Mercoprint

What Mercoprint does

Mercoprint A/S is a Danish, family-owned corporate-branding and merchandise distributor founded in 1973 and headquartered in Næstved, with sales offices in Glostrup, Vordingborg, and Køge. The company provides printed materials (business cards, flyers, brochures, letterhead), promotional and advertising articles, profile clothing, workwear and safety footwear, corporate gifts, and customized B2B profile-webshops under which employees of client organizations order company-branded items directly. Distribution is omnichannel: a Shopify-based online storefront, physical showrooms in four Danish cities, field account managers, and a mobile sales bus that brings samples directly to customer sites, with last-mile shipping via PostNord and GLS. The company is ISO 9001 and ISO 14001 certified, which is positioned as a procurement qualification for Danish public-sector contracts.

The business model combines transactional unit-pricing for one-off print and promotional orders with multi-year managed-service contracts for enterprise profile-webshops. Customer segments span small and mid-sized Danish businesses (business cards, workwear, branded merchandise), industrial and trade firms (functional and safety apparel), public-sector and government institutions (tendered workwear and printed materials), and organizations such as NGOs, universities, and law firms (corporate branding and visit cards). Pricing is quoted in Danish Kroner excluding VAT; shipping starts at 65 DKK and custom logo printing adds 5–15 business days to delivery. There are no disclosed funding rounds, and ownership remains with the founding and management family.

Mercoprint has pursued a sustained consolidation strategy, absorbing more than ten smaller Danish competitors since 2006 under CEO Ole René Haupt, including printing firms (J. Søborg Formulartryk, JS Tryk, Center Grafik, sdpTryk, FlexGraphic, Oberthur, Print2People), promotional-product firms (IdHuset), and workwear specialists (Nilssons Arbejdstøj, Bemrk, Gerdøe Profil, Sicodan Workwear). The company is a member of New Wave Profile (Scandinavia's largest profile chain) and the Prinfo graphic-communications network, and operates a sustainability-focused sub-brand (Mercocare). Geographic reach is Denmark-only, with explicit exclusions for the Faroe Islands, Greenland, and international destinations.

Name

Mercoprint

Legal name

Mercoprint A/S

Website

https://mercoprint.dk

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Mercoprint A/S is a Danish, family-owned distributor of printed materials, promotional items, profile clothing, and workwear, serving SMBs, enterprises, and public-sector clients across Denmark via showrooms, field sales, mobile sales buses, and customized B2B profile-webshops.

Ownership category

akta.pro rank

Product category

Corporate Branding and Promotional Merchandise

NAICS

Paper and Paper Product Merchant Wholesalers (4241), Apparel, Piece Goods, and Notions Merchant Wholesalers (4243), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Wholesale-Paper & Paper Products (5110), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF), Packaging, Materials & Sustainable Fulfillment Solutions (CRAFAMAL)

Keywords

• Corporate branding solutions
• Printed materials
• Promotional products
• Workwear and uniforms
• Corporate gifts

Headquarters

HQ city

Næstved

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Printed Materials (Tryksager): Production and sale of printed materials including business cards, flyers, brochures, letterhead, envelopes, postcards, and folded materials. The company has produced printed materials since 1973 and serves both large and small businesses.
2. Profile Clothing (Profilbeklædning): Sale of branded workwear, corporate clothing, and professional attire for businesses. Includes clothing for all seasons and industries from business casual to industrial workwear and safety shoes.
3. Promotional Items (Promotion): Sale of promotional and advertising articles including pens, calendars, notebooks, keychains, toys, and sustainable promotional products. Products serve as brand extensions for companies.
4. Profile Webshops: Customized e-commerce solutions for businesses to manage their brand merchandise and corporate clothing ordering. Includes setup, product selection, hosting and distribution services.
5. Workwear and Safety Shoes: Specialized workwear and safety footwear for various industries including construction, industry, retail, and service sectors. Includes consultation on proper equipment selection.
6. Corporate Gifts (Firmagaver): Year-round corporate gift solutions including Christmas gift catalogs. Offers curated gift selections for employees, customers, and business partners with optional personalized webshop ordering.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mercoprint produces and distributes corporate-branded materials for Danish businesses and public-sector customers, spanning printed materials (business cards, flyers, brochures, letterhead, envelopes), promotional/logo products (pens, calendars, keychains, sustainable giveaways), profile clothing and corporate wear, industrial workwear and safety shoes, corporate gifts including Christmas gift catalogs, and customized profile-webshops that let customer employees self-order branded merchandise. The company operates as a one-stop-shop covering design, production, warehousing and distribution, complemented by showrooms, a mobile sales bus, and a Shopify-based online store.

Differentiator

Problem solved

Functional benefit

Brands

• Mercocare: A subsidiary/sister brand focused on care and sustainable products, operated under the Mercoprint umbrella (mercocare.dk).

