Lake Constance
Lake Constance (Bodensee-Tourismus Service GmbH) is the official tourism marketing organization for the four-country Lake Constance region, operating the der-bodensee.de portal, the Bodensee Card Plus experience card covering 160+ attractions, and B2B brochure distribution and hotel partnership services.
- Company typePrivate
- Founded-
- HeadquartersKonstanz, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lake Constance does
Bodensee-Tourismus Service GmbH, operating commercially as Der Bodensee, is the official regional tourism marketing organization for the international Lake Constance four-country region (Germany, Austria, Switzerland, Liechtenstein). The company operates the primary tourism portal der-bodensee.de, an interactive website covering accommodations, attractions, cycling routes, water sports, thermal baths, cultural sites, and events across dozens of destinations around the lake. Its core consumer product, the Bodensee Card Plus (Bodensee Erlebniskarte), provides free entry to over 160 attractions plus lake ferry transport on a 3-day or 7-day selectable-day basis, sold through a webshop (bodensee.eu), regional tourist information offices, lake ferry ticket offices, and attraction box offices.
The company's B2B services consist of professional brochure distribution (over 3 million brochures annually to 300+ brochure stands and 1,000+ holiday apartments, with 20,000+ mailings per year), a hotel partnership program (Hotelverbund) covering 80+ cycling-friendly hotels through the 250,000-circulation Bodensee-Radweg flyer and a 31,000-copy accommodation directory, and a publishing arm (Bodensee-Verlag) producing 10 regional travel guides. Underlying technology is a website-based content platform with an interactive Bodensee Map; no AI/ML capabilities or proprietary software products are documented.
Revenue mechanics span three identifiable streams: transaction-based Bodensee Card Plus sales, recurring subscription/partner-fee revenue from the hotel partnership program, and professional-services revenue from brochure distribution to 50+ tourist facilities. The organization is led by Managing Director Jürgen Roensch, operates from a Konstanz, Germany headquarters with a secondary operations/warehouse site in Konstanz, and runs with 11-50 employees. The company is a privately held GmbH registered in Freiburg with no identified parent, institutional investors, or external funding.
Lake Constance firmographics
Firmographics- Name
- Lake Constance
- Legal name
- Bodensee-Tourismus Service GmbH
- Website
- https://der-bodensee.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lake Constance (Bodensee-Tourismus Service GmbH) is the official tourism marketing organization for the four-country Lake Constance region, operating the der-bodensee.de portal, the Bodensee Card Plus experience card covering 160+ attractions, and B2B brochure distribution and hotel partnership services.
- Ownership category
- akta.pro rank
Lake Constance industry classification
Industry- Product category
- Regional Tourism Marketing Services
- NAICS
- Convention and Visitors Bureaus (561591), Tour Operators (561520), Other Travel Arrangement and Reservation Services (56159)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tours, Activities & Experiences Booking Marketplaces (THALAFAF)
- akta.pro secondary industries
- Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Hotel & Accommodation Booking Platforms (THALAFAB)
Keywords
Where Lake Constance is headquartered
LocationHeadquarters
- HQ city
- Konstanz
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Lake Constance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain
Revenue model
- Prospect Distribution Services: Professional brochure distribution services for over 50 tourist facilities across the entire Lake Constance region. Over 3 million brochures distributed annually to around 300 brochure stands, plus special distributions to over 1000 holiday apartments. The company operates as a mailing house with over 20,000 mailings per year.
- Hotel Partnership Program: The Hotelverbund (Hotel Partnership) program provides marketing services to cycling-friendly hotels. Over 80 partner hotels receive listings in the Bodensee-Radweg flyer (250,000 annual circulation), the accommodation directory (31,000 copies), and website presence on der-bodensee.de. Hotels also receive the Bodensee-Radweg Hotel metal sign for branding.
- Bodensee Card Plus Sales: The Bodensee Card Plus experience card provides free entry to over 160 attractions and free lake ferry usage on 2-4 days depending on card variant (3-day or 7-day options). Sold through webshop, tourist offices, ferry ticket offices, and attraction box offices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Bodensee Card Plus 3 days - Valid for 3 individually selectable days with lake ferry access on 2 days |
| Subscription | Pay-as-you-go | Bodensee Card Plus 7 days - Valid for 7 individually selectable days with lake ferry access on 4 days |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Lake Constance product offering
Product offeringCore offering
Bodensee-Tourismus Service GmbH operates the official regional tourism portal der-bodensee.de and coordinates destination marketing for the international Lake Constance four-country region (Germany, Austria, Switzerland, Liechtenstein). The company sells the Bodensee Card Plus experience card providing free entry to 160+ attractions plus lake ferry transport, and provides paid brochure distribution and hotel partnership marketing services to 50+ tourist facilities and 80+ cycling-friendly hotels across the region.
