Iowa State University - Ivy College of Business

What Iowa State University - Ivy College of Business does

The Debbie and Jerry Ivy College of Business is a public university business college within Iowa State University of Science and Technology, headquartered in the Gerdin Business Building at 2167 Union Drive, Ames, Iowa, with a secondary location at Capital Square in Des Moines. It is the largest undergraduate business college in Iowa and the state's only public university business school that directly admits students into both the college and their chosen majors from day one, eliminating the competitive intra-university admission gates common at peer institutions. The college serves undergraduate students, graduate students (including working professionals), international students from nearly 50 countries, and corporate partners through its programs and Ivy Custom Education offerings.

The college operates a comprehensive academic portfolio across undergraduate majors (accounting, business analytics, entrepreneurship, finance, management, marketing, supply chain management, human resource management, and healthcare management), multiple MBA formats (full-time, online, part-time professional in Des Moines, and concurrent enrollment for undergraduates), several specialized master's degrees (Business Analytics, Accounting Analytics, Finance, Healthcare Analytics and Operations, Information Systems), and PhD programs. Supporting infrastructure includes the Bergstrom Computer Lab with 58 workstations and a Virtual Lab pool equipped with analytics software (Alteryx, Python, R, SAS, SPSS, SAP, Tableau, Power BI, MS Visual Studio Code), the CyBIZ Lab student consulting program, the Gerdin Leaders Academy, the Writing and Speaking Center, and the Honors Program. The college holds dual AACSB International accreditation in business and accounting, held by only ~2% of business schools globally.

Revenue is generated primarily through tuition and fees set by Iowa State University across in-state, out-of-state, residential, and online delivery formats, supplemented by corporate custom education revenue, event sponsorships (Business Analytics Symposium, Voorhees Supply Chain Conference, Ivy Sales Innovation Summit), and substantial donor contributions including a $50 million pledge from Jerry and Debbie Ivy in September 2017 and a $5.3 million commitment from the Bergstrom Foundation in June 2021. The college operates a sales-led admissions motion through Iowa State's centralized admissions infrastructure, distributes over $2.5 million in scholarships annually (average award $2,800), and maintains deep corporate partnership pipelines with PwC, John Deere, Nationwide Insurance, Principal Financial Group, Workday, and healthcare systems including UnityPoint Health, Mary Greeley Medical Center, and UnitedHealth Group.

Name

Iowa State University - Ivy College of Business

Legal name

Iowa State University of Science and Technology

Website

https://ivybusiness.iastate.edu

Company type

Private

Founded year

1858

Operating status

Operating

Headcount range

51–100 employees

Short description

The Debbie and Jerry Ivy College of Business is the largest undergraduate business college in Iowa and the state's only public university business school with direct admission to majors from day one. It offers undergraduate, MBA, specialized master's, and PhD programs with dual AACSB accreditation.

Ownership category

akta.pro rank

Product category

Business Higher Education

NAICS

Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (611310), Business and Secretarial Schools (611410)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industries

Marketing, Sales & Brand Management Schools (EDAHAHAE), Online Professional Schools (MBA/MPA/MPH/Etc.) (EDAHALAE)

Keywords

• Business education
• Undergraduate programs
• Graduate programs
• Executive education
• Academic research

Headquarters

HQ city

Ames

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and Fees: Revenue is generated through tuition and fees from undergraduate, graduate, and professional education programs including online and on-campus delivery formats.
2. Donor Contributions and Endowments: The college receives substantial donor gifts including the $50 million Ivy gift, $5.3 million Bergstrom Foundation commitment, and ongoing scholarship funding from individual donors and corporate partners.
3. Corporate Education Programs: Ivy Custom Education provides business education and training programs for companies and organizations, generating revenue through professional development and executive education services.
4. Event Sponsorships: Annual events such as the Business Analytics Symposium, Voorhees Supply Chain Conference, and Sales Innovation Summit are sponsored by corporate partners including MidAmerican Energy, PwC, John Deere, EMC Insurance, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Ivy College of Business offers undergraduate, graduate (MBA and specialized master's), and doctoral business degree programs, alongside executive education and corporate training, to residential and online students. It also operates centers focused on sales education, entrepreneurship, and business analytics, supported by specialized computer labs. The college's primary deliverable is credit-bearing business education and accompanying applied learning and career services.

