Brian Orter Lighting Design
BOLD LLC is a founder-owned architectural lighting design firm delivering bespoke lighting solutions for luxury hospitality, high-end restaurants, corporate offices, retail, and residential projects across studios in New York, California, and Indonesia.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Brian Orter Lighting Design does
Brian Orter Lighting Design, operating as BOLD LLC, is a privately-held, founder-owned architectural lighting design firm founded in 2008 by Brian Orter and headquartered in New York City. The firm delivers bespoke lighting design services across luxury hospitality (Marriott/W Hotels, The Chanler, Nobu Doha), high-end restaurants (Blue Ribbon, Stella West Hollywood, The Cathedrale), corporate and commercial offices (Accenture, Nike, FGS Global), luxury residential high-rises (111 Varick, 22 Vanderbilt), retail (The Webster), and experiential installations (Journey to the Edge at Hudson Yards, The View at Marriott Marquis). Projects emphasize a theatrical storytelling approach rooted in Orter's background in NYC nightclub lighting, with adaptive color-tuning and high-efficiency LED systems designed to meet LEED and WELL certification standards.
The firm operates from three studios in New York, California, and Indonesia, supported by a leadership team including Creative Director Gary Wong (joined 2014) and Studio Leaders Mai Shimizu and Sunhee Lim (joined 2016), the latter holding a Master's in Architectural Lighting from Parsons. Revenue is generated through project-based professional services fees that are quote-based and custom per engagement, with projects acquired primarily through reputation, portfolio, and direct enterprise relationships with developers, hospitality brands, restaurant groups, and leading architecture firms (Rockwell Group, HOK, SHoP Architects, BDG Design, Fogarty Finger Architecture). The company has earned industry recognition including IES NYC Lumen Awards (2017, 2020, 2023) and an ICSC Global Design & Development Gold Medal (2021). BOLD has no external funding, no parent company, and no disclosed M&A activity, operating as an independent professional services firm with 11-50 employees.
Brian Orter Lighting Design firmographics
Firmographics- Name
- Brian Orter Lighting Design
- Legal name
- Brian Orter Lighting Design, LLC
- Website
- https://boldllc.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BOLD LLC is a founder-owned architectural lighting design firm delivering bespoke lighting solutions for luxury hospitality, high-end restaurants, corporate offices, retail, and residential projects across studios in New York, California, and Indonesia.
- Ownership category
- akta.pro rank
Brian Orter Lighting Design industry classification
Industry- Product category
- Architectural Lighting Design
- NAICS
- Architectural Services (541310), Interior Design Services (54141)
- SIC
- Services-Engineering Services (8711)
- akta.pro primary industry
- Lighting Design Services (BPAHAKAJ)
Keywords
Where Brian Orter Lighting Design is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Brian Orter Lighting Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Architectural Lighting Design Services: Professional services revenue from architectural lighting design consulting for commercial and hospitality projects. Projects include luxury hotels, high-end restaurants, corporate offices, retail spaces, and residential developments.
- Custom Lighting Solutions: Design and specification of custom pendant lights, sconces, and architectural lighting fixtures for hospitality and residential projects.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Brian Orter Lighting Design product offering
Product offeringCore offering
BOLD LLC is an architectural lighting design firm that delivers bespoke lighting solutions for commercial, hospitality, residential, retail, restaurant, corporate, wellness, and mixed-use projects. The firm combines a theatrical lighting storytelling approach with technical expertise in adaptive color-tuning, dynamic white tuning, and LEED/WELL-certified energy-efficient LED implementations to create emotionally resonant spaces. Services are delivered through studios in New York, California, and Indonesia to enterprise clients globally.
Product overview
BOLD LLC (Brian Orter Lighting Design) is an architectural lighting design firm operating as a single unified service offering rather than a platform architecture. The company provides comprehensive lighting design services spanning hospitality, commercial, residential, and retail sectors. Their portfolio demonstrates expertise across restaurants (The Cathedrale, Blue Ribbon Sushi & Steak, Stella West Hollywood), hotels (W Hotel Nashville, The Chanler), offices (Nike S23NYC, Accenture One Manhattan West, FGS Global), wellness (The Well), entertainment venues (Journey to the Edge, The View Marriott Marquis), and high-rise residential (111 Varick, 22 Vanderbilt). The firm is organized around studio leaders and creative direction, delivering bespoke lighting solutions for each project rather than standardized product modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Architectural Lighting Design Services Full-service architectural lighting design for commercial, hospitality, residential, and retail spaces, including restaurants, hotels, offices, wellness clubs, and high-rise buildings, delivered as bespoke design consulting for enterprise clients.
