What Arts en zorg does

Arts en Zorg is a private Dutch primary care provider that operates a network of 29+ general practitioner practices and integrated health centers across the Netherlands, headquartered in Utrecht. The company delivers a full-stack primary care offering including GP consultations, structured chronic disease programs (diabetes, asthma/COPD, cardiovascular), mental health support via POH-GGZ, dietetics, in-practice diagnostics (blood sampling via Saltro, ECG, lung function, teledermatology), pharmacy services through Medsen/Benu partnerships, palliative care, and a Combined Lifestyle Intervention (GLI) program. The digital layer centers on the Gezond.nl mobile app (with HuisartsDichtbij portal legacy), which uses DigiD authentication to enable direct patient-GP chat, video consultations, prescription renewals, and medical record access; a generative AI symptom questionnaire (Slimme Vragenlijst) was launched in the app at Utrecht in April 2026.

The business model is reimbursement-driven: all Dutch residents are mandated to hold basic health insurance that fully covers GP visits without co-payment, while some diagnostics, specialist-referred services, and dietitian hours beyond the basic three-hour annual allowance are subject to the mandatory deductible (€385 in 2024) or supplementary insurance. Patient registration is direct-to-consumer via online sign-up or in-practice enrollment, and the organization also delivers care to asylum seekers at azc locations nationwide, constituting a secondary government segment. Arts en Zorg's go-to-market combines a physical footprint (29+ locations) with a digital self-serve channel (Gezond.nl app), marketed through its own website, social media (Facebook, Instagram, LinkedIn), and location-based SEO content.

Operationally, Arts en Zorg runs on Promedico ICT for its electronic patient records, integrates with the national Landelijk Schakelpunt (LSP) health information exchange, and holds NEN 7510 information security certification and EN ISO/IEC 17025:2017 blood withdrawal accreditation. The company is led by CEO Amon van den Borg and supervised by a board chaired by Aart Den Hartog; no parent company, external investors, or M&A activity are disclosed.

Name

Arts en zorg

Legal name

Arts en Zorg

Website

https://artsenzorg.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Arts en Zorg is a private Dutch primary care provider operating 29+ GP practices and integrated health centers across the Netherlands, offering GP consultations, chronic disease programs, mental health, dietetics, diagnostics, pharmacy, and palliative care, delivered through its proprietary Gezond.nl digital health app to registered Dutch residents and asylum seekers.

Ownership category

akta.pro rank

Product category

Primary Healthcare Services (General Practice / GP network)

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industries

Patient Education, Content & Personalized Journey Orchestration (HLACAEAE), Patient Intake, Digital Registration & eForms (HLACAEAF), Healthcare & Wellness Personalization (HDAAAGAI), Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

Keywords

• Primary healthcare services
• General practice network
• Digital patient portal
• Chronic disease management
• Telehealth consultations

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Primary Care Services: General practitioner services provided to registered patients, reimbursed through Dutch basic health insurance. All Dutch residents are required to have basic health insurance covering GP visits without co-payment.
2. Pharmacy Services: Dispensing medications in collaboration with Medsen pharmacies and local pharmacy partners. Revenue from medication dispensing is covered by health insurance with possible patient co-payments for certain medications.
3. Diagnostic Services: Medical examinations including blood tests, ECG, urine analysis, and other diagnostics. Costs vary - some covered by basic insurance (no deductible), others subject to deductible.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Arts en Zorg delivers integrated primary healthcare through a network of 29+ general practitioner practices and multi-disciplinary health centers across the Netherlands, providing GP consultations, chronic disease management (diabetes, COPD/asthma, cardiovascular), mental health support via POH-GGZ, dietary counseling, in-practice medical diagnostics, pharmacy dispensing through partner pharmacies, and a Combined Lifestyle Intervention (GLI) program. Services are accessed both in-person at the health centers and digitally through the Gezond.nl app and HuisartsDichtbij patient portal, with an AI-based symptom intake questionnaire added inside the Gezond.nl app.

