PJ Taste

What PJ Taste does

PJ Taste is a Sheffield-based catering company founded in 2006 by Peter Moulam and John Fitzpatrick, providing delivered office buffets, corporate and conference catering, wedding catering, family celebrations, and funeral/memorial catering across Sheffield, South Yorkshire, and North Derbyshire. Its operation is anchored by an owned production kitchen and a 120-seat meeting, dining, and events venue called Upstairs@PJtaste at 54 Staniforth Road, Attercliffe, supported by a two-acre permaculture growing plot that supplies soft fruit, heritage apples, herbs, edible flowers, and treatment-free honey, and an electric delivery fleet charged via 37 on-site solar panels that has been operational for over ten years.

The company serves a vertically segmented customer base: primary corporate and university accounts (University of Sheffield since 2017, Sheffield Hallam University, HSBC Bank, British Business Bank, ITM Power, Gripple, BMW, St Luke's, Wake Smith, Bond Bryan, Pendo, Millennium Galleries, Harworth Estates), secondary weddings, and tertiary family and funeral events. Revenue is generated through unit-priced per-person catering (£7.95–£13.95+ per person for buffets with minimum-10 orders), managed venue hire at Upstairs@PJtaste, and hardware sales of Sheffield-made hampers and own-produced heritage apple juice.

Commercially, PJ Taste operates a direct-to-consumer and direct-to-enterprise GTM: in-house electric vans deliver catering to offices and venues, while the venue hosts corporate meetings, training, and private dining. An online ordering system introduced in 2024 enabled 24/7 direct ordering. In June 2023 the company transitioned to an Employee Ownership Trust (PJ Taste Holdings Ltd), with the Trust holding 100% ownership and staff as beneficiaries, and has since strengthened leadership with the appointment of General Manager Sophie Bolton and the creation of an Assistant Catering Manager role. The business does not expose any public API, has no disclosed AI capabilities, and runs as a profitable, privately held regional caterer with 11–50 employees.

Name

PJ Taste

Legal name

PJ Taste Holdings Ltd

Website

https://pjtaste.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

PJ Taste is a Sheffield-based caterer serving corporate offices, universities, weddings, and family events across South Yorkshire and North Derbyshire with delivered buffets, a 120-seat venue, and locally sourced, sustainably grown food.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Special Food Services (7223)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK)

akta.pro secondary industries

Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK), Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals (CRAHAJAK)

Keywords

• Office buffet catering
• Wedding catering services
• Corporate event catering
• Local food sourcing
• Sustainable catering

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Catering Services: Full-service catering for corporate events, weddings, family celebrations, office buffets, conference catering, and funeral buffets. Delivered across Sheffield, South Yorkshire, and North Derbyshire.
2. Venue Hire: Upstairs@PJtaste meeting, dining and events venue accommodating up to 120 people with free parking. Located at 54 Staniforth Road, Attercliffe.
3. Hampers and Gifts: Sheffield-made food and drink hampers, Christmas hampers, and artisanal gift products

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PJ Taste is a Sheffield-based catering company that prepares and delivers locally sourced, seasonally inspired food for corporate clients, weddings, family celebrations and funerals, and hosts events at its own 120-seat venue Upstairs@PJtaste. Its portfolio includes office buffets, conference catering, business lunches, wedding breakfasts, BBQs, wood-fired pizza collaborations, funeral buffets, and Sheffield-made food and drink hampers, with delivery handled by its electric van fleet.

