Serenity Packaging
Serenity Packaging is a value-added industrial packaging distributor serving manufacturing, e-commerce, and B2B customers across North America and the Caribbean through six integrated service solutions underpinned by proprietary Virtual VMI inventory software and a direct enterprise sales-led model.
- Company typePrivate
- Founded1997
- HeadquartersSaint Charles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Serenity Packaging does
Serenity Packaging is a value-added industrial packaging distributor founded in February 1997 by Chuck Stencel and headquartered in Saint Charles, Illinois. Operating as a division of Brady Plus of Iowa, LLC, the company serves manufacturing, e-commerce, and B2B customers across North America and the Caribbean with a portfolio of six interconnected service solutions: Procurement, Quality, Engineering, Production, Supply Chain, and Cost Reduction. Its product offering includes corrugated boxes, packaging materials, packaging equipment, and consultative services delivered through a sales-led GTM motion anchored by long-tenured account executives who conduct on-site facility walkthroughs and engage directly with customer production teams.
The company's underlying technology is a proprietary Virtual VMI (Vendor Managed Inventory) software platform for managing packaging inventory on customer floors, complemented by the Intelex Quality Management System for customized quality reporting and a Six Sigma operational discipline. The team averages over 20 years of packaging industry experience, with the Division President Kelly Starr holding 25 years of tenure. Operational credentials include ISO certification maintained for over a decade, Lincoln Award for Performance Excellence recognition, and Malcolm Baldrige National Quality Award finalist status in 2016, supporting a better than 99% on-time delivery rate.
Serenity Packaging's business model combines one-time product distribution (corrugated and packaging materials), hardware sales (packaging equipment through manufacturer partnerships), professional services (cost reduction consulting and engineering), and managed services (VMI programs and supply chain audits). Pricing is quote-based and not publicly disclosed; the company offers flexible billing programs including monthly consolidated billing and consignment options, reportedly saving enterprise customers over $20,000 per year per site in administrative costs and extending payment cycles by an average of 15 days. Distribution is executed through direct enterprise field sales rather than digital or automated channels, with marketing relying on the company website, LinkedIn, Facebook, and personalized outreach.
Serenity Packaging firmographics
Firmographics- Name
- Serenity Packaging
- Legal name
- Brady Plus of Iowa, LLC
- Website
- https://serenitypkg.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Serenity Packaging is a value-added industrial packaging distributor serving manufacturing, e-commerce, and B2B customers across North America and the Caribbean through six integrated service solutions underpinned by proprietary Virtual VMI inventory software and a direct enterprise sales-led model.
- Ownership category
- akta.pro rank
Serenity Packaging industry classification
Industry- Product category
- Industrial Packaging Distribution and Solutions
- NAICS
- Packaging and Labeling Services (561910)
- SIC
- Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)
Keywords
Where Serenity Packaging is headquartered
LocationHeadquarters
- HQ city
- Saint Charles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Serenity Packaging business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Packaging Products Distribution: Distribution and resale of packaging supplies including corrugated boxes, packaging materials, and equipment to industrial and manufacturing customers.
- Cost Reduction Services: Consulting services focused on reducing overall packaging costs through consolidated billing, inventory control, consignment programs, and process improvements.
- Production Line Solutions: Equipment solutions including adjustments, enhancements, and new equipment from manufacturer partners to improve production line speed, safety, and efficiency.
- Supply Chain Management: Supply chain audit services and VMI programs to manage packaging suppliers, ensure quality, and guarantee on-time delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom packaging solutions with flexible billing programs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Serenity Packaging product offering
Product offeringCore offering
Serenity Packaging is a value-added industrial packaging distributor that distributes corrugated boxes, packaging materials, and packaging equipment to manufacturing and industrial customers across North America and the Caribbean. The company supplements its physical product distribution with six fee-based solution services—Procurement, Quality, Engineering, Production, Supply Chain, and Cost Reduction—delivered by an experienced consulting team and supported by proprietary Virtual VMI software, an Intelex quality management system, and Six Sigma processes.