Products and services

• Tryksager (Printed Materials) Production and sale of printed materials including business cards, flyers, brochures, letterhead, envelopes, postcards, and folded materials for businesses and organizations across Denmark.
• Promotion (Promotional and Logo Products) Sale of promotional and advertising articles including pens, calendars, notebooks, keychains, toys, and sustainable promotional products that serve as brand extensions for Danish businesses and organizations.
• Profilbeklædning (Profile Clothing) Sale of branded workwear, corporate clothing, and professional attire for businesses, including clothing for all seasons and industries from business casual to industrial workwear and safety shoes, with options for custom logo application.
• Arbejdstøj (Industrial Workwear and Safety Shoes) Specialized industrial workwear and safety footwear for construction, manufacturing, retail, and service sector employees, including consultation on proper equipment selection and sourcing of safety-compliant clothing.
• Profil-webshop (Customized B2B Webshop Solutions) Customized e-commerce solutions for businesses to manage their brand merchandise and corporate clothing ordering, including setup, product selection, hosting, and distribution services with individual employee accounts for self-service ordering.
• Firmagaver (Corporate Gifts) Year-round corporate gift solutions including Christmas gift catalogs with curated selections for employees, customers, and business partners, with optional personalized webshop ordering for individual recipient choice.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Gerdøe ProfilcoreStrategic or Co-development Partner · 1 March 2023Acquisition of Gerdøe Profil in Vordingborg, expanding Mercoprint's local presence with showroom, exhibition, and production facilities. The partnership brings expertise in profile products and strengthens regional coverage in southern Zealand.
• Sicodan WorkwearcoreStrategic or Co-development Partner · 1 January 2023Merger with Sicodan Workwear brings additional expertise in workwear and safety footwear. Sicodan's operations including their mobile sales bus are being integrated into Mercoprint's Glostrup location, expanding the product portfolio and service capabilities.
• BemrkminorStrategic or Co-development Partner · 1 January 2023Acquisition of Roskilde-based company Bemrk, representing another step in Mercoprint's consolidation strategy within the advertising and workwear industry on Zealand.
• Nilssons ArbejdstøjcoreStrategic or Co-development Partner · 1 January 2022Acquisition in spring 2022 of Nilssons Arbejdstøj, adding expertise in workwear and reinforcing Mercoprint's position in the professional work clothing market.
• New Wave ProfilecoreChannel Partner/ Reseller/ DistributorBoth Ole Haupt and Jesper Gerdøe are members of New Wave Profile, Scandinavia's largest profile chain. This network provides collaborative opportunities and access to a broader network of profile companies.
• PrinfocoreChannel Partner/ Reseller/ DistributorMercoprint is part of Prinfo, a network of graphic communication companies with broad competencies. The network enables access to specialized capabilities beyond what individual partners offer, providing comprehensive solutions for communication needs.
• MercocareminorOthersRelated entity operating as part of the Mercoprint family focusing on specific product or service categories. Website available at mercocare.dk.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• PF Concept GmbH: One of Europe's largest promotional products wholesalers and distributors, offering branded merchandise, gifts, and printing services to the B2B market. Closely mirrors Mercoprint's value proposition across corporate gifts, printed materials, and profile clothing.
• Brand Addition: European promotional merchandise and branded products company serving enterprise clients with profile products, gifts, and corporate identity merchandise. Comparable model to Mercoprint's promotional products and corporate gifting business.
• Mascot International: Danish workwear manufacturer and wholesaler specializing in profile clothing, safety shoes, and industrial workwear. Direct overlap with Mercoprint's Profilbeklædning and Arbejdstøj product lines and Danish/Scandinavian customer base.
• ID Identity: Scandinavian-based supplier of branded merchandise, profile clothing, and corporate gifts with operations in Denmark, Sweden, and Norway. Competes head-to-head with Mercoprint on promotional products and workwear for Nordic enterprises.
• Snickers Workwear: European workwear brand owned by Hultafors Group, offering professional work clothing and safety footwear. Direct competitor in Mercoprint's workwear and safety shoes segment with broader European footprint.

Broad incumbents

• Engelbert Strauss: German family-owned workwear and corporate apparel manufacturer and wholesaler with broad European presence. Comparable business model to Mercoprint's workwear/profile clothing operations but at significantly larger scale.
• New Wave Group: Swedish-listed profile and promotional products conglomerate and parent of the New Wave Profile chain that Mercoprint is a member of. Directly comparable on branded merchandise, workwear, and corporate gifting at much larger scale across Europe.

Others

• Prinfo: Nordic network of graphic communication companies that Mercoprint is a member of. Strategic partner and ecosystem peer rather than direct competitor, providing access to specialized print capabilities relevant to Mercoprint's printed materials business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mercoprint
• LinkedInlinkedin.com/company/mercoprint-a-s
• Instagraminstagram.com/mercoprint_/?hl=da
• Xx.com/mercoprint73

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercoprint