Jessup

What Jessup does

Jessup, operating as Morro Partnerships Limited, is a Midlands-based affordable housing developer founded in 1989 with a 35-year operating history. The company delivers affordable housing developments, brownfield site regeneration, land and build projects, and developments using Modern Methods of Construction (MMC) for housing associations, local authorities, registered providers, social landlords, and — to a lesser extent — private developers. Its primary office is at Jessup House in Cannock, Staffordshire, covering the West Midlands (Birmingham, Wolverhampton, Telford), with a second office opened in 2022 in Leicester to serve the East Midlands (Derby, Nottingham).

The business operates a project-based, B2B services model rather than a software or platform model. Revenue is generated through housing development contracts and framework agreements secured via competitive tender, including the Homes England Delivery Partner Panel 3 Framework (2017–2021), Dudley MBC Construction Framework (2020–2024), Birmingham City Council (BMHT) Dynamic Purchasing System, and CHIC/EEM. Pricing is quote-based and not publicly disclosed. The company also operates a sub-brand, Motion Homes, under the "Homes To Buy" initiative, which sells new-build properties directly to private buyers — a small but distinct revenue stream outside the institutional/B2B core. No revenue figures, funding rounds, or ownership structure are publicly disclosed; the company is privately held with no identified parent, PE, or VC investors.

The company holds sector accreditations including NHBC, LABC (regional winner 2022 for Maybank Fields and Lesley Owen Way), Cyber Essentials, and Investors in People Gold (2024). It markets via its website, framework membership, and regional industry participation. Headcount is in the 101–250 range, consistent with a mid-sized regional developer executing multiple concurrent housing schemes.

Name

Jessup

Legal name

Morro Partnerships Limited

Website

https://jessupbrothers.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Jessup (Morro Partnerships) is a Midlands-based affordable housing developer founded in 1989 that delivers affordable housing, brownfield regeneration, land-and-build, and Modern Methods of Construction projects for housing associations, local authorities, registered providers, social landlords, and private developers.

Ownership category

akta.pro rank

Product category

Affordable Housing Development

NAICS

New Housing For-Sale Builders (236117), Land Subdivision (23721)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industry

Brownfield Redevelopment Support (Site Characterization & Reuse Planning) (EUAHAFAJ)

Keywords

• Affordable housing development
• Brownfield site regeneration
• Modern methods of construction
• Land and build partnerships
• Social housing developers

Headquarters

HQ city

Cannock

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Housing Development Services: Provides development services delivering high quality, sustainable and affordable housing; brownfield site regeneration; land and build opportunities; and modern methods of construction. Revenue is generated through project-based contracts with housing associations, local authorities, and private developers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Jessup is a Midlands-based developer of affordable homes that develops new-build social and affordable housing, regenerates brownfield sites, identifies land-and-build opportunities, and applies Modern Methods of Construction (MMC) to deliver energy-efficient homes. Its Motion Homes sub-brand sells newly built homes directly to private buyers, while the core business delivers developments for housing associations, local authorities, registered providers, social landlords, and private developers.

Product overview

Morro Partnerships operates as a housing development company offering a unified set of services rather than a modular software platform. The primary offerings include affordable housing development, brownfield site regeneration, land and build services, and modern methods of construction (MMC). The company also maintains a sub-brand called Motion Homes (Homes To Buy) for private home purchases. Services are delivered through strategic collaborations with housing associations, local authorities, registered providers, social landlords, and private developers.

Differentiator

Problem solved

Functional benefit

Products and services

• Affordable Housing Development End-to-end development of new-build affordable and social housing units for housing associations, local authorities, registered providers, social landlords, and private developers across the Midlands.
• Brownfield Site Regeneration Identification, remediation, planning, and delivery of new housing on previously developed brownfield sites for public-sector and housing association clients.
• Land and Build Partnerships Structured partnerships with landowners, housing associations, and local authorities to bring forward housing schemes where Jessup provides development and build expertise in exchange for an agreed delivery model.
• Modern Methods of Construction (MMC) Housing Delivery Delivery of housing using Modern Methods of Construction, including factory-produced components assembled on site to accelerate build programmes and improve energy efficiency for affordable housing clients.
• Motion Homes (Homes To Buy) Direct-to-consumer sales of newly built homes developed by Jessup, marketed to individual private buyers through the Motion Homes sub-brand.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Homes EnglandcoreStrategic or Co-development PartnerHomes England Delivery Partner Panel 3 Framework (2017-2021). Strategic framework partnership for housing delivery across England.
• Dudley MBCcoreStrategic or Co-development PartnerDudley MBC Construction Framework (2020-2024). Local authority construction partnership for the Dudley area.
• Birmingham City Council (BMHT)coreStrategic or Co-development PartnerBirmingham City Council Dynamic Purchasing System for Construction and Housing (BMHT DPSCHIC/EEM). Framework for Birmingham housing development.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kier Living (Kier Group): Residential and mixed-use development arm of Kier Group delivering open-market and affordable housing across the UK, with active Midlands developments. Overlapping customer base and framework participation, broader national footprint.
• Countryside Partnerships (Vistry Group): Major UK housebuilder with a dedicated partnerships division delivering affordable and mixed-tenure housing through local authorities and housing associations. Larger incumbent operating in overlapping Midlands geographies and framework channels.
• Wates Residential: Established residential developer within the Wates Group delivering affordable, private, and build-to-rent homes for local authorities and housing associations. Comparable customer base and framework-driven model, but with broader national scale.

Emerging players

• Orbit Group: Large Midlands-based housing association that develops affordable homes directly and through partnerships with developers like Morro. Comparable customer profile and Midlands geography, but as a client/peer rather than pure developer.
• Sanctuary Housing: Major housing association with significant Midlands exposure developing affordable homes and partnering with regional developers. Comparable as both potential customer and as a vertically integrated affordable housing peer.

Direct peers

• Galliford Try Partnerships: Partnerships housing business within Galliford Try delivering affordable homes, extra care, and regeneration schemes for housing associations and local authorities. Highly comparable in scope, customer type, and Midlands activity.
• Keepmoat Homes: One of the UK's largest partnerships and affordable housing developers, delivering new homes in partnership with housing associations and local authorities across the Midlands and North. Most directly comparable by customer mix, regional overlap, and partnerships-led model.
• Higgins Partnerships: Regional affordable housing and regeneration developer active in the Midlands and Greater London, partnering with councils and housing associations on MMC and traditional build. Comparable regional scope, framework model, and brownfield regeneration focus.
• Lovell Partnerships: Partnerships arm of Morgan Sindall focused on affordable and social housing development through framework agreements with housing associations and local authorities. Comparable to Morro in B2B framework-led go-to-market and affordable housing specialism.

Regional players

• Telford Homes: Residential developer focused on build-to-rent and affordable housing in London and South East, with framework partnerships akin to Morro's Midlands model. Compares on partnership-led delivery and affordable housing specialism, but different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JessupBrothers
• LinkedInlinkedin.com/company/jessup-brothers-limited

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jessup