Aerialforce
Aerialforce is a UK field service company that installs and repairs TV aerials, satellite dishes, CCTV systems, and home entertainment equipment for residential and small commercial customers across 170+ UK areas, using a network of 130+ self-employed engineers.
- Company typePrivate
- Founded-
- HeadquartersBenfleet, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Aerialforce does
Aerialforce, trading under Home Vision Services Ltd (Company Registration Number 15877883, registered in England and Wales), is a UK field service company that installs and repairs TV aerials, satellite dishes, CCTV and home entertainment systems. The company markets itself as a national aggregator of local installation services, operating across 170+ UK areas with a network of 130+ self-employed engineers. Its core service categories are TV aerial installation (Freeview, BT Vision, DAB/FM), satellite TV installation (Sky, Freesat, European and motorised systems), TV wall mounting and multi-room distribution, CCTV and wireless security systems (including Ring, Ajax, Visonic, Max-One and Pyronix), WiFi/Ethernet networking, and — as of 2024 — Starlink satellite broadband installation. Same-day response, free home surveys, no call-out charges, a price-match guarantee, and 1-3 year warranties on new installations are the main commercial differentiators.
The technology stack is conventional: engineers use digital signal alignment meters and CCTV signal strength analysers, while the customer-facing layer is a WordPress website with location-specific SEO landing pages, a three-step online booking form, and an inbound phone line (0333 060 8062) staffed 8am-6pm Monday to Saturday. No proprietary software platform or AI capability is disclosed.
Revenue is generated through one-time installation fees (priced from £89 to £895+ VAT), hourly repair services (from £79-£95/hour), extended warranty subscriptions (£75 for 2 years, £95 for 3 years), and equipment/parts sales. The company claims 1.2M+ customers served and 850,000+ completed jobs over 12+ years. Customers are predominantly UK residential homeowners, with secondary segments in SMBs, expatriate communities seeking European satellite channels, and rural/remote property owners adopting Starlink. The headcount figure of 1-10 reflects corporate staff only; the operating model relies on a self-employed engineer base paid on OTE up to £90,000.
Aerialforce firmographics
Firmographics- Name
- Aerialforce
- Legal name
- Home Vision Services Ltd
- Website
- https://aerialforce.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aerialforce is a UK field service company that installs and repairs TV aerials, satellite dishes, CCTV systems, and home entertainment equipment for residential and small commercial customers across 170+ UK areas, using a network of 130+ self-employed engineers.
- Ownership category
- akta.pro rank
Aerialforce industry classification
Industry- Product category
- Home Entertainment Installation Services
- NAICS
- Building Equipment Contractors (2382)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- CCTV Camera & NVR/DVR System Installation (HSAHACAA)
- akta.pro secondary industries
- Video Surveillance System Maintenance, Repair & Upgrades (HSAHACAC), Commercial & Multi-Site CCTV Deployment Services (HSAHACAG)
Keywords
Where Aerialforce is headquartered
LocationHeadquarters
- HQ city
- Benfleet
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Aerialforce business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Installation Services: One-time professional installation of TV aerials, satellite dishes, CCTV systems, TV wall mounting, and home entertainment systems. Pricing varies by service type (from £89-£489+ VAT) with free home surveys. Revenue from equipment supply and labour.
- Repair and Maintenance Services: Hourly-rate repair services for existing installations (TV aerials, satellites, CCTV). Rates from £79-95 per hour plus parts and VAT. Includes diagnostic services and ongoing maintenance.
- Extended Warranty: Extended warranty packages offered: 2-year warranty for £75, 3-year warranty for £95. Covers parts and labour for installations beyond standard 1-year warranty.
- Equipment and Parts Sales: Sale of equipment including cameras, DVR/NVR recorders, brackets, cables, and components as part of installations and repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | TV Aerial Installations (Freeview, BT Vision, DAB/FM) |
| Unit Pricing | Pay-as-you-go | Satellite TV Installations (Sky, Freesat, European) |
| Unit Pricing | Pay-as-you-go | TV Wall Mounting |
| Unit Pricing | Pay-as-you-go | CCTV and Security Systems |
| Unit Pricing | Pay-as-you-go | Multiroom and Connectivity |
| Usage-based | Pay-as-you-go | Repair Services (Hourly Rate) |
| Subscription | Multi-year contract | Extended Warranty Options |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Aerialforce product offering
Product offeringCore offering
Aerialforce installs and repairs TV aerials, satellite dishes (Sky, Freesat, European, motorised), CCTV and home security systems, and home entertainment setups (TV wall mounting, multiroom, Sky Glass, HDMI over Cat5/6) for residential and small commercial customers. Services are delivered through a national network of 130+ local engineers covering 170+ UK areas, supported by an online booking platform and inbound phone sales. New installations carry a 1-year parts and labour warranty, extendable to 2 or 3 years.
Product overview
Aerialforce is a UK-based service company providing TV aerial, satellite, CCTV, and home technology installation and repair services. The core offering consists of installation and repair services across four main categories: TV Aerial Installation (including Freeview, BT Vision, and DAB/FM radio aerials), Satellite TV Installation (covering Sky, Freesat, European, and motorised satellite systems), TV Installation Services (including wall mounting, Sky Glass, multiroom systems, and HDMI over Cat5/6), and Security Systems (CCTV, IP/HD CCTV, Ring doorbells, and wireless alarms from Ajax, Visonic, Max-One, and Pyronix). Additional services include WiFi/Ethernet installation and Starlink satellite internet installation. The company operates through an online booking platform and offers same-day service across 170+ UK areas with 130+ local engineers. All new installations are backed by 1-3 year warranties on parts and labour.