Product overview
Serenity Packaging is a premier value-added packaging distributor offering a portfolio of six interconnected service solutions: Procurement, Quality, Engineering, Production, Supply Chain, and Cost Reduction. The company's core differentiator is its proprietary Virtual VMI software for inventory management, supported by an experienced team averaging over 20 years of packaging industry experience. The solutions encompass corrugated materials, packaging equipment, and comprehensive consulting services delivered across North America and the Caribbean.
Differentiator
Problem solved
Functional benefit
Products and services
- Procurement Solutions Nationwide packaging procurement service for manufacturing and industrial customers with multi-site operations, covering corrugated materials, packaging equipment, process improvements, market trend updates, flexible billing programs, and delivery options. Designed for businesses that want to consolidate packaging spend across all their locations.
- Quality Solutions Quality management service for industrial customers, including on-site facility visits, root cause analysis, continuous improvement planning, Six Sigma implementation, and customized quality reporting powered by the Intelex Quality Management System. Backed by ISO certification maintained for over a decade.
- Engineering Solutions In-house packaging design and engineering service providing 24-hour turnaround on samples and prototypes, an on-site testing facility for design validation, and a collaborative design environment for complex packaging challenges. Aimed at customers whose products are arriving damaged or who need to engineer packaging for difficult shipping conditions.
- Production Solutions Production line optimization service addressing equipment selection and adjustments, ergonomics, operator training, line flows, safety, and throughput efficiency, delivered in partnership with packaging equipment manufacturers. Targeted at manufacturing customers looking to speed up production lines and address operator-safety bottlenecks.
- Supply Chain Solutions Supply chain audit and management service that includes VMI (Vendor Managed Inventory) programs, consignment inventory, lead time reduction, supplier qualification, quality management, and on-time delivery performance exceeding 99%. Built for customers who are tired of unreliable delivery dates and unmanaged packaging suppliers.
- Cost Reduction Solutions Comprehensive cost-reduction consulting covering consolidated billing, inventory control, consignment programs, speed optimization, automation, sustainability, flexible terms, and cubic utilization analysis. Designed to reduce overall packaging spend and administrative overhead, with consolidated billing cited as saving over $20,000 per year per site and extending payment cycles by an average of 15 days.
- Corrugated and Packaging Materials Physical product line including corrugated boxes and general packaging supplies distributed to manufacturing and industrial customers as part of Serenity's procurement and supply-chain solutions.
- Packaging Equipment Packaging equipment offering including carton set-up equipment and broader production-line equipment, evaluated, selected, and supplied through Serenity's packaging-equipment manufacturer partnerships as part of the Production Solutions offering.
Quantifiable outcome
- Administrative invoice processing cost reduction of $75-$150 per invoice, with consolidated billing saving over $20,000 per year per site
- +3 more outcomes
Companies that use Serenity Packaging
Customer profileSegments3 records
Ideal customer profiles3 records
Serenity Packaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Serenity Packaging partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Brady Plus of Iowa, LLCcoreSerenity Packaging is a division of Brady Plus of Iowa, LLC, operating under the parent company's umbrella while maintaining its brand identity and operations.
- Custom Made BoxesminorCustom Made Boxes is another division of Brady Plus of Iowa, LLC, mentioned alongside Serenity Packaging as part of the company's packaging offerings.
- Packaging Equipment ManufacturerscorePartnerships with leading packaging equipment manufacturers to design solutions for operator safety and production line throughput. Equipment partners help identify bottlenecks and provide equipment solutions.
- Extensive Manufacturer and Distributor PortfoliocoreSerenity Packaging partners with an extensive portfolio of manufacturers and distributors to qualify suppliers, manage quality, and ensure on-time delivery for customers.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Serenity Packaging competitors and assessment
Company assessmentDirect peers
- Veritiv Corporation: North American B2B distributor of packaging, print, and facility solutions. Comparable as a multi-line packaging distributor providing corrugated, protective packaging, and supply chain services to industrial and commercial customers.
