Leadership

What Leadership does

Lēdərship LLC (branded "Leadership") is a privately held Puerto Rico-based management and human development consulting firm founded in 2014 by CEO Johanna Soto. The company targets organizations ranging from family-owned SMEs to large corporations, as well as individual consumers, offering services centered on emotional intelligence, team climate, leadership development, and organizational culture transformation. Its solution portfolio comprises four core professional-services offerings — a free Auditoría de Gestión Emocional (Emotional Management Audit) diagnostic, transformative workshops and conferences, strategic coaching, and custom-built organizational programs — supplemented by the 'Imparable' book and a free accompanying empowerment course distributed via Amazon as a sub-brand for individual consumers.

The firm's core technology is its proprietary Emotional Management Audit methodology, which diagnoses how teams feel, how they communicate internally, and which emotional factors influence performance, producing a personalized report within approximately 48 hours. Service delivery, lead capture, and client communications are operationalized on the GoHighLevel CRM and marketing automation platform. The firm has no API, mobile application, or disclosed proprietary software product beyond the audit methodology, and it holds no patents or trademarks.

Commercially, Lēdərship employs a sales-led, multi-channel go-to-market motion anchored by the free audit as a top-of-funnel lead magnet, complemented by in-person and virtual workshops, quote-based coaching and custom programs, organic social media, content marketing via its blog, direct outreach (WhatsApp and email), and Amazon-based book sales. Pricing is not publicly disclosed beyond the freemium audit and one-time book purchase. The firm has scaled to serve over 2,000 companies and reach roughly 10,000 individuals through workshops, with 1-10 employees and no institutional funding, operating as a bootstrapped, founder-controlled LLC domiciled in San Juan, Puerto Rico.

Name

Leadership

Legal name

Lēdərship LLC

Website

https://ledership.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Leadership (Ledership LLC) is a Puerto Rico-based, founder-led consulting firm offering emotional-management audits, coaching, workshops, and custom programs to organizations and individual consumers seeking leadership and team-culture transformation.

Ownership category

akta.pro rank

Product category

Leadership Development Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

akta.pro secondary industries

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), High-Potential & Succession Coaching (EDABANAC)

Keywords

• Leadership development consulting
• Emotional intelligence coaching
• Executive coaching services
• Organizational culture transformation
• Team performance workshops

Headquarters

HQ city

San Juan

HQ country

Puerto Rico

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Coaching Services: Strategic and conscious coaching sessions for teams and individuals, designed to increase self-awareness, activate potential, and advance with shared purpose. Pricing is quote-based, adapted to client needs.
2. Workshops and Conferences: Transformative workshops and conferences delivered in-person or virtually. Dynamic experiences providing practical tools and strategies for team growth.
3. Custom Organizational Programs: Tailored programs built to address specific client challenges, with a human-centered approach and measurable results.
4. Book Sales (Imparable): Sale of the book 'Imparable' by Johanna Soto, which includes free access to an exclusive accompanying course. Sold via Amazon and other channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ledership is a leadership development and emotional intelligence consulting firm that delivers proprietary organizational diagnostics, strategic coaching, transformative workshops, and custom-tailored programs for teams and executives. Its core offering is the proprietary Auditoría de Gestión Emocional (Emotional Management Audit) — a diagnostic tool that measures team emotional climate — followed by quote-based coaching, workshops, and customized human-development programs. The firm also publishes the book "Imparable" by CEO Johanna Soto with a free accompanying emotional empowerment course targeting individual readers.

Product overview

Ledership is a leadership development and emotional intelligence consulting firm offering a portfolio of human development services. The core offerings include the unique Auditoría de Gestión Emocional (Emotional Management Audit) diagnostic tool, along with Talleres y Conferencias Transformadoras, Coaching Estratégico y Consciente, and custom-tailored Programas. The company also offers the Imparable book and its accompanying emotional empowerment course as a sub-brand focused on individual transformation. All services are delivered through in-person or virtual modalities by certified coaches and facilitators.

Differentiator

Problem solved

Functional benefit

Brands

• Imparable: A book authored by Johanna Soto about overcoming, courage, and emotional leadership, which includes access to a free accompanying course for personal transformation and empowerment.

