St. Leonhards

What St. Leonhards does

St. Leonhards is a family-owned German natural mineral water company distributing water from multiple artesian deep springs located in the Bavarian pre-Alps and the Chiemgau Alps. The legal entity, St. Leonhards-Vertriebs GmbH & Co. KG, is headquartered in Neubeuern, Bavaria, and operates with 51–100 employees under the ownership of the Abfalter family. The portfolio comprises four core product lines: St. Leonhardsquelle (the 1734-rediscovered historical source), the Sonnen-/Mond-/Lichtquellen and 'Ich bin die Quelle' individually flavored artesian waters, St. Georgsquelle from Ruhpolding, and JodNatur, a natural iodine supplement that mixes iodine-rich brine from approximately 200 meters depth with St. Georgsquelle mineral water at a 1:54 ratio. All products are bottled in returnable multi-use glass bottles under quality criteria the company states exceed German legal requirements. The JodNatur line carries 37 micrograms of iodine per 100g and is positioned for consumers at risk of dietary iodine deficiency.

The go-to-market is direct-to-consumer through an authorized German dealer/retailer network (Händler), supplemented by a website, content marketing across 'Wasserwissen' and 'Rezeptideen' sections, a weekly water consultation service (Wassersprechstunde) operated by Heilpraktikerin Elke Maria Freier, an email newsletter, and a social media presence on Facebook, Instagram, and X. The target customer is a health-conscious individual consumer prioritizing natural, biological, and regional nutrition, with secondary appeal for fasting and iodine-supplementation use cases. Pricing is not publicly disclosed.

St. Leonhards operates within the broader St. Leonhards Unternehmensgruppe, which includes the source-holding subsidiaries Georgsquellen and Bad Lauchstädter Brunnen, the distribution arm, and the educational entity St. Leonhards Akademie. Revenue, funding history, and investor ownership are not publicly disclosed, and the company remains a privately held German GmbH & Co. KG with no external institutional investment identified.

Name

St. Leonhards

Legal name

St. Leonhards-Vertriebs GmbH & Co. KG

Website

https://st-leonhards-quelle.de

Company type

Private

Founded year

1734

Operating status

Operating

Headcount range

51–100 employees

Short description

St. Leonhards is a family-owned German company distributing premium natural mineral water from Bavarian and Chiemgau Alps artesian springs in returnable glass bottles, serving health-conscious individual consumers across Germany through a regional dealer network.

Ownership category

akta.pro rank

Product category

Bottled Mineral Water

NAICS

Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industries

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)

Keywords

• Natural mineral water
• Glass bottle water
• Spring water distribution
• Premium bottled water
• Artesian spring water

Headquarters

HQ city

Neubeuern

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Premium Spring Water Sales: Sale of premium natural mineral waters and spring waters packaged in multi-use glass bottles. Multiple product lines including St. Leonhardsquelle, Sonnen-/Mond-/Lichtquellen, St. Georgsquelle, and JodNatur iodine supplement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

St. Leonhards produces and bottles natural mineral water from several protected artesian springs in the Bavarian Inntal valley, sold exclusively in reusable glass bottles under brand names such as St. Leonhardsquelle, Sonnen-, Mond- and Lichtquellen, St. Georgsquelle, and JodNatur. The company also offers a Wasser­sprechstunde, an in-house consultation service through which a Heilpraktikerin advises customers on which mineral water best fits their individual health profile.

