Bella Medical Clinic

What Bella Medical Clinic does

Bella Medical Clinic is a non-profit pregnancy care center specializing in medical pregnancy testing and obstetrical ultrasound services, headquartered in Oshkosh, Wisconsin. It operates as the medical clinic arm of Vida, Inc., a Wisconsin non-profit parent entity founded in 1984 that does business as Vida Support Services and Vida Medical Clinic. Bella Medical Clinic's stated short description and website (bellamedicalclinic.org) emphasize its clinical role within the broader Vida service portfolio.

The organization delivers a comprehensive portfolio of free services to pregnant women, new parents, fathers, and bilingual families across Northeast Wisconsin. Beyond medical pregnancy testing and obstetrical ultrasound, the offering includes pregnancy and parenting education, a car seat program, the Little Dear Boutique for free baby supplies, Little Bear Care, maternity housing, miscarriage and post-abortion emotional support, and a Dads Program. Services are provided directly to individual clients at three physical locations in Oshkosh (601 Oregon St., Suite C), Appleton (720 W Association Dr.), and Green Bay (670 Cormier Rd., Suite A), with appointments available by phone or online request.

The business model is donation- and grant-funded rather than transactional: all client-facing services are provided at no cost. The organization has operated continuously for over 40 years, indicating a stable, community-supported funding base. There are no disclosed funding rounds, investors, patents, trademarks, partnerships, or management team details in the available data, and no public revenue figures. Marketing is conducted through organic social media (Facebook, Instagram), a blog, and community events, and the organization runs a "Friends of Vida" engagement channel.

Name

Bella Medical Clinic

Legal name

Vida, Inc.

Website

https://bellamedicalclinic.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Bella Medical Clinic is a non-profit pregnancy care center in Oshkosh, Wisconsin, providing free medical pregnancy testing, obstetrical ultrasound, parent education, maternity housing, baby supplies, and emotional support to pregnant women, new parents, and families across Northeast Wisconsin.

Ownership category

akta.pro rank

Product category

Pregnancy Care Services

NAICS

Family Planning Centers (62141), All Other Outpatient Care Centers (621498), Other Individual and Family Services (624190)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL), General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA)

Keywords

• Pregnancy care services
• Obstetrical ultrasound
• Pregnancy testing
• Parent support services
• Maternity housing

Headquarters

HQ city

Oshkosh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Distribution channels1 record

Marketing channels4 records

Core offering

Bella Medical Clinic provides free medical pregnancy testing and obstetrical ultrasound services as its core clinical offering, supported by a broad set of complementary parent support programs including pregnancy education, parenting education, maternity housing, a car seat program, a baby supply boutique, miscarriage and post-abortion support, and bilingual services. It operates as part of Vida Support Services (Vida, Inc.), a non-profit, serving pregnant women and parents across Northeast Wisconsin from three clinic locations.

Product overview

Vida Support Services operates as a multi-service support organization offering a comprehensive suite of free parent support services in Northeast Wisconsin. The portfolio includes Pregnancy and Parent Education programs, the Car Seat Program, Little Dear Boutique for baby supplies, Bilingual Support services, Maternity Housing, Miscarriage and Post-Abortion Support, Little Bear Care, and a Dads Program. An affiliated sub-brand, Vida Medical Clinic, provides related healthcare services. These services are offered at no cost to clients and are available through multiple locations in Oshkosh, Appleton, and Green Bay, Wisconsin.

Differentiator

Problem solved

Functional benefit

Brands

• Little Dear Boutique: Baby supplies boutique offering free baby supplies to families in need
• Little Bear Care
• Friends of Vida

Products and services

• Medical Pregnancy Testing Free medical pregnancy testing provided to women seeking to confirm pregnancy, delivered at Bella Medical Clinic's locations in Northeast Wisconsin.
• Obstetrical Ultrasound Free obstetrical ultrasound imaging performed at Bella Medical Clinic to support pregnancy confirmation and prenatal care for expectant mothers.
• Pregnancy Education Educational programming for expectant mothers covering topics relevant to pregnancy, offered free of charge through Bella Medical Clinic.
• Parenting Education Educational programming for new parents covering early-childhood parenting topics, offered free of charge through Bella Medical Clinic.
• Maternity Housing Housing support for expectant mothers in need, provided as part of Bella Medical Clinic's parent support offering.
• Little Dear Boutique Baby supplies boutique offered through Bella Medical Clinic, providing material support to parents and expectant mothers.
• Car Seat Program Program providing car seats to families in need as part of Bella Medical Clinic's parent support services.
• Miscarriage and Post-Abortion Support Emotional and counseling support services for individuals experiencing miscarriage or recovering from abortion, offered through Bella Medical Clinic.
• Dads Program Dedicated support and education program for expectant and new fathers, provided by Bella Medical Clinic.
• Bilingual Support Services Spanish-language support services offered alongside Bella Medical Clinic's core pregnancy and parent support programs.
• Little Bear Care Care-related program offered as part of Bella Medical Clinic's parent support services.
• Vida Medical Clinic Related medical clinic service operating under the parent Vida Support Services (Vida, Inc.) non-profit umbrella alongside Bella Medical Clinic.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Care Net: National affiliation network of more than 1,100 pregnancy resource centers offering pregnancy testing, ultrasound, and parenting support — directly comparable to Vida Support Services' integrated pregnancy care model.
• CompassCare Pregnancy Services: Non-profit pregnancy care center providing medical pregnancy testing, ultrasound, and decision-making support on a free basis — directly comparable clinical and counseling offering to Bella Medical Clinic.
• First Care Pregnancy Resource Center: Mid-sized pregnancy resource center providing free medical services, parenting education, and material support — comparable in mission, funding model, and integrated service delivery to Vida Support Services.
• Thrive (formerly Thrive St. Louis): Pregnancy resource center combining free medical services (pregnancy testing, ultrasound) with parenting support and material assistance — directly mirrors Vida's clinic-plus-support service bundle.
• Birthright International: Volunteer-based pregnancy support service offering counseling, material assistance, and referrals at no cost — closely aligned with Vida's free, multi-service pregnancy support model.
• RealOptions Pregnancy Resource Center: Network of pregnancy resource centers offering free medical and support services including pregnancy testing, ultrasound, parenting classes, and material aid — directly comparable to Vida's integrated service portfolio.

Broad incumbents

• Heartbeat International: Largest global network of pregnancy help organizations and the umbrella for thousands of pregnancy resource centers; comparable in mission and service mix but operates as a broad umbrella rather than a single-site provider.

Regional players

• Alpha Women's Resource Center: Wisconsin-based pregnancy resource center offering pregnancy testing, ultrasound, parenting support, and material assistance in the Madison area — operates a similar free, multi-service model but in a different Wisconsin geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vidasupportserviceswi
• Instagraminstagram.com/vidasupportserviceswi

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bella Medical Clinic