Fundación Juan Cruzado

What Fundación Juan Cruzado does

Fundación Juan Cruzado (legal name FUNDACION JUAN CRUZADO VERTICE SALUD) is a Spanish non-profit foundation established in 2000 and headquartered in Málaga, operating under the Grupo Vértice umbrella with NIF G-92.158 and recognition as an entity of public utility. The foundation is dedicated to improving the quality of life of elderly persons and their family caregivers in Andalusia, delivering services across three pillars: (1) active aging and prevention, including a 60-place Centro de Día, neighborhood-based Centro Activa Sénior locations, Club Digital Sénior, the Instituto Sénior para la Vida Saludable, and dedicated neurorehabilitation; (2) care services including physical rehabilitation, online cognitive-stimulation therapies (Terapias Online), the recently launched Cuidadores-10 Atención Domiciliaria home-care service, and the Cuidadores-10 mobile app for caregiver training; and (3) training and community engagement via the Escuela de Cuidadores, Voluntariado Sénior, and the Serenia digital active-aging platform, alongside the annual Premios Vida Sénior awards program.

The foundation's technology stack is centered on person-centered care methodology combined with neurorehabilitation techniques and consumer-facing digital health platforms rather than enterprise SaaS. Core proprietary assets include the Cuidadores-10 mobile application (resources, masterclasses, and webinars for caregivers), the Serenia digital platform (online activities and cognitive stimulation for active aging), and telerehabilitation services that deliver therapy sessions remotely. Operations are supported by ISO 9001:2015 (AENOR) and ISO 14001 (OCA) certifications, Junta de Andalucía authorization, and a restraint-free center designation since 2020.

The business model is hybrid and non-transactional: most end-user services (volunteer programs, caregiver community, Club Sénior Digital, Serenia activities, cultural outings) are free of charge, while revenue is generated through a mix of (a) professional-services fees from day-center, home-care, and neurorehabilitation provision; (b) managed-services funding via government grants and subsidies from Junta de Andalucía, the Ministerio de Derechos Sociales, the Ministry of Employment, and Imserso; and (c) accredited vocational training courses for the dependency-care sector. The customer base spans two primary segments—elderly individuals (55+) and family caregivers—supplemented by a tertiary segment of healthcare trainees, with corporate CSR partnerships (Empresas Sénior Solidarias with Fundación MAPFRE, Fundación Unicaja, Campofrío, Ores & Bryan, and Inicia XXI) providing project co-funding. Distribution is multi-channel: physical centers across five Málaga addresses, home visits, community venues, and self-serve digital platforms. Headcount is 11–50; revenue is not publicly disclosed.

Name

Fundación Juan Cruzado

Legal name

FUNDACION JUAN CRUZADO VERTICE SALUD

Website

https://fundacionjuancruzado.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundación Juan Cruzado is a Málaga-based non-profit foundation founded in 2000 that provides elderly care, active aging programs, neurorehabilitation, and caregiver support across Andalusia, funded by government grants, public service contracts, vocational training, and corporate CSR partnerships.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

akta.pro secondary industries

Caregiver Support & Education Programs (Center-Based) (HSABANAN), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Elderly care services
• Active aging programs
• Neurorehabilitation services
• Caregiver training
• Day center services

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Social Services Provision: Revenue from providing day center services, home care, and neurorehabilitation services to elderly individuals. Operates as a non-profit entity with authorized center status from Junta de Andalucía.
2. Government Grants and Subsidies: Funding from public institutions including Junta de Andalucía, Ministerio de Derechos Sociales, and Ministry of Employment for social programs and training.
3. Vocational Training Programs: Revenue from accredited training courses for employment (Formación Profesional para el Empleo) in healthcare and social services sectors, as an accredited center by Junta de Andalucía.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Fundación Juan Cruzado is a non-profit foundation that delivers comprehensive care services for elderly persons and their caregivers, including day center programs, home-based care, neurorehabilitation, cognitive stimulation, online therapies, and caregiver training. Operating under an authorized center framework with the Junta de Andalucía, the foundation combines physical care delivery with digital platforms such as the Cuidadores-10 mobile app and Serenia active aging platform to serve seniors in Málaga and across Andalusia.

