Getränkehaus Plöchl

What Getränkehaus Plöchl does

Getränkehaus Plöchl GmbH & Co.KG is a privately held, family-owned Bavarian beverage company founded in 1928 and headquartered in Kirchdorf im Wald, Germany. The business operates as a vertically integrated regional beverage specialist combining own-brand manufacturing, B2B wholesale, a chain of 20-plus GVP/Getränkemärkte retail stores across East Bavaria, and on-trade dispensing-equipment services for the gastronomy and hotel sector. Core proprietary brands include Libella (produced under a concessionaire partnership with Wild Gruppe dating to the 1950s and celebrating its 75th anniversary in 2026), Maquallis functional mineral water, myAROMA food flavors, Plöchl house brand, Lugge secco, Plöchl Monogram sparkling wine, and Hutschabier.

Manufacturing is anchored at the Kirchdorf facility, which runs four packaging lines — glass-bottle filling at 24,000 bottles per hour, PET preform-to-bottle, KEG four-stage cleaning and filling, and Bag-in-Box — supported by an on-site wastewater treatment plant and IFS food-safety certification. The wholesale assortment exceeds 2,000 articles, distributed through hubs in Kirchdorf (1,400 articles) and Pfrentsch (acquired 2018). The GVP retail chain serves private consumers directly, while a dedicated B2B field-sales team supplies hotels, restaurants, and catering businesses with Schankanlagen (custom-designed draft systems with 7-day service), Premix, Postmix, and Bag-in-Box formats. The myAROMA brand extends the model into direct-to-consumer e-commerce for natural food aromas.

Revenue is generated through beverage manufacturing and wholesale transactions, retail store sales, dispensing-equipment hardware sales and service contracts, and online myAROMA sales. Customers span B2C private consumers (via the GVP store network and home delivery) and B2B gastronomy and hospitality clients across Bayern, Oberpfalz, and Southern Germany. The company is led by Ludwig Plöchl jun. and his son Ludwig Maximilian Plöchl, has 51-100 employees, and has pursued a programmatic regional roll-up strategy through the 2018 Burger acquisition and the July 2025 Getränke Scharl GmbH acquisition.

Name

Getränkehaus Plöchl

Legal name

Getränkehaus Plöchl GmbH & Co.KG

Website

https://ploechl.de

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

51–100 employees

Short description

Getränkehaus Plöchl is a family-owned Bavarian beverage company that manufactures own-brand drinks, operates a 20-plus store GVP retail chain, runs B2B wholesale and Schankanlagen dispensing-system services for gastronomy and hotels, and sells the myAROMA aroma brand online across East Bavaria.

Ownership category

akta.pro rank

Product category

Beverage Manufacturing and Distribution

NAICS

Beverage Manufacturing (3121), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Breweries (312120), Beer and Ale Merchant Wholesalers (424810)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Malt Beverages (2082)

akta.pro industry

PRIMARYAFAIABAH

Beverage Wholesale (Alcoholic & Non-Alcoholic)

Agriculture & Food Production/Food Distribution & Wholesale/Grocery & Supermarket Wholesale

SECONDARYAFAIAGAA

Alcoholic Beverage Wholesale (Beer, Wine, Spirits)

Agriculture & Food Production/Food Distribution & Wholesale/Beverage Wholesale (Alcoholic & Non-Alcoholic)

SECONDARYAFAIAGAI

Bar, Restaurant & On-Premise Beverage Supply Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Beverage Wholesale (Alcoholic & Non-Alcoholic)

SECONDARYTHAFALAB

Packaging & Production Breweries (Limited/No On-site Service)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYAFAIALAG

Bar & Beverage Service Supplies Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Foodservice & Restaurant Supply Wholesale

Keywords

• Beverage manufacturing
• Beverage wholesale
• Beverage retail
• Draft systems service
• Food flavor e-commerce

Headquarters

HQ city

Kirchdorf

HQ country

Germany

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations

Revenue model

1. Beverage Manufacturing & Wholesale: Manufactures and distributes own-brand beverages (Libella, Plöchl, Maquallis, Lugge) plus national/international brands to gastronomy, hotels, and retailers through wholesale operations. Over 2,000 article portfolio.
2. GVP Retail Chain Stores: Operates chain of GVP/Getränkemärkte retail beverage stores across East Bavaria (over 20 locations) selling directly to end consumers. Expanded via acquisitions (Burger Pfrentsch, Getränke Scharl).
3. Dispensing Equipment & Service: Sells, leases, installs and services professional bar/dispensing systems (Schankanlagen) for gastronomy/hotels. Service is included and technicians available 7 days per week. Premix (20L containers), Postmix syrup, and Bag-in-Box formats sold alongside.
4. myAROMA E-commerce: Direct-to-consumer online sales of natural food-grade aromas (60+ flavors) through myAROMA web shop. Aromas are sugar-free, sweetener-free, vegan, and allergen-free. Targets health-conscious consumers and food service B2B.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Getränkehaus Plöchl manufactures, distributes, and retails beverages across East Bavaria. It operates four production lines (glass bottles, PET, KEG, Bag-in-Box), runs a wholesale business supplying over 2,000 articles to gastronomy and hotels with custom dispensing systems, and operates a chain of 20+ GVP retail beverage stores. It also sells natural food-grade flavors online via myAROMA.