Product overview

The Debbie and Jerry Ivy College of Business is an educational institution offering a comprehensive portfolio of degree programs and student services. The core offerings include undergraduate majors (direct admission on day one), graduate programs (Ivy MBA in multiple formats, Master of Business Analytics, Master of Accounting Analytics, and other specialized master's degrees), and PhD programs. Supporting services include Business Career Services with CyBIZ Lab consulting experience, Writing and Speaking Center, Bergstrom Computer Lab with virtual machine access, Honors Program, Gerdin Leaders Academy, and International Programs. The college also hosts the annual Business Analytics Symposium focusing on AI and analytics trends.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 95% undergraduate placement rate
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature2 records

Partnerships

19 partnerships are on record, tiered core, flagship and minor.

• MidAmerican EnergycoreStrategic or Co-development Partner · 2 April 2024Sponsor of 2024 Business Analytics Symposium with theme 'Business Analytics in the Era of AI.'
• KinglandcoreStrategic or Co-development Partner · 2 April 2024Sponsor of 2024 Business Analytics Symposium. Courtney Hiveley, President and COO, participated in mainstage AI conversation. Supports scholarships in data analytics.
• Supply Chain ForumflagshipStrategic or Co-development Partner · 12 October 2023University-industry partnership providing additional support for Voorhees Supply Chain Conference. Connects supply chain professionals with academic research and student talent.
• PwCflagshipStrategic or Co-development Partner · 29 March 2023Sponsor of Business Analytics Symposium including Campanile Keynote. Employer of MBA graduates including Erik Hammill (19 MBA). Provides career opportunities and professional development connections for students.
• John DeerecoreStrategic or Co-development Partner · 29 March 2023Sponsor of Business Analytics Symposium. Major employer of Iowa State graduates in supply chain, analytics, and engineering roles.
• EMC InsuranceminorStrategic or Co-development Partner · 29 March 2023Sponsor of Business Analytics Symposium.
• Dotdash MeredithcoreStrategic or Co-development Partner · 29 March 2023Sponsor of Business Analytics Symposium. Home of Ivy alumna Erica Jensen (02 marketing), SVP and Chief Communications Officer.
• Principal Financial GroupflagshipStrategic or Co-development Partner · 29 March 2023Sponsor of Business Analytics Symposium. Dan Houston (84 marketing), Chairman, President and CEO, serves on Dean's Advisory Council and delivers keynotes at Ivy events.
• Iowa State University Center for Industrial Research and Service (CIRAS)flagshipStrategic or Co-development Partner · 29 March 2023Co-hosts Ivy Sales Innovation Summit and provides additional support for Business Analytics Symposium and Voorhees Supply Chain Conference. CIRAS connects Iowa businesses with university resources.
• CFA Society IowaminorStrategic or Co-development Partner · 29 March 2023Additional partnership support for Business Analytics Symposium.
• CerusminorStrategic or Co-development PartnerEmployer partnership providing Career Advancement Scholarship opportunities for online MBA and online specialty masters students.
• Iowa Hospital AssociationminorStrategic or Co-development PartnerEmployer partnership providing Career Advancement Scholarship opportunities for employees pursuing graduate business education.
• Mary Greeley Medical CentercoreStrategic or Co-development PartnerHealthcare partnership providing internship opportunities for healthcare management students and hiring graduates. Strong pipeline from classroom to employment in healthcare operations.
• McFarland ClinicminorStrategic or Co-development PartnerHealthcare employer partnership providing career opportunities for healthcare management graduates in Iowa.
• Nationwide InsurancecoreStrategic or Co-development PartnerSponsor of Business Analytics Symposium and provider of Career Advancement Scholarships. Employer of graduates and participant in Ivy Sales Forum with executive involvement.
• UnitedHealth GroupcoreStrategic or Co-development PartnerMajor healthcare employer partnership providing career advancement opportunities for graduates in healthcare analytics and management roles.
