Elbilsvaruhuset.se

What Elbilsvaruhuset.se does

Elbilsvaruhuset.se i Sverige AB is a Swedish direct-to-consumer e-commerce retailer and installer of EV charging infrastructure and home battery storage systems, headquartered at Primusgatan 95, Stockholm. The company operates elbilsvaruhuset.se as a brand-agnostic storefront selling a curated catalogue of laddboxar (Zaptec Go, Zaptec Go 2, Easee Charge Up, NexBlue Edge 2), charging cables, mounting accessories, portable chargers, load balancers, and a multi-brand portfolio of LFP and NMC home batteries (Pixii Home, Emaldo Power Store AI, Homevolt, SAJ HS3, Dyness Tower). It serves three customer segments: private homeowners (primary), companies seeking workplace charging, and Bostadsrättsföreningar (BRF) housing cooperatives, with nationwide Swedish coverage delivered through a partner network of electricians certified by Elsäkerhetsverket and matched to the customer by geography within 24 hours.

The business generates revenue across four streams: hardware sales (laddboxar, laddkablar, accessories and batteries), professional installation services by certified electrician partners, managed administration of Sweden's 50% Grönt Teknik tax deduction on customer purchases (capped at 50,000 SEK per person per year, with Elbilsvaruhuset bearing application risk), and a managed grid-balancing revenue share via connected devices enrolled in a virtual power plant that participates in Svenska Kraftnät's FCR-D, FCR-N, FFR and FCAS services through aggregator partners Flower, CheckWatt and Fever. Pricing is unit-based with all-inclusive SEK pricing including VAT; installation costs depend on site conditions and require a quote.

Technically, the platform layers a cloud-connected device management layer (for smart scheduling, load balancing and flexibility market participation) on top of a thin Swedish e-commerce stack with Google Analytics integration and Svea Bank payment processing. The company is privately held with no disclosed funding rounds, has a very lean 1–10 employee headcount, and reports a 4.4 Trustpilot rating. There is no proprietary AI technology built by the company itself; AI features referenced in marketed products (e.g., Emaldo Power Store AI, SAJ Elekeeper) originate with the device manufacturers rather than Elbilsvaruhuset.

Name

Elbilsvaruhuset.se

Legal name

Elbilsvaruhuset.se i Sverige AB

Website

https://elbilsvaruhuset.se

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Swedish e-commerce retailer and installer selling EV charging boxes and home battery storage from multiple brands, serving private homeowners, companies and housing cooperatives nationwide via a certified electrician partner network.

Ownership category

akta.pro rank

Product category

Electric Vehicle Charging & Home Battery Storage

NAICS

Electric Power Transmission, Control, and Distribution (22112)

SIC

Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

EV Charging Grid Integration Services (Utility Make-Ready, Load Management Integration) (EUAEANAJ)

Keywords

• EV charging equipment
• Home battery storage
• Charger installation services
• Green technology solutions
• Home energy management

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Supply Chain, Technology or R&D, Personnel

Revenue model

1. Hardware Sales (Laddboxar, kablar, tillbehör): One-time sale of physical products including EV charging stations (laddboxar), charging cables (laddkablar), cable holders, poles/mounts, portable chargers, load balancers, battery storage systems, and other accessories. Products are sold with or without installation.
2. Installation Services: Bundled or standalone professional installation of laddboxar and battery storage systems by certified electrician partners across Sweden. Installation includes projektering, electrical work, commissioning and safety testing. Additional charges apply for work beyond standard installation.
3. Grön Teknik Bidrag Administration: Elbilsvaruhuset administers the 50% green technology tax reduction for customers, handling the application to Skatteverket. The preliminary deduction is applied at the point of sale, reducing the customer's total price. Elbilsvaruhuset bears the risk if the application is denied.
4. Stödtjänster / Grid Balance Participation: Through its flexibility market offering, Elbilsvaruhuset aggregates connected laddboxar and home batteries to participate in grid balance services (FCR-D, FCR-N, FFR, FCAS). Revenue from grid operators may flow through the company to customers, with Elbilsvaruhuset retaining a share.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Elbilsvaruhuset.se is a Swedish e-commerce retailer that sells branded home EV charging wallboxes (Zaptec, Easee, NexBlue), charging cables and accessories, and modular home battery storage systems (Pixii, Emaldo, Homevolt, SAJ, Dyness), bundling them with certified electrician installation services across Sweden. The company administers the Swedish Grön Teknik (green technology) tax deduction on behalf of customers and operates a virtual power plant that lets connected devices earn compensation from grid balancing services.