Product overview

Getränkehaus Plöchl is a German beverage company and regional retail operator offering a diversified portfolio of soft drinks, mineral waters, and alcoholic beverages. The company operates four manufacturing lines producing beverages in glass bottles (24,000 bottles/hour), PET bottles, KEG barrels, and Bag in Box formats. Core brands include Libella (lemonades and soft drinks, 75th anniversary in 2026), Maquallis (table water with functional mineral composition), and company-owned house brands. The company also offers myAROMA natural food flavors via e-commerce, operates 20+ GVP retail beverage stores, provides B2B wholesale services with over 2,000 articles, and supplies custom draft systems (Schankanlagen) and Premix/Postmix solutions to the hospitality sector. Manufacturing is IFS-certified for food safety and quality.

Differentiator

Problem solved

Functional benefit

Brands

• Libella: Limonaden und Fruchtgarten Getränke - The company's main soft drink brand since the 1950s partnership. Includes Cola-Mix, Orangenlimonade, Zitronenlimonade, and various fruit flavors. Celebrating 75th anniversary in 2026.
• Hutschabier
• Maquallis
• myAROMA
• Lugge
• Plöchl Monogram
• Bodo

Products and services

• Libella Soft Drinks Carbonated lemonade and soft drink brand produced under concession partnership with Wild Gruppe since the 1950s. Includes Cola, Cola Zero, Cola Mix, Orangenlimonade, Zitronenlimonade, Apfelschorle, Eistee, Blutorange and other fruit variants. Celebrating 75 years in 2026.
• Maquallis Table Water and Energy Mineral water and functional beverage brand including Maquallis Tafelwasser (classic and still) and Maquallis Energy. Mineral formula optimized with 2:1 calcium-to-magnesium ratio matching human sweat composition.
• Plöchl House Brand Beverages Company's own house brand encompassing various beverage products including Plöchl Apfelschorle, Plöchl Fruchtsaftgetränk (Ananas, Apfel, Rote Traube), and Plöchl Traubensaftschorle.
• Hutschabier Beer brand within the Plöchl portfolio.
• Lugge Secco and Plöchl Monogram Sparkling wine and Prosecco brands. Lugge Secco features trendy, lively drinks suitable for long drinks and cocktails. Plöchl Monogram is the premium sparkling wine house collection.
• myAROMA Natural Food Flavors Natural food-grade flavor brand selling over 60 flavor varieties online. Products are sugar-free, sweetener-free, allergen-free, calorie-free, fat-free, lactose-free, and gluten-free. Sold B2C and B2B via myaroma.de.
• GVP-Getränkemärkte Retail Stores Company-owned retail beverage store chain with 20+ locations across East Bavaria and Upper Palatinate. Stores sell 300-650 beverage articles plus regional foods and selected wines/spirits. Operated under GVP and GmaXX store concepts.
• Beverage Wholesale Service Beverage wholesale service supplying restaurants, hotels, and other businesses with delivery of over 2,000 articles from central warehouse with 1,400 product lines. Includes home delivery (Heimlieferdienst) service.
• Schankanlagen (Draft System Solutions) Custom draft system planning, installation, and maintenance services for gastronomy and hotels. Includes custom-designed draft columns (Schanksäulen), Premix solutions, and Postmix systems. Service technicians available 7 days per week.
• Premix Beverages (20L) Ready-to-drink beverages in 20-liter containers for smaller hospitality establishments. Product range includes Libella Orange, Lemon, Cola, Cola Mix, Cola Zero, Apfelschorle, Maquallis Energy, and Tafelwasser classic.
• Postmix / Bag-in-Box Syrup System Syrup-based dispensing system where 10 liters of syrup yields up to 65 liters of finished beverage. Space-efficient solution (200x200x50cm can store 15 hectoliters) eliminating need for returnable bottles. Includes wide range of Libella and Plöchl flavors.

Quantifiable outcome

• GVP Weiden awarded 'Bester Getränkefachmarkt Deutschlands 2026' - confirmed by independent trade jury and unannounced store checks
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Libella (Wild Gruppe)coreStrategic or Co-development Partner · 1 January 2026Getränkehaus Plöchl has been Libella concessionär (authorized producer/distributor) since the 1950s. This is one of the company's most important brand partnerships, predating the current owner's tenure. Plöchl manufactures and distributes the full Libella product range (Cola, Cola Zero, Cola Mix, Orangenlimonade, Zitronenlimonade, Apfelschorle, Eistee, Blutorange, and many others) across Bavaria and Baden-Württemberg. In 2026, Libella celebrates its 75th anniversary. Plöchl received the 'Goldener Preis für herausragende Qualität' from Libella headquarters.
• Weingut Hagn (Mailberg, Austria)minorStrategic or Co-development PartnerLong-standing trusted partnership with Weingut Hagn from the Austrian Weinviertel region (over 300 years of winemaking tradition). Plöchl stocks and retails premium wines from Hagn including Grüner Veltliner Hundschupfen, Grüner Veltliner FiLiUS, Gelber Muskateller, and Riesling classic. Partnership serves wine enthusiasts shopping at GVP Getränkemärkte.
• Falter Brauerei (Regen)minorStrategic or Co-development PartnerFalter brewery from Regen temporarily operated a tent sale to support GVP Getränkemarkt Kirchberg during its renovation/construction period (May 2025 reopening). Gesture of regional solidarity between Bavaria-based beverage businesses.
• Premium-Hotels Bayerischer WaldcoreChannel Partner/ Reseller/ DistributorFormal recognition as Top-Lieferant (Top Supplier) to premium and wellness hotels in the Bavarian Forest region. Getränkehaus Plöchl supplies these hospitality establishments with beverages and custom Schankanlage solutions. Award reflects strong B2B relationships with high-specification hospitality customers.
• Pro Getränke AGminorStrategic or Co-development PartnerLudwig Plöchl junior is a founding member of Pro Getränke AG, a consortium/association of medium-sized beverage specialist wholesalers. Provides collective buying power, networking, and market influence among independent regional beverage distributors.
• Klaus Fischer FussballschuleminorGTM or Marketing PartnerPlöchl sponsored the Klaus Fischer Football School, providing Maquallis Tafelwasser to youth athletes during hot weather training sessions. Visit from Klaus Fischer, Hermann Gerland, and Karl Wenzl (Sportmarketing Wenzl) to Plöchl headquarters. Community engagement and brand visibility through youth sports.
• Beverage Independence Group (BIG) / Georg GorkiminorStrategic or Co-development PartnerGeorg Gorki, CEO of the Beverage Independence Group (BIG), gave a keynote speech at the GVP Weiden opening celebration. BIG represents independent beverage businesses. Speech praised Plöchl's entrepreneurial courage in opening a premium independent market against corporate consolidation trends.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• FRISTO Getränkemarkt: German chain of beverage retail markets (Getränkefachmärkte) operated by a wholesaler. Directly comparable to Plöchl's GVP retail network in store concept, assortment breadth, and regional roll-up strategy.
• Getränke Hoffmann: One of Germany's largest beverage retail/wholesale groups with a chain of Getränkefachmärkte. Closely comparable to Plöchl's combined wholesale + retail model in Germany.
• Trinks Getränke: Major German beverage wholesaler and Getränkeabholmärkte operator with regional hubs. Comparable to Plöchl's wholesale + retail hybrid business model.

Broad incumbents

• Franken Brunnen: Large German mineral water and beverage producer with national distribution. Comparable to Plöchl's Maquallis and Plöchl-branded mineral water production at much larger scale.
• Krombacher Brauerei: One of Germany's largest breweries. Comparable in beverage production and wholesale distribution expertise, though at materially larger scale.
• Mineralbrunnen Überkingen: German mineral water and soft drink producer with broad brand portfolio (Teinacher, Krumbach). Comparable to Plöchl's mineral water and soft drink manufacturing, though at greater scale.
• Hassia Mineralquellen: German mineral water and soft drink producer with multiple regional brands. Comparable in soft drink and mineral water production, though at significantly larger scale than Plöchl.

Regional players

• Meckatzer Löwenbräu: Allgäu-based regional German brewery with Bavarian regional focus. Comparable as a family-owned Bavarian beverage manufacturer with regional wholesale and retail presence.
• Brauerei Bischofshof: Regensburg-based Bavarian brewery. Comparable as a regional Bavarian beverage producer with traditional family-ownership and regional wholesale distribution.
• Erdinger Weißbräu: Major Bavarian brewery with national reach. Comparable as a Bavarian-based beverage manufacturer, though focused on wheat beer rather than soft drinks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GHploechl
• LinkedInlinkedin.com/company/getraenkehausploechl
• Instagraminstagram.com/ploechl_krachal

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Getränkehaus Plöchl