• UnityPoint HealthcoreStrategic or Co-development PartnerHealthcare partnership providing internship host sites and employment pipeline for healthcare management students and graduates.
• Ivy Sales Forum (15 Industry Partners)flagshipStrategic or Co-development PartnerCollaboration between Ivy College of Business and 15 industry partners to advance the growth and effectiveness of professional sales. Partners include Holmes Murphy, The HON Company, Nationwide Insurance, Kent Corporation, GreatAmerica Financial Services, Trinity Logistics, and LightEdge Solutions. Leaders from member companies participate in panel discussions and provide student mentorship.
• Dean's Advisory CouncilflagshipStrategic or Co-development PartnerAdvisory body of business and community leaders providing strategic guidance, executive mentorship through programs like Ivy Emerging Leaders, and connections to hiring partners. Members include leaders from Principal Financial Group, Land O'Lakes, Ruan Transportation, and other major employers.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• University of Wisconsin-Madison - Wisconsin School of Business: Big Ten peer offering undergraduate, full-time MBA, and specialized master's programs with AACSB accreditation. Comparable as a Midwest public business school competing for similar students and corporate recruiters.
• Indiana University - Kelley School of Business: Top-ranked public business school with a renowned online MBA and direct undergraduate admission. Comparable in program structure, AACSB dual accreditation, and online/oncampus delivery mix; competes for similar employer-recruiting relationships.
• Ohio State University - Fisher College of Management: Large public Big Ten business school offering full-time and online MBAs and specialized master's. Comparable scale, AACSB accreditation, and employer-recruiting footprint, with overlapping Fortune 500 partners.
• University of Minnesota - Carlson School of Management: Big Ten public business school with strong supply chain and MBA programs. Direct comparable in supply chain rankings (#20 nationally) and corporate partner base in the upper Midwest.
• University of Iowa - Tippie College of Business: The other major public business school in Iowa. Directly comparable as a Big Ten / Board of Regents peer serving the Iowa market with similar undergraduate, MBA, and specialized master's programs competing for the same in-state student pool.
• University of Northern Iowa - College of Business: Another Iowa public-university business college, smaller in scale. Comparable in public-university structure, AACSB accreditation, and regional Midwest recruitment focus, though with a smaller program portfolio.
• Purdue University - Krannert School of Management: Public Big Ten business school with comparable undergraduate direct-admission, full-time and online MBA, and Master of Business Analytics offerings; competes head-to-head for the same Midwest analytical/operations student segment.
• University of Illinois Urbana-Champaign - Gies College of Business: A leading public Big Ten business school with a strong online MBA/iMBA and AACSB dual accreditation. Closely comparable to Ivy in program mix, audience (Midwest working professionals), and direct-admission model, but at much larger scale.

Broad incumbents

• Arizona State University - W. P. Carey School of Business: A much larger public business school with one of the most successful online MBA programs in the U.S. Comparable in program breadth and AACSB accreditation, but operates at substantially greater scale and national brand.
• University of Michigan - Ross School of Business: Top-10 MBA program at a public Big Ten university. Overlaps with Ivy on supply chain and analytics curriculum and shared Midwest corporate network, but operates at a substantially higher selectivity and price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IvyIowaState
• YouTubeyoutube.com/IvyIowaState
• Facebookfacebook.com/IvyIowaState
• LinkedInlinkedin.com/company/ivyiowastate
• Instagraminstagram.com/ivyiowastate

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iowa State University - Ivy College of Business