Product overview

Arts en Zorg operates a network of GP practices and health centers across the Netherlands, offering a unified primary care platform built around its core digital patient application, the Gezond.nl app. This app serves as the primary interface through which patients access direct GP chat, video consultations, medical records, lab results, and prescription renewals. The organization also maintains parallel access via the HuisartsDichtbij portal at select practices. Clinical services are organized into disease-specific chronic care programs (diabetes, COPD/asthma, cardiovascular disease) alongside integrated support services including mental health care (POH-GGZ), dietetics, assistant consultations, and a Combined Lifestyle Intervention (GLI) program with MiGuide app integration. Medical diagnostics including blood testing (via Saltro), ECGs, 24-hour blood pressure monitoring, and teledermatology are provided in-practice to minimize hospital referrals. Pharmacy services are delivered through partnered Medsen, Benu, and independent local pharmacies. A notable AI-powered innovation is the slimme vragenlijst (AI symptom questionnaire) within Gezond.nl, which uses generative AI to intake symptoms and route patients to appropriate care. The organization also distributes a palliative care kit developed with Vereniging Transmurale Zorg.

Differentiator

Problem solved

Functional benefit

Products and services

• Gezond.nl digital patient app Patient-facing mobile application (iOS/Android) that enables direct chat with general practitioners, video consultations (powered by Vonage), scheduling, medical record access, lab result viewing and prescription renewal requests. Bundled with DigiD authentication and intended for registered Arts en Zorg patients.
• Chronic disease care programs (zorgprogramma's) Multi-disciplinary chronic care programs for diabetes mellitus, asthma/COPD and cardiovascular disease prevention, including regular monitoring, lifestyle guidance and coordinated care across GPs, dietitians and specialists. Available to registered Arts en Zorg patients with the relevant condition.
• Mental health care (POH-GGZ) Low-threshold psychological counseling delivered via GP-based practice assistants (POH-GGZ), covering depression, burnout, anxiety and stress, with onward referral to GZ-psychologists or specialized mental health care when needed.
• Medical diagnostics in the GP practice In-practice diagnostic services including accredited blood sampling (processed by Saltro), urine analysis, 24-hour blood pressure monitoring, ECG/heart scans, heart rhythm monitoring, lung function tests, Doppler studies, CRP rapid tests and teledermatology, intended to avoid unnecessary hospital referrals for registered patients.
• Dietetics services Dietary counseling by in-house or partner dietitians for conditions including diabetes, hypertension, high cholesterol, food allergies, lactose intolerance, digestive disorders and obesity, delivered through personalized nutrition plans and ongoing coaching.
• Assistant consultations (assistentenspreekuur) Nurse-assistant-run clinic offering minor medical procedures such as blood sampling, blood pressure measurement, injections, ear irrigation, cervical smear tests (cancer screening), wart treatment and wound care to reduce GP workload for common low-complexity presentations.
• Combined Lifestyle Intervention (GLI) program Structured two-year lifestyle coaching program for people with obesity or weight-related health risks, combining dietary advice, physical activity guidance, sleep improvement and relaxation techniques. Delivered via CooL, BeweegKuur and SLIMMER trajectories, with optional MiGuide app support.
• Pharmacy dispensing services Prescription dispensing and pharmacy services delivered through Medsen, Benu and partner independent pharmacies co-located with or adjacent to Arts en Zorg health centers, including medication reviews, chronic medication delivery and prescription renewal support.
• Palliative care kit Kit of pre-supplied medications for common end-of-life symptoms (pain, breathlessness, nausea, restlessness) delivered to patients receiving palliative care, developed in partnership with Vereniging Transmurale Zorg to ensure symptom management outside GP practice hours.
• GP and primary care consultations General practitioner consultations delivered in-person at the 29+ Arts en Zorg health centers and digitally via the Gezond.nl app and HuisartsDichtbij portal. Fully covered by the Dutch mandatory basic health insurance (no deductible).
• Asylum seeker healthcare (GZA program) Primary healthcare services for refugees and asylum seekers at azc (asylum seeker center) locations across the Netherlands, delivered under Arts en Zorg's GZA program.