Product overview

PJ Taste is a Sheffield-based catering company founded in 2006, offering a comprehensive portfolio of catering services rather than a software product. The core offering consists of corporate and office catering (delivered buffets, conference catering, business lunches), wedding catering (breakfasts, receptions, BBQs, wood-fired pizza), family celebrations catering (birthdays, anniversaries, christenings), and funeral/remembrance catering. A key differentiator is their own venue, Upstairs@PJtaste, a 120-seat meeting, dining, and event space in Attercliffe with free parking. Add-on products and services include drinks packages (licensed bar with local beers, gins, cocktails), gift hampers featuring Sheffield-made products, Build Your Own Buffet options, hot food (sandwiches, pies, pizza collaboration), grazing boards, Dine at Home meal solutions, and their own-produced heritage apple juice. All offerings emphasise locally sourced, seasonally inspired food with sustainability practices including electric delivery vehicles, solar panels, and own-grown produce.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate and Office Buffet Catering Delivered office buffets, business event catering, breakfast meetings, corporate lunches and conference catering for businesses, universities and corporate organisations across Sheffield, South Yorkshire and North Derbyshire.
• Wedding Catering Wedding breakfasts, receptions, BBQs and wood-fired pizza catering for weddings at various venues, with bespoke locally sourced menus and options for plated banquets up to 200 people.
• Family Celebrations Catering Catering for birthday parties, anniversaries, christenings, retirement parties and other private family occasions with locally sourced food, including handmade afternoon teas.
• Funeral and Remembrance Catering Sensitive funeral buffet and celebration of life catering with white linen service, unobtrusive setup and flexible arrangements at venues or at PJ Taste's own private venue.
• Upstairs@PJtaste Venue Hire Owned 120-seat meeting, dining and events venue in Attercliffe, fully licensed, with free parking; used for corporate meetings, training, private dining and weddings.
• Sheffield Hampers and Gifts Sheffield-made food and drink hampers and Christmas hampers featuring local products, PJ Taste's own honey, jams, chutneys, preserves and artisan goods available for delivery.
• Heritage Apple Juice Own-pressed apple juice from organically grown heritage apples, bottled and pasteurised in 250ml or 750ml bottles, sold as a Sheffield-made add-on product.
• Dine at Home Ready-made Meals Ready-made meals and three-course dinner party solutions delivered chilled in thermal boxes to homes for private dinner parties and weekly meal consumption.
• Drinks Service Fully licensed bar and beverage service offering soft drinks, locally roasted coffee, tea, locally brewed beers, Sheffield craft gins, cocktails and foraged herbal syrups for events and weddings.

Quantifiable outcome

• Maintained 5-star food hygiene rating for 10 consecutive years
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Moss Valley Fine MeatscoreOthersPrimary pork supplier providing high welfare pork for signature dishes and catering menus. Long-term relationship supporting local meat sourcing strategy.
• Our Cow MollycoreOthersLocal dairy supplier for milk and cream used in cooking and beverages. Provides fresh, local dairy products supporting sustainable sourcing.
• Sheffield Organic GrowerscoreOthersOrganic vegetable supplier for fresh, local produce used across catering menus. Supports local organic farming community.
• Andrews ButcherycoreOthersRotherham-based supplier of local beef and lamb for catering menus.
• Forge Coffee RoastersminorOthersNeighbouring Sheffield coffee roaster supplying quality hand-crafted coffee for catering and events.
• Nether Edge Pizza CompanyminorOthersCollaboration for wood-fired pizza services at events and weddings, ordered through PJ Taste's online platform.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Regional players

• The Chimney House: Sheffield-based events venue and catering company. Directly comparable as a Sheffield competitor offering weddings, corporate events and private dining in the same geographic market.
• Wilson Vale: UK regional contract caterer with strong corporate and venue catering presence, particularly in the Midlands and North. Comparable to PJ Taste's enterprise and venue-driven model, though focused on contract catering rather than one-off events.

Direct peers

• Peyton Events: UK event and hospitality caterer providing full-service offerings for weddings, corporate events and private dining. Similar scope of services and venue-led positioning as PJ Taste.
• Olive Tree Catering: UK caterer offering events, weddings and corporate catering with a venue model. Comparable to PJ Taste's venue + catering combination and regional full-service model.
• Social Pantry: London-based full-service events and corporate caterer with sustainability-focused sourcing and a venue-led offering. Comparable to PJ Taste in its blend of catering, venue hire, and locally-sourced menus for corporate and event clients.
• Kalm Kitchen: Sustainability-focused event caterer in the UK, with locally-sourced ingredients and seasonal menus for weddings and corporate events. Closely comparable to PJ Taste's positioning and target customer mix.

Broad incumbents

• CH&CO: Major UK independent contract caterer serving corporate, cultural and event clients. Overlaps with PJ Taste in corporate catering and event hospitality but operates nationally and at materially larger scale.
• Sodexo: Global food services and facilities management company with significant UK corporate and event catering operations. Represents the large-scale incumbent that PJ Taste competes against for institutional corporate accounts.
• Compass Group: Global contract foodservice and support services major. Provides indirect competitive pressure on PJ Taste through large-scale corporate catering contracts and event hospitality bids.
• Lexington Catering: Established UK full-service events and corporate caterer with broad corporate and cultural-institution client base. Comparable in service mix (corporate buffets, conferences, weddings) but operates at significantly larger scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PJtaste
• Facebookfacebook.com/askpjtaste
• Instagraminstagram.com/pjtaste
• Pinterestpinterest.com/pjtaste
• LinkedInlinkedin.com/company/pj-taste-llp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PJ Taste