Brook & Bull

What Brook & Bull does

Brook & Bull Cellars is a boutique winery based in Walla Walla, Washington, founded in 2016 by winemaker Ashley Trout. The company produces approximately 3,000 cases per year of fine varietals and unconventional blends — including Cabernet Franc, Chardonnay, Malbec, Rosé, Petit Verdot, blends such as Come Hell or High Water and The Deviant, and a Reserve tier (Reserve Malbec, Reserve Cabernet Franc, Reserve Grenache, DuBrul Cabernet Sauvignon). All fruit is sourced from seven vineyards across Washington State committed to long-term cultural sustainability, and the winemaking style is defined by restrained oak and a deliberate emphasis on vintage-by-vintage variation and terroir. Brook & Bull also operates a sister non-profit winery, Vital Winery, whose proceeds support healthcare access for Walla Walla Valley vineyard and winery workers.

The business is operated at a small scale (1-10 employees) and runs a direct-to-consumer commercial model with three revenue streams: (1) a three-tier Wine Club subscription — 3-bottle, 6-bottle, and 12-bottle options delivered 2-3 times per year with 10-20% member discounts and tiered shipping economics; (2) e-commerce direct sales through the company's website, shipping to 40+ US states; and (3) a ticketed events program featuring wine dinners ($35), tasting flights ($15), private tastings, and curated experiences such as the upcoming 8-day Argentina wine trip in January-February 2026. The company's physical tasting room is currently on an 18-month hiatus, and operations have pivoted to a road-show model of pop-ups and tasting events across Washington, Oregon, and other shipping-eligible states. Customer acquisition leans on an email/text list, organic Instagram presence, events, and Wine Club referrals, with the Wine Club serving as both the primary retention mechanism and the dominant recurring-revenue channel.

Name

Brook & Bull

Legal name

Brook & Bull Cellars

Website

https://brookandbull.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Brook & Bull Cellars is a boutique Walla Walla, Washington winery founded in 2016 by Ashley Trout, producing approximately 3,000 cases per year of low-oak varietals and unconventional blends sold primarily direct-to-consumer via a three-tier Wine Club, e-commerce to 40+ US states, and pop-up tasting events.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Boutique winery
• Wine club subscription
• Craft wine production
• Direct-to-consumer wine
• Wine tasting experiences

Headquarters

HQ city

Walla Walla

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through the company's e-commerce platform. Wines are shipped to customers across 40+ US states. Orders typically ship within one week of purchase, weather permitting.
2. Wine Club Membership: Subscription-based Wine Club with three tiers (3-bottle, 6-bottle, 12-bottle clubs) delivering wine selections 2-3 times per year. Members receive 10-20% discounts on wine purchases, discounted shipping, and access to club-exclusive wines.
3. Events and Experiences: Ticketed events including wine dinners, tasting experiences, and experiential trips (such as the Argentina 2026 trip). Events are private/invite-only due to Washington State Liquor & Cannabis Board regulations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Brook & Bull is a Walla Walla, Washington boutique winery producing approximately 3,000 cases per year of fine varietals and unconventional blends using a low-oak approach. The core offering is sold direct-to-consumer via an e-commerce site (shipping to 40+ US states) and a tiered Wine Club subscription (3, 6, and 12-bottle shipments), supplemented by road-show tastings, pop-up events, and curated wine travel experiences.

Product overview

Brook & Bull Cellars is a boutique Walla Walla, Washington winery founded in 2016 by winemaker Ashley Trout. The company produces approximately 3,000 cases annually of fine varietals and unconventional blends sourced from seven exceptional vineyards across Washington State. The core product portfolio centers on single-varietal wines (Cabernet Franc, Chardonnay, Malbec, Rosé, Petit Verdot) and specialty blends (Come Hell or High Water, The Deviant), complemented by a premium Reserve tier (Reserve Malbec, Reserve Cabernet Franc, Reserve Grenache, DuBrul Cabernet Sauvignon). Distribution occurs primarily through a Wine Club membership program (offering 3, 6, and 12-bottle options with exclusive member benefits) and select events. The winery also offers curated experiences including an annual Argentina wine trip. All fruit is sourced from vineyards committed to long-term cultural sustainability, with wines crafted using a low oak profile to highlight vintage variation and Washington State terroir.

