Associated Pediatric Dentistry

What Associated Pediatric Dentistry does

Associated Pediatric Dentistry (APD) is a privately held pediatric dental practice founded in 1979, headquartered in Belleville, Illinois, and operating four synchronized clinical locations across Southern Illinois: Belleville, Glen Carbon, O'Fallon, and Mount Vernon. The practice is staffed by six board-certified pediatric dentists — including Diplomates of the American Board of Pediatric Dentistry — most of whom have completed two or more years of specialty residency training beyond dental school, with several maintaining adjunct faculty roles at Southern Illinois University School of Dental Medicine. APD's service portfolio spans the full pediatric dental continuum: preventive care (exams, cleanings, fluoride treatments, sealants, digital X-rays), restorative care (fillings, extractions), sedation (nitrous oxide and general anesthesia), and specialized care for children with special healthcare needs, plus a 24/7 after-hours emergency line. The practice's clinical technology stack is centered on digital radiographic imaging (bitewing, periapical, panoramic, occlusal, and orthodontic X-rays) for diagnosis and treatment planning.

The business model is direct-to-consumer fee-for-service delivered through physical office visits. APD is in-network with at least eight major dental insurance carriers (Delta Dental Premier/PPO, MetLife, United Concordia/Sunlife, Cigna PPO, Assurant, Ameritas, Advantica, selected Blue Cross Blue Shield plans) and accepts CareCredit financing, with payment due at time of service for co-pays and uninsured balances. Pricing is not publicly disclosed and is effectively quote-based, varying by insurance coverage. go-to-market is overwhelmingly local and reputation-driven: a 4.9/5 Google rating across 314 reviews, patient referrals (including from family dentists), community school outreach, and a Facebook presence are the primary acquisition channels; there is no disclosed digital marketing spend or paid acquisition infrastructure. The customer base is distributed across individual families and is B2C in nature, with notable depth in multi-generational families and the special needs segment. The practice is independently owned with no disclosed parent company, private equity, or institutional investment.

Name

Associated Pediatric Dentistry

Legal name

Associated Pediatric Dentistry

Website

https://associatedpediatricdentistry.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Associated Pediatric Dentistry is a privately held pediatric dental practice founded in 1979, operating four synchronized offices across Southern Illinois (Belleville, Glen Carbon, O'Fallon, Mount Vernon), staffed by six board-certified pediatric dentists serving infants, children, adolescents, and special needs patients with preventive, restorative, sedation, and emergency dental services.

Ownership category

akta.pro rank

Product category

Pediatric Dental Services

NAICS

Offices of Dentists (621210), Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Pediatric Dental Trauma & Emergency Care (HLABAGAF), Special Needs Pediatric Dentistry (HLABAGAD)

Keywords

• Pediatric dental services
• Preventive dental care
• Special needs dentistry
• Dental sedation services
• Emergency dental care

Headquarters

HQ city

Belleville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Dental Services Revenue: Fee-for-service pediatric dental care delivered directly to patients at point of service. The practice accepts insurance and bills insurance companies on behalf of patients. Payment is expected at time of service for co-pays and uninsured services. They accept cash, checks, Visa, Discover, American Express, MasterCard, and CareCredit.
2. Insurance Billing: In-network provider for Delta Dental Premier & Delta Dental PPO, MetLife, United Concordia Fee for Service/Sunlife Financial, Assurant, Cigna PPO, Ameritas, Advantica, and some Blue Cross Blue Shield plans. Also bills insurance for active-duty military families.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Associated Pediatric Dentistry is a multi-location specialty dental practice that delivers preventive, diagnostic, restorative, sedation, special needs, and emergency dental care exclusively to infants, children, adolescents, and special needs patients across Southern Illinois. Services are rendered in-office at four clinics by board-certified pediatric dentists and billed either directly to patients or through in-network commercial dental insurance carriers.