Differentiator
Problem solved
Functional benefit
Products and services
- TV Aerial Installation Professional installation of TV aerials for residential and commercial properties, including Freeview digital aerials, BT Vision subscription digital TV, and DAB/FM radio aerials with multiroom capability. Pricing from £169 + VAT for standard fit, with a free home survey and written quote included.
- Satellite TV Installation Comprehensive satellite TV installation covering Sky (from £99 + VAT with customer dish or £199 + VAT with new dish), Freesat (from £199 + VAT), European satellite (from £249 + VAT), and motorised satellite systems (£489 + VAT) for English, European, and Middle Eastern channel reception.
- TV Installation Services Professional TV installation including wall mounting (£89+ VAT for screens up to 23", scaling by TV size up to £199+ VAT for 66"+), Sky Glass TV installation (£99+ VAT), multiroom distribution systems (£95+ VAT), and HDMI over Cat5/6 cabling (£105+ VAT) for residential and commercial properties.
- WiFi & Ethernet Installation Professional WiFi network installation, Ethernet point setup, and WiFi diagnostics for homes and businesses, including Starlink satellite internet installation (site survey, optimal dish positioning, mounting, configuration). Pricing quoted per job.
- Security Systems Installation Installation of CCTV (from £399 + VAT), IP 1080P / HD-CCTV (from £429 + VAT), Ring Video Doorbells (from £329 + VAT), and wireless alarm systems including Ajax, Visonic, Max-One, and Pyronix (from £895 + VAT) for residential and commercial security with real-time mobile monitoring.
- Repair Services Same-day repair services for TV aerials (£79/hr + parts + VAT), Sky/Freesat satellite (£79/hr + parts + VAT), European/motorised satellite (£89/hr + parts + VAT), and CCTV (£95 first hour + parts + VAT, then £47.50 per half hour), including signal diagnostics, realignment, storm damage repair, and complimentary system health checks.
Quantifiable outcome
- 1.2M+ customers served with 850,000+ completed jobs
- +3 more outcomes
Companies that use Aerialforce
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Aerialforce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Aerialforce partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights5 records
Aerialforce competitors and assessment
Company assessmentDirect peers
- TV Aerial Installer UK: National UK installer of TV aerials, satellite, and CCTV with field engineer coverage. Comparable service portfolio and direct-to-consumer go-to-market.
- Mike Harris Aerial & Satellite: Long-standing UK TV aerial and satellite installation provider serving residential customers. Overlaps directly with Aerialforce on TV aerial, satellite dish, and repair services.
- ASI Aerials (Aerial Services International): UK-wide TV aerial, satellite, and CCTV installation company with national engineer coverage. Closest direct competitor in service mix, coverage model, and target customer (UK residential and small commercial).
- Premier Aerials: UK-based TV aerial, satellite dish, and home entertainment installation services. Operates in the same niche with comparable pricing and service categories as Aerialforce.
- Aerials Direct: UK national installer of TV aerials, satellite dishes, CCTV, and wall mounting services with a multi-area engineer network. Directly competes with Aerialforce across the same product categories and same-day service model.
Broad incumbents
- Starlink (SpaceX): SpaceX's satellite broadband service expanding across the UK. Aerialforce has launched a same-day Starlink installation offering, making Starlink both a partner demand source and a broad incumbent in the connectivity category.
- Ring (Amazon): Consumer video doorbell and home security brand owned by Amazon. Aerialforce installs Ring products as a third party; Ring's DIY positioning makes it a partial substitute for professional installation services.
- Virgin Media: Major UK broadband and TV provider with its own installation infrastructure. Overlaps with Aerialforce on TV, broadband, and home networking installation for residential customers.
- Sky UK: Major UK satellite TV and broadband provider with its own installation workforce for Sky dish and Sky Glass setup. Aerialforce installs Sky dishes as a third party, making Sky both a customer dependency and a broad incumbent with overlapping capabilities.
- BT (British Telecom): UK telecoms incumbent offering BT Vision TV, broadband, and installation services. Aerialforce services BT Vision aerials, positioning BT as a complementary and competing incumbent.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Aerialforce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aerialforce leadership team
Management profileNumber of profiles
Aerialforce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aerialforce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aerialforce
What does Aerialforce do?
Aerialforce installs and repairs TV aerials, satellite dishes (Sky, Freesat, European, motorised), CCTV and home security systems, and home entertainment setups (TV wall mounting, multiroom, Sky Glass, HDMI over Cat5/6) for residential and small commercial customers. Services are delivered through a national network of 130+ local engineers covering 170+ UK areas, supported by an online booking platform and inbound phone sales. New installations carry a 1-year parts and labour warranty, extendable to 2 or 3 years.
Is Aerialforce a public or private company?
Aerialforce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aerialforce founded?
Aerialforce was founded in -1. It employs 1 to 10 people.
Where is Aerialforce based?
Aerialforce is headquartered in Benfleet, United Kingdom, in the Europe region.
How does Aerialforce make money?
Four revenue lines are on record. Installation Services are the primary driver. The others are repair and Maintenance Services, extended Warranty and equipment and Parts Sales.
Who are Aerialforce's main competitors?
Direct peers on record are TV Aerial Installer UK, Mike Harris Aerial & Satellite, ASI Aerials (Aerial Services International), Premier Aerials and Aerials Direct. Broad incumbents are Starlink (SpaceX), Ring (Amazon), Virgin Media, Sky UK and BT (British Telecom).
Does Aerialforce have an API?
No public API is recorded for Aerialforce.
What industry is Aerialforce in?
Aerialforce's product category is Home Entertainment Installation Services. Its primary akta.pro industry code is HSAHACAA, CCTV Camera & NVR/DVR System Installation, with a secondary code of HSAHACAC, Video Surveillance System Maintenance, Repair & Upgrades. Its NAICS code is 2382 and its SIC code is 1731.