Djursholms Golfklubb

What Djursholms Golfklubb does

Djursholms Golfklubb is a member-owned Swedish golf club (ideell förening / non-profit association) located in Djursholm, Stockholm, operating an 18-hole course, a 9-hole course, a driving range, and the recently launched DGK Indoor simulator facility. The club serves individual consumer-members across family, junior, and senior segments, plus green fee guests; approximately 1,000 juniors sit on the membership waiting list, and over 50 juniors participate in year-round training with an additional ~150 joining during weeks 16-40. Membership is multi-tier (full, weekday, 9-hole, training, summer, passive) with queue fees of 200-450 SEK plus a 100 SEK registration fee.

The product surface spans golf courses, simulator-based indoor play, lessons and custom club fitting using TrackMan 4 technology (delivered by coaches Niklas Bruzelius and Pontus Widegren), a golf shop with grip replacement and club repair services, conference facilities, and the on-site Restaurang Mulligans. Core technology is conventional sports-performance hardware (TrackMan 4, swing simulators) integrated with the Swedish Golf Federation's Min Golf platform and the SweetSpot booking system, plus the GolfId (GIT) handicap and tournament registration infrastructure.

Revenue is generated through recurring annual membership subscriptions, usage-based green fees and DGK Indoor bookings, hardware sales at the golf shop, driving range fees, and ancillary F&B/conference revenue from Mulligans. Go-to-market is community-led and event-driven: word-of-mouth, structured junior development, scramble tournaments such as the Söderberg & Partners SommarScramble, and club championships drive both acquisition and engagement. The club is actively pursuing a member-approved clubhouse renovation (April 2026), a new course manager hire, and partnership expansion with sponsors including Söderberg & Partners, Bilia Mercedes-Benz, Niam, Freixenet, Daily Sports, and Tillqvist.

Name

Djursholms Golfklubb

Legal name

Djursholms Golfklubb

Website

https://dgk.nu

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Djursholms Golfklubb is a member-owned Swedish golf club in Djursholm, Stockholm, operating 18-hole and 9-hole courses, DGK Indoor simulator facility, driving range, golf shop, and Restaurang Mulligans, serving families, junior golfers, senior members, and green fee guests through membership subscriptions and usage-based fees.

Ownership category

akta.pro rank

Product category

Golf Club & Recreation Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI), Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Golf club membership
• Junior golf development
• Golf course operations
• Indoor golf simulators
• Golf retail and fitting

Headquarters

HQ city

Djursholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Membership Fees: Annual membership fees with various categories including full membership, weekday membership, 9-hole membership, and training memberships. Queue fees apply for joining waiting lists.
2. Green Fees: Revenue from green fee guests playing the 18-hole and 9-hole courses. Winter green fees are 100 SEK for seniors and 50 SEK for juniors.
3. Golf Shop Sales: Retail sales of golf equipment, clothing, and accessories. Offers club repairs, grip replacement, and custom fitting services.
4. Indoor Facility: Revenue from DGK Indoor bookings, lessons, and training sessions. Operates year-round with simulator golf.
5. Driving Range: Practice facility revenue from driving range balls and practice areas.
6. Restaurant Mulligans: On-site restaurant operated by Mulligans, serving members and guests.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Djursholms Golfklubb is a member-owned Swedish golf club operating an 18-hole course, a 9-hole course, a driving range, and the DGK Indoor simulator facility in Djursholm, Stockholm. It sells memberships, green fees, golf lessons and custom fitting, a full-service golf shop with club repairs, and provides structured junior and elite development programs. The club also runs an annual competition calendar and hosts the on-site Restaurang Mulligans.

Product overview

Djursholms Golfklubb is a family-oriented golf club offering a comprehensive range of golf products and services centered around its 18-hole and 9-hole golf courses, supplemented by DGK Indoor (a state-of-the-art indoor golf facility with simulators), an on-site golf shop with custom fitting services, and Restaurang Mulligans. The club provides structured training programs including junior/elite development, golf lessons, and workshops, along with an extensive tournament calendar and various membership tiers. The facilities include driving range, practice areas, and conference services. The club operates on WordPress with booking integrations to SweetSpot (for DGK Indoor), Min Golf (for membership/handicap), and GIT systems.

