Washington School of Dance
Washington School of Dance is a privately held dance studio in Bothell, WA, offering progressive dance instruction in ballet, jazz, tap, and other disciplines for students ages 18 months through adulthood across in-studio, online, and private formats.
- Company typePrivate
- Founded2008
- HeadquartersBothell, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Washington School of Dance does
Washington School of Dance (WSD) is a privately held dance education studio located at 1111 228th St. SE, Suite A, Bothell, WA, serving the greater Seattle metropolitan area. Founded in 2008 when owner Amanda Klinke Hernandez acquired and rebranded the prior Wendy's School of Dance, the school offers progressive dance instruction for students from 18 months through adulthood across ballet, jazz, tap, contemporary, hip hop, musical theater, and pointe disciplines. Core programming is organized into the Very Young Dancers program (ages 18 months-6 years), the Fundamentals program (ages 7-adult with progressive levels), and Create-A-Class custom private/semi-private instruction. Seasonal offerings include summer camps and intensives, winter and spring break workshops, and annual performance opportunities including a Spring Recital at Edmonds Center for the Arts and a Nutcracker production.
The school's underlying technology stack is intentionally lean and consumer-facing rather than proprietary: Zoom delivers online instruction, DanceStudio-Pro powers the Parent Portal for registration and tuition payments, Eventbrite handles open house trial sign-ups, and Google Docs supports document sharing. There is no proprietary software, mobile app, or AI/ML capability in evidence. The business is direct-to-consumer with no enterprise or institutional customers.
Revenue is generated through multiple streams: semester-based in-studio tuition ($385-$520 with a discount for upfront payment or three-installment auto-pay at $135-$180 per month), six-week online class sessions ($80-$100), summer intensives ($220-$550), break workshops ($20-$75 per session), Create-A-Class private instruction ($575/session), a $30 registration fee, and costume/performance fees. The school employs 8 faculty members and operates without external venture capital, private equity, or parent company oversight. Amanda Klinke Hernandez serves as Artistic Director and sits on the executive board of the Washington State Dance Studio Owner Coalition since 2023.
Washington School of Dance firmographics
Firmographics- Name
- Washington School of Dance
- Legal name
- Washington School of Dance
- Website
- https://washingtonschoolofdance.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Washington School of Dance is a privately held dance studio in Bothell, WA, offering progressive dance instruction in ballet, jazz, tap, and other disciplines for students ages 18 months through adulthood across in-studio, online, and private formats.
- Ownership category
- akta.pro rank
Washington School of Dance industry classification
Industry- Product category
- Dance Education Services
- NAICS
- Fine Arts Schools (611610)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Contemporary & Modern Dance (MPAGADAB)
Keywords
Where Washington School of Dance is headquartered
LocationHeadquarters
- HQ city
- Bothell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Washington School of Dance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure
Revenue model
- Tuition - In Studio Classes: Semester-based tuition for in-studio dance classes. Can be paid by semester (with discount) or in three installments via auto-pay. Tuition varies by class length from 45 to 90 minutes.
- Tuition - Grown Up and Me: Six-week session-based tuition for parent-child dance classes for dancers ages 18 months to 4 years. One-time fee covering six weeks of instruction.
- Online Classes: One-time fee for six weeks of scheduled instruction via Zoom, including access to class videos and additional content. Non-refundable once classes begin.
- Registration Fees: $30 registration fee required to secure a spot in classes.
- Costume and Performance Fees: Fees for dancers participating in Spring Recital performances, covering costumes and related costs.
- Summer Camps and Intensives: Week-long camps and intensives during summer break. Pricing varies by program duration and type, ranging from $220 to $550.
- Break Workshop Fees: Winter and Spring Break workshops with per-workshop pricing or bundled pricing for multiple workshops.
