on video laryngoscopes, conventional and fiber optic laryngoscopes, bronchofiberscopes, bougies and tube introducers, laryngeal tubes (disposable, reusable, and 2nd generation LT-evo), cuffometers, and cricothyrotomy kits. Additional products include nasopharyngeal and endotracheal tubes, facial and laryngeal masks, endobronchial tubes, respiratory connectors, pressure infusion bags, manual tourniquets, resuscitators, and anesthesia systems. The company distributes branded products from VBM Germany, RMIST, Airway Shield, Formed, and AJL, serving hospitals and healthcare facilities across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Laryngoscope (Vídeo Laringoscópio) Video laryngoscope devices for airway management, offered in reusable and disposable blade variants with accessories, used by anesthesiologists and emergency physicians for visually guided intubation.
• Bronchofiberscope (Broncofibroscópio) Fiber-optic bronchoscope systems with monitors and adapters for examination of the respiratory tract and fiberoptic-guided airway procedures in hospitals and surgical centers.
• Difficult Airway Management Kits (Maletas VAD) Pre-assembled Difficult Airway (Via Aérea Difícil) emergency kits containing complete sets of airway management devices for difficult airway scenarios, available in sizes 3 and 4 with optional device kits.
• Laryngoscope (Laringoscópio) Laryngoscope devices in conventional, fiber optic, and McCoy flexible-tip configurations with accessories for direct airway visualization during intubation.
• Bougie & Introducer (Bougie & Introdutor) Bougies, guide wires, and tube exchangers used as aids for endotracheal tube placement in difficult airway management.
• Laryngeal Tube (Tubo Laríngeo) Supraglottic airway devices in disposable, reusable, and 2nd-generation LT-evo variants, the latter featuring gastric aspiration capability, for use during anesthesia and emergency ventilation.
• Cuffometer (Cufômetro) Cuff pressure measurement devices for monitoring endotracheal tube cuff pressure, available in reusable and disposable versions.
• Cricothyrotomy Kits (Kits Crico) Emergency cricothyrotomy kits available in surgical and percutaneous variants for establishing emergency airway access.
• Nasopharyngeal Cannula (Cânula Nasofaríngea) Nasopharyngeal airways in PVC and silicone variants, including silicone models with O2/CO2 ports for oxygen delivery and capnography monitoring.
• Airway Shield Intubation Cannula (Cânula de Intubação Airway Shield) Endotracheal intubation cannula with integrated shield providing patient and healthcare worker protection during video laryngoscopy, stated to reduce intubation time by up to 50%.
• VAMA Cannula for Fiberscope (Cânula Vama para Fibroscópio) Fiberscope-guided orotracheal intubation cannula compatible with endotracheal tubes up to 8mm in diameter, featuring laser markings and a sliding opening for safe removal.
• Laryngeal Mask (Máscara Laríngea) Supraglottic airway masks in conventional, wired, and Intracuff models for airway management during anesthesia and resuscitation.
• Facial Mask (Máscara Facial) Anesthesia and endoscopy facial masks including inflatable cuff, ErgoMask, and Bi-Mask variants in multiple sizes for patient comfort during procedures.
• Endotracheal Tube (Tubo Endotraqueal) Endotracheal tubes with Intracuff, wired, nasal pre-formed, oral pre-formed, and suction-capable variants for different intubation scenarios.
• Endobronchial Tube (Tubo Endobronqueal) Double-lumen endobronchial tubes in left, right, and combined variants with Intracuff for one-lung ventilation during thoracic surgery.
• Respiratory Connectors and Dead Space (Conectores & Espaço Morto) Respiratory system Y, T, and angled connectors plus dead space components in various sizes and configurations for ventilation systems.
• Pressure Infusion Bag (Bolsa Pressurizadora) Pressure infusion bags with manometer and inflatable bulb for controlled fluid administration, available in transparent, classic, and disposable variants.
• Manual Tourniquet (Garrote Manual) Manual tourniquets with 600 mmHg manometer and inflation bulb for extremity blood flow control during surgical procedures.
• Resuscitator (Reanimador) Manual resuscitators (Ambu bags) for positive pressure ventilation during resuscitation, available in neonatal and pediatric sizes.
• Anesthesia System (Sistema de Anestesia) Anesthesia delivery systems including the KT5 with integrated safety valve for controlled anesthetic gas administration.
• Intracuff Pressure Monitor (Monitor de Pressão Intracuff) Intracuff pressure monitors for continuous monitoring of endotracheal tube cuff pressure to help prevent tracheal damage.
• Bronchial Blocker (Bloqueador Brônquico) Endotracheal bronchial blockers used for selective lung isolation during thoracic procedures.
• Reservoir Bag (Balão Reservatório) Silicone reservoir bags in 1500ml and 2300ml capacities with tail, used in anesthesia and ventilation systems.
• Magill Forceps (Pinça de Magill) Magill forceps for airway management procedures such as foreign body removal and endotracheal tube positioning.
• Esmarch Bandage (Bandagem Esmarch) Esmarch bandages for exsanguination of extremities and creation of a bloodless surgical field during extremity procedures.
• Pelvic Sling (Sling Pélvico) Pelvic stabilization slings for non-invasive management of pelvic fractures.
• Atomizer (Atomizador) Aerosol atomizers for delivery of topical anesthetic agents to the airway prior to intubation or endoscopy.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, major and standard.