- Menasha Packaging: Value-added corrugated and consumer packaging provider offering design, fulfillment, and supply chain solutions. Comparable mid-sized competitor with a similar combination of manufacturing, design services, and supply chain management.
- Oliver Inc: Custom folding cartons, rigid boxes, and packaging supplier offering design, prototyping, and fulfillment services. Comparable in size and approach as a custom/short-run packaging solutions provider serving B2B brands.
- TricorBraun: One of the largest North American rigid packaging distributors with design, engineering, and supply chain services. Directly comparable to Serenity's value-added distribution model focused on industrial and consumer end markets.
- Berlin Packaging: Largest US-owned hybrid packaging supplier offering bottles, jars, containers, and value-added design/logistics services. Highly comparable as a value-added packaging distributor serving industrial and consumer customers with supply chain and design support.
- Great Little Box Company: Canadian-based custom packaging manufacturer and distributor serving North American customers with corrugated, folding cartons, and protective packaging plus design services. Similar value-added model and geographic footprint.
Broad incumbents
- Sonoco Products: Global diversified packaging manufacturer serving consumer, industrial, and healthcare markets with rigid containers, paper-based products, and protective packaging. A broad incumbent in adjacent packaging categories.
- Packaging Corporation of America: One of the largest US producers of containerboard and corrugated packaging products. Operates as a major manufacturer in the same corrugated category Serenity distributes, representing both a potential supplier channel and competitive threat.
- International Paper: Largest global pulp and paper company with major corrugated packaging operations in North America. Broad incumbent in the same paper-based packaging category that Serenity's customers ultimately purchase.
- Smurfit Westrock: World's largest paper-based packaging company formed by the merger of Smurfit Kappa and WestRock. Dominant corrugated manufacturer and integrated packaging solutions provider competing with Serenity at the upstream end of the value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Serenity Packaging social profiles
Digital presenceSerenity Packaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Serenity Packaging leadership team
Management profileNumber of profiles
Profiles6 records
Serenity Packaging subsidiaries and ownership
Company hierarchySubsidiaries1 record
Serenity Packaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Serenity Packaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Serenity Packaging
What does Serenity Packaging do?
Serenity Packaging is a value-added industrial packaging distributor that distributes corrugated boxes, packaging materials, and packaging equipment to manufacturing and industrial customers across North America and the Caribbean. The company supplements its physical product distribution with six fee-based solution services—Procurement, Quality, Engineering, Production, Supply Chain, and Cost Reduction—delivered by an experienced consulting team and supported by proprietary Virtual VMI software, an Intelex quality management system, and Six Sigma processes.
Is Serenity Packaging a public or private company?
Serenity Packaging is a private company. It is classified as corporate owned and is currently operating.
When was Serenity Packaging founded?
Serenity Packaging was founded in 1997. It employs 11 to 50 people.
Where is Serenity Packaging based?
Serenity Packaging is headquartered in Saint Charles, United States, in the North America region.
How does Serenity Packaging make money?
Four revenue lines are on record. Packaging Products Distribution is the primary driver. The others are cost Reduction Services, production Line Solutions and supply Chain Management.
Who are Serenity Packaging's main competitors?
Direct peers on record are Veritiv Corporation, Menasha Packaging, Oliver Inc, TricorBraun, Berlin Packaging and Great Little Box Company. Broad incumbents are Sonoco Products, Packaging Corporation of America, International Paper and Smurfit Westrock.
Does Serenity Packaging have an API?
No public API is recorded for Serenity Packaging.
What industry is Serenity Packaging in?
Serenity Packaging's product category is Industrial Packaging Distribution and Solutions. Its primary akta.pro industry code is IMAMAHAA, Corrugated Packaging & Boxes (RSC, die-cut, bulk bins). Its NAICS code is 561910 and its SIC code is 5110.