Product overview

Fundación Juan Cruzado (also known as Vértice Salud) is a nonprofit foundation established in 2000 in Málaga, Spain, focused on improving the quality of life for elderly persons and their caregivers. The organization operates a unified portfolio of services organized around three pillars: (1) Active Aging & Prevention, which includes Centro de Día, Activa Sénior centers, Club Digital Sénior, Neurorrehabilitación, Estimulación Cognitiva, and the Instituto Sénior para la Vida Saludable; (2) Care Services, which includes Rehabilitation, Terapias Online, Atención Domiciliaria (Cuidadores-10), and the APP Cuidadores 10; and (3) Training & Community, which includes Escuela de Cuidadores, Voluntariado Sénior, and Serenia – Envejecimiento Activo platform. The flagship award program, Premios Vida Sénior, recognizes excellence in active aging. The foundation also partners with public institutions including the Junta de Andalucía, Instituto de Mayores y Servicios Sociales (IMSERSO), and various foundations for project implementation.

Differentiator

Problem solved

Functional benefit

Brands

• Serenia – Envejecimiento Activo: Free activities project for active aging with calendar of activities for elderly persons.
• Cuidadores-10
• Activa Sénior
• Club Sénior
• Instituto Sénior para la Vida Saludable
• Instituto de Neurorrehabilitación
• Premios Vida Sénior

Products and services

• Centro de Día (Day Care Center) Physical day care center providing comprehensive care for elderly persons including therapeutic activities, rehabilitation, health care, and assistance with daily living activities. Capacity expanded to 60 places by 2020. Authorized by the Junta de Andalucía and certified as a restraint-free center.
• Atención Domiciliaria (Cuidadores-10 Home Care Service) Home care service launched in 2025 providing professional in-home care for elderly persons in their residences. Part of the Cuidadores-10 initiative authorized by the Junta de Andalucía.
• Neurorrehabilitación (Neurorehabilitation) Specialized neurorehabilitation services for patients with neurological conditions, including diagnosis, treatment, and rehabilitation in neurology, delivered by the Instituto de Neurorrehabilitación.
• Rehabilitación (Physical Rehabilitation) Physical rehabilitation services for elderly persons to restore function and improve quality of life, delivered as part of the foundation's care portfolio.
• Terapias Online (Online Therapies) Online cognitive stimulation and therapy services for elderly persons, providing remote access to therapeutic interventions from home.
• Estimulación Cognitiva (Cognitive Stimulation) Cognitive stimulation services for elderly persons to maintain mental acuity and prevent cognitive decline, delivered through Activa Sénior centers and online platforms.
• Escuela de Cuidadores (Caregiver School) Training and education program for non-professional family caregivers of dependent persons, providing psychological support, skills development, and respite care resources.
• Instituto Sénior para la Vida Saludable Specialized institute focused on healthy living and active aging for elderly persons, providing comprehensive wellness programs and resources.
• Activa Sénior Centers Community-based active aging programs established in Málaga neighborhoods to bring health, wellness, and cognitive stimulation activities closer to elderly persons in their local areas. Developed in collaboration with Junta de Andalucía.
• Club Digital Sénior Digital literacy and technology training program for elderly persons to help them navigate digital tools and stay connected, offered as part of preparation for active life.
• Serenia – Envejecimiento Activo Platform Digital integral attention platform for active aging offering free activities, workshops, and resources for elderly persons to maintain wellness and participate from home or in person.
• APP Cuidadores 10 (Mobile Application) Mobile application supporting, informing, and training caregivers of elderly persons with resources, masterclasses, webinars, and community support. Winner of the Premio de Internet 2022 award for innovative digital community.
• Vocational Training Programs (Formación Profesional para el Empleo) Acccredited vocational training courses for employment in healthcare and social services sectors, delivered as an accredited center authorized by Junta de Andalucía, through related entity Vértice Formación y Empleo SL.