• VBM GermanycoreChannel Partner/ Reseller/ DistributorVBM Germany is a key brand distributed by Celmat, offering airway management products including laryngeal tubes, bougies, cuff manometers, connectors, and cricothyrotomy kits. VBM products represent a significant portion of Celmat's catalog across multiple categories.
• RMistcoreChannel Partner/ Reseller/ DistributorRMist is a brand whose nasopharyngeal cannulas with O2/CO2 ports are distributed exclusively by Celmat. These silicone cannulas feature integrated oxygen delivery and capnography monitoring capabilities.
• BesdatamajorChannel Partner/ Reseller/ DistributorBesdata provides video laryngoscope systems and blades distributed by Celmat. Products include reusable and disposable video laryngoscope options.
• Airway ShieldmajorChannel Partner/ Reseller/ DistributorAirway Shield provides intubation cannulas designed for use with video laryngoscopes. The product offers patient and healthcare worker protection during intubation procedures.
• AJLmajorChannel Partner/ Reseller/ DistributorAJL manufactures VAMA cannulas for fibroscope-guided intubation distributed by Celmat. These devices facilitate orotracheal intubation procedures.
• FormedstandardChannel Partner/ Reseller/ DistributorFormed produces nasopharyngeal cannulas in PVC, available in sizes from neonatal through adult, distributed by Celmat.
• Gold StarstandardChannel Partner/ Reseller/ DistributorBrand providing medical equipment accessories distributed through Celmat's platform.
• TuorenstandardChannel Partner/ Reseller/ DistributorTuoren manufactures endoscopy masks distributed by Celmat. Products include masks designed for endoscopic procedures.
• TaumediplaststandardChannel Partner/ Reseller/ DistributorTaumediplast provides laryngoscope blades and other airway management accessories distributed by Celmat.
• GC MedicastandardChannel Partner/ Reseller/ DistributorGC Medica provides medical equipment accessories distributed by Celmat.
• CompowerstandardChannel Partner/ Reseller/ DistributorCompower manufactures medical equipment including pressure infusers distributed by Celmat.
• ClariflostandardChannel Partner/ Reseller/ DistributorClariflo provides pressure infusers with bulb and manometer distributed by Celmat.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Teleflex: US-listed medical device company owning the LMA airway brand and a broad anesthesia/respiratory portfolio; competes with Celmat-supplied airway products at the OEM level across global hospital channels.
• Medtronic: Global medical device giant with a broad patient monitoring, airway, and respiratory portfolio; competes for the same hospital anesthesia and respiratory procurement budgets that drive demand for Celmat-supplied devices in Brazil.
• Smiths Medical: Global medical device incumbent with established airway management, anesthesia, and critical care product lines that overlap directly with Celmat's distributor portfolio in Brazilian hospitals.

Direct peers

• Flexicare: UK-based manufacturer focused on airway management, anesthesia, and critical care devices including laryngeal masks and endotracheal tubes; serves the same anesthesia/emergency airway workflow as Celmat's product lines.
• Intersurgical: UK-headquartered manufacturer specializing in airway management, anesthesia, and respiratory care products - directly comparable to Celmat's catalog of ETTs, laryngeal tubes, breathing connectors, and facial masks.
• Ambu: Denmark-based medical device company that is a global leader in single-use airway management devices, including laryngeal masks, bronchoscopes, and video laryngoscopes - the same product categories Celmat distributes in Brazil.

Regional players

• Lifemed: Brazilian medical equipment and hospital supplies distributor with a broader catalog; competes with Celmat on hospital procurement in Brazil with a wider assortment but less airway-management specialization.
• Cirúrgica Fernandes: One of Brazil's largest medical-hospital supply distributors with nationwide reach; competes with Celmat on the consumable airway and anesthesia consumables segment in Brazilian hospitals.

Emerging players

• Besdata: China-based manufacturer of video laryngoscope systems distributed by Celmat; an emerging player in the video laryngoscopy segment where Celmat has built brand presence in Brazil.
• VBM Medizintechnik: German manufacturer of airway management products (laryngeal tubes, bougies, cuffometers, cricothyrotomy kits) - Celmat is a key Brazil channel; VBM represents both a supplier and competitive threat if it pursues direct sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/celmat.hospitalares
• Facebookfacebook.com/celmathosp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celmat