Quantifiable outcome

• Average patient satisfaction score of 8.2 out of 10
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Medsen ApotheekcoreStrategic or Co-development PartnerPartnership with Medsen pharmacy chain for medication dispensing services. Medsen pharmacies operate within or near Arts en Zorg health centers, including locations in Hoendiep Groningen, Goudenregenhof Den Haag, Jan Hendrik Den Haag, Mariahoeve Den Haag, and Gouden Hart Berkel en Rodenrijs.
• Gezond.nlcoreTechnology or IntegrationDigital health platform providing the Gezond.nl app for patient-provider communication, video consultations, appointment scheduling, prescription requests, and medical records access.
• SaltrocoreTechnology or IntegrationDiagnostic center partnership for blood testing services. Saltro processes blood samples collected at Arts en Zorg practices, with results typically available within one business day.
• IndigominorStrategic or Co-development PartnerMental health services partnership providing GZ-psychologists for patients requiring psychological treatment beyond POH-GGZ scope. Available after GP referral.
• HuisartsDichtbijcoreTechnology or IntegrationDigital patient portal platform for online healthcare management including appointments, e-consults, prescription renewals, and medical records access via DigiD authentication.
• Apotheek TheresiaminorStrategic or Co-development PartnerLocal pharmacy partnership in Den Haag, located near Haagse Hout health center for medication dispensing and health product sales.
• Apotheek KlapwijkminorStrategic or Co-development PartnerLocal pharmacy partnership in Berkel en Rodenrijs, co-located in Gouden Hart health center for integrated medication dispensing.
• QualizorgminorStrategic or Co-development PartnerQuality healthcare partnership for patient satisfaction measurement and insights to improve service delivery.
• Promedico ICTcoreTechnology or IntegrationHealthcare information system provider for electronic patient record (EPD) management across all Arts en Zorg practices.
• DokNoord HuisartsenspoedpostminorStrategic or Co-development PartnerAfter-hours emergency GP service for Hoendiep Groningen patients, accessible outside regular practice hours.
• Benu ApotheekminorStrategic or Co-development PartnerPharmacy partnership including Benu Apotheek Hoornseveld in Zaandam for medication dispensing services.
• Vereniging Transmurale ZorgminorStrategic or Co-development PartnerCollaboration in developing the palliative care kit program, providing essential medications and supplies for terminal patients.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Oak Street Health (CVS Health): US value-based primary care chain owned by CVS Health serving Medicare patients with integrated chronic care management. Comparable to Arts en Zorg's chronic disease programs and multidisciplinary model, but operates at far greater scale under capitated contracts.
• ChenMed: US family-owned primary care group focused on senior patients with heavy emphasis on chronic disease management and integrated care teams. Shares Arts en Zorg's integrated, multidisciplinary, chronic-care-led approach but at much larger scale and exclusively senior-focused.
• VillageMD: US primary care platform with co-located pharmacy services and value-based contracts. Comparable to Arts en Zorg's on-site pharmacy partnerships (Medsen, Benu) and integrated primary care-plus-pharmacy model, though serving a different reimbursement environment.

Emerging players

• CirrusMD: US-based virtual care platform providing chat-first access to physicians within health plan and employer benefits. Comparable to Gezond.nl as a chat-first primary care access layer, but delivered as enterprise software to health plans rather than a provider-owned tool.

Others

• Thuisarts.nl (NHG): Official Dutch GP-developed patient education platform linked from Arts en Zorg's own website. Adjacent peer as a national patient-facing digital health information resource that complements — and partially substitutes for — the patient education functionality embedded in Gezond.nl.
• Zorgbelang Nederland: Dutch patient interest and healthcare quality organization. Relevant as a Dutch healthcare ecosystem stakeholder interfacing with primary care providers on patient satisfaction and quality measurement (Arts en Zorg's Qualizorg partnership touches a similar domain).

Regional players

• Coöperatie Cohesie: Regional Dutch primary care network organization operating in the Nijmegen area. Comparable to Arts en Zorg as a multi-site Dutch GP group offering integrated primary care, though smaller and geographically narrower.
• HAGRO / Huisartsengroep networks (regional): Regional Dutch GP collaboration networks (HAGROs) representing affiliated GP practices under shared administration. Operate as a similar horizontally integrated primary care model to Arts en Zorg but without the proprietary Gezond.nl-style digital layer.

Direct peers

• One Medical (Amazon): US-based membership primary care platform with proprietary technology for patient chat, appointment booking, and virtual visits. Most directly comparable to Arts en Zorg in combining physical clinics with a strong digital patient experience layer.
• Forward Health: Tech-enabled primary care provider combining physical clinics with AI-driven health assessments and a mobile app for continuous patient engagement. Mirrors Arts en Zorg's strategy of integrating digital tools into the GP visit workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/werkenbijartsenzorg
• LinkedInlinkedin.com/company/arts-en-zorg
• Instagraminstagram.com/artsenzorggroep

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arts en zorg