Product overview

Elbilsvaruhuset.se is a Swedish e-commerce retailer and installer offering a comprehensive product portfolio centered on three pillars: (1) EV home charging — selling and installing branded wallboxes including Zaptec Go, Zaptec Go 2, Easee Charge Up, and NexBlue Edge 2, alongside accessories such as charging cables, cable holders, mounting poles, portable chargers, and dynamic load balancers; (2) home battery storage — offering modular battery systems including the Pixii Home (LFP, 10-20 kWh, IP55), Emaldo Power Store AI (LFP, AI-optimized, 5.1-15.6 kWh, IP65), Homevolt (NMC, Swedish-made, 6.6-13.3 kWh), SAJ HS3 (all-in-one with integrated EV charger, 5-15 kWh), and Dyness Tower (LFP, modular 7-21 kWh, IP54); and (3) installation and incentive management — providing certified installation across Sweden and administering the Swedish green technology tax deduction (Grönt teknik-avdrag) for customers. The company operates as a brand-agnostic distributor with no exclusive ties to any single manufacturer.

Differentiator

Problem solved

Functional benefit

Products and services

• Zaptec Go Laddbox Compact single-phase home EV charging wallbox from Zaptec, sold with or without installation; popular entry-level model in Elbilsvaruhuset's range.
• Zaptec Go Laddboxpaket Bundled package of the Zaptec Go Laddbox together with installation and supporting accessories, starting from 5,990 SEK.
• Zaptec Go 2 Laddboxpaket Next-generation Zaptec Go 2 charger bundle with installation, starting from 6,990 SEK.
• Easee Charge Up Laddbox Smart home EV charger from Easee available in black, white, grey, dark blue and red, with app connectivity and smart charging features.
• NexBlue Edge 2 Laddbox Smart home EV charger from NexBlue with connected features and app control, starting from 5,990 SEK.
• Laddkablar (Charging Cables) EV charging cables in various lengths and connector types to suit different EV models and charging setups.
• Kabelhållare (Cable Holders) Cable management accessories for organizing and storing EV charging cables when not in use.
• Stolpar & Fästen (Poles & Mounts) Mounting poles and brackets for installing EV chargers in outdoor or shared parking environments.
• Portabla Laddare (Portable Chargers) Portable EV charging units that allow charging from standard or CEE sockets, used as backup or when travelling without a fixed wallbox.
• Lastbalanserare (Load Balancers) Dynamic load balancing devices that monitor household electricity consumption in real time and adjust EV charger output to prevent main fuse overload.
• Pixii Home Batteri Nordic-designed LFP home battery storage system, available in 10–20 kWh configurations (9.9–19.8 kW output), IP55 rated, with 10-year warranty and support for grid balancing services (FCR-D, FCR-N, FFR, FCAS), peak shaving and electricity price arbitrage.
• Emaldo Power Store AI Batteri AI-driven LFP home battery (5.1–15.6 kWh, up to 10.8 kW continuous / 21 kW peak, IP65) that automatically purchases electricity at low prices and earns income through grid balancing (FCR-D, FCR-N); 10-year warranty, compatible with all inverter brands.
• Homevolt Batterisystem Swedish-developed premium home battery (NMC chemistry) in 6.6 kWh or 13.3 kWh configurations, with integrated 6 kW bidirectional inverter, LTE/Wi-Fi connectivity, EPS backup functionality, and support for grid rewards through balancing services; approved for the Grön Teknik tax deduction.
• SAJ HS3 Batterisystem All-in-one energy storage solution combining inverter, battery (5–15 kWh) and optional 11 kW integrated EV charger, with AI-driven energy management via SAJ Elekeeper, ≤10 ms UPS backup, 100% depth of discharge, –30 °C to +50 °C operation and IP65 rating.
• Dyness Tower Batterisystem Modular LFP home battery system scalable from 7.1 kWh to 21.3 kWh (up to 255.7 kWh in parallel), with 0.6 C rate, IP54 rating, passive cooling, over 6,000 cycle life and 10-year product warranty; approved for Grön Teknik deduction.
• Installationstjänster (Certified Installation Services) Certified electrician installation of laddboxar and battery storage systems across Sweden, performed by Elsäkerhetsverket-authorized partners. Standard installation covers wiring up to 10 m, junction box, earth fault breaker, circuit breaker, commissioning, customer walkthrough and prosumer registration, with add-ons for load balancing, custom wiring extensions and outdoor enclosures.
• Grön Teknik Bidrag Administration Managed administration of the Swedish Grön Teknik (green technology) tax reduction on behalf of customers, providing up to 50% deduction on combined equipment and installation costs (capped at 50,000 SEK per person per year), with preliminary deduction applied at the point of sale and Elbilsvaruhuset handling the application from first installation attempt through 30 days after.
• Övriga Tillbehör (Other Charging Accessories) Additional EV charging accessories including adapters, replacement parts and supplementary components used in laddbox installations.

