B&S
B&S is a Dutch B2B distributor of premium consumer goods connecting brand suppliers with wholesalers, resellers, duty-free channels, government, defence, and retail buyers across Europe, Africa, the Middle East, and Asia.
- Company typePrivate
- Founded1872
- HeadquartersDordrecht, Netherlands
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What B&S does
B&S is a Dutch privately held B2B distribution business that connects premium consumer brands with wholesalers, resellers, and operators of non-conventional sales channels including duty-free outlets, government and defence sites, industrial caterers, domestic supermarkets, border stores, travel retail outlets, and diplomatic shops. The company is incorporated under Dutch law as B&S B.V. with statutory seat in Delfzijl and operates across five product segments — Beauty, Food, Liquors, Personal Care, and Travel Retail — serving millions of consumers daily through owned warehouses and distribution centres located near major ports and mobility hubs in Europe, Africa, the Middle East, and Asia.
The company's technology spine is its proprietary Nfinity B2B platform and the King of Reach digital marketplace, both of which provide 24/7 ordering, real-time stock visibility, pricing access, detailed product specifications, and past-order look-up and reordering for B2B buyers. Pricing logic is supported by proprietary algorithms intended to guarantee best prices and aid inventory management; marketing services are powered by Superaudiences, an audience-generation technology that pairs with in-house creative services for hyper-targeted campaigns.
B&S monetises through margins on product distribution and sourcing services, layered with marketing, brand development, and warehousing/logistics add-ons. Pricing is not publicly disclosed and is delivered by quote based on volume, requirements, and destination. Operations are ISO 22000, ISO 9001, and HACCP certified, US Army Public Health Command (USAPHC) approved, and registered with the United Nations Global Marketplace (UNGM), a qualification set that materially shapes the addressable customer base. The customer base is two-sided: on the supply side, B&S partners with named global FMCG brands including Nestle, Mondelez, Heinz, Mars Wrigley, Hershey, Danone, Coca-Cola, Heineken, Evian, Président, Red Bull, and Kellogg's; on the demand side, it serves a long-tail of wholesalers, resellers, and channel-specific buyers across more than four regions.
B&S firmographics
Firmographics- Name
- B&S
- Legal name
- B&S B.V.
- Website
- https://bs-gg.com
- Company type
- Private
- Founded year
- 1872
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- B&S is a Dutch B2B distributor of premium consumer goods connecting brand suppliers with wholesalers, resellers, duty-free channels, government, defence, and retail buyers across Europe, Africa, the Middle East, and Asia.
- Ownership category
- akta.pro rank
B&S industry classification
Industry- Product category
- Consumer Goods Wholesale Distribution
- NAICS
- General Line Grocery Merchant Wholesalers (42441), Grocery and Related Product Merchant Wholesalers (4244)
- SIC
- Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industries
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF), Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)
Keywords
Where B&S is headquartered
LocationHeadquarters
- HQ city
- Dordrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
B&S business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Distribution and Trading: B2B distribution of premium consumer goods including food and beverages. Connects suppliers (brands) with consumers through wholesalers, resellers, and non-conventional markets. Revenue generated through margins on product distribution and sourcing services.
Go-to-market motion1 record
Distribution channels8 records
Marketing channels4 records
B&S product offering
Product offeringCore offering
B&S is a wholesale distributor that sources premium consumer goods from leading brands (e.g., Nestle, Coca-Cola, Heineken, Red Bull, Mars Wrigley) and distributes them to non-conventional markets including duty-free channels, government and defence sites, industrial caterers, domestic supermarkets and retailers, border stores, travel retail outlets, and diplomatic shops. The company operates a global network of certified warehouses and distribution centres, complemented by its owned B2B e-commerce platform (Nfinity/King of Reach) that enables 24/7 ordering, marketing services, and brand development support.
Product overview
B&S operates a platform-plus-modules architecture centered on its Nfinity B2B platform and King of Reach marketplace. The core platform provides 24/7 B2B ordering, portfolio browsing, stock availability, and inventory management. This is supplemented by six integrated service modules: Sourcing (access to A-brands), Warehousing & Logistics (certified storage with quality controls), Distribution (global network with customs handling), Marketing (targeted campaigns via Superaudiences), and Brand Development (specialized channel penetration). The company connects suppliers with consumers through duty-free, government/defence, industrial caterer, supermarket, and travel retail channels.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Millions of consumers served daily through premium brand partnerships
Companies that use B&S
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
B&S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
B&S partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- NestlecoreNestle products distributed through B&S network to non-conventional markets including duty-free channels, government and defence sites, industrial caterers, and domestic supermarkets and retailers.
- MondelēzcoreMondelēz products distributed through B&S global distribution network to distinctive markets.
- HeinzcoreHeinz brand products distributed through B&S network to non-conventional markets.
- Mars WrigleycoreMars Wrigley confections and gum products distributed through B&S distribution network.
- HersheycoreHershey chocolate and confectionery products distributed through B&S channels.
- DanonecoreDanone dairy and nutrition products distributed through B&S network to distinctive markets.
