Motiganz

What Motiganz does

Motiganz (also referenced as Moti Ganz) is an Israel-based diamond manufacturer and trader founded in 1989, headquartered at 21 Tuval Street in Ramat Gan. The company specializes in loose diamonds, with a particular focus on yellow diamonds accumulated over more than 20 years of manufacturing and trading expertise. Its supply chain is vertically integrated starting with rough diamond sourcing in Botswana—where the company operates what it describes as Africa's largest diamond polishing factory, established in 2007—and extending through cutting, crafting, and GIA grading, with provenance captured at each stage. Motiganz has held De Beers sightholder status since 1991, granting direct access to rough supply from the world's leading diamond producer, and founder Moti Ganz has held industry leadership positions including President of the International Diamond Manufacturers' Association (IDMA) in 2011 and Chairman of the Israel Diamond Institute (IDI) in 2013.

The company sells through its proprietary Lucy e-commerce platform, which lists 5,000+ loose diamonds across ten cuts—Round, Cushion, Marquise, Heart, Pear, Radiant, Oval, Asscher, Emerald, and Princess—and exposes a "Know Your Diamond" provenance tracker documenting origin, chosen-by, architected-by, laser-cut-by, crafted-by, groomed-by, and grading stages. Platform features include an online bidding system with RAP pricing comparison, virtual-meeting consultations, a diamond comparison tool, and free worldwide insured shipping. Physical inventory is held across Israel, Hong Kong, New York, Los Angeles, and Jersey City. The consumer-facing sub-brand Golden Diamonds Collection – ELARA is positioned as a luxury line of 100% natural yellow diamonds.

Motiganz serves three customer segments: luxury diamond buyers purchasing engagement, collection, and investment stones; jewelry manufacturers and retailers sourcing loose diamonds for jewelry production and inventory; and enterprise buyers executing larger wholesale orders. The go-to-market combines B2C e-commerce, B2B wholesale, and virtual sales consultations for high-value enterprise transactions. Pricing is unit-based (per carat) with example per-carat rates near $5,599 for selected round diamonds, supplemented by transaction-based shipping and insurance fees embedded in the order price. The company employs between 101 and 250 people, is privately held and founder-controlled with no disclosed institutional funding, and operates as a single consolidated entity through its wholly-owned Botswana Diamond Polishing Factory subsidiary.

Name

Motiganz

Legal name

Motiganz

Website

https://motiganz.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Motiganz is an Israel-based diamond manufacturer and trader specializing in yellow diamonds, operating a vertically integrated supply chain from Botswana polishing through its Lucy e-commerce platform to global B2B and B2C buyers of loose and luxury yellow diamonds.

Ownership category

akta.pro rank

Product category

Luxury Diamonds & Jewelry Manufacturing

NAICS

Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Retail-Jewelry Stores (5944)

akta.pro primary industry

Diamond Cutting & Polishing (Manufacturing) (CRAKAJAA)

akta.pro secondary industries

Polished Diamond Trading & Brokerage (CRAKAJAD), Diamond Jewelry (CRAKAAAA)

Keywords

• Loose diamond trading
• Diamond manufacturing
• Yellow diamond jewelry
• GIA certified diamonds
• Diamond e-commerce

Headquarters

HQ city

Ramat Gan

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Diamond Sales: One-time purchase of loose diamonds at per-carat or per-stone pricing. Individual transactions for diamond inventory with GIA certification.
2. Shipping & Insurance Services: Transaction-based revenue from diamond sales with shipping insurance included in purchase price.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Motiganz manufactures, sources, and sells loose diamonds and yellow diamond jewelry, offering over 5,000 GIA-certified diamonds across multiple cuts through a proprietary Lucy-powered e-commerce platform. The company also operates a Botswana-based diamond polishing factory (the largest in Africa) and provides full value-chain provenance tracking, virtual consultations, online bidding with RAP price comparison, and free worldwide shipping with insurance.

Product overview

Motiganz is a B2B/B2C diamond trading company operating primarily through its proprietary Lucy e-commerce platform. The core product offering consists of over 5,000 loose diamonds across 10 different cuts (Round, Cushion, Marquise, Heart, Pear, Radiant, Oval, Asscher, Emerald, Princess). The company's premium sub-brand is the Golden Diamonds Collection – Elara, a luxury line of 100% natural yellow diamonds leveraging 20 years of specialization in yellow diamond manufacturing. Additional features include an online bidding system with RAP price comparison, virtual meeting consultations, and diamond comparison tools. The company ships diamonds worldwide with complimentary shipping and insurance.