Product overview

Associated Pediatric Dentistry operates as a single-location-independent pediatric dental practice offering a comprehensive suite of dental services for infants, children, adolescents, and special needs patients across four convenient locations in Southern Illinois (Belleville, Glen Carbon, O'Fallon, and Mount Vernon). The core service portfolio includes preventive care (routine cleanings, fluoride treatments, dental sealants), diagnostic services (digital X-rays), restorative treatments (fillings, extractions), sedation options (nitrous oxide, general anesthesia), and specialized care for patients with special healthcare needs. The practice emphasizes creating a fun and safe environment designed to ease dental anxiety in young patients through unique terminology (e.g., 'sleepy juice' for anesthesia, 'happy air' for nitrous oxide, 'wiggles' for extractions) and a compassionate, child-friendly approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventive Care

Quantifiable outcome

• 4.9/5 Google rating based on 314 reviews
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Delta Dental Premier & Delta Dental PPOcoreOthersIn-network insurance provider for pediatric dental services. The practice is a contracted provider for Delta Dental Premier and Delta Dental PPO plans, allowing insured patients to receive in-network benefits.
• MetLifecoreOthersIn-network insurance provider for pediatric dental services.
• United Concordia / Sunlife FinancialcoreOthersIn-network insurance provider for United Concordia Fee for Service and Sunlife Financial plans.
• Cigna PPOcoreOthersIn-network insurance provider for Cigna PPO dental plans.
• AssurantcoreOthersIn-network insurance provider for Assurant dental plans.
• AmeritascoreOthersIn-network insurance provider for Ameritas dental plans.
• AdvanticacoreOthersIn-network insurance provider for Advantica dental benefit plans.
• Blue Cross Blue Shield (Selected Plans)coreOthersIn-network insurance provider for select Blue Cross Blue Shield plans.
• CareCreditminorOthersHealthcare credit card accepted as payment option for families needing financing for dental procedures.
• Southern Illinois University School of Dental MedicineminorStrategic or Co-development PartnerDr. Kevin serves as instructor at SIU School of Dentistry. Dr. Christopher Haas is a part-time faculty member. Dr. Rawson previously served as Section Head of Pediatric Dentistry and Interim Associate Dean for Academic Affairs at SIU.

Scale indicators5 records

Recent moves6 records

Expansion highlights10 records

Broad incumbents

• Heartland Dental: Largest U.S. dental support organization (DSO) supporting hundreds of affiliated practices nationwide. Represents the broad incumbent / consolidator that competes for talent, patients, and insurance leverage in regional markets where APD operates.
• Benevis: DSO with a strong pediatric dental focus (historically operating Kool Smiles and other pediatric brands) serving Medicaid and insured populations across multiple states. Comparable pediatric dental service line, but operates at much greater national scale.
• Pacific Dental Services: Major national DSO supporting thousands of dental practices across the U.S., including general and specialty dentistry. A likely acquirer/competitor that creates scale-driven pressure on independent pediatric groups like APD.

Direct peers

• Charlotte Pediatric Dentistry: Multi-doctor pediatric dental specialty group practice serving the Charlotte, NC metro area with comprehensive preventive, restorative, and sedation services for children and special-needs patients — analogous to APD's regional pediatric group structure.
• Children's Dental Health: Multi-location pediatric dental group practice in the Mid-Atlantic and Northeast U.S. offering preventive, restorative, and orthodontic care for children — the same core service mix and multi-office group model as Associated Pediatric Dentistry.
• Pediatric Dental Group: Multi-office pediatric dental specialty practice delivering comprehensive children's dental care including preventive, restorative, and sedation services — directly comparable in services, target patient, and group practice model.
• Surfside Pediatric Dental Group: Multi-location pediatric dental group in Southern California delivering child-focused preventive, restorative, and orthodontic care with sedation options — comparable specialty pediatric group practice serving a defined regional catchment.
• Just Kids Dental: Regional pediatric dental group practice focused exclusively on children's dentistry, including special-needs patients, across multiple offices — closely mirrors APD's pediatric-only specialty positioning and multi-location footprint.
• Jenkins & LeBlanc Dentistry for Children: Pediatric dental group practice with multiple offices across Kansas, Missouri, and surrounding states, providing preventive, restorative, and sedation pediatric dentistry — a directly comparable regional pediatric group practice model.

Others

• Southern Illinois University School of Dental Medicine: Regional dental school and pediatric residency program that supplies APD with faculty ties and a pipeline of trained pediatric dentists. Relevant as an ecosystem partner rather than a commercial competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AssociatedPediatricDentistry
• LinkedInlinkedin.com/company/associated-pediatric-dentistry-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associated Pediatric Dentistry