- Create-A-Class: Private/semi-private instruction at $575 for a single session or session packages for six consecutive weeks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | In-Studio Class Tuition by Semester (Discounted) |
| Subscription | Monthly | In-Studio Class Tuition by Installment |
| Subscription | Pay-as-you-go | Online Classes - 6 Week Session |
| Unit Pricing | Pay-as-you-go | Winter Break Workshops - Arctic Blast (VYD ages 3-6) |
| Unit Pricing | Pay-as-you-go | Winter Break Workshops - Musical Theater (ages 7-12) |
| Unit Pricing | Pay-as-you-go | Winter Break Workshops - Triple Threat (Upper Level 13+) |
| Unit Pricing | Pay-as-you-go | Winter Break Workshops - K-Pop with Mia Farr |
| Unit Pricing | Pay-as-you-go | Spring Break Workshops - Little Explorers (VYD ages 3-6) |
| Unit Pricing | Pay-as-you-go | Spring Break Workshops - Ballet Stories (Level I) |
| Unit Pricing | Pay-as-you-go | Summer Intensives - In My Sparkle Era (ages 7-9) |
| Unit Pricing | Pay-as-you-go | Summer Intensives - Dance All Day (ages 7-12) |
| Unit Pricing | Pay-as-you-go | Summer Intensives - Triple Threat (ages 13+) |
| Unit Pricing | Pay-as-you-go | Summer Intensives - Upper Level Technique Week |
| Unit Pricing | Pay-as-you-go | Create-A-Class - Single Session |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Washington School of Dance product offering
Product offeringCore offering
Washington School of Dance is a community dance education studio that delivers progressive dance instruction for students ages 18 months through adulthood. Its core offerings include the Very Young Dancers program (ages 18 months to 6 years) and the Fundamentals program (ages 7 to adult) in ballet, jazz, tap, contemporary, hip hop, and musical theater, supplemented by Create-A-Class private/semi-private instruction, seasonal summer camps and intensives, and Winter/Spring break workshops. The school also offers online classes via Zoom, plus annual performance opportunities including a Spring Recital at Edmonds Center for the Arts and a Nutcracker production.
Product overview
Washington School of Dance operates as a dance education studio offering a multi-level, multi-format program portfolio. The core offerings include the Very Young Dancers (VYD) program for ages 18 months to 6 years and the Fundamentals program for ages 7 through adult, both structured with progressive skill levels. Supporting programs include Create-A-Class (custom private/semi-private instruction), online classes via Zoom, and seasonal offerings such as Summer camps, intensives, and continuing classes, plus Winter and Spring Break workshops. Annual performance opportunities include the Spring Recital at Edmonds Center for the Arts and Nutcracker production. Classes are available in multiple dance disciplines: ballet, jazz, tap, contemporary, hip hop, and musical theater. The school is located in Bothell, WA and serves dancers from the Seattle metropolitan area.
Differentiator
Problem solved
Functional benefit
Products and services
- Very Young Dancers (VYD) Program
- Fundamentals Program
- Create-A-Class
- Summer Continuing Classes
- Summer VYD Camps
- Summer Intensives
- Online Classes
- Winter Break Workshops
- Spring Break Workshops
- Spring Recital
- Nutcracker Production
- In-Studio Classes (Hybrid)
Companies that use Washington School of Dance
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Washington School of Dance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Washington School of Dance partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Washington School of Dance competitors and assessment
Company assessmentDirect peers
- Pacific Northwest Ballet School: The official school of Pacific Northwest Ballet in Seattle, offering progressive ballet and multi-discipline training from early childhood through pre-professional levels. Direct overlap with WSD's ballet, pointe, and progressive curriculum for school-age and adult students in the greater Seattle market.
- Dance Fremont: Seattle-area community dance studio offering multi-discipline instruction for children and adults. Comparable business model and target demographic to WSD in the broader Seattle market.
- Bellevue Dance Theatre: Non-profit dance training organization on Seattle's Eastside offering ballet, jazz, contemporary, and performance-track instruction for children through adults. Direct overlap with WSD's Fundamentals program and adult offerings in the same metro catchment.