Product overview
Der Bodensee operates as a regional tourism information and service platform for the Lake Constance four-country region (Germany, Austria, Switzerland, Liechtenstein). The offering consists of the der-bodensee.de website as the core information platform, complemented by the Bodensee Card plus (Erlebniskarte) for visitor experiences with over 160 inclusive attractions and lake boat rides, and B2B services including brochure shipping (Prospektversand), brochure distribution (Prospektverteilung), and a hotel network (Hotelverbund) connecting cycling-friendly accommodations with regional tourism infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Bodensee Card plus (Bodensee Erlebniskarte) A tourist experience card offering free entry to over 160 attractions plus free lake boat transportation across Germany, Austria, Switzerland, and Liechtenstein, valid for 3 or 7 selectable days within six months. Sold to individual leisure travellers via the bodensee.eu webshop, regional tourist information offices, lake ferry ticket offices, and attraction box offices.
- Prospektversand (Brochure Shipping Service) Brochure distribution service that distributes over 3 million brochures annually to approximately 300 brochure stands across the Lake Constance region, plus special distributions to over 1,000 holiday apartments, with over 20,000 mailings per year to interested guests. Sold to 50+ tourist facilities as a paid B2B mailing house service.
- Prospektverteilung (Brochure Distribution) Professional brochure distribution service covering the entire Lake Constance region, with over 300 brochure stands serviced daily during the season. Provided as a paid B2B service to tourist facilities throughout the region.
- Hotelverbund (Hotel Network) Hotel partnership program linking cycling-friendly hotels with the Bodensee-Radweg cycling route, providing partner hotels with visibility through the annual distribution of 250,000 cycling flyers, 31,000 accommodation directories, and listings on der-bodensee.de. The program includes over 80 cycling-friendly hotels and operates via recurring partnership fees.
- Der Bodensee Tourism Portal (der-bodensee.de) Comprehensive regional tourism information portal providing details on attractions, accommodations, cycling routes, water sports, thermal baths, and cultural sites across the Lake Constance four-country region (Germany, Austria, Switzerland, Liechtenstein). Includes the Interactive Bodensee Map connecting tourists with regional offerings.
Companies that use Lake Constance
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Lake Constance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lake Constance partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Radweg-Reisen GmbHcoreClose partnership with Radweg-Reisen GmbH for cycling route marketing. Through their strong connection, Bodensee-Tourismus Service GmbH leverages the highly frequented prospect distribution service to direct cycling tourist streams to partner hotels both at the lake and extending beyond the immediate region.
- 160 Bodensee Card Plus Attraction PartnerscoreOver 160 Leistungspartner (attraction partners) participate in the Bodensee Card Plus program, offering free entry to card holders. Partners span attractions across Germany, Austria, Switzerland, and Liechtenstein, including thermal baths, museums, zoos, castles, and natural landmarks.
- 80+ Bodensee-Radweg Hotel PartnerscoreOver 80 cycling-friendly hotels participate in the Bodensee-Radweg Hotel partnership program, receiving marketing exposure through the Bodensee-Radweg flyer (250,000 annual circulation), accommodation directory, website presence, and physical Bodensee-Radweg Hotel metal signs.
- 50+ Tourist Facilities (Brochure Distribution Clients)minorOver 50 tourist facilities in the Lake Constance region utilize the company's professional brochure distribution services. The company delivers brochures to 300+ brochure stands throughout the region each season.
- Bodensee-Kursschifffahrt (Lake Ferries)coreLake ferry operators participate in the Bodensee Card Plus program, with card holders receiving free ferry transport on 2-4 days depending on their card variant (3-day or 7-day). Ferries serve as both a distribution channel for the cards and an included benefit.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Lake Constance competitors and assessment
Company assessmentBroad incumbents
- Schweiz Tourismus (Switzerland Tourism): National tourism organization for Switzerland, which includes the Swiss portion of the Lake Constance region. Comparable as a destination marketing entity covering the Swiss side of Lake Constance, though broader in scope.
