Bilservice

What Bilservice does

Bilservice is a privately held, multi-brand authorized automotive dealership and service group headquartered in Sandefjord, Norway, founded in 1937 and operating across the southeastern Norwegian counties of Vestfold, Telemark, and Buskerud. The company runs seven physical locations in Larvik, Sandefjord, Tønsberg (including a secondary Branko site), Kongsberg, Notodden, and Drammen, serving primarily individual car owners and a smaller base of business fleet customers.

The product offering spans new vehicle sales for seven authorized brands (Volvo, Polestar, Ford, Mazda, BYD, Zeekr, and MG), used vehicle sales through a dedicated bruktbil inventory, and a comprehensive authorized workshop operation. Workshop services include AC service, tire sales and fitting, EU vehicle inspections, stone chip repair, Smart Repair, the 5+ Originalservice extended warranty program, collision damage repair, and auto glass replacement. The PST (predictable service) concept packages maintenance into a quality-controlled, cost-controlled offering designed to retain customers over the vehicle ownership lifecycle. Supporting infrastructure includes online appointment booking, a centralized phone line (815 20 500), and a marketing presence across web, Instagram, Facebook, YouTube, email newsletter, and Spotify.

The business model combines one-time revenue from new and used vehicle sales with transaction-fee revenue from workshop services and parts. Sales and service execution are delivered through the physical retail network, supplemented by digital touchpoints for booking and brand engagement. Bilservice holds the miljøfyrtårn environmental certification, complies with the EU End-of-Life Vehicle Directive, and received the BS Bilservice Kvalitetsmerke 2019 quality mark. Customer acquisition relies on regional brand recognition, OEM franchise partnerships, and community engagement initiatives such as local traffic safety programs.

Name

Bilservice

Legal name

Bilservice

Website

https://bilspiten.no

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

251–500 employees

Short description

Bilservice is a privately held, multi-brand authorized automotive dealership and service group operating seven locations across southeastern Norway, selling new and used vehicles from seven brands and providing comprehensive authorized workshop services to individual and fleet customers.

Ownership category

akta.pro rank

Product category

Automotive Dealership and Service

NAICS

All Other Automotive Repair and Maintenance (811198), Automotive Body, Paint, Interior, and Glass Repair (81112), Specialized Automotive Repair (811114)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Automotive dealership
• Vehicle sales
• Authorized workshop
• Car service center
• Multi-brand retailer

Headquarters

HQ city

Sandefjord

HQ country

Norway

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New vehicle sales: Sales of new cars from authorized brands including Volvo, Polestar, Ford, Mazda, Byd, Zeekr, and MG.
2. Used vehicle sales: Sales of pre-owned vehicles through dedicated used car inventory.
3. Workshop and maintenance services: Authorized service center providing vehicle maintenance, repairs, and inspections. Services include AC service, tire/dekk service, EU control (vehicle inspection), stone chip repair, Smart Repair, 5+ Original Service, and damage repair.
4. Parts and accessories: Sale of automotive parts and accessories as part of service operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Bilservice is a multi-brand automotive dealership and authorized service center operating across southeastern Norway. It sells new and used vehicles from brands including Volvo, Polestar, Ford, Mazda, BYD, Zeekr, and MG, and provides manufacturer-authorized workshop services such as AC service, tire service, EU control, stone chip repair, Smart Repair, 5+ Originalservice, damage repair, and auto glass replacement. The company operates seven physical locations in Larvik, Sandefjord, Tønsberg (two), Kongsberg, Notodden, and Drammen.

Product overview

Bilservice is a multi-brand automotive dealership and authorized workshop operating across Norway with locations in Larvik, Sandefjord, Tønsberg, Kongsberg, Notodden, and Drammen. The company operates as a unified platform offering new and used vehicle sales alongside comprehensive workshop services. The product portfolio includes seven vehicle brands (Volvo, Polestar, Ford, Mazda, Byd, Zeekr, and MG) for new car sales, plus an independent used car program. Workshop services are organized around the PST service concept (predictable, quality-focused maintenance) and include specialized offerings such as AC service, EU vehicle inspections, tire services, Smart Repair, stone chip repair, 5+ Originalservice, damage repair, and auto glass replacement.