Product overview

St. Leonhards is a family-owned German water company offering a portfolio of natural mineral waters from artesian deep springs in the Bavarian Alpine region. The product line includes St. Leonhardsquelle (the historical origin spring), Sonnen-/Mond-/Lichtquellen (Sun, Moon, Light sources with individual taste profiles), St. Georgsquelle (from Chiemgau Alps), and JodNatur (iodine-enhanced mineral water). All products are filled in reusable glass bottles with quality standards exceeding legal requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Sonne, Mond & Licht: Product line featuring sun, moon, light, and 'Ich bin' (I am) springs - individually flavored artesian deep spring waters
• JodNatur
• St. Leonhardsquelle
• St. Georgsquelle

Products and services

• St. Leonhardsquelle mineral water Natural mineral water from the St. Leonhards spring in the Bavarian Inntal valley, bottled in reusable glass and marketed as the company's signature product for consumers seeking traceable, naturally sourced mineral water.
• Sonnen-, Mond- and Lichtquellen mineral waters Range of three natural mineral waters sourced from separate Sonnen-, Mond- and Licht springs, each with a distinct mineral composition, bottled in reusable glass for consumers who want to match mineral intake to specific health needs.
• St. Georgsquelle mineral water Natural mineral water from the St. Georg spring, extending the company's multi-spring portfolio and offering customers another distinct mineral profile in reusable glass packaging.
• JodNatur mineral water Low-sodium mineral water naturally enriched with iodine, bottled in reusable glass and targeted at consumers seeking iodine supplementation and reduced sodium intake.
• Wassersprechstunde (water consultation) In-house consultation service where a Heilpraktikerin advises individual customers on which St. Leonhards mineral water best fits their personal health needs, reinforcing the brand's advisory and premium positioning.

Quantifiable outcome

• JodNatur contains 37 micrograms of iodine per 100g - natural iodine content that can help prevent deficiency

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• St. LeonhardsminorOthersRelated company within the corporate group. St. Leonhards.de is the main company website, separate from the st-leonhards-quellen.de product site.
• GeorgsquellenminorOthersRelated company managing the Georgsquelle water sources. Website: st-georgsquelle.de
• Bad Lauchstädter BrunnenminorOthersRelated company within the St. Leonhards corporate group. Website: bad-lauchstaedter-brunnen.de
• St. Leonhards AkademieminorOthersEducational arm of the corporate group focused on water knowledge and wellness education. Website: st-leonhards-akademie.de

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Vittel (Nestlé Waters): French natural mineral water sold across Europe in glass and PET formats at premium price points. Comparable product offering and channel mix to St. Leonhards' premium mineral water portfolio.
• Adelholzener Alpenquellen: Bavarian premium mineral water brand sourced from Alpine springs, distributed across German retail and foodservice. Directly comparable as a regional German Alpine water with similar product positioning and reusable packaging strategy.
• San Pellegrino: Italian premium sparkling mineral water widely distributed in reusable glass bottles through foodservice and retail. Comparable on premium positioning, heritage, and glass-bottle format strategy.
• Bad Driburger Mineralbrunnen: German natural mineral water brand positioned in health/premium retail channels with a heritage dating to the 18th century. Comparable as a niche German premium mineral water with similar wellness/health-oriented brand narrative.
• Gerolsteiner Brunnen: Germany's leading premium mineral water brand, also sourced from volcanic origins in the Eifel and bottled in reusable glass and PET formats. Closest direct competitor to St. Leonhards in the German premium still-water category with comparable heritage positioning.
• Rietenauer Mineralbrunnen: German regional mineral water brand with multi-spring portfolio and reusable glass packaging. Comparable as a smaller German mineral spring operator with similar premium positioning and direct-to-consumer marketing approach.

Broad incumbents

• Volvic (Danone): Natural mineral water from volcanic origins in France, owned by Danone. Comparable natural-source narrative and premium positioning across European retail, though at much broader scale.
• Danone Waters: Global bottled water division of Danone with Evian, Volvic, and other regional brands. Comparable as a broad incumbent shaping European premium mineral water retail dynamics and competing for the same shelf space as St. Leonhards.
• Evian (Danone): Global premium still mineral water brand from the French Alps with broad international distribution. Comparable natural-source provenance and premium positioning, though at vastly larger scale and global reach than St. Leonhards.
• Nestlé Waters: Global bottled water division of Nestlé operating premium and mainstream mineral water brands across Europe. Comparable as a broad incumbent in the same category, though with vastly larger scale, marketing budgets, and channel reach than St. Leonhards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Leonhards