GUEPE

What GUEPE does

GUEPE is a Quebec-based non-profit organization founded around 1990 that delivers nature interpretation, environmental education, and outdoor recreation services. It operates across four Quebec regions — Montréal, Charlevoix, Estrie, and Outaouais — through three regional offices and serves a diversified audience including schools (daycare through secondary level), families, children in day camps, tourism operators, municipalities, and park authorities. Its core activities are led by trained naturalist educators and span guided hikes, kayak and equipment rentals, summer and winter day camps for ages 3-14, school programs aligned with the Quebec curriculum, professional training, and consulting/conception services for natural heritage sites.

GUEPE generates revenue through five primary streams: activity fees (guided nature activities, interpretive hikes, kayak tours), equipment rentals (kayaks, fatbikes, snowshoes, cross-country skis, sleds, tubes), day-camp fees, consulting and conception services for municipalities and park operators, and reception/guide services delivered to tourism operators. Pricing is quote-based and not publicly disclosed. The organization's go-to-market combines direct-to-consumer engagement (online registration, calendar-based booking, walk-in services), sales-led outreach to schools through government programs (Une école montréalaise pour tous, La culture à l'école), B2B consultation for parks and municipalities, and channel partnerships with tourism operators. Distribution is anchored in physical presence at parks and natural sites across Quebec.

The technology layer supporting GUEPE is primarily content-based rather than platform-based: a website and online registration system, a blog with 345+ nature articles, self-guided audioguides, educational videos, and free downloadable field-study cards. It holds the Qualité-Sécurité accreditation from Aventure Écotourisme Québec and certification from the Association des camps du Québec, both of which are gating credentials for adventure and youth-camp operations in the province. Strategic government partnerships — including the Plan d'action Saint-Laurent 2011-2026, MEES school programs, and Ville de Montréal — provide both funding and demand-side integration. The organization reported reaching 98,332 participants through its animations in 2026, with no disclosed revenue, no funding rounds, and no M&A activity, consistent with a self-governed, grant-and-fee-supported non-profit.

Name

GUEPE

Legal name

GUEPE

Website

https://guepe.qc.ca

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

GUEPE is a Quebec-based non-profit founded around 1990 that delivers nature interpretation, environmental education, and outdoor recreation services to schools, families, children, tourism operators, and municipalities across four Quebec regions through guided activities, day camps, equipment rentals, and consulting.

Ownership category

akta.pro rank

Product category

Nature Education and Outdoor Recreation Services

NAICS

Nature Parks and Other Similar Institutions (71219), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Environmental Interpretation & Ranger-Led Education Programs (Visitor Education) (THAAAOAJ)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Educational Adventure Programs (Outdoor Education, Skill Development) (THAAAAAO), Certification & Training Providers (Wilderness First Aid, Lifeguard, Guide Training) (THAAAOAF)

Keywords

• Nature education services
• Outdoor equipment rental
• Guided nature activities
• School science programs
• Nature interpretation consulting

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Activity Fees: Revenue from guided nature activities, interpretive hikes, kayak tours, and outdoor experiences for individuals and groups
2. Equipment Rentals: Revenue from renting outdoor equipment including kayaks, fatbikes, snowshoes, cross-country skis, sleds, and tubes. 6,364 equipment rentals recorded in 2025.
3. Day Camps: Revenue from summer day camps and winter break camps for children ages 3-14, with 753 campers registered in 2025
4. Consulting and Conception Services: Revenue from designing nature interpretation tools, signage, sensitization plans, and custom programming for parks and organizations
5. Reception and Guide Services: Revenue from hosting visitors at parks and providing naturalist guides for tourism operators. 53,099 people reached through managed receptions.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

GUEPE provides nature interpretation and environmental science education services through guided animations, school programs, youth day camps, equipment rentals, and consulting services. Activities are delivered on-site at parks across Quebec (Montréal, Charlevoix, Estrie, Outaouais) by trained naturalists, complemented by digital educational resources such as audioguides, videos, and downloadable field cards.

Product overview

GUEPE is a Quebec-based nature education organization offering a comprehensive portfolio of outdoor and educational services. The core offering consists of interpretive nature activities led by expert naturalists, supplemented by equipment rentals (kayaks, fatbikes, skis, snowshoes) and youth camps. The portfolio includes school programs, professional training, consulting services for natural heritage promotion, and a tourist network for integrating nature experiences into travel itineraries. Supporting digital tools include a blog, audioguides (self-guided audio tours), videos, and downloadable educational field sheets. All services operate across multiple Quebec regions (Montréal, Charlevoix, Estrie) and serve diverse audiences from young children to adults, with activities ranging from free public programming to fee-based specialized services.

Differentiator

Problem solved

Functional benefit

Products and services

• Animations (Nature Animations) Year-round nature discovery activities for all ages including guided hikes, lectures, interactive kiosks, nature stories, workshops, and conferences delivered by trained naturalists at parks across Quebec.
• Camps GUEPE (Summer/Winter Day Camps) Nature immersion day camps for children aged 3-14, plus a teen assistant-naturalist program, featuring outdoor activities like hiking, fishing, insect exploration, and storytelling led by trained naturalists.
• Locations de matériel de plein air (Equipment Rentals) Year-round outdoor equipment rental service including kayaks, fatbikes, bicycles, cross-country skis, snowshoes, sleds, and tubes for exploring parks and waterways.
• Activités scolaires (School Activities) Science and nature education activities for schools from daycare to secondary level, including classroom workshops and outdoor educational field trips aligned with Quebec's curriculum.
• Conception et consultation (Design and Consulting) Natural heritage promotion services including interpretation tool design, signage systems, awareness plans, activity programming, and visitor reception services for parks and organizations.
• Formations (Training) Professional training programs for educators, site managers, and citizens covering biodiversity, outdoor education, interpretation, wildlife coexistence, and conservation best practices.
• Activités pour les camps (Camp Activities) Nature science educational activities and themed programs for day camps and vacation camps, including week-long customizable activity programs delivered on-site.
• Réseau touristique (Tourist Network) Nature-based tourism experiences for travel itineraries including guided hiking, on-board guides, coastal walks, night nature walks, and themed coffee breaks integrated into tourism packages.

