Country Club of Lincoln

What Country Club of Lincoln does

Country Club of Lincoln is a private, member-owned country club founded in 1903 in Lincoln, Nebraska, operating on a 106-acre hilltop site established in 1922 with an Ernst Herminghaus-designed 18-hole championship golf course, clubhouse, three outdoor tennis courts, swimming pool, fitness facility, Performance Center with golf simulator, and multiple dining venues (1903 Tap & Table, Swingfest Room). The club serves individuals and families in the Lincoln metropolitan area seeking golf, racquets, swim, fitness, dining, and private event hosting, with membership categories including Golf, Junior Golf (under 40), Non-Resident Golf (40+ miles), Social, and Non-Resident Social. Member acquisition is sales-led, requiring three sponsor questionnaires from current members, Membership Committee review, and Board approval, with a FIFO waitlist gated by a $3,500 deposit. Revenue is generated through four streams: one-time initiation fees (paid upfront or in two-year installments), recurring annual membership dues, dining and event revenue (Wine Dinners, Ladies' Nights, corporate events for 8-400 guests), and guest fees ranging from $20 (juniors) to $100 daily (peak season). Leadership includes CEO/GM Wes Hardin, Membership Director Scott Jenkins, Events Director Katie Goodwater, and an award-winning golf operations team under Director of Golf Nick Muller. The club has invested continuously in its infrastructure, most recently approving a 2024 Golf Course Master Plan and 2024-2025 course renovation with expanded practice facilities, a second kitchen for private events, and a youth development program (Tom Ernst Honorary Junior Golf, est. 2015) supporting high school golfers.

Name

Country Club of Lincoln

Legal name

Country Club of Lincoln

Website

https://ccl.cc

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

51–100 employees

Short description

Country Club of Lincoln is a private member-owned country club founded in 1903 in Lincoln, Nebraska, operating an 18-hole championship course, dining venues, racquets, pool, fitness, and event facilities serving Lincoln-area individuals, families, and corporate event clients via Golf and Social memberships.

Ownership category

akta.pro rank

Product category

Private Country Club & Golf Membership Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private country club
• Golf memberships
• Social memberships
• Golf course operations
• Club dining events

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Membership Initiation Fees: One-time initiation fees due at membership approval or payable in two interest-free installments over two years with heavier first payment.
2. Membership Dues: Recurring membership dues for golf and social memberships providing ongoing access to facilities and events.
3. Dining and Events: Revenue from restaurant dining, private events, corporate functions, and special gatherings such as Wine Dinners and Ladies' Nights.
4. Guest Fees: Greens fees and cart fees charged to members' guests. Guest fees: $100 daily rate March through October; $75 daily rate November-February; $20 for junior guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Country Club of Lincoln is a private membership country club founded in 1903 operating from a 106-acre hilltop campus in Lincoln, Nebraska, providing Golf Memberships and Social Memberships that grant access to an 18-hole championship golf course, practice facilities, tennis courts, swimming pool, fitness center, dining venues, and social/corporate event spaces. Revenue is generated through initiation fees, recurring annual dues, guest greens and cart fees, restaurant sales, and hosted private events.

Product overview

Country Club of Lincoln is a private country club offering a comprehensive portfolio of recreational and social services centered around its championship 18-hole golf course. The club operates on a membership-based model with Golf Memberships (including Junior Golf and Non-Resident Golf) and Social Memberships as the primary membership categories. Key facilities include the Performance Center with golf simulator, three outdoor tennis courts, an outdoor pool, full-service fitness center, and multiple dining venues (1903 Tap & Table, Swingfest Room & Lounge, outdoor patio). The club also administers the Tom Ernst Honorary Junior Golf Membership program for high school golfers. All facilities and services are accessible through the membership structure, with dining and event services supporting both member activities and hosted corporate/social events.

Differentiator

Problem solved

Functional benefit

Brands

• Tom Ernst Honorary Junior Golf Program: An honorary junior golf membership established in 2015 to honor Tom Ernst, providing golf facility access to promising young high school golfers in Lincoln.

