What Safe & Secure Self Storage does

Safe & Secure Self Storage is a privately held, single-location self-storage operator founded in 1998 and headquartered at 141 Lanza Ave, Bldg 12 in Garfield, New Jersey. The company serves North Jersey residents, small businesses, and college students across Bergen and Hudson Counties, with the facility positioned for convenient access from Route 21, Route 17, Route 46, and I-80. Its customer base is highly fragmented and predominantly composed of individual tenants and local SMBs requiring short- to medium-term storage.

The company offers a portfolio of standard self-storage products: interior units for weather-protected storage, exterior drive-up units with 24/7 access, and climate-controlled units with A/C and heating for temperature-sensitive items. Supporting services include loading docks, dollies, elevator access, free moving boxes and supplies, coded gate access, video surveillance, online bill pay, and auto pay. The technology stack is commodity self-storage infrastructure, with the website and reservation/payment system provided by the third-party platform Storable. There is no evidence of proprietary technology, AI/ML, or app-based offerings.

Revenue is generated almost entirely from monthly recurring rental subscriptions, with units priced from $14.99/month for the smallest lockers up to roughly several hundred dollars per month for larger units. The company runs promotional acquisition offers including first-two-months-free pricing and truck rental rent credits. Go-to-market is direct-to-consumer, relying on local SEO, the company website, word-of-mouth, and walk-in/phone inquiries handled during staffed office hours (Mon-Fri 9AM-6PM, Sat 9AM-4PM). The company self-describes as the most affordable self-storage option in North Jersey and positions bilingual (Spanish) service, cleanliness, and security as key value propositions.

Name

Safe & Secure Self Storage

Legal name

Safe and Secure Self Storage

Website

https://safeandsecure.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Safe & Secure Self Storage is a privately held, single-facility self-storage operator in Garfield, NJ, founded in 1998, serving North Jersey residents, small businesses, and college students with interior, drive-up, and climate-controlled units rented on monthly subscriptions.

Ownership category

akta.pro rank

Product category

Self Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industry

Climate-Controlled Self-Storage (HSAKAGAA)

Keywords

• Self storage units
• Climate controlled storage
• Drive-up storage
• Storage facility rental
• Moving and storage supplies

Headquarters

HQ city

Garfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Storage Unit Rent: Core revenue from renting self storage units on a monthly basis. Units available in various sizes (including climate-controlled and drive-up options). Pricing starts from $14.99/month for lockers.
2. Promotional Discounts: First 2 months free for new customers; promotional units available at discounted rates. These promotions attract new customers while maintaining revenue through subsequent months.
3. Truck Rental Rent Credit: Customers receive truck rental as a rent credit, adding value to the rental agreement without direct revenue impact but drives customer acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Safe & Secure Self Storage operates a single-facility self storage business in Garfield, NJ, renting interior, exterior/drive-up, and climate-controlled storage units on a monthly basis to North Jersey residents, small businesses, and college students. The facility offers 24/7 drive-up access, coded gate entry, video surveillance, online bill pay, and packing supplies.

Product overview

Safe & Secure Self Storage operates a single-facility self storage business in Garfield, NJ, offering a unified portfolio of storage products including interior units, exterior/drive-up units, and climate-controlled units. The company provides unit types for both residential and commercial customers, with additional services like boxes and supplies, and online bill payment. All offerings are accessible through their website platform powered by Storable.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Storage Units

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• StorageMart: Privately held, owner-operated self-storage company with locations across the US including New Jersey. Closely comparable operating model — independent operator running a portfolio of self-storage facilities with monthly rentals, climate-controlled options, and online reservations.
• Safeguard Self Storage: Privately held self-storage operator with locations in multiple states including the Northeast US. Operates comparable facility infrastructure (coded gate access, climate-controlled units, online bill pay) targeting the same residential and small-business customer segments.

Broad incumbents

• CubeSmart: Self-storage REIT operating hundreds of facilities with multiple New Jersey locations. Directly comparable product offering and customer base (residential and small business), with greater scale and stronger digital/marketing capabilities.
• Public Storage: Largest publicly traded self-storage REIT in the US, operating thousands of facilities nationwide including locations across New Jersey. Directly comparable self-storage product (standard, climate-controlled, drive-up units) but with vastly greater scale, capital access, and brand recognition.
• Extra Space Storage: Major self-storage REIT with a large New Jersey footprint, offering the same core mix of standard, climate-controlled, and drive-up units. Same direct-to-consumer monthly rental model, with stronger digital leasing and marketing infrastructure.
• Life Storage (now part of Extra Space Storage): Was a major self-storage operator with significant New Jersey presence prior to its acquisition by Extra Space Storage. Operated the same direct-to-consumer monthly self-storage model with standard, climate-controlled, and drive-up units.
• National Storage Affiliates: Self-storage REIT aggregating participating regional operators across the US, with facilities in New Jersey. Comparable product mix and target customer base (residential and small business), structured around independent operator affiliations.

Regional players

• Moishe's Self Storage: Regional, family-operated self-storage company headquartered in the New York/New Jersey metro area with multiple facilities in North Jersey. Closely comparable single-operator model, climate-controlled offerings, and direct-to-consumer monthly rental approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/snselfstorage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe & Secure Self Storage