What Fertility First does

Fertility First is a private fertility clinic founded in 1997 and headquartered in Hurstville, NSW, Australia. The clinic provides comprehensive assisted reproductive technology (ART) services including IVF, ICSI, IUI, ovulation induction, donor egg and sperm programs, fertility preservation, and diagnostic fertility testing for both partners. It serves multiple patient segments including heterosexual couples with infertility, single women by choice, LGBTQ+ individuals and couples, and patients with specific conditions such as PCOS and male factor infertility. The clinic also offers fertility counselling and coordinates with SuperCare for superannuation-based treatment financing.

The clinic's technical differentiators include the IMT Matcher electronic witnessing system (first deployed in Australia by Fertility First in 2018), which provides barcode-based dual verification with personalized patient ID cards for procedural safety. Fertility First is the only Australian fertility clinic that routinely screens for sperm DNA damage using the Halosperm assay, enabling more targeted treatment protocols. Through Dr Anne Clark's TGA Authorised Prescriber status, the clinic offers EmbryoGen and BlastGen culture media containing GM-CSF for patients with recurrent pregnancy loss or implantation failure. The clinic holds NATA and RTAC accreditations and is a NSW-recognised Donor Sperm Bank.

Revenue is generated primarily through fertility treatment cycles (IVF cycles priced at $2,000-$2,700 per cycle), consultation fees, donor programs (sourced internationally for eggs from Ukraine and Cyprus), and surgical procedures performed at the adjacent Hurstville Private Hospital. Medicare rebates cover 75-85% of schedule fees depending on inpatient/outpatient status, with patients paying gaps of $250-$3,500 depending on treatment complexity. The clinic operates a consultative sales model reliant on GP and specialist referrals (required for Medicare eligibility), supplemented by direct-to-consumer booking via phone, email, and the Hotdoc online platform, plus community outreach to support groups including Rainbow Families and the PCOS Association.

Name

Fertility First

Legal name

Fertility First

Website

https://fertilityfirst.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Fertility First is a private fertility clinic in Hurstville, NSW, Australia, offering IVF, ICSI, IUI, donor programs, fertility preservation, and diagnostics. It serves heterosexual couples, single women, LGBTQ+ individuals, and patients with specific conditions like PCOS and male factor infertility.

Ownership category

akta.pro rank

Product category

Reproductive Medicine

NAICS

Medical and Diagnostic Laboratories (62151)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Male Reproductive & Sexual Medicine (Andrology) (HLAKAOAD)

Keywords

• Fertility clinic services
• Assisted reproductive technology
• In vitro fertilization
• Fertility treatment
• Reproductive medicine

Headquarters

HQ city

Hurstville

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fertility Treatment Cycles: Core revenue from IVF, IUI, ovulation induction, ICSI, frozen embryo transfers, and other assisted reproductive technology treatments. Medicare provides rebates with global fees covering blood tests, ultrasound scans, medical, nursing, and counselling services for up to 30 days per cycle.
2. Consultation Fees: Medical consultations with fertility specialists including initial assessments, follow-up visits, and second opinions. Rebates available through Medicare with gaps applicable.
3. Donor Programs: Donor sperm and donor egg programs providing high-quality donor materials sourced internationally (Ukraine, Cyprus for eggs) and locally for sperm.
4. Surgical Procedures: Inpatient surgical services including oocyte retrieval performed at Hurstville Private Hospital, laparoscopy, and other fertility-related surgeries. Covered by private health insurance with gaps ranging from $400-$2,000.
5. Medicare and Insurance Rebates: Government rebates through Medicare for eligible outpatient services (85% of schedule fee) and inpatient services (75%). Private health insurance covers surgical procedure gaps.
6. Superannuation Access Services: Partnership with SuperCare allowing patients to access superannuation funds for fertility treatment costs, facilitating funding for IVF, donor services, and egg freezing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fertility First is a Sydney-based fertility clinic providing comprehensive assisted reproductive technology (ART) services including IVF, ICSI, IUI, ovulation induction, donor sperm and egg programs, fertility preservation, and surgical sperm retrieval. The clinic operates an on-site andrology laboratory and offers diagnostic services such as fertility testing, sperm DNA damage assessment, and cycle monitoring, with surgical procedures performed at adjacent Hurstville Private Hospital.