Products and services

• Golf Memberships Full-access private membership granting use of the championship 18-hole golf course, practice facilities, tennis courts, swimming pool, restaurants, and social events at Country Club of Lincoln. Includes Junior Golf (under 40) and Non-Resident Golf (over 40 miles from the club) variants, with annual dues and a one-time initiation fee payable upfront or in two interest-free installments over two years.
• Social Memberships Private membership category granting full access to the Country Club of Lincoln's restaurants, tennis courts, swimming pool, and social events. Members may play up to four rounds of golf per year (member, spouse, dependents, or guests) at applicable greens and cart fees. Includes a Non-Resident Social variant for those more than 40 miles from the club.
• Tom Ernst Honorary Junior Golf Membership Annual honorary junior golf membership awarded to one male and one female Lincoln-area high school golfer who meets academic (B average) and scoring (sub-85 for males, sub-95 for females) eligibility criteria. Recipients receive golf-only access to Country Club of Lincoln facilities from July 1 to November 1, plus two complimentary guest passes per month.
• 1903 Tap & Table Casual dining venue inside the Country Club of Lincoln offering innovative and seasonal menus alongside decadent favorites, available to members and their hosted guests.
• Swingfest Room & Lounge Upscale dining and event venue within the Country Club of Lincoln where jackets are encouraged during dinner service and a business casual dress code is required, hosting events from private family parties to gala corporate functions.
• Performance Center Golf training facility at Country Club of Lincoln featuring a golf simulator and offering clinics, group lessons, and individual instruction to players of all ages and skill levels year-round.
• Pool Outdoor swimming facility at Country Club of Lincoln open seven days a week from Memorial Day weekend to Labor Day (and into fall weather permitting), offering swim and dive team coaching and lessons for children of all ages.
• Tennis Year-round tennis program at Country Club of Lincoln providing three outdoor courts from spring through fall and indoor play during inclement weather.
• Fitness Full-service fitness facility at Country Club of Lincoln offering free weights, cardiovascular equipment, and circuit machines to support member workouts, exercise, and strength training.
• Dining & Events Full-service event and banquet hosting at Country Club of Lincoln for private family parties, gala corporate events, and signature club gatherings such as Wine Dinners and Ladies' Nights, with capacity for 8 to 400 guests in a casually elegant atmosphere.

Quantifiable outcome

• No honorary junior golf membership offered in 2025 due to course renovation
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Dakota Dunes Country Club: South Dakota private country club that Nick Muller worked at before joining Country Club of Lincoln. Operates a similar membership-based golf and amenities model in a different but nearby geography.
• Wichita Country Club: Kansas private country club where Nick Muller previously served as a PGA Professional. Comparable private membership club with golf, dining, and social amenities serving a similar Midwestern metro market.
• The Kansas City Country Club: Kansas City private country club where Nick Muller previously worked. Comparable Midwestern heritage private club offering championship golf and full-amenity membership experience in a different geography.
• Loch Lloyd Country Club: Kansas City-area private country club with similar full-amenity membership structure (golf, dining, racquets, pool, fitness) in a comparable Midwestern metro, serving as a useful benchmark for member experience and pricing.

Direct peers

• Hillcrest Country Club: Lincoln, Nebraska private country club directly competing with Country Club of Lincoln for members, golf professionals, and corporate event business. Mentioned in CCL staff history as an internship site, confirming it is an active local competitor.
• Omaha Country Club: Omaha, Nebraska private country club competing for the same Nebraska-based regional members and corporate event business. Similar heritage private club model with golf, dining, and event hosting as core offerings.
• Wilderness Ridge Golf Club: Lincoln, Nebraska golf club directly competing with Country Club of Lincoln in the same metro. Sam Pollock began his career at Wilderness Ridge in 2014, evidencing the close local labor market and direct competitive overlap.
• Happy Hollow Club: Omaha, Nebraska private country club with a similar full-amenity membership model (golf, tennis, pool, dining, events). Comparable in scope and member experience to Country Club of Lincoln within the broader Nebraska private club market.
• Forest Highlands Golf Club: Arizona private golf community where Nick St. Onge completed his internship. Comparable high-end private golf membership club with championship golf and residential membership structure.

Broad incumbents

• Pinehurst Resort & Country Club: Iconic multi-course private and resort golf destination in North Carolina. While far larger and more diversified than Country Club of Lincoln, it represents the upper bound of the private golf club category in terms of brand prestige and operational scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Country-Club-of-Lincoln/100090181594380
• Instagraminstagram.com/ccl_golf
• LinkedInlinkedin.com/company/country-club-of-lincoln

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Club of Lincoln