Quantifiable outcome

• Up to 50% tax deduction (Grön Teknik bidrag) on laddbox and battery installation costs, capped at 50,000 SEK per person per year
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Certifierade elinstallationsföretag (Certified Electrical Installation Companies)coreImplementation/ SI/ Consulting PartnerElbilsvaruhuset works exclusively with authorized electrical installation companies certified by Elsäkerhetsverket. These partners follow Elsäkerhetslagen 2016:732 and have their own control programs. They are designated as electrical safety managers for their own work and have sufficient knowledge per Elsäkerhetsverkets föreskrift ELSÄK-FS 2006:1 and Swedish standard SS-EN 50110-1. Customers are matched with the available installer in their geographic area.
• Svea Bank (Payment / Financing Partner)minorOthersSvea Bank handles payment processing for Elbilsvaruhuset's payment methods including invoice. For battery purchases, Svea may provide financing options. Corporate invoices are assigned to Svea Bank AB (556158-7634). Svea Bank is the data controller for assigned receivables.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EVBox: European EV charging hardware and software provider (now part of TotalEnergies) selling residential and commercial chargers. Comparable as a directly competitive charger brand with similar target customers.
• Easee: Norwegian smart EV charger manufacturer whose Charge Up product is one of Elbilsvaruhuset's best-sellers. Easee is both a key supplier and a direct competitor via its own direct-to-consumer channel in Sweden.
• Zaptec: Norwegian EV charger manufacturer whose Zaptec Go and Go 2 are core SKUs at Elbilsvaruhuset. Competes both as a supplier and through its own Swedish sales channels for residential chargers.
• NexBlue: Smart EV charger brand (Edge 2) sold by Elbilsvaruhuset. Comparable as a competing charger manufacturer also targeting residential European customers via retail and direct channels.

Emerging players

• Tibber: Nordic digital energy retailer offering dynamic electricity tariffs and EV charging integrations. Comparable as a Nordic energy-tech player pairing electricity supply with smart-charging hardware and services.
• CheckWatt: Swedish energy aggregator and flexibility-market operator connecting home batteries and EV chargers to Svenska Kraftnät's FCR services. Comparable as the aggregator partner Elbilsvaruhuset integrates with for grid-services revenue.
• Flower (Sweden): Swedish flexibility aggregator enabling residential batteries to participate in grid balancing markets. Comparable as a grid-services partner and adjacent emerging player in the home-battery monetisation space.

Broad incumbents

• Vattenfall InCharge: Vattenfall's EV charging business offering home and public chargers in Sweden. Comparable as a large incumbent utility-backed competitor that bundles charging with energy supply contracts.
• E.ON Drive: Swedish arm of E.ON offering EV charging solutions and energy services to households, businesses and housing associations. Competes for the same residential and BRF/corporate customers with broader utility backing.
• ChargePoint: Large US-listed EV charging network and hardware provider with broad residential and commercial offerings across Europe. Comparable as a much larger incumbent competing for the same end-customer wallet.

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/elbilsvaruhuset
• Facebookfacebook.com/elbilsvaruhuset.se
• LinkedInlinkedin.com/company/elbilsvaruhuset-se

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elbilsvaruhuset.se