Quantifiable outcome

• 98,332 people reached through animations in 2026
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, major, accreditation and regional.

• Sport et Loisir de l'île de Montréal (SLIM)coreStrategic or Co-development PartnerFinancial supporter of the project 'Développer les compétences pour assurer l'inclusivité dans les activités GUEPE', providing funding for developing inclusivity competencies in nature activities
• Association de Montréal pour la déficience intellectuellecoreStrategic or Co-development PartnerPartner in the inclusivity project, providing expertise on intellectual disability inclusion in nature activities
• Regroupement pour la Trisomie 21coreStrategic or Co-development PartnerPartner providing expertise on Down syndrome inclusion for the inclusivity development project
• AlterGocoreStrategic or Co-development PartnerPartner organization specializing in accessibility, contributing expertise to the inclusivity project for nature activities
• L'Archipel de l'avenircoreStrategic or Co-development PartnerPartner in the inclusivity project, providing specialized expertise for inclusive nature programming
• Service des grands parcs de la Ville de MontréalmajorStrategic or Co-development PartnerCollaborating organization providing support for nature activities and programs in Montreal parks
• Ville de MontréalmajorStrategic or Co-development PartnerGovernment partner supporting audioguide projects and nature interpretation initiatives in Montreal
• Aventure Écostourisme QuébecaccreditationOthersIndustry association providing Quality-Safety accreditation for outdoor adventure activities
• Association des camps du QuébecaccreditationOthersIndustry association providing camp certification and standards for day camps and vacation camps
• MRC Charlevoix EstregionalStrategic or Co-development PartnerRegional municipality partner in Charlevoix for nature tourism and conservation initiatives
• Tourisme CharlevoixregionalGTM or Marketing PartnerRegional tourism organization partner for promoting nature tourism activities
• Ministère de l'Éducation et de l'Enseignement supérieur (MEES)majorStrategic or Co-development PartnerGovernment ministry behind 'Une école montréalaise pour tous' and 'La culture à l'école' programs providing funding for school nature activities
• Parcs-nature de Montréal (multiple parks)coreStrategic or Co-development PartnerPartner parks including Bois-de-Liesse, Pointe-aux-Prairies, Bois-de-l'Île-Bizard, Cap-Saint-Jacques, Île-de-la-Visitation, and others where GUEPE delivers activities
• Ski de fond QuébecregionalChannel Partner/ Reseller/ DistributorCross-country skiing association providing certified instructors and standards for ski programs

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Société des établissements de plein air du Québec (SÉPAQ): Quebec government agency operating national parks with educational activities, equipment rentals, and visitor services. Directly comparable offerings (guided nature activities, equipment rentals, school programs) at much larger scale across the province.
• Conservation de la nature Canada (CNC) - Québec: National nature conservation non-profit with a Quebec branch running education and outreach programs. Comparable in nature education mission and conservation programming, but operates as a much larger national incumbent with broader scope.

Regional players

• Aventure Écotourisme Québec (AEQ) member organizations: Industry association whose accredited members include Quebec outdoor adventure operators offering guided activities, equipment rentals, and school programming similar to GUEPE. Comparable offerings under the same Qualité-Sécurité accreditation framework.
• Regroupement des éco-quartiers: Quebec network of neighborhood environmental organizations delivering school programs and community nature activities. Comparable urban nature education and school outreach model, with a more neighborhood-level focus.

Emerging players

• SNAP Québec (Société pour la nature et les parcs): Quebec affiliate of a national conservation organization focused on parks protection and nature awareness. Partial overlap with GUEPE in environmental education and public engagement around protected natural areas.
• Fondation de la nature: Quebec foundation funding and coordinating nature education and conservation projects. Partial overlap with GUEPE in delivering and supporting nature education initiatives, with a more grant-making orientation.

Direct peers

• Nature-Action Québec: Quebec non-profit offering environmental education, tree planting, and conservation programs across multiple regions. Comparable to GUEPE in mission, B2B services to municipalities, school programming, and tree/nature awareness activities.
• Les Amis de la montagne: Montreal-based non-profit focused on Mount Royal conservation, nature education, and public programming. Directly comparable to GUEPE as a Quebec non-profit delivering nature interpretation, school activities, and guided outdoor experiences to families and the general public.
• Éco-Nature (Parc de la rivière Batiscan): Quebec non-profit running nature interpretation, school programs, and outdoor activities in a regional park setting. Highly comparable to GUEPE's model of combining nature education, school visits, and equipment-based outdoor experiences.
• Centre d'écologie urbaine de Montréal: Montreal non-profit providing urban ecology education, school programs, and community workshops. Overlaps with GUEPE's urban nature interpretation, school curriculum-aligned activities, and equipment-enabled outdoor programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHamQj1zzJO9ws_BBerKe2w
• Facebookfacebook.com/GUEPE
• LinkedInlinkedin.com/company/guepe
• Instagraminstagram.com/guepeqc
• TikToktiktok.com/@guepeqc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GUEPE