Schooltraq
Schooltraq was a web-based academic planner that helped students track assignments and schedules. Founded by Brandon Wang around 2009, it served 30,000+ students over 15 years as a freemium solo project before being shut down in 2024 due to outdated technology.
- Company typePrivate
- Founded2009
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Schooltraq does
Schooltraq was a web-based academic planning application that helped students manage assignments, coursework, and schedules. Founded by Brandon Wang around 2009, the product was designed as a single-purpose productivity tool for student academic organization, with no modules, integrations, or sub-products. The underlying technology stack aged materially — the founder noted the service had not been updated in over 13 years and used outdated web technologies, calling it an "aged relic" relative to modern alternatives.
The business operated as a freemium consumer service: the core planning functionality was always free, with an optional paid "Patron" subscription tier that offered additional benefits. There was no formal corporate entity, no employees beyond the founder, no outside capital, and no disclosed institutional ownership. The user base reached 30,000+ students cumulatively over its 15-year lifespan. There are no documented marketing, distribution, or partnership channels, and the product had no API, SDK, or integration ecosystem.
In 2023, Brandon Wang refunded and canceled all active Patron subscriptions while continuing to operate the free tier. In 2024, after 15 years of operation, the service was formally shut down. The decision was driven by the absence of meaningful technical updates since approximately 2011 and the emergence of stronger competing products in the student productivity space. Schooltraq is now a closed, defunct asset with no operating business.
Schooltraq firmographics
Firmographics- Name
- Schooltraq
- Legal name
- Schooltraq
- Website
- https://schooltraq.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- Schooltraq was a web-based academic planner that helped students track assignments and schedules. Founded by Brandon Wang around 2009, it served 30,000+ students over 15 years as a freemium solo project before being shut down in 2024 due to outdated technology.
- Ownership category
- akta.pro rank
Where Schooltraq is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Schooltraq business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure
Revenue model
- Patron/Subscription Model: Schooltraq offered paid subscriptions called 'Patrons' which were refunded and canceled in 2023. The service was always available for free as well, suggesting a freemium model where paid tiers provided additional benefits.
Schooltraq product offering
Product offeringCore offering
Schooltraq was a web-based academic planner that helped students track assignments, homework, schedules, and coursework. It operated as a single unified application with no separate sub-products, offered free to all users with an optional paid "Patron" subscription tier that was canceled in 2023.
Product overview
Schooltraq was a single, unified academic planning application that operated as both a free and paid (Patron) service. The product offered no modules, add-ons, or separate sub-brands—it was a standalone application focused on helping students manage their academic schedules and assignments. The service has since been shut down after 15 years of operation due to outdated technology and lack of updates for over 13 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Schooltraq An academic planning web application that helped students track and manage their school assignments, schedules, and coursework. It was offered for free to all users, with an optional paid "Patron" subscription tier that was discontinued in 2023; the service itself was shut down in 2024.
Companies that use Schooltraq
Customer profileSegments1 record
Ideal customer profiles1 record
Schooltraq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Schooltraq partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Schooltraq competitors and assessment
Company assessmentDirect peers
- iStudiez Pro: Student planner app for schedules, homework, and grades on iOS/macOS. Directly comparable in functionality, target segment, and single-user academic planning focus.
- Power Planner: Mobile academic planner used by students to track classes, assignments, and GPA. Closely overlapping feature set and student-focused positioning.
- Egenda: Student homework planner and agenda app. Directly comparable in student productivity use case; relevant as a like-for-like competitor that survived in the same niche.
- My Study Life: Cross-platform student planner for assignments, exams, and classes. Most directly comparable product to Schooltraq in scope, target user (K–12 and college students), and freemium model.
Broad incumbents
- Google Calendar: Free, deeply integrated scheduling tool used by most students for academic planning. Represents the free-default alternative against which Schooltraq's freemium tier had to compete.
- Trello: Visual task and project management tool adopted by student groups for assignment workflows. Competes for the same organization/planning use case in a broader productivity category.
- Todoist: Cross-platform task manager commonly used by students for assignment tracking. Competes in the same horizontal productivity slot, though not student-specific.
- Notion: Broad productivity and planning platform widely adopted by students for assignment and schedule management. Replaces Schooltraq's use case for many users and is a key alternative cited implicitly by the founder's shutdown decision.
- Microsoft To Do: Free task manager bundled into the Microsoft 365 ecosystem used by students for assignment tracking. Comparable as a general-purpose planning alternative now entrenched in student workflows.
Emerging players
- Quizlet: Student-focused learning platform with study planning and assignment-tracking features. Comparable in student persona and EdTech distribution, though content/study rather than pure scheduling.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat1 record
Key risks5 records
Key highlights3 records
Customer concentration
Schooltraq social profiles
Digital presenceSchooltraq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schooltraq leadership team
Management profileNumber of profiles
Schooltraq funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schooltraq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schooltraq
What does Schooltraq do?
Schooltraq was a web-based academic planner that helped students track assignments, homework, schedules, and coursework. It operated as a single unified application with no separate sub-products, offered free to all users with an optional paid "Patron" subscription tier that was canceled in 2023.
Is Schooltraq a public or private company?
Schooltraq is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was Schooltraq founded?
Schooltraq was founded in 2009. It employs 1 to 10 people.
Where is Schooltraq based?
Schooltraq is headquartered in Houston, United States, in the North America region.
How does Schooltraq make money?
One revenue line is on record: patron/Subscription Model.
Who are Schooltraq's main competitors?
Direct peers on record are iStudiez Pro, Power Planner, Egenda and My Study Life. Broad incumbents are Google Calendar, Trello, Todoist, Notion and Microsoft To Do. Quizlet is listed as an emerging player.
Does Schooltraq have an API?
No public API is recorded for Schooltraq.