What PoZoB does

PoZoB (Coöperatieve Vereniging Pozob U.A.) is a member-owned cooperative healthcare group headquartered in Veldhoven, Netherlands, founded in 2002 to support general practitioners (GPs) in delivering structured chronic care. The organisation serves approximately 140-200 affiliated GP practices across the Zuidoost-Brabant and Midden-Limburg regions, covering roughly 850,000 residents through the Dutch Heart Network. PoZoB deploys approximately 240 accredited practice support staff (POH-Somatiek and POH-GGZ) to member practices and maintains a 40-person central office of Zorg- en Innovatiespecialisten focused on care programme development and scientific research.

PoZoB operates a platform-plus-services model organised around six NHG-standard care programmes (Diabetes Mellitus type 2, COPD, CVRM, Asthma, Kwetsbare Ouderen, and Mental Health/GGZ), delivered through member GP practices with PoZoB-employed POHs. The technology stack is built on the VIPLive information system integrated with member practices' HIS platforms (HIX or Medicom), the Nederlandse Hart Registratie (NHR) for cardiovascular outcomes, and a Transmural Data Linkage connecting GP and hospital systems. Supporting digital services include the Pozob Leerplein e-learning platform, the regional patient registration platform (www.huisartszuidoostbrabant.nl), and digital tools within the 'Meer Tijd voor de Patiënt' (MTVP) initiative.

PoZoB generates revenue primarily through quarterly per-patient declarations to two major Dutch health insurers (CZ and VGZ) for enrolled patients in the six care programmes, supplemented by monthly invoices to member GP practices covering POH salary costs with a limited markup for personnel management. The organisation operates on a non-profit basis and is structured as a fiscal unity comprising the parent cooperative and two wholly-owned operating subsidiaries (Pozob Medische Dienstverlening B.V. and Pozob Zorgprogramma's B.V.) since January 2022. Additional contracted revenue streams include the €5.9M Mental Health Network transformation plan and the Transmural Data Linkage subsidy from the same two insurers.

Name

PoZoB

Legal name

Coöperatieve Vereniging Pozob U.A.

Website

https://pozob.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

PoZoB is a member-owned cooperative supporting approximately 140-200 GP practices in the Dutch Zuidoost-Brabant and Midden-Limburg regions. It deploys 240+ practice support staff and operates six NHG-standard chronic care programmes funded through health insurer declarations to CZ and VGZ.

Ownership category

akta.pro rank

Product category

Primary care practice support services

NAICS

Professional Employer Organizations (56133)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Group PPO / EPO / POS Plans (FSAIAFAL)

Keywords

• Chronic care programs
• General practitioner support
• Practice support services
• Healthcare cooperative
• Care program management

Headquarters

HQ city

Veldhoven

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Healthcare Program Declarations: Quarterly declarations to health insurers (CZ, VGZ) for care program costs. Average per-patient per-quarter amounts based on enrolled patients in chronic care programs (diabetes, COPD, CVRM, asthma, vulnerable elderly, mental health). Declarations cover GP, POH, and assistant care, as well as chain partners (dietitians, podiatrists), diagnostics, and program organization.
2. Membership-Based Support Services: Non-profit cooperative providing comprehensive support services to member GPs including POH employment, administrative support, ICT support, and practice management. Costs are covered through health insurance arrangements rather than direct member fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pozob is a not-for-profit cooperative that deploys approximately 240 practice support staff (POH-Somatiek and POH-GGZ) to support around 140 member GP practices in delivering six chronic care programs (diabetes type 2, COPD, CVRM, asthma, vulnerable elderly, and mental health). The cooperative provides integrated administrative services including quarterly health insurance declarations, ICT support (VIPLive, HIX, Medicom), employer and recruitment services for POH personnel, professional development via the Pozob Leerplein learning platform, and digital infrastructure such as transmural data linkages and a regional GP registration platform.

Product overview

PoZoB is a cooperative healthcare group serving general practitioners in Southeast Brabant and Midden-Limburg. The organization operates a platform-plus-services model centered on practice support (POH) deployment and structured care programs. Core offerings include six evidence-based care programs (Diabetes Mellitus type 2, COPD, CVRM, Asthma, Kwetsbare Ouderen, and GGZ) delivered through approximately 240 practice support staff. Supporting services include the Pozob Leerplein e-learning platform, recruitment and employer services, administrative support, and ICT assistance via VIPLive. Digital services include the regional patient registration platform, transmural data linkages, and the MTVP initiative for extended consultation time. The organization also manages major projects such as PerfectSamen (pharmaceutical collaboration) and the Mental Health Network (Mentaal Gezondheidsnetwerk).

