Newly

What Newly does

Newly is an Australian two-sided career marketplace and professional community platform focused exclusively on the aged care and disability support workforce. Operated by Newly HealthcareLink Pty Ltd (a subsidiary of HealthcareLink), the platform connects more than 150,000 professional members with 1,000+ employers and partners across all Australian states and territories, covering both metropolitan and regional areas. The platform is free for professionals and monetizes on the employer side through subscription and job posting fees.

The product is delivered via a web application at app.newly.com.au and native iOS and Android apps, organized around three integrated modules: Work (a smart job-matching marketplace for permanent, casual, subcontract, and shift-based roles), Learn (an aggregated CPD courses and events marketplace from multiple education providers), and Grow (professional advisory, networking, and content services). Underlying capabilities include a curated job-matching algorithm, secure credential and compliance document storage with automatic expiry reminders, a searchable employer profile database, and an In-Demand Contractor Network for verified contractor matching. Payment infrastructure supports credit card, electronic banking, and PayPal.

The go-to-market model is primarily product-led and self-serve for the professional side, supplemented by direct employer sales for subscription accounts. Pricing follows a freemium tier for employers (basic accounts with 1 free job post per month, premium with unlimited posting on monthly or annual billing) along with paid job-posting packs and a referral reward program for candidate introductions. Social login via LinkedIn, Google, and Facebook reduces onboarding friction. The business operates with a lean headcount of 1–10 employees, and no external institutional funding, M&A, or revenue figures are disclosed in the source material.

Name

Newly

Legal name

Newly HealthcareLink Pty Ltd

Website

https://newly.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Newly is an Australian career marketplace connecting 150,000+ aged care and disability support professionals with 1,000+ employers via job matching, CPD course aggregation, and credential management. Free for workers; employers pay subscription and posting fees.

Ownership category

akta.pro rank

Product category

Healthcare Job Marketplace

NAICS

Temporary Help Services (56132), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Technology Assistance & Digital Support for Seniors (HSABAAAH)

akta.pro secondary industries

International/Au Pair-Style Elder Caregiver Placement (HSABAMAK), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

Keywords

• Healthcare job marketplace
• Aged care staffing platform
• Disability support recruitment
• CPD course marketplace
• Credential document management

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Employer Subscription Fees: Employers pay monthly or annual subscription fees for vacancy advertising services. Basic accounts receive 1 free job post per month; premium accounts receive unlimited posting.
2. Job Posting Packs: Paid job posting packages allowing employers to advertise employment vacancies with various tier options.
3. Referral Reward Program: Employers can set referral fees for candidate introductions by Newly partners and registered candidates, paid upon successful engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Newly operates a two-sided online career marketplace connecting aged care and disability support professionals with employers across Australia. The platform offers smart job matching, credential document management, CPD course aggregation, and shift management tools. It is operated by Newly HealthcareLink Pty Ltd, a subsidiary of HealthcareLink, with over 150,000 professional members and 1,000+ employers on the platform.

Product overview

Newly is a unified career marketplace platform for Australia's aged care and disability support sector, built around a core platform (https://app.newly.com.au/) with integrated mobile apps for iOS and Android. The platform operates three interconnected modules: Work (jobs marketplace with smart job matching), Learn (CPD courses and events aggregation), and Grow (professional advisory and networking services). Additional capabilities include the In-Demand Contractor Network for curated contractor matching, Secure Document Management for credential storage, and an Employer Profile Database for browsing verified employers. The platform connects over 150,000 professional members with 1,000+ employers and partners across all Australian states and territories.

Differentiator

Problem solved

Functional benefit

Products and services

• Newly Platform (Core Marketplace) Australia's leading career marketplace and professional community platform for Aged Care and Disability Support Workers, connecting professionals with employers through smart job matching, in-demand visibility, and shift management capabilities.
• Work (Jobs Marketplace) Smart job matching module connecting aged care and disability support professionals with curated permanent, casual, and subcontract roles tailored to specialty, interests, experience, and preferences. Includes in-demand professional visibility, flexible shift management, timesheet tracking, and fast payment processing.
• Learn (CPD Courses & Events) Continuing professional development portal providing access to CPD courses and events from leading educators in Australia, tailored to professionals' specialties and interests, with unified access across multiple providers and exclusive member deals.
• Grow (Professional Development Services) Career advisory and networking services including personalized advisory services, industry connections, knowledge resources, and community article sharing for career and business advancement of care and support professionals.
• In-Demand Contractor Network

Quantifiable outcome

• Trusted by thousands of aged care & disability support workers
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• HealthcareLinkcoreOthersHealthcareLink is the parent company and primary healthcare network that owns and operates the Newly platform. Newly is branded as 'Newly by HealthcareLink' and leverages HealthcareLink's established network and infrastructure in the Australian healthcare sector.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HealthcareLink: Parent company of Newly and Australia's original healthcare professional network. Directly comparable as it operates the underlying network and platform on which Newly is built, serving the same healthcare workforce with overlapping employer relationships.
• CareCareers: Australian job board dedicated to aged care, disability, and community service workers. Directly competes in the same vertical with similar candidate pools and employer customers in NDIS and aged care hiring.
• Aged Care Online: Australian vertical focused on the aged care industry with job listings and workforce resources. Comparable as a niche destination for aged care employers and job seekers, overlapping with Newly's core audience.
• Hayes Healthcare: Australian specialist healthcare recruitment agency and job platform. Comparable as a healthcare-focused staffing and job-matching provider serving similar employer and candidate segments.
• National Health Careers: Australian healthcare-focused job board serving nurses, aged care, and allied health professionals. Directly comparable as a vertical job marketplace targeting overlapping employer and candidate segments.

Broad incumbents

• SEEK: Australia's largest generalist job platform with a substantial healthcare and aged care vertical. Competes for the same employer job-posting spend and candidate attention, but at much broader scale and with significantly larger employer relationships.
• LinkedIn: Global professional network with active Australian healthcare and aged care job listings. Newly integrates LinkedIn login, acknowledging its role as both a candidate source and a competitor for employer recruitment spend.
• Jora: Australian job aggregation platform operated by SEEK. Competes in the same employer advertising market at lower price points, including healthcare and community service roles.
• Indeed Australia: Global generalist job platform with strong Australian presence including healthcare roles. Competes for employer advertising dollars and candidate traffic; a scaled incumbent that could choose to verticalise further into aged care and disability.

Others

• Estia Health: Large Australian aged care provider and one of the largest employers of aged care workers in the country. Relevant as a potential customer/employer on Newly's platform rather than a direct product competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newlyau
• LinkedInlinkedin.com/company/newly-pty-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newly