Quantifiable outcome

• 900+ elderly served in cultural programs
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Junta de Andalucía - Consejería de Inclusión Social, Juventud, Familias e IgualdadcoreStrategic or Co-development Partner · 1 January 2025Regional government partner supporting Activa Sénior centers and social projects for active aging across Málaga neighborhoods. Multiple projects funded including Atención Digital Integral para el Envejecimiento Activo.
• Instituto de Mayores y Servicios Sociales (Imserso) - Ministerio de Derechos SocialescoreStrategic or Co-development Partner · 1 January 2025National government body supporting Voluntariado Sénior project at state level, targeting promotion of volunteering among elderly.
• Distrito Sanitario MálagacoreStrategic or Co-development Partner · 1 January 2025Healthcare partnership for Con MAYOR salud project focusing on healthy aging and frailty prevention in primary care settings.
• Fundación UnicajacoreStrategic or Co-development Partner · 1 January 2024Ongoing partnership for Circuitos Culturales cultural programs for elderly in Málaga. More than 900 participants benefited from museum visits and cultural outings.
• Fundación MAPFREmajorStrategic or Co-development Partner · 1 January 2024Collaboration on 'Vivir en Activo, Envejecer en Positivo' project to transform aging, combining expertise in active aging and social responsibility.
• CampofríomajorStrategic or Co-development Partner · 1 January 2024Sabores Compartidos intergenerational project bringing together elderly in care homes and food company employees. Over 4,800 elderly benefited.
• Vértice Formación y Empleo SLcoreOthers · 1 January 2024Related entity providing vocational training and employment services, operating the foundation's digital platforms and training programs.

Scale indicators6 records

Recent moves20 records

Expansion highlights6 records

Broad incumbents

• Orpea Iberia: Spanish subsidiary of European senior-care operator Orpea, providing residential care, day centers, and home services. Comparable as a multi-channel elderly-care provider with day-center and rehabilitation offerings.
• Grupo Eulen: Spanish multinational services group with significant social-services and home-care operations. Comparable in elderly home care and dependency services for public-sector clients.
• Ballesol: Spanish senior care operator providing day centers, residential care, and home assistance across multiple regions. Directly comparable in day-center and elderly-care service mix, but operates as a large national for-profit chain.
• DomusVi: Spain's largest private operator of nursing homes, day centers, and home care services for the elderly. Comparable as a multi-service elderly-care provider across day centers, home care, and specialized services, though at significantly greater scale and as a for-profit operator.
• Sanitas Mayores: Senior care division of Sanitas (BUPA Group) operating day centers and assisted-living residences in Spain. Comparable in offering integrated day-center, rehabilitation, and active-aging services to elderly customers.
• Clece (Grupo ACS): Major Spanish provider of social and healthcare services including home care, day centers, and dependency care. Comparable in providing public-sector-contracted elderly care services at national scale.

Others

• Sodexo Iberia: Multinational services provider with elderly-care and quality-of-life service lines in Spain. Comparable as an adjacent player providing care services to elderly populations in institutional and home settings.

Direct peers

• Fundación MAPFRE: Spanish foundation active in elderly care programs (including 'Vivir en Activo' partnership with Fundación Juan Cruzado). Comparable as a non-profit foundation delivering active-aging initiatives and social programs for seniors.
• Fundación Pilares: Spanish non-profit foundation focused on person-centered elderly care and caregiver support. Comparable in mission, person-centered methodology, and emphasis on caregiver training and active aging.

Regional players

• CEAPs (Confederación Española de Alzheimer y otras Demencias): Spanish confederation coordinating Alzheimer's and dementia care services including day centers and caregiver support. Comparable in providing community-based elderly care and family caregiver programs through a federated non-profit network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@fundacionjuancruzado
• Facebookfacebook.com/fundacionjuancruzado
• Instagraminstagram.com/fundacionjuancruzado
• TikToktiktok.com/@fundacionjuancruzado
• LinkedInlinkedin.com/company/fundacionjuancruzado

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundación Juan Cruzado