Differentiator

Problem solved

Functional benefit

Brands

• DGK Indoor: Modern indoor golf facility featuring simulators for playing world-class courses, lessons with coaches, and individual training.

Products and services

• 18-Hole Golf Course (18-hålsbanan)
• 9-Hole Golf Course (9-hålsbanan)
• DGK Indoor (Indoor Golf Simulator Facility)
• Golfshop (Retail and Custom Fitting)
• Restaurang Mulligans
• Golf Training & Lessons
• Driving Range & Practice Areas
• Junior & Elite Development Programs
• Club Memberships
• Competition Program
• Clubhouse Conference Facilities (Konferens)

Quantifiable outcome

• 87% retention rate for junior training participants year-over-year
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Söderberg & PartnerscoreGTM or Marketing Partner · 13 May 2026Title sponsor of the annual SommarScramble competition for senior members (22+ years). Provides prizes, lunch, and start kits for participants.
• FreixenetminorGTM or Marketing PartnerWine/sparkling wine partner providing products for club events and restaurant.
• NiamminorGTM or Marketing PartnerReal estate company partner with the club. Website: niam.se
• Bilia Danderyd/Kista Mercedes-BenzminorGTM or Marketing PartnerAutomotive partner providing transportation services for junior teams to tournaments, camps, and JSM events. Major supporter of junior activities.
• Daily SportsminorGTM or Marketing PartnerGolf apparel brand featured in the club shop with clothing and accessories.
• TillqvistminorGTM or Marketing PartnerPartner brand in the club shop offering golf equipment and accessories. Website: tillquist.com
• Djursholm Country ClubminorOthersLinked partner organization in the golfing community.
• Stockholms GolfförbundcoreStrategic or Co-development PartnerRegional golf federation organizing series play and supporting junior development through tournaments like Slaget om STHLM.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Vasatorps Golfklubb: Multi-course Swedish golf resort with hotel and conference facilities in Skåne. Comparable in operating courses, retail shop, restaurant, and event hosting, though located outside Stockholm.
• Barsebäck Golf & Country Club: Two-course facility in southern Sweden offering member-based golf, hotel/lodging, and tournament hosting. Comparable scale and full-service member offering, though in a different Swedish region.
• Hillside Golf Club: Renowned Swedish member club in Skåne with a single 18-hole course and high-end conditioning. Comparable on member-club structure, family positioning, and elite tournament hosting, though regionally distant from Stockholm.
• Ljunghusen Golfklubb: Southern Swedish 27-hole member club with strong competition tradition and active junior program. Comparable on member structure, multi-course operations, and competitive calendar.
• Halmstad Golfklubb: Historic Swedish golf club with multiple courses on the west coast. Comparable in offering 18-hole and 9-hole courses, junior programs, and member-based operations, though located in a different Swedish region.
• PGA Sweden National: Sweden's national golf training center with course, academy, and junior-development focus. Comparable on the sports-program, junior pathway, and academy/revenue dimensions, but operated as a national training hub rather than a member club.
• Falsterbo Golfklubb: Historic southern Swedish club known for elite amateur tournaments and junior development. Comparable in family/competitive orientation and junior pipeline focus.

Direct peers

• Ullna Golf & Country Club: Stockholm-area country club with an 18-hole course and full clubhouse amenities. Competes with DGK for the same metropolitan catchment, junior development programs, and corporate/green-fee events.
• Stockholms Golfklubb: The oldest golf club in Sweden, also located in the greater Stockholm region. Operates an 18-hole course with similar member-based, family-oriented positioning and competes with DGK for Stockholm-area golfers, junior development talent, and corporate partnerships.
• Bro Hof Slott Golf Club: Premium Stockholm-area golf club featuring two championship 18-hole courses and elite conditioning. Directly comparable in target customer (affluent Stockholm golfers), premium pricing, and tournament-hosting capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/djursholmsgolfklubb
• Instagraminstagram.com/djursholms_golfklubb

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Djursholms Golfklubb