Differentiator

Problem solved

Functional benefit

Products and services

• Volvo vehicles (new and used) New and used Volvo passenger vehicles sold to private and business buyers in southeastern Norway through authorized dealership.
• Polestar vehicles (new and used) New and used Polestar electric passenger vehicles sold to private and business buyers in southeastern Norway through authorized dealership.
• Ford vehicles (new and used) New and used Ford passenger vehicles sold to private and business buyers in southeastern Norway through authorized dealership.
• Mazda vehicles (new and used) New and used Mazda passenger vehicles sold to private and business buyers in southeastern Norway through authorized dealership.
• BYD vehicles (new and used) New and used BYD electric passenger vehicles sold to private and business buyers in southeastern Norway through authorized dealership.
• Zeekr vehicles (new and used) New and used Zeekr electric passenger vehicles sold to private and business buyers in southeastern Norway through authorized dealership.
• MG vehicles (new and used) New and used MG passenger vehicles sold to private and business buyers in southeastern Norway through authorized dealership.
• Authorized Workshop Service Manufacturer-authorized mechanical repair and maintenance service for Volvo, Polestar, Ford, Mazda, BYD, Zeekr, and MG vehicles conducted at all seven Bilservice locations in southeastern Norway.
• EU Control (periodisk kjøretøykontroll) Statutorily required periodic vehicle inspection (EU-kontroll / PKK) for passenger vehicles, performed at authorized Bilservice facilities.
• AC Service Air-conditioning servicing including refrigerant recharge and system maintenance for passenger vehicles, offered at all Bilservice locations.
• Tire Service (Dekkskift / dekkhotell) Seasonal tire changeover and tire hotel (storage) service for passenger vehicles at all seven Bilservice locations.
• Stone Chip Repair (Steinsprut) Repair of stone chips on vehicle windshields to prevent crack propagation, offered at Bilservice workshops.
• Smart Repair Localized minor cosmetic body repair (small dents, scratches, scuffs) provided at Bilservice workshops as a cost-effective alternative to full panel repair.
• 5+ Originalservice Manufacturer's Original Service program for vehicles older than five years, using OEM parts and procedures at authorized Bilservice workshops.
• Damage Repair (Skade) Vehicle body damage repair including collision damage, offered at Bilservice workshops in coordination with insurance providers.
• Auto Glass (Bilglass) Vehicle windshield and window glass replacement service offered at Bilservice workshops.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• VolvocoreChannel Partner/ Reseller/ DistributorAuthorized dealer and service center for Volvo vehicles in southeastern Norway.
• PolestarcoreChannel Partner/ Reseller/ DistributorAuthorized dealer and service center for Polestar electric vehicles.
• FordcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Ford vehicles with dedicated Ford sales portal.
• MazdacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Mazda vehicles.
• BydcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Byd electric vehicles.
• ZeekrcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Zeekr electric vehicles.
• MGcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for MG vehicles.
• Opplæringskontoret (Training Office)minorStrategic or Co-development PartnerPartnership with training office to provide practical experience for students learning automotive trades, supporting the development of future technicians.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Trygg Bil: Norwegian automotive group with multi-brand dealership and service operations. Directly comparable peer operating in similar Norwegian regional markets with combined sales and authorized workshop model.
• Bavaria: Norwegian multi-brand automotive retailer and authorized service provider. Similar business structure — combines new vehicle sales with full-service authorized workshops across multiple locations in Norway.
• RøhneSelmer: Norwegian automotive dealer group representing several major brands with both sales and authorized service operations. Directly comparable peer in offering multi-brand authorized retail and workshop services across Norwegian regions.
• Bertel O. Steen: Norwegian automotive group operating multi-brand dealerships and authorized workshops. Highly comparable peer in business model — combining new vehicle sales, used cars, and authorized service across multiple Norwegian locations.
• Auto-Huset: Norwegian automotive dealership group offering new and used vehicle sales along with service operations. Comparable peer in multi-brand authorized dealership model serving Norwegian regional markets.
• Møller Bil: Norway's largest multi-brand automotive dealer group, representing many of the same OEMs (Volvo, Ford) and operating a nationwide authorized workshop network. Closely comparable business model — new/used vehicle sales combined with authorized service — and direct competitor for OEM franchise allocations in the Norwegian market.
• Pedersen Bil: Norwegian multi-brand automotive dealer with combined new vehicle sales and authorized workshop services. Comparable peer in scale and operating model across regional Norwegian markets.

Broad incumbents

• Hedin Mobility Group: Large European multi-brand automotive retailer with significant Norwegian operations through acquisition of Volvo Retail and other groups. Comparable in offering authorized sales/service for premium and mass-market brands, but at substantially greater scale across multiple countries.
• Volvo Car Norway: OEM-level entity that governs authorized dealer relationships in Norway. Comparable insofar as it dictates the framework within which Bilservice operates its Volvo and Polestar authorized retail/service business.

Regional players

• Bilia: Swedish-headquartered automotive retailer with operations in Norway, offering authorized sales and service for multiple premium brands. Comparable in authorized-service model but primarily competes in Sweden with Norwegian presence as a regional extension.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bilservice
• Facebookfacebook.com/bilservice.no
• Instagraminstagram.com/bilservice_1937
• LinkedInlinkedin.com/company/bilspiten-as

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bilservice