Cassellholme

Name

Cassellholme

Legal name

Cassellholme Home for the Aged

Website

https://cassellholme.ca

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Long-term care / elderly residential healthcare

NAICS

Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Memory Care Respite (Short-Term) (HSABAEAD), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Long-term care
• Senior residential care
• Community support services
• Adult day program
• Dementia care

Headquarters

HQ city

North Bay

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Government Funding: Provincial government committed up to $65 million dollars for redevelopment project, with balance funded by municipal partner levies
2. Resident Accommodation Fees: Revenue from resident room fees for long-term care accommodations
3. Ancillary Services: Hair salon services, general store sales, meal tickets for visitors, 400Club day programs, home help/homemaking services
4. Donations and Fundraising: Charitable foundation accepting donations, celebration wall, various fundraising initiatives

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Cassellholme operates a 240-bed long-term care home providing 24/7 nursing, personal support, accommodations, meals, and medical services to seniors and individuals with complex care needs. It extends this core offering through a Behavioural Support Transition Unit (BSTU) for dementia care, an adult day program (400Club), Community Support Services delivering in-home PSW and homemaker assistance, accessible transportation, on-site hair salon, food and nutrition services, and the ActivityPro Family and Friends Portal for family engagement.

Product overview

Cassellholme is a long-term care home operating since 1925, serving 240 residents with a unified care model centered on 24/7 nursing and personal support services. The organization offers a portfolio of integrated services including the 400Club adult day program, BSTU behavioural support transitional care, Community Support Services with PSW/homemaker assistance, accessible transportation via the Assante Bus, and Food and Nutrition Services preparing 275,000+ meals annually. The ActivityPro Family and Friends Portal provides families with online access to residents' activity calendars and communication tools. Additional services include health and wellness programs, on-site hair salon, and spiritual care, all designed to support residents' physical, psychological, social, spiritual, and cultural needs within a single integrated care destination.

Differentiator

Problem solved

Functional benefit

Brands

• 400CLUB: Adult day program for seniors aged 18+ who need assistance with mobility or activities of daily living, providing exercise, music, games, arts, outings and meals.
• Community Support Services
• Assante Bus

Products and services

• Long-Term Care Home A long-term care home serving 240 residents since 1925, providing 24/7 nursing and personal care, accommodations, meals, activities, and medical services for seniors and individuals with complex care needs.
• 400Club Adult Day Program

Quantifiable outcome

• 35% increase in PSW shifts from 54.71/day to 73.71/day between 2020-2024
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Nipissing Wellness Ontario Health TeamcoreStrategic or Co-development PartnerProud partner relationship with Nipissing Wellness Ontario Health Team, working collaboratively on regional health initiatives and community wellness programs.
• Nipissing First Nation (NFN)coreStrategic or Co-development PartnerPartnership for Indigenous Unit Operation and Licensing with dedicated 16 beds for Indigenous residents. Memorandum of understanding approved by Cassellholme Board and NFN. Collaborative Agreement being developed for culturally appropriate care services.
• Ontario Health atHomecoreChannel Partner/ Reseller/ DistributorGovernment-mandated referral pathway for all long-term care admissions. OHaH coordinates applications and eligibility determinations for Cassellholme placements.
• North East LHINcoreChannel Partner/ Reseller/ DistributorLocal Health Integration Network providing funding through Ministry of Health & Long-Term Care and determining eligibility for Community Support Services.
• North Bay Regional Health CentrecoreStrategic or Co-development PartnerRegional hospital where Cassellholme physicians hold privileges and coordinate hospitalist care and medical procedures for residents.
• Near North District School Board (NNDSB)minorStrategic or Co-development PartnerPartnership providing Personal Support Worker (PSW) training in a 'living classroom' with clinical placement at Cassellholme, partnered with Belvedere Heights and Lakeland Long-Term Care in Parry Sound.
• Percon ConstructioncoreImplementation/ SI/ Consulting PartnerGeneral contractor for the $120 million redevelopment project, currently building Phase One of the new 264-bed facility.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Sienna Senior Living: Major Canadian owner and operator of long-term care and retirement residences with significant Ontario footprint. Comparable in delivering licensed LTC services and ancillary resident programs funded by government payors.
• SE Health (formerly Saint Elizabeth Health Care): Major Canadian not-for-profit home and community health services organization. Directly comparable to Cassellholme's Community Support Services arm providing PSW visits, homemaking, and caregiver respite in clients' homes.
• Bayshore HealthCare: One of Canada's largest home health care providers offering personal support, nursing, and homemaking services. Comparable to Cassellholme's in-home CSS program serving seniors in the District of Nipissing.
• Extendicare: One of Canada's largest for-profit long-term care and seniors housing operators with homes across Ontario. Directly comparable to Cassellholme in operating LTC beds under provincial licensing and per-diem funding.
• VON Canada (Victorian Order of Nurses): Not-for-profit home and community care provider operating across Ontario including rural and Northern regions. Comparable as a publicly funded community support services and in-home care peer in similar geographies.
• Chartwell Retirement Residences: Largest operator of seniors housing in Canada, including a portfolio of LTC homes in Ontario. Closely aligned with Cassellholme's resident demographics, care model, and dependence on Ontario Ministry of Long-Term Care reimbursement.
• Revera: Privately held Canadian operator of long-term care homes and retirement residences across multiple provinces. Comparable as a multi-site LTC provider with similar dementia care programs and provincial licensing requirements.
• ParaMed Home Health Care: National Canadian provider of home health, personal support, and community support services. Overlaps with Cassellholme's Community Support Services and home help offerings for elderly clients.

Broad incumbents

• Amica Senior Lifestyles: Canadian owner/operator of premium retirement residences offering assisted living and memory care. Broader incumbent serving overlapping elderly demographics with private-pay rather than publicly funded LTC.

Others

• Alzheimer Society of Ontario: Provincial not-for-profit providing dementia education, support programs, and behavioural support resources. Adjacent ecosystem partner serving the same dementia-resident population as Cassellholme's BSTU and Cherry Lane units.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cassellholme
• LinkedInlinkedin.com/company/cassellholme

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cassellholme