- Mixed-Use Lighting Design Lighting design services for mixed-use developments combining residential, commercial, and hospitality elements within a single project scope.
- Master Planning Lighting Comprehensive lighting master planning for large-scale developments and urban environments, providing high-level design strategy across phases of project delivery.
Quantifiable outcome
- Lumen Award of Merit (2020) for The Well wellness club
- +3 more outcomes
Companies that use Brian Orter Lighting Design
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Brian Orter Lighting Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Brian Orter Lighting Design partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights4 records
Brian Orter Lighting Design competitors and assessment
Company assessmentBroad incumbents
- Arup (Lighting Practice): Global engineering and design firm with a dedicated architectural lighting practice serving hospitality, transportation, and mega-projects. Larger incumbent with broader services beyond pure lighting design that can out-resource BOLD on integrated briefs.
- Buro Happold: International engineering consultancy with an integrated lighting design practice. Competes on large-scale, multi-disciplinary projects where engineering-led lighting solutions are bundled with structural and MEP services under a single contract.
- Cosentini Associates: Large MEP engineering consultancy with a substantial lighting design practice, now part of Tetra Tech. Competes for lighting specifications on larger integrated engineering projects where bundled services are preferred over standalone specialty firms.
Direct peers
- Focus Lighting: Established New York architectural lighting design firm with a parallel focus on hospitality, restaurant, and commercial interiors. Direct peer in the NYC luxury lighting design segment with overlapping client base.
- Cline Bettridge Bernstein Lighting Design: New York-based lighting design firm specializing in architectural lighting for museums, hospitality, and corporate environments. Directly comparable boutique lighting design practice competing for similar enterprise engagements.
- Horton Lees Brogden Lighting: Established New York architectural lighting design firm with comparable portfolio across luxury hospitality, corporate, and cultural projects. Direct competitor for marquee enterprise lighting engagements in the same boutique specialty tier as BOLD.
- Tillotson Design Associates: Architectural lighting design firm known for hospitality, cultural, and high-end commercial projects including many award-winning installations. Comparable boutique specialty practice with similar profile and client mix.
- Fisher Marantz Stone: Premier New York-based architectural lighting design firm with comparable focus on hospitality, cultural, and high-end commercial projects. Closely aligned specialty practice serving similar blue-chip clients in the same NYC luxury segment as BOLD.
Emerging players
- Atelier Ten: Sustainability-focused engineering and design consultancy with a lighting design practice emphasizing environmental performance and LEED/WELL outcomes. Overlaps with BOLD's sustainability credentials and competes for wellness-driven projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Brian Orter Lighting Design social profiles
Digital presenceBrian Orter Lighting Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brian Orter Lighting Design leadership team
Management profileNumber of profiles
Profiles4 records
Brian Orter Lighting Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brian Orter Lighting Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brian Orter Lighting Design
What does Brian Orter Lighting Design do?
BOLD LLC is an architectural lighting design firm that delivers bespoke lighting solutions for commercial, hospitality, residential, retail, restaurant, corporate, wellness, and mixed-use projects. The firm combines a theatrical lighting storytelling approach with technical expertise in adaptive color-tuning, dynamic white tuning, and LEED/WELL-certified energy-efficient LED implementations to create emotionally resonant spaces. Services are delivered through studios in New York, California, and Indonesia to enterprise clients globally.
Is Brian Orter Lighting Design a public or private company?
Brian Orter Lighting Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brian Orter Lighting Design founded?
Brian Orter Lighting Design was founded in 2008. It employs 11 to 50 people.
Where is Brian Orter Lighting Design based?
Brian Orter Lighting Design is headquartered in New York, United States, in the North America region.
How does Brian Orter Lighting Design make money?
Two revenue lines are on record. Architectural Lighting Design Services are the primary driver. The others are custom Lighting Solutions.
Who are Brian Orter Lighting Design's main competitors?
Broad incumbents on record are Arup (Lighting Practice), Buro Happold and Cosentini Associates. Direct peers are Focus Lighting, Cline Bettridge Bernstein Lighting Design, Horton Lees Brogden Lighting, Tillotson Design Associates and Fisher Marantz Stone. Atelier Ten is listed as an emerging player.
Does Brian Orter Lighting Design have an API?
No public API is recorded for Brian Orter Lighting Design.
What industry is Brian Orter Lighting Design in?
Brian Orter Lighting Design's product category is Architectural Lighting Design. Its primary akta.pro industry code is BPAHAKAJ, Lighting Design Services. Its NAICS code is 541310 and its SIC code is 8711.