Differentiator

Problem solved

Functional benefit

Products and services

• Brook & Bull Wine Collection Boutique wine collection of approximately 3,000 cases per year featuring fine varietals and untraditional blends with a low oak profile, sold direct to consumers through the winery's website.
• Reserve Wines Premium tier of wines including Reserve Malbec, Reserve Cabernet Franc, Reserve Grenache, and DuBrul Cabernet Sauvignon, produced in smaller quantities with selective sourcing for collectors and Wine Club members.
• Wine Club Membership Subscription program with 3-bottle, 6-bottle, and 12-bottle tiers delivering curated wines 2-3 times per year, offering members 10-20% purchase discounts, discounted or penny shipping, first access to new releases, exclusive club-only wines, and complimentary private tastings.
• Tasting Events and Pop-ups Ticketed wine tasting events, wine dinners, and pop-up experiences hosted across the Pacific Northwest while the Walla Walla tasting room is on hiatus, including private tastings for Wine Club members.
• Argentina Wine Trip 2026 Curated 8-day wine travel experience through Argentina, including Buenos Aires and Mendoza's high-altitude valleys, scheduled for January 26 through February 2, 2026.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Vital WineryminorStrategic or Co-development PartnerVital Winery is Brook & Bull's sister winery, operated as a non-profit with proceeds supporting Walla Walla Valley vineyard and winery workers access to affordable health care. Both wineries are founded by winemaker Ashley Trout.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Firstleaf: Subscription wine club with quiz-driven personalization and DTC fulfillment — partial overlap as a modern subscription alternative to traditional boutique winery Wine Clubs.
• Bright Cellars: Wine subscription service targeting casual consumers via a taste-profile quiz; competes for the entry-level Wine Club customer that boutique wineries convert from first-time buyers.

Broad incumbents

• Winc: Larger-scale wine subscription service with broader varietal portfolio and national digital marketing — a scaled subscription competitor in DTC wine that competes for the same Wine Club member dollars.

Direct peers

• Gramercy Cellars: Boutique Walla Walla winery specializing in Rhône-inspired and Iberian varietals with restrained new-oak philosophy — directly comparable to Brook & Bull's 'overlooked varietals, restrained oak' differentiation.
• Woodward Canyon: Family-owned Walla Walla winery with a Wine Club program, estate-grown and sourced-fruit portfolio, and DTC emphasis — comparable scale and channel mix.
• Idilico Wines: Walla Walla boutique producer with allocation-based DTC distribution and a Wine Club mailing list, comparable in scale and scarcity-driven positioning.
• Cayuse Vineyards: Highly allocated, terroir-focused Walla Walla boutique winery with strict allocation lists and a Wine Club-style mailing list — directly comparable scarcity model and DTC-first go-to-market.
• K Vintners / Charles Smith Wines: Walla Walla-based boutique producer with a similarly unconventional varietal/bold-label portfolio philosophy and national DTC distribution, operating at a slightly larger scale with comparable craft positioning.
• L'Ecole No 41: Long-established Walla Walla Valley winery with a similar boutique, terroir-driven positioning, multi-tier portfolio, and DTC/Wine Club distribution emphasis. Most directly comparable peer in terms of geography, scale ethos, and varietal approach.

Others

• Vital Winery: Sister non-profit winery founded by Ashley Trout; not a competitor but ecosystem-adjacent, sharing the founder, region, and partial distribution channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/brookandbull
• Facebookfacebook.com/brookandbull

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brook & Bull