Products and services

• Auditoría de Gestión Emocional (Emotional Management Audit) Proprietary diagnostic evaluation that reveals how teams feel, how they communicate internally, and what emotional factors influence their performance. Delivered via a 5–10 minute questionnaire that produces a personalized report (typically within 48 hours) with key findings and practical recommendations, plus an optional free feedback session. Intended for HR leaders, managers, and executives seeking data-driven insight into organizational climate.
• Talleres y Conferencias Transformadoras (Transformative Workshops and Conferences) Dynamic interactive workshops and conferences designed to inspire teams and provide practical tools and clear strategies for organizational growth. Delivered in-person or virtually to teams and mid-market organizations seeking group training experiences.
• Coaching Estratégico y Consciente (Strategic and Conscious Coaching) Strategic and conscious coaching services for teams and individuals, designed to increase self-awareness, activate potential, and advance with shared purpose. Built on a deep diagnostic process and delivered by certified coaches and facilitators.
• Programas Hechos a Tu Medida (Custom Organizational Programs) Customized solutions built collaboratively with each client to address specific organizational challenges, adapted to the organization's culture, goals, and the emotional state of its team, with a human-centered approach and measurable results.
• Imparable (Book + Free Accompanying Course) Book by Johanna Soto titled 'Imparable' (I Am Unstoppable) telling a real story of overcoming, courage, and emotional leadership, bundled with free access to an exclusive accompanying emotional empowerment course guiding readers step-by-step through emotional, mental, and spiritual empowerment. Sold via Amazon with the course delivered digitally at no additional cost.

Quantifiable outcome

• 2,000+ companies served
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• The John Maxwell TeamcoreStrategic or Co-development Partner · 1 January 2014CEO Johanna Soto is certified as an Executive Coach by The John Maxwell Team, one of the world's leading leadership development organizations. This certification provides credibility, methodology, and brand association for Ledership's coaching and leadership programs.
• CaPP InstitutecoreStrategic or Co-development Partner · 1 January 2014CEO Johanna Soto holds certification as an Executive Coach from CaPP Institute, complementing her John Maxwell Team credentials and providing additional coaching methodology and professional accreditation for Ledership's service delivery.
• AmazonminorChannel Partner/ Reseller/ DistributorAmazon serves as the primary retail distribution channel for the 'Imparable' book by Johanna Soto, enabling global sales and distribution to individual consumers.
• Marohu Marketing LLCminorGTM or Marketing PartnerMarohu Marketing LLC is credited as the agency responsible for building and maintaining the Ledership website (ledership.net), as stated in the copyright notice '© 2022 LEDERSHIP | Todos los derechos reservados | Trabajado por Marohu Marketing LLC'.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BetterUp: Digital coaching and leadership development platform combining 1:1 executive coaching, AI-driven diagnostics, and organizational wellbeing. Highly comparable to Ledership's team coaching and emotional-management positioning, but operating at venture-scale with a global SaaS model.
• Marshall Goldsmith: One of the most recognized executive coaches globally, offering leadership development programs, stakeholder feedback tools, and published methodology. Closely comparable to Ledership's thought-leadership-driven executive coaching and authored-book model.
• Ken Blanchard Companies: Leadership and management training and coaching provider founded on Ken Blanchard's books (e.g., The One Minute Manager). Comparable as a methodology- and book-driven leadership development firm with custom programs for organizations.
• Zenger Folkman: Leadership development and training firm known for 360-degree feedback assessments and competency-based coaching. Comparable diagnostic-led approach to Ledership's Emotional Management Audit and leadership coaching offerings.
• Center for Creative Leadership: Nonprofit research-backed leadership development provider offering executive coaching, assessments, and custom programs. Comparable offerings to Ledership's leadership/team coaching and customized organizational programs.
• The John Maxwell Company: Global leadership development organization founded on John Maxwell's books and certifications, with a network of certified coaches serving organizations. Directly comparable to Ledership's John Maxwell-certified executive coaching model and content-driven program design.

Broad incumbents

• Korn Ferry: Major global organizational consulting firm with leadership development, executive coaching, and talent management practices. Comparable to Ledership in HR and leadership advisory work, but operates at very different scale and breadth.
• DDI (Development Dimensions International): Large global leadership and talent development firm with assessments, training, and coaching services for enterprises. Overlaps with Ledership on team leadership diagnostics and custom leadership programs but at significantly larger scale.
• FranklinCovey: Global performance and leadership training company built on Stephen Covey's methodology, offering workshops, coaching, and corporate programs. Comparable to Ledership in custom program design and content-driven workshops/conferences.
• Heidrick & Struggles: Global executive search and leadership advisory firm offering executive coaching, leadership assessment, and culture/organization consulting. Overlaps with Ledership's executive coaching and leadership advisory practice, especially at the enterprise level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/2leadpr
• Facebookfacebook.com/leadershipllc
• LinkedInlinkedin.com/company/leadershipllc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leadership