- Coca-ColacoreCoca-Cola beverages distributed through B&S distribution channels to non-conventional markets.
- HeinekencoreHeineken beer products distributed through B&S global distribution network.
- EviancoreEvian premium bottled water distributed through B&S travel retail and duty-free channels.
- PrésidentcorePrésident dairy products distributed through B&S distribution network.
- Red BullcoreRed Bull energy drinks distributed through B&S travel retail and duty-free channels.
- Kellogg'scoreKellogg's cereal and packaged foods distributed through B&S network to distinctive markets.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
B&S competitors and assessment
Company assessmentDirect peers
- Avolta (formerly Dufry): Avolta operates duty-free and travel-retail stores in airports and border crossings worldwide. While more retail-facing than B&S, it sources from the same A-brand set and competes for the same premium consumer-brand dollars flowing into non-conventional channels.
- Bidvest Group: Bidvest is a South African diversified services group with significant FMCG distribution, freight, and travel-related operations across multiple African geographies. Comparable to B&S in multi-category distribution and African non-conventional market reach.
- Gebr. Heinemann: Gebr. Heinemann is one of the largest duty-free and travel-retail distributors globally, supplying airports, border stores, and diplomatic outlets with premium FMCG, beauty, and confectionery. Highly comparable to B&S given its travel-retail distribution focus, A-brand supplier base, and non-conventional market specialization.
- Lekkerland (REWE Group): Lekkerland (now part of REWE Group) is a European B2B convenience and travel-retail wholesaler serving forecourt retailers, kiosks, and travel hubs. Closely comparable to B&S in distributing FMCG to non-conventional European channels with a broad A-brand assortment.
- DFS Group (LVMH): DFS Group operates luxury duty-free stores in airports and downtown locations globally, sourcing premium brands across liquor, beauty, and food. Comparable to B&S as a travel-retail channel operator relying on premium A-brand partnerships.
- Weitnauer Group: Weitnauer is a family-owned distribution and brand-development specialist focused on duty-free and travel-retail channels across emerging markets, particularly Africa and the Middle East. Directly comparable to B&S's distinctive-market focus and emerging-market footprint.
- Imperial Group (Imperial Logistics): Imperial Logistics (now part of DP World) operates diversified contract distribution and freight forwarding across FMCG, consumer goods, and chemicals across Africa, Europe, and the Middle East. Directly comparable to B&S in multi-category consumer-goods distribution into non-conventional and emerging markets.
Broad incumbents
- DHL Supply Chain: DHL Supply Chain provides contract logistics, warehousing, and distribution for FMCG and consumer brands globally. Comparable to B&S's warehousing-and-logistics module and ability to serve A-brand principals at scale, though DHL is far broader and not channel-specialized.
- Sysco Corporation: Sysco is the largest broadline food-service distributor in North America, serving restaurants, hotels, and institutional caterers. Comparable to B&S in core food-and-beverage wholesale mechanics, though Sysco is focused on US foodservice rather than non-conventional travel/military channels.
Regional players
- WHSmith Travel: WHSmith Travel operates news, convenience, and travel-retail outlets in airports and stations, primarily in the UK, EMEA, and Asia-Pacific. Adjacent to B&S's travel-retail distribution activity but more retail-focused and geographically narrower.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
B&S social profiles
Digital presenceB&S compliance and trust
Trust signalCompliance5 records
B&S financial estimates
Financial estimateRevenue estimate
Valuation estimate
B&S leadership team
Management profileNumber of profiles
Profiles1 record
B&S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B&S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B&S
What does B&S do?
B&S is a wholesale distributor that sources premium consumer goods from leading brands (e.g., Nestle, Coca-Cola, Heineken, Red Bull, Mars Wrigley) and distributes them to non-conventional markets including duty-free channels, government and defence sites, industrial caterers, domestic supermarkets and retailers, border stores, travel retail outlets, and diplomatic shops. The company operates a global network of certified warehouses and distribution centres, complemented by its owned B2B e-commerce platform (Nfinity/King of Reach) that enables 24/7 ordering, marketing services, and brand development support.
Is B&S a public or private company?
B&S is a private company. It is classified as unknown and is currently operating.
When was B&S founded?
B&S was founded in 1872. It employs 1,001 to 5,000 people.
Where is B&S based?
B&S is headquartered in Dordrecht, Netherlands, in the Europe region.
How does B&S make money?
One revenue line is on record: distribution and Trading.
Who are B&S's main competitors?
Direct peers on record are Avolta (formerly Dufry), Bidvest Group, Gebr. Heinemann, Lekkerland (REWE Group), DFS Group (LVMH), Weitnauer Group and Imperial Group (Imperial Logistics). Broad incumbents are DHL Supply Chain and Sysco Corporation. WHSmith Travel is listed as a regional player.
Does B&S have an API?
No public API is recorded for B&S.
What industry is B&S in?
B&S's product category is Consumer Goods Wholesale Distribution. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 42441 and its SIC code is 5141.