- Olympic Ballet Theatre: Ballet company and school based in Edmonds, WA — immediately adjacent to WSD's Bothell studio. Offers structured ballet and multi-discipline training with performance opportunities, directly competing for the same North Seattle / Eastside families.
Broad incumbents
- Cornish College of the Arts: Seattle arts college with a pre-college and continuing education dance program covering ballet, modern, and contemporary. Overlaps with WSD's progressive training and adult programming, but serves as a higher-end educational pathway rather than a community studio.
- Fred Astaire Dance Studios: National franchise chain offering ballroom, Latin, and social dance instruction with private and group formats. Comparable to WSD's Create-A-Class private/semi-private model and adult programming, but operates a franchise model focused on partner dance.
- Arthur Murray Dance Studios: Long-established national dance studio franchise with locations across the U.S. offering ballroom and social dance instruction. Overlaps with WSD's adult instruction and private/semi-private formats, though focused on partner/social dance rather than the multi-discipline curriculum WSD delivers.
Regional players
- Spectrum Dance Theater: Seattle-based contemporary dance company with associated school and youth programming. Comparable to WSD in offering contemporary, ballet, and multi-discipline training, but operates as a company-driven organization with a broader regional audience.
- Evergreen City Ballet: Renton, WA-based ballet school and company providing multi-level ballet and performance-track training. Comparable offering structure to WSD's Fundamentals ballet/pointe progression, but anchored in the South Sound rather than the North Seattle corridor.
- Bainbridge Dance Center: Bainbridge Island-based dance studio offering multi-discipline instruction with progressive levels and performance opportunities. Comparable curriculum structure to WSD, but anchored in a separate Kitsap Peninsula community rather than directly competing in Bothell.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Washington School of Dance social profiles
Digital presenceWashington School of Dance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Washington School of Dance leadership team
Management profileNumber of profiles
Profiles1 record
Washington School of Dance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Washington School of Dance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Washington School of Dance
What does Washington School of Dance do?
Washington School of Dance is a community dance education studio that delivers progressive dance instruction for students ages 18 months through adulthood. Its core offerings include the Very Young Dancers program (ages 18 months to 6 years) and the Fundamentals program (ages 7 to adult) in ballet, jazz, tap, contemporary, hip hop, and musical theater, supplemented by Create-A-Class private/semi-private instruction, seasonal summer camps and intensives, and Winter/Spring break workshops. The school also offers online classes via Zoom, plus annual performance opportunities including a Spring Recital at Edmonds Center for the Arts and a Nutcracker production.
Is Washington School of Dance a public or private company?
Washington School of Dance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Washington School of Dance founded?
Washington School of Dance was founded in 2008. It employs 11 to 50 people.
Where is Washington School of Dance based?
Washington School of Dance is headquartered in Bothell, United States, in the North America region.
How does Washington School of Dance make money?
Eight revenue lines are on record. Tuition - In Studio Classes are the primary driver. The others are tuition - Grown Up and Me, online Classes, registration Fees, costume and Performance Fees, summer Camps and Intensives, break Workshop Fees and create-A-Class.
Who are Washington School of Dance's main competitors?
Direct peers on record are Pacific Northwest Ballet School, Dance Fremont, Bellevue Dance Theatre and Olympic Ballet Theatre. Broad incumbents are Cornish College of the Arts, Fred Astaire Dance Studios and Arthur Murray Dance Studios. Regional players are Spectrum Dance Theater, Evergreen City Ballet and Bainbridge Dance Center.
Does Washington School of Dance have an API?
No public API is recorded for Washington School of Dance.
What industry is Washington School of Dance in?
Washington School of Dance's product category is Dance Education Services. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of EDAAAGAD, Dance & Movement (Ballroom, Contemporary, Social Dance). Its NAICS code is 611610 and its SIC code is 8200.