Meckatzer

What Meckatzer does

Meckatzer Löwenbräu Benedikt Weiß KG is a privately held, family-owned craft brewery headquartered in Heimenkirch, Allgäu, Bavaria, operating continuously since 1738 under the Weiß family and currently in its fourth generation of ownership under managing director Michael Weiß. The brewery produces a portfolio of roughly 17 beer SKUs spanning classic styles (Weiss-Gold, Hell, Leichtes Hell, Hefeweizen, Urweizen, Leichtes Weizen, Natur-Radler, Radler, Löwen-Pils), specialties (Fest-Märzen, Bock, Zwickelbier), and alcohol-free variants, all brewed using traditional Bavarian bottom- and top-fermentation with regional raw materials from Tettnang and Oberschwaben and certified under the Slow Brewing Gütesiegel.

Its core production technology emphasizes extended brewing and maturation times rather than high-throughput automation, and the company is the first brewery worldwide to hold the Slow Brewing quality seal. Operations are EMAS-certified with 25 years of continuous Umweltpakt Bayern membership and a planned 35% solar energy share, reflecting a deliberate sustainability posture under Braumeister Andreas Köhler's oversight.

Meckatzer generates revenue primarily through wholesale beer sales to regional retail chains (EDEKA, REWE, NETTO, Feneberg), regional gas stations, and gastronomy partners, supplemented by a national direct-to-consumer e-commerce shop, on-site sales at the Meckatzer Bräustüble brewery restaurant, paid brewery tours, and merchandise. A subscription-based FANCLUB membership (€17.38/year) and the Meckatzer Vereinsträume community initiative (€25,000 annually to local clubs) function as recurring engagement and brand-loyalty layers rather than material revenue contributors. End customers are fragmented regional consumers across Allgäu, Bodensee, and Oberschwaben, plus event audiences reached through festivals and the annual Bulli Tour mobile activation.

Name

Meckatzer

Legal name

Meckatzer Löwenbräu Benedikt Weiß KG

Website

https://meckatzer.de

Company type

Private

Founded year

1738

Operating status

Operating

Headcount range

51–100 employees

Short description

Meckatzer Löwenbräu is a family-owned Bavarian craft brewery founded in 1738 in Heimenkirch, producing traditional Allgäu beers under the Slow Brewing quality seal and distributing them through regional retail, gastronomy, and direct-to-consumer channels in southern Germany.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (312120)

SIC

Malt Beverages (2082)

akta.pro industry

PRIMARYTHAFALAD

Regional & National Breweries

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYCRANABAF

Alcohol Subscription & Wine Clubs (Retail)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

Keywords

• Craft beer brewery
• Regional Bavarian beer
• Slow Brewing certified
• Allgäu specialty beers
• Alcohol-free beer

Headquarters

HQ city

Heimenkirch

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beer Sales: Wholesale distribution of beer products to retail chains and gastronomy partners, plus direct retail sales through online shop.
2. FANCLUB Membership: Annual membership fee of €17.38 with benefits including exclusive FANCLUB t-shirt, newsletter, customer magazine 'Der Meckatzer Löwe', and access to exclusive events.
3. Merchandise and Online Shop: Online shop selling beer, merchandise (t-shirts, caps, hoodies, glasses), and specialty items.
4. Brewery Tours and Experiences: Paid brewery tours and experiences at the Meckatzer Löwenbräu location in Heimenkirch.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Meckatzer Löwenbräu is a traditional family-owned Allgäu brewery that brews and sells a range of bottom- and top-fermented specialty beers including Weiss-Gold, Hell, Hefeweizen, Pils, Bock, Märzen, Radler, and alcohol-free varieties. The brewery operates a Slow Brewing certified process with extended maturation, distributes through regional retail and gastronomy partners, sells direct-to-consumer via an online shop and on-site Bräustüble restaurant, and runs a FANCLUB membership program.