Differentiator

Problem solved

Functional benefit

Products and services

• Praktijkondersteuning (POH) Deployment of practice support staff (POH-Somatiek and POH-GGZ) who coordinate and monitor multidisciplinary care for patients with chronic conditions, providing specialist knowledge and administrative support to member GP practices.
• Zorgprogramma Diabetes Mellitus type 2 Care program focused on improving quality of life for type 2 diabetes patients, supported by a team of specialists including diabetes nurses and staff physicians.
• Zorgprogramma COPD COPD care program emphasizing timely diagnostics and lifestyle interventions such as smoking cessation and exercise.
• Zorgprogramma CVRM (Cardiovascular Risk Management) Cardiovascular risk management program aimed at reducing risk of heart attacks and strokes, with support from CVRM specialist GPs and participation in the Dutch Heart Network.
• Zorgprogramma Astma Asthma care program providing guidance for preventing attacks and correct medication use, including a Stop smoking module.
• Zorgprogramma Kwetsbare Ouderen Care program for elderly patients with focus on collaboration with hospitals, municipalities, Positive Health, and Advanced Care Planning.
• Zorgprogramma GGZ (Mental Health Care) Mental health care program delivered through practice support staff (POH-GGZ) focusing on prevention, self-management, and relapse prevention.
• Pozob Leerplein (E-learning Platform) E-learning platform providing care program-related training and professional development courses for practice staff, with progress tracking and certificate management.
• Meer Tijd voor de Patiënt (MTVP) Comprehensive initiative enabling GPs to spend more time with patients through flexible consultations, task redesign, network collaboration, and staffing expansion, targeting 15-minute average consultations to reduce specialist referrals.
• Regionaal Inschrijfplatform Online platform enabling residents to find GP practices accepting new patients in Southeast Brabant by entering their postal code and starting registration online.
• Werving en Selectie Recruitment and matching service for practice support staff, including candidate search, practice visits by regional team managers, and annual performance evaluations.
• Werkgeverschap Employer services for practice support staff including coverage during illness/pregnancy and replacement coordination when employment ends.
• Administratieve Ondersteuning Administrative services including monthly invoicing, quarterly declarations to health insurers, financial/medical reporting, and annual budgeting with capacity planning.
• Transmurale Datakoppeling Digital data linkage between GP and hospital systems enabling insight into patient outcomes across the care chain, developed within the Nederlands Hart Netwerk.
• Mentaal Gezondheidsnetwerk (MGN) Mental health network connecting GPs, welfare organizations, and mental health providers to provide faster help for mental health issues, including exploratory conversations.
• PerfectSamen Project improving collaboration between healthcare providers involved in prescribing and dispensing medications, including development of formularies and medication reviews.