Product overview

Fertility First is a Sydney-based fertility clinic offering a comprehensive suite of assisted reproductive technology treatments and diagnostic services. The core clinical offerings include IVF, ICSI, IUI, ovulation induction, donor egg and sperm programmes, embryo vitrification with FET, and surgical sperm collection (TESE/PESA). Diagnostic capabilities encompass fertility testing for both partners, sperm DNA damage assessment via Halosperm assay, and cycle monitoring. The clinic distinguishes itself through proprietary safety technology including the IMT Matcher electronic witnessing system and dual-verification Patient ID card system. Specialty offerings include EmbryoGen and BlastGen culture media for patients with recurrent pregnancy loss, accessible via Dr Clark's TGA Authorised Prescriber status. Support services encompass fertility counselling, Medicare and financial guidance, and access to superannuation through SuperCare. The clinic operates as a NATA and RTAC accredited facility and recognised Donor Sperm Bank under NSW legislation.

Differentiator

Problem solved

Functional benefit

Products and services

• In Vitro Fertilization (IVF) Core fertility treatment involving egg collection and laboratory fertilisation with sperm, where resultant embryos are transferred fresh or frozen for future transfer. Suited to patients with various infertility diagnoses.
• Intrauterine Insemination (IUI)
• Ovulation Induction (OI)
• Intra Cytoplasmic Sperm Injection (ICSI)
• Donor Insemination (IUDI)
• Oocyte Donation Program (DOP)
• Embryo Vitrification and Frozen Embryo Transfer (FET)
• Testicular Sperm Extraction (TESE) and Percutaneous Epididymal Sperm Aspiration (PESA)
• Fertility Preservation
• Fertility Testing
• Sperm DNA Damage Testing
• Cycle Monitoring and Timed Intercourse
• EmbryoGen and BlastGen Culture Media Treatment
• Fertility Counselling Services

Quantifiable outcome

• Women in their 30s can expect a 90% chance of pregnancy using IVF
• +6 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Virtus Health: Major Australian fertility provider (owned by CapVest Partners) operating multiple clinic brands including IVF Australia and Melbourne IVF. Direct competitor with substantially larger footprint and institutional backing.
• TFP (The Fertility Partnership): UK/European fertility clinic group (formerly owned by CBPE Capital) operating multiple clinics offering IVF, IUI, donor services, and fertility preservation. Comparable clinical model at a broader scale in a different geography.
• Monash IVF Group: ASX-listed (MVF) fertility group operating a national network of clinics across Australia, offering the same core ART services (IVF, ICSI, donor, fertility preservation) at greater scale and with broader geographic reach.

Emerging players

• Boston IVF: US fertility clinic network partnered with fertility specialist groups offering comprehensive ART and donor programmes. Comparable specialty-clinic model with academic/research affiliations.
• CCRM Fertility: US-based fertility clinic network specialising in advanced reproductive technologies, including proprietary culture media and genetic testing — comparable to Fertility First's differentiated EmbryoGen/BlastGen and sperm DNA testing positioning.

Direct peers

• Genea: One of Australia's largest fertility clinic groups offering IVF, ICSI, donor programmes, and genetic testing. Explicitly referenced on Fertility First's website via 'The Genea Advantage' page, indicating direct competitive overlap in Sydney fertility services.
• City Fertility: Australian fertility clinic network offering IVF, IUI, donor services, and fertility preservation across multiple states. Closely comparable mid-size operator with similar service mix and patient segments.
• IVF Australia: Part of the Virtus Health group, IVF Australia operates fertility clinics across NSW and other states offering the same core treatments, donor programmes, and fertility preservation as Fertility First.

Regional players

• Melbourne IVF: Leading Melbourne-based fertility clinic (part of Virtus Health) with comprehensive ART services. Comparable in clinical sophistication but operates in a different Australian metro market.
• Flinders Fertility: Adelaide-based fertility clinic affiliated with Flinders University/Medical Centre offering IVF and ART services. Comparable mid-size Australian operator serving a different geographic catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fertilityfirstAUS
• LinkedInlinkedin.com/company/fertility-first

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fertility First