Differentiator

Problem solved

Functional benefit

Brands

• Golden Diamonds Collection: A luxury brand of 100% natural yellow diamonds
• ELARA

Products and services

• Loose Diamonds Over 5,000 GIA-certified loose diamonds in stock across 10 different cuts (Round, Cushion, Marquise, Heart, Pear, Radiant, Oval, Asscher, Emerald, Princess), priced per carat with RAP discount structure and sold directly online with free worldwide shipping and insurance.
• Golden Diamonds Collection — Elara A proprietary luxury brand of 100% natural yellow diamonds developed over 20 years of specialization in yellow diamond manufacturing, encompassing the full spectrum of yellow diamond cuts and settings.
• Yellow Diamond Jewelry Finished yellow diamond jewelry leveraging the company's 20+ years of specialization in yellow diamonds, offered under the Elara sub-brand.

Quantifiable outcome

• Over 5,000 diamonds available in stock for immediate purchase
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Israel Diamond Institute (IDI)coreOthers · 1 January 2013Moti Ganz served as Chairman of the Israel Diamond Institute (IDI) in 2013, representing Israel's diamond industry.
• International Diamond Manufacturers' Association (IDMA)coreOthers · 1 January 2011Moti Ganz served as President of IDMA in 2011, a leading position in the global diamond manufacturers' industry body.
• Botswana Government/Local PartnerscoreStrategic or Co-development Partner · 1 January 2007Established diamond polishing factory in Botswana in 2007 - the biggest in all of Africa. This partnership supports Botswana's diamond industry development while securing manufacturing capabilities.
• De BeerscoreStrategic or Co-development Partner · 1 January 1991Motiganz became the youngest sightholder of De Beers in 1991, granting access to De Beers' diamond supply and distribution network.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Diamond Foundry: Vertically-integrated lab-grown diamond producer with its own DTC brand. Not a direct competitor in natural diamonds but the most prominent emerging threat to natural-diamond pricing and the wider value chain Motiganz participates in.
• Rare Carat: US online diamond marketplace and aggregator comparing GIA-certified diamonds across retailers. Adjacent and partly overlapping — competes for the same online diamond shopper and adds price-comparison pressure to Motiganz's DTC offering.

Direct peers

• Blue Nile: Pioneering online loose-diamond and jewelry retailer (now under Signet Jewelers). Directly comparable as a DTC e-commerce platform selling certified loose diamonds globally, though broader in assortment than Motiganz's yellow-diamond focus.
• Brilliant Earth: Online fine-jewelry and loose-diamond retailer built around ethical sourcing and traceability. Comparable to Motiganz on the provenance/transparency narrative and the DTC e-commerce model, though more consumer-brand driven.
• Leibish & Co. Online retailer specializing in fancy-color diamonds (especially yellow and pink), with in-house cutting capabilities. Most directly comparable to Motiganz given the shared niche in natural fancy-color diamonds and DTC platform model.
• 77 Diamonds: London-based online loose-diamond and fine-jewelry retailer offering GIA-certified stones with global delivery. Comparable in platform model, certified loose-diamond inventory, and international DTC reach.
• James Allen: Online loose-diamond retailer with proprietary visualization and virtual-meeting-style sales tooling. Directly comparable to Motiganz's Lucy platform in using technology to sell certified diamonds DTC.

Broad incumbents

• Kiran Gems: India-headquartered, one of the world's largest diamond manufacturers. Comparable as a sightholder-scale manufacturer in the global diamond supply chain, though broader in product mix and B2B-led rather than DTC.
• De Beers Group: World's leading diamond mining and marketing company and supplier of rough to Motiganz via sightholder status. Comparable as the upstream incumbent that anchors Motiganz's rough supply and benchmarks the industry's marketing/traceability initiatives.

Regional players

• Chow Tai Fook: Hong Kong-based vertically-integrated jewelry retailer with diamond sourcing and polishing operations. Comparable as a regionally-dominant jewelry retailer with upstream manufacturing exposure, though primarily Asia-focused rather than global DTC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/motiganz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motiganz