Rent Me Australia

What Rent Me Australia does

Rent Me Australia (legal entity: RMA Australia Pty Ltd) is a privately held Australian equipment hire and sales business headquartered in Windsor, New South Wales, founded in 2009 by Newman Emanouel. The company's core offering is Variable Message Signs (VMS) — portable LED-based signage for dynamic messaging, available in 5-colour and full-colour solar graphics variants — alongside Digital Advertising Trailers (mobile solar-powered LED billboard units with cloud-based content management) and Mobile Skip Bins (button-operated portable waste containers marketed under a separate sub-brand and domain). The product portfolio is built around proprietary solar-powered display technology that the company claims can run approximately two weeks without sun and is designed specifically for Australian conditions, combined with a web/cloud-based content management system that allows remote message updates.

The company serves a diversified B2B and B2C customer base across five stated segments: local businesses and retailers (primary), traffic management companies, construction and infrastructure firms, event organizers, and government/council bodies. Go-to-market is sales-led, executed through direct phone engagement (1300 792 845), website inquiry forms, and quote-based pricing, with operations concentrated in Sydney metro and delivery extending across New South Wales. An e-commerce online shop sells ancillary safety products (e.g., LED safety vests at $25) to consumers and small buyers.

The business operates as a vertically integrated equipment rental and sales model with recurring hire revenue (deposits, bonds, delivery/collection fees) and one-time sales of hardware and safety accessories. The company is founder-led, has no disclosed external institutional investment, no parent company, no subsidiaries, and reports a headcount of 1–10 employees. No certifications, patents, trademarks, partnerships, or regulatory actions were disclosed in the source data.

Name

Rent Me Australia

Legal name

RMA Australia Pty Ltd

Website

https://rent-me.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Rent Me Australia (RMA Australia Pty Ltd) is a Sydney-based equipment hire and sales business founded in 2009 that rents and sells Variable Message Signs, solar-powered Digital Advertising Trailers, and Mobile Skip Bins to local businesses, traffic managers, construction firms, event organizers, and councils across New South Wales.

Ownership category

akta.pro rank

Product category

Mobile LED Signage

NAICS

General Rental Centers (5323), General Rental Centers (53231), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Advertising (7310), Refuse Systems (4953)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• Variable message signs
• Mobile LED billboards
• Solar LED signage
• Mobile skip bins
• Outdoor advertising hire

Headquarters

HQ city

Windsor

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Equipment Hire: Short-term and long-term rental of Variable Message Signs, Digital Advertising Trailers, and Mobile Skip Bins. Hire charges, delivery charges, collection charges, deposits, and bonds are payable.
2. Equipment Sales: Sale of Variable Message Signs, Digital Advertising Trailers, and Mobile Skip Bins. Custom product development available to suit specific business needs.
3. Safety Products Sales: E-commerce sales of safety vests with LED lights, reflective safety equipment, and traffic management products through online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Rent Me Australia hires and sells Variable Message Signs (VMS), Digital Advertising Trailers, and Mobile Skip Bins across Sydney metro and New South Wales. Offerings include 5-colour and full-colour solar-powered LED signage with remote content management, mobile skip bins for waste management, and a small online shop for safety accessories such as LED safety vests. Both short-term and long-term rental options are available alongside outright sales with custom product development.

Product overview

Rent Me Australia operates as an equipment hire and sales business offering a portfolio of complementary products. The core offerings include Variable Message Signs (VMS) for dynamic LED messaging and Digital Advertising Trailers for mobile billboard advertising—both available for hire and sale, with Sydney metro and NSW coverage. A third core product line, Mobile Skip Bins, addresses waste management needs. The portfolio extends to Solar Video Message Signs as an advanced full-colour, solar-powered variant capable of video playback, and Safety Vests with integrated LED lighting sold as accessories. Products span from basic 5-colour VMS to premium solar video displays, enabling the company to serve traffic management, event promotion, construction, and advertising applications.

Differentiator

Problem solved

Functional benefit

Brands

• Mobile Skip Bins: Mobile waste management solution featuring compact, flexible skip bins designed for convenient waste disposal at project sites, renovations, or events.
• VMS Trailers
• Digital Advertising Trailers
• Mobile Billboards

Products and services

• Variable Message Signs (VMS)

Quantifiable outcome

• Signs can display content 24 hours per day, 7 days per week
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• JCDecaux Australia: Global OOH advertising company with a significant Australian presence across street furniture, transit, and billboards. Comparable as a provider of outdoor advertising reach, though it focuses on permanent street furniture and large-format placements rather than Rent Me Australia's mobile, short-term digital trailers.
• Coates Hire: Australia's largest equipment hire company serving construction, industrial, and infrastructure customers. Comparable in its hire-based business model and exposure to NSW construction/infrastructure demand, though Coates Hire operates a much broader and deeper equipment category portfolio.
• oOh!media: Australia's largest Out-of-Home media operator with a national portfolio of static and digital billboards, street furniture, transit, and place-based advertising. Comparable to Rent Me Australia as a competing provider of OOH advertising inventory, but operating at vastly greater scale and reach.
• Bingo Industries: ASX-listed waste management and skip bin operator with national Australian coverage. Comparable to the Mobile Skip Bins sub-brand in waste services, but operates at much greater scale with collection, recycling, and landfill infrastructure.
• Kennards Hire: National Australian equipment rental chain with both trade and DIY customer bases. Comparable as a regional equipment hire operator with similar short-term rental economics, but with a much wider product range and physical branch network.

Direct peers

• Skip Bin Solutions: Australian mobile skip bin hire operator focused on flexible, delivered waste management for projects, renovations, and events. Comparable to Rent Me Australia's Mobile Skip Bins sub-brand in product, customer use cases, and Australian geographic market.
• Lumar Signs: Australian provider of Variable Message Signs, electronic LED signs, and portable digital signage for hire and sale. Closely comparable to Rent Me Australia in product category (VMS hire/sale), customer use cases (traffic, events, construction), and Australian geographic focus.
• Dynamic Sign Solutions: Australian supplier and hirer of variable message signs and portable LED message boards for roadworks, events, and traffic management. Directly comparable to Rent Me Australia's VMS hire/sale core offering and customer verticals.

Emerging players

• Trailer Ads Australia: Australian mobile billboard trailer operator offering digital and static trailer advertising for hire to agencies and brands. Comparable to Rent Me Australia's Digital Advertising Trailers sub-brand in mobile OOH product, deployment model, and Australian customer base, but at an emerging/niche scale.

Regional players

• Quicklift Traffic Solutions: Provider of portable variable message signs, arrow boards, and traffic management equipment in Australia. Comparable in VMS hire for traffic and event applications, though typically weighted more toward traffic management than advertising-led use cases.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rentmeaus1
• Facebookfacebook.com/rentmeaust
• LinkedInlinkedin.com/company/rent-me-australia-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rent Me Australia