- Tourismus Marketing GmbH Baden-Württemberg: State-level tourism marketing organization for Baden-Württemberg, the German federal state where Konstanz is located. Comparable as the parent-state tourism marketing body that coordinates with regional DMOs like Bodensee-Tourismus.
- Tourismusverband Tirol Werbung: Established regional tourism board with strong active-tourism (cycling, hiking) focus comparable to Lake Constance's cycling positioning. Larger in scale and budget; serves as a benchmark for how a regional DMO can scale marketing and partner programs.
Others
- Bodensee-Schiffsbetriebe GmbH: Operator of scheduled passenger ferries on Lake Constance, a core inclusion in the Bodensee Card Plus. Not a direct competitor but a strategic partner whose participation is critical to the Card Plus product economics.
- Insel Mainau GmbH: Operator of Mainau Island, the flagship attraction on Lake Constance and one of the 160+ Bodensee Card Plus partners. Comparable as a major attraction participant in the Lake Constance tourism ecosystem rather than as a competitor.
Direct peers
- Schwarzwald Tourismus GmbH: Regional DMO for the Black Forest in Baden-Württemberg. Closely comparable to Lake Constance as a state-level tourism marketing organization promoting a single destination, coordinating partner hotels, attractions, and a Hochschwarzwald Card experience product.
- Allgäu GmbH: Regional DMO for the Allgäu region in southern Germany, which the Lake Constance portal also covers. Comparable in operating model: regional marketing, cycling and hiking routes, partner hotel network, and themed experience cards (Allgäu-Walser Card).
- Salzburg Tourismus GmbH: Operates the Salzburg Card, a multi-attraction pass with free public transport, very similar in structure to the Bodensee Card Plus. Comparable as a DMO that has successfully commercialized an integrated experience card across a defined destination.
- Bodensee-Vorarlberg Tourismus GmbH: Cross-border DMO covering the Austrian Vorarlberg portion of the Lake Constance region. Operates the same destination as Bodensee-Tourismus from the Austrian side, making it the most directly comparable peer in terms of geography and product.
Regional players
- Chiemgau Tourismus e.V. Regional DMO for the Chiemsee/Chiemgau lake and alpine region in Bavaria. Highly comparable as a German lake-destination DMO with cycling, partner hotels, and attraction aggregation, but operating in a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Lake Constance social profiles
Digital presenceLake Constance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lake Constance leadership team
Management profileNumber of profiles
Profiles1 record
Lake Constance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lake Constance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lake Constance
What does Lake Constance do?
Bodensee-Tourismus Service GmbH operates the official regional tourism portal der-bodensee.de and coordinates destination marketing for the international Lake Constance four-country region (Germany, Austria, Switzerland, Liechtenstein). The company sells the Bodensee Card Plus experience card providing free entry to 160+ attractions plus lake ferry transport, and provides paid brochure distribution and hotel partnership marketing services to 50+ tourist facilities and 80+ cycling-friendly hotels across the region.
Is Lake Constance a public or private company?
Lake Constance is a private company. It is classified as unknown and is currently operating.
When was Lake Constance founded?
Lake Constance was founded in -1. It employs 11 to 50 people.
Where is Lake Constance based?
Lake Constance is headquartered in Konstanz, Germany, in the Europe region.
How does Lake Constance make money?
Three revenue lines are on record. Prospect Distribution Services are the primary driver. The others are hotel Partnership Program and bodensee Card Plus Sales.
Who are Lake Constance's main competitors?
Broad incumbents on record are Schweiz Tourismus (Switzerland Tourism), Tourismus Marketing GmbH Baden-Württemberg and Tourismusverband Tirol Werbung. Others are Bodensee-Schiffsbetriebe GmbH and Insel Mainau GmbH. Direct peers are Schwarzwald Tourismus GmbH, Allgäu GmbH, Salzburg Tourismus GmbH and Bodensee-Vorarlberg Tourismus GmbH. Chiemgau Tourismus e.V. is listed as a regional player.
Does Lake Constance have an API?
No public API is recorded for Lake Constance.
What industry is Lake Constance in?
Lake Constance's product category is Regional Tourism Marketing Services. Its primary akta.pro industry code is THALAFAF, Tours, Activities & Experiences Booking Marketplaces, with a secondary code of THAKABAH, Inbound/Local Retail Travel Agencies (Destination Booking Offices). Its NAICS code is 561591 and its SIC code is 7900.