DiscountGlasses.com

What DiscountGlasses.com does

DiscountGlasses.com is a privately held, direct-to-consumer e-commerce retailer headquartered in Columbus, Ohio. Founded in 2004, the company specializes in sunglasses and prescription eyewear products, targeting individual consumers seeking affordable vision correction and fashion eyewear online. With a lean team of 1-10 employees, it competes in the price-sensitive online optical segment against larger scaled players such as Zenni Optical, EyeBuyDirect, and Warby Parker.

The company's product portfolio, as inferred from its positioning, centers on prescription eyeglasses (single-vision and progressive lenses), contact lenses, and sunglasses sold through its website at discount-tier price points consistent with its brand name. Specific proprietary technology, Virtual Try-On capability, prescription smart eyewear (e.g., Ray-Ban Meta AI Glasses), or membership/financing programs are documented in the source material for the broader optical retail portfolio the company is associated with, but cannot be confirmed as native to the DiscountGlasses.com storefront itself. No APIs, SDKs, app, certifications, patents, or proprietary technical architecture specific to DiscountGlasses.com are disclosed.

DiscountGlasses.com's revenue model is unit-priced retail e-commerce: one-time sales of frames, lenses, contacts, and sunglasses purchased directly through its website. No subscription offerings, membership clubs, financing partnerships, or B2B/enterprise contracts are documented at the DiscountGlasses.com level. The firm operates exclusively in the United States and competes on value pricing rather than omnichannel retail, clinical services, or premium brand assortment. Significant data gaps remain around pricing tiers, AOV, repeat-customer economics, supplier relationships, customer acquisition cost, and any affiliation with the larger retail optical chain whose detailed operational data appears elsewhere in the source material.

Name

DiscountGlasses.com

Legal name

America's Best Eyecare + Eyewear

Website

https://discountglasses.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

DiscountGlasses.com is a privately held US e-commerce retailer specializing in sunglasses and prescription eyewear. Founded in 2004 and headquartered in Columbus, the company serves individual consumers with a small team of 1-10 employees, competing on value pricing.

Ownership category

akta.pro rank

Product category

Online Eyewear Retail

NAICS

Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Prescription Eyewear Frames (Optical) (CRAAAKAA)

akta.pro secondary industry

Sunglasses (Non-Prescription) (CRAAAKAB)

Keywords

• Online eyewear retail
• Prescription sunglasses
• Contact lens sales
• Eyeglass frames
• Virtual try-on

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Eyewear Sales (Glasses & Sunglasses): Retail sale of prescription eyeglasses, sunglasses, and frames. Offers single-vision glasses starting at $95 and progressive lenses starting at $195, with promotions such as 30% off frames and lenses.
2. Contact Lenses Sales: Retail sale of contact lenses with periodic flash sales and percentage discounts on qualifying purchases ($200+, $250+ thresholds).
3. Eye Exams: Eye examination services included with purchase of two pairs of glasses, or available as standalone Eyecare Club membership providing three years of contact lens exams.
4. Eyecare Club Membership: Subscription-style membership offering three years of contact lens exams plus exclusive discounts on contacts, glasses, and sunglasses.
5. Financing (Affirm): 0% APR financing on qualifying purchases through Affirm partner, generating revenue through installment payment arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

DiscountGlasses.com operates an e-commerce platform that retails prescription eyeglasses (single-vision and progressive lenses), contact lenses, designer and premium sunglasses, and smart eyewear such as Ray-Ban Meta AI Glasses directly to consumers. The catalog is supported by an online Virtual Try-On feature for remote frame selection and an Eyecare Club membership that offers extended contact-lens exams plus discounts on eyewear products.

Product overview

America's Best Eyecare + Eyewear operates a retail optical chain offering a bundled value proposition centered on their signature 2-pair deal: eye exams included with the purchase of any two pairs of glasses. The core product portfolio spans prescription eyeglasses (single-vision and progressive lenses), contact lenses, and sunglasses, with recent expansion into smart eyewear through Ray-Ban Meta AI Glasses. Supporting features include a Virtual Try-on tool and an Eyecare Club membership program that provides extended benefits. The company operates 1000+ physical locations across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Single-Vision Glasses Prescription eyeglasses with single-vision lenses starting at $95, sold as part of the 2-pair bundle that includes an eye exam; targeted at individual consumers needing vision correction.
• Progressive Glasses Prescription eyeglasses with progressive lenses starting at $195, included in the 2-pair bundle with an eye exam; targeted at consumers needing multifocal vision correction.
• Contact Lenses Retail contact lenses sold online with tiered promotional discounts, including 20% off orders of $200 or more and 25% off orders of $250 or more.
• Sunglasses Designer and premium sunglasses available on the storefront with promotional discounts such as 30% off frames and lenses.
• Ray-Ban Meta AI Glasses Smart eyewear featuring Meta AI capabilities (listening, capturing, asking questions), designed to be worn by prescription users.
• Eyecare Club Membership Subscription-style membership providing three years of contact-lens exams plus exclusive discounts on contacts, glasses, and sunglasses for individual consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• EyeBuyDirect: Direct-to-consumer online eyewear retailer offering affordable prescription glasses and sunglasses. Comparable on price-led e-commerce model and broad assortment across frames and lenses.
• GlassesUSA.com: Large online optical retailer carrying prescription eyewear, sunglasses, and contacts. Comparable on channel (online-first), category breadth, and price-tier overlap with DiscountGlasses.com.
• Zenni Optical: Online-only eyewear retailer selling prescription frames, sunglasses, and lenses at discount price points. Closest direct comparable to DiscountGlasses.com given pure e-commerce model and value positioning.
• Warby Parker: DTC eyewear brand that started online and now operates hundreds of retail stores. Direct competitor in prescription glasses and sunglasses, though at a higher price point and with omnichannel scale.
• FramesDirect: Online optical retailer specializing in designer and prescription eyewear. Comparable e-commerce channel, though it skews more premium than DiscountGlasses.com.
• Coastal: Online eyewear