Differentiator

Problem solved

Functional benefit

Products and services

• Meckatzer Weiss-Gold A traditional Allgäu Sunday specialty beer, brewed unchanged since 1900 with regional raw materials from Tettnang hops and Oberschwaben malt, marketed as a distinct independent beer type for consumers seeking regional authenticity.
• Meckatzer Hell Bavarian-style Helles lager, the original Allgäu pale lager marketed for summer drinking, brewed with Slow Brewing extended maturation.
• Meckatzer Leichtes Hell Lower-calorie Helles lager brewed for moments when consumers want beer with light body and drinkability without sacrificing flavor character.
• Meckatzer Hefeweizen Wheat beer brewed with six malt varieties and finest aroma hops, offering typical spritzy fruity aromas and a fine hop bouquet for refreshment.
• Meckatzer Urweizen Original-style wheat beer targeting traditional Allgäu wheat beer enthusiasts.
• Meckatzer Leichtes Weizen Lower-calorie wheat beer variant for consumers seeking a lighter wheat beer option.
• Meckatzer Natur-Radler Natural shandy (Radler) made with natural lemon ingredients, positioned as a refreshing mixed beer beverage.
• Meckatzer Radler Classic Radler shandy mixing Meckatzer beer with lemonade for a refreshing mixed beverage.
• Meckatzer Löwen-Pils Pilsner-style beer targeting consumers preferring a hop-forward, dry lager option.
• Meckatzer Fest-Märzen Seasonal Märzen lager brewed for festive occasions, following traditional Bavarian Märzen style.
• Meckatzer Bock Strong Bock beer offering higher alcohol content and fuller body for traditional Bock beer enthusiasts.
• Meckatzer Zwickelbier Unfiltered cellar beer (Zwickel) naturally cloudy with residual yeast, served fresh from the tank for traditional flavor.
• Meckatzer Weiss-Gold Alkoholfrei Alcohol-free version of the Weiss-Gold classic for consumers seeking the Weiss-Gold taste without alcohol.
• Meckatzer Hefeweizen Alkoholfrei Alcohol-free wheat beer variant for consumers preferring wheat beer taste without alcohol.
• Meckatzer Hell Alkoholfrei Alcohol-free version of the Helles lager, retaining the original's flavor profile without alcohol content.
• Meckatzer Mecki-Mix Non-alcoholic mixed beverage, particularly used for club sponsorships and community engagement (e.g., Vereinsträume initiative).
• Meckatzer FANCLUB Membership Annual paid loyalty membership program at €17.38/year including an exclusive FANCLUB t-shirt, newsletter, customer magazine 'Der Meckatzer Löwe', and access to exclusive FANCLUB events such as Bulli Tour stops. Valid until end of calendar year, cancelable by November 15.
• Brauereiführungen (Brewery Tours) Paid brewery tours at the Meckatzer Löwenbräu headquarters in Heimenkirch, providing visitors insight into the brewing process and brand history.
• Meckatzer Bräustüble (Brewery Restaurant & Taproom) On-site brewery restaurant and taproom at the Heimenkirch headquarters serving fresh Meckatzer beer and regional cuisine to visitors and locals.
• Meckatzer Online Shop (Fanshop) Direct-to-consumer e-commerce storefront selling Meckatzer beers, branded merchandise (t-shirts, caps, hoodies, glasses), and specialty items with delivery across Germany.
• Heimdienst (Home Delivery Service) Regional home delivery service distributing beer and beverages directly to households within the traditional Meckatzer sales territory in Allgäu.

Quantifiable outcome

• First brewery worldwide with Slow Brewing Gütesiegel certification
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• MOTORWORLD MünchencoreGTM or Marketing PartnerMeckatzer Löwenbräu is a proud partner of MOTORWORLD München, an automotive lifestyle and event center. The partnership provides a platform to serve Meckatzer beers at exclusive automotive events and venues including the Motorworld Inn restaurant, connecting the brewery with automotive enthusiasts and premium event audiences in Munich.
• EDEKAcoreChannel Partner/ Reseller/ DistributorRegional retail distribution partner for Meckatzer beer products across EDEKA stores in the Allgäu region.
• REWEcoreChannel Partner/ Reseller/ DistributorMajor retail distribution partner for Meckatzer beer products available at REWE stores.
• NETTOminorChannel Partner/ Reseller/ DistributorDiscount retail partner distributing Meckatzer beer products.
• FenebergcoreChannel Partner/ Reseller/ DistributorRegional Allgäu-based retail chain as key distribution partner for Meckatzer products.
• Landesgartenschau WangenminorGTM or Marketing PartnerMeckatzer Genussmacher-Markt at Landesgartenschau Wangen 2024, showcasing regional food and beverage producers alongside Meckatzer beers.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hofmühl Brauerei: Independent Bavarian regional brewery producing traditional beer styles for regional retail and gastronomy. Comparable in scale, ownership structure, and Bavarian craft positioning to Meckatzer.
• Klosterbrauerei Weltenburg: Historic Bavarian abbey brewery producing traditional German beer styles for regional and national distribution. Comparable heritage brand with strong on-premise and regional retail presence.
• König Ludwig Schlossbrauerei Kaltenberg: Bavarian regional brewery with traditional and specialty beer offerings. Similar heritage-style brand positioning and regional distribution model targeting Bavarian consumers and gastronomy.
• Privatbrauerei Schönram: Privately held Bavarian regional brewery with a similar product mix of traditional Bavarian beer styles. Comparable mid-sized family-run brewery distributing through regional retail and gastronomy.
• Allgäuer Brauhaus: Regional brewery headquartered in the Allgäu region of Bavaria, directly overlapping Meckatzer's home market. Comparable regional craft brewery serving similar retail and gastronomy channels in southern Germany.

Broad incumbents

• Augustiner-Bräu: One of Munich's largest traditional breweries, offering overlapping Bavarian beer styles at much greater scale. Comparable in tradition and Reinheitsgebot positioning but operates as a major incumbent rather than a regional specialist.
• Schneider Weisse: Munich-based specialty wheat-beer brewery with strong heritage and taproom culture. Comparable in wheat-beer specialization and on-premise experience focus, but at larger national scale.
• Paulaner Brauerei Gruppe: Major Munich-headquartered brewery group producing a broad portfolio of Bavarian beer styles. Overlaps with Meckatzer across multiple SKUs (Helles, Weissbier, Pils) and competes for the same retail and gastronomy customers.
• Erdinger Weissbräu: Germany's leading wheat beer (Weissbier) producer and a direct product-category overlap with Meckatzer's Hefeweizen range. Much larger scale with national and international distribution.

Emerging players

• Maisel & Friends: Bayreuth-based craft brewery with a strong specialty and experimental beer portfolio and on-premise experience venue. Comparable in craft positioning and tour/experience monetization, but with a more novelty-driven positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Sonntagsbier
• Facebookfacebook.com/Meckatzer.Loewenbraeu
• Instagraminstagram.com/meckatzer_brauerei
• TikToktiktok.com/@meckatzer.brauerei

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meckatzer