Quantifiable outcome

• Decline in specialist referrals through 'More Time for the Patient' (MTVP) program implementing 15-minute flexible consultations
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• StroomzcoreStrategic or Co-development Partner · 1 June 2026Regional GP organization collaborating on care improvement initiatives including patient registration platform and cardiovascular care programs.
• Landelijke Huisartsen Vereniging (LHV)minorStrategic or Co-development Partner · 1 June 2026National GP association partnering on regional registration platform initiative Huisartsen Brainport.
• Huisartsenspoedposten Oost-Brabant en Veldhoven-De KempenminorStrategic or Co-development Partner · 1 June 2026GP emergency post organizations participating in Huisartsen Brainport collaboration for regional registration platform.
• GGzEminorStrategic or Co-development Partner · 1 January 2026Mental health provider participating in Mental Health Network to reduce specialist mental health care wait times and provide appropriate care.
• CZ and VGZ (Zorgverzekeraars)coreStrategic or Co-development Partner · 1 December 2025Health insurers investing €5.9 million in Mental Health Network transformation plan for Eindhoven-De Kempen region. Fifteen municipalities, health insurers, GPs, mental health providers, welfare organizations, and Zorgbelang collaborate on faster mental health support.
• Nederlands Hart NetwerkcoreStrategic or Co-development Partner · 1 February 2025Collaboration between GP organizations Pozob, Stroomz, and Meditta with regional hospitals (Catharina Ziekenhuis, Máxima MC, Anna Ziekenhuis, Elkerliek Ziekenhuis, Sint Jans Gasthuis/SJG Weert) to maintain accessible cardiac care for ~850,000 residents. Developed transmural data linkage enabling outcomes measurement across care chain.
• Nederlandse Hart Registratie (NHR)coreTechnology or Integration · 1 February 2025Partnership enabling automatic data extraction from GP information systems (HIS) and hospital data for cardiovascular care evaluation. Uses existing automation structures so no additional administrative burden for practices.
• CaZo (Apothekers Zorggroep)coreStrategic or Co-development Partner · 1 November 2024Collaboration with CaZo apothecary care group and regional hospital specialists to improve pharmaceutical care through PerfectSamen project. Developed formularia for chronic conditions and promote therapeutic substitution.
• Zorgverzekeraars CZ en VGZcoreOthersMajor health insurers providing funding for care programs, Mental Health Network transformation (€5.9M), and Transmural Data Linkage subsidies for strengthening primary care.
• 15 Regional MunicipalitiesminorStrategic or Co-development PartnerMunicipalities in Eindhoven-De Kempen region participating in Mental Health Network and campaign to direct new residents to GP registration platform.
• Stichting KOHminorStrategic or Co-development PartnerFoundation providing additional professional training content accessible through Pozob Leerplein learning platform.
• WIJeindhovenminorStrategic or Co-development PartnerWelfare organization where residents first explore options in their own network before accessing care, participating in Mental Health Network approach.
• Diagnostiek voor UminorOthersHistorical founding partner from 2002 (originally Diagnostisch Centrum Eindhoven, later Synergos) involved in establishing first-line centers (ELC's) for diagnostics including ECGs and lung function tests.
• HAGRO BestminorOthersHistorical founding GP group that established Pozob in 2002 in collaboration with Diagnostisch Centrum Eindhoven.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Agilon Health: US value-based primary care organization partnering with independent PCPs to manage Medicare Advantage populations, providing capitation, care management, and analytics. Closest US analog to PoZoB's per-patient insurer funding and care coordination model.
• Privia Health: US physician-enablement and multi-payor medical group platform serving independent primary care practices with shared services, value-based contracts, and analytics, a functionally similar IPA-style care group model at greater scale.

Direct peers

• Stroomz: Dutch GP care group operating in the Eindhoven region, jointly collaborating with PoZoB on the regional GP registration platform (75% of practices connected) and cardiovascular care programs through the Nederlands Hart Netwerk. Same cooperative model for member GPs.
• DOH (Delta Onderneming Huisartsen): Cooperative of GP practices in the Zuid-Holland region providing multidisciplinary support, integrated care programs, and ICT back-office services, structurally similar to PoZoB's cooperative value proposition.
• Arts en Zorg: Dutch primary care organization that combines GP care, youth care, and lifestyle interventions across multiple regions. Operates a comparable support-for-GPs model with employed healthcare professionals and care program administration.
• Meditta: Regional GP care group in Limburg that co-founded the Nederlands Hart Netwerk with PoZoB. Supports member GP practices with similar POH deployment and chronic care programs across Midden-Limburg.
• HKN (Huisartsen Kennemerland): Dutch regional GP network supporting primary care practices in the Kennemerland region with practice support, care programs, and shared back-office services, analogous to PoZoB's Zuidoost-Brabant footprint.

Others

• Diagnostiek voor U: Regional diagnostic services provider (formerly Diagnostisch Centrum Eindhoven) and a historical founding partner of PoZoB in 2002. An adjacent enablement partner rather than a competitor, providing ELC diagnostics that complement PoZoB's care programs.
• Nederlandse Hart Registratie (NHR): Dutch national cardiovascular outcomes registry to which PoZoB contributes Transmural Data Linkage data. An ecosystem/data infrastructure partner rather than a direct peer, but central to PoZoB's outcomes-based positioning.

Emerging players

• Praktijkondersteuning Zuidoost Nederland: Adjacent regional practice-support and POH staffing providers in the Netherlands. Smaller or single-region operators increasingly competing for GP contracts in the same labor pool PoZoB draws from.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pozobzorg
• LinkedInlinkedin.com/company/pozob

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PoZoB