The Art Therapy Project

What The Art Therapy Project does

The Art Therapy Project is a New York City-based 501(c)(3) nonprofit organization that delivers free group art therapy to adults and youth affected by trauma and other mental health challenges. Services are facilitated by trained art therapists in a safe, inclusive environment, with core therapy sessions delivered on-site at more than 20 partner organizations across NYC and beyond. Clients engage in art-making to process personal experiences, increase self-awareness, and reduce isolation, with participation in voluntary annual client art exhibitions used to reduce stigma around mental health. As of May 31, 2026, the organization reports having served 13,077 clients and delivered 11,030 therapy sessions cumulatively.

The organization operates three revenue streams layered on top of a nonprofit donation base. Its primary funding comes from donations, grants, and charitable contributions from individual donors, foundations, and corporate partners. A secondary fee-for-service line is Employee Wellness Workshops, delivered in-person at corporate workplaces or virtually for team-building and stress relief, with disclosed engagements including kate spade New York, ABC7 New York, Safe Horizon, and Arts & Minds. A third stream is Continuing Education programming for licensed mental health professionals (LCATs, social workers, psychologists) under approved-provider status granted by the New York State Education Department. Operational infrastructure is light: a 1-10 employee organization headquartered at 132 West 21st St, 6th Floor, Manhattan, with no proprietary technology platform, no mobile app, and no API surface; digital touchpoints consist of a Squarespace-hosted website, a Constant Contact newsletter, and Monday.com for workshop inquiry intake. The organization is recognized as a Charity Navigator four-star charity, holds a Candid/GuideStar Platinum Seal of Transparency, and is BBB accredited.

Name

The Art Therapy Project

Legal name

The Art Therapy Project

Website

https://thearttherapyproject.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Art Therapy Project is a New York City-based 501(c)(3) nonprofit that provides free group art therapy to trauma-affected adults and youth through 20+ community partnerships, and supplements donations with corporate wellness workshops and NY State-approved continuing education for mental health professionals.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

akta.pro primary industry

Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)

Keywords

• Group art therapy
• Mental health services
• Trauma recovery programs
• Corporate wellness workshops
• Continuing education

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: As a nonprofit organization, The Art Therapy Project relies primarily on donations, grants, and charitable contributions from individual donors, foundations, and corporate partners to fund its core art therapy programs.
2. Corporate Wellness Workshops: Fee-for-service workshops delivered to corporate teams at their workplaces or virtually. These workshops provide team-building and stress-relief experiences through creative activities facilitated by trained art therapists.
3. Continuing Education Programs: Approved continuing education workshops for licensed creative arts therapists (LCATs), social workers, and psychologists in New York State. The organization is recognized as an approved provider by the NY State Education Department.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Art Therapy Project is a 501(c)(3) nonprofit that delivers free group art therapy to adults and youth affected by trauma in a safe, inclusive studio environment facilitated by trained art therapists. Beyond its core therapy program, it sells fee-for-service employee wellness workshops to corporate clients (in-person or virtual) and approved continuing education workshops to licensed mental health professionals in New York State.

Product overview

The Art Therapy Project is a nonprofit organization providing group art therapy services as its core offering. The portfolio includes Group Art Therapy Programs as the primary service, supplemented by Employee Wellness Workshops for corporate clients, Continuing Education programs for mental health professionals (LCATs, social workers, psychologists), and Client Art Exhibitions as community outreach. The organization also offers corporate partnership opportunities and volunteer programs. These services are integrated under a single nonprofit model rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Art Therapy Programs Free group art therapy delivered in a safe, inclusive studio environment by trained art therapists for adults and youth affected by trauma or seeking mental health support. Clients explore personal journeys through art-making to increase self-awareness, reduce shame, and improve quality of life. Sessions are delivered on-site at 20+ NYC partner organizations.
• Employee Wellness Workshops Creative team-building and stress-relief workshops facilitated by trained art therapists for corporate teams. Available in-person at client workplaces or virtually. Designed for HR, People & Culture, and Employee Experience teams seeking inclusive wellness programming.
• Continuing Education Programs Continuing education workshops for licensed mental health professionals in New York State, covering clinical topics and art experientials. Recognized by NY State Education Department's State Board for Mental Health Practitioners as an approved provider.

Quantifiable outcome

• 13,077 clients served and 11,030 therapy sessions delivered as of May 31, 2026
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered flagship and core.

• Christie'sflagshipStrategic or Co-development Partner · 1 July 2018The Art Therapy Project was named Christie's 2018 Charity Partner for 'Close to Home', a staff auction and exhibition. The 2018 client art exhibition 'Illumination' was on view at Christie's for one week, introducing new audiences to art therapy. The organization received over $8,000 from auction sales.
• Laurie M. Tisch Illumination FundcoreGTM or Marketing PartnerThe Laurie M. Tisch Illumination Fund produced an impact video for The Art Therapy Project as part of their Arts In Health initiative. The fund also provides generous financial support that enables the organization to make a meaningful difference in the lives of clients through art therapy programs.
• 20+ NYC Partner OrganizationscoreStrategic or Co-development PartnerThe organization partners with over 20 organizations across NYC and beyond to deliver on-site group art therapy services. These partnerships enable expansion of reach to impact more lives throughout the metropolitan area.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• JED Foundation: National nonprofit focused on emotional health and suicide prevention for teens and young adults. Comparable in trauma and youth mental health mission, with substantially larger scale and reach.
• NAMI (National Alliance on Mental Illness): Nation's largest grassroots mental health organization providing support groups, education, and advocacy. Comparable in nonprofit mental health education and support group model, with substantially broader national reach.
• Fountain House: Long-standing NYC-based mental health nonprofit providing community-based support for adults with serious mental illness. Comparable in mission and NYC footprint, but operates a broader clubhouse model rather than group art therapy specifically.
• Headspace Health: Large digital mental health and wellness company offering B2B employer wellness, therapy, and coaching. Comparable in the corporate wellness/workshop lane and employer buyer segment, but operates at vastly larger scale and as a venture-backed commercial entity.

Direct peers

• Crisis Text Line: National nonprofit providing free, text-based mental health support. Comparable as a free-of-charge, donation-funded mental health service for individuals in crisis, though delivered via text rather than in-person art therapy.
• The Creative Center: NYC-based nonprofit delivering arts-based wellness programs to adults facing illness, disability, or aging challenges. Directly comparable as a nonprofit using creative arts to address mental and emotional health needs in a group setting.
• Project Renewal: NYC nonprofit providing health, mental health, and social services to homeless and low-income adults. Comparable in NYC-based nonprofit mental health service delivery to vulnerable populations, often through group and community-based programs.
• The Door: NYC nonprofit providing integrated health, mental health, wellness, and arts programs for youth. Comparable as a multi-service youth-serving nonprofit incorporating creative arts and mental health support in a group setting.

Others

• American Art Therapy Association: National professional association for art therapists, including credentialing and continuing education. Comparable as it governs the practitioner ecosystem that The Art Therapy Project draws from and serves through its NY State-approved CE program.

Emerging players

• Lyra Health: B2B mental health benefits platform selling to employers. Comparable as it targets the same corporate buyer seeking employee mental health support, though delivered through a tech-enabled, venture-funded clinical network rather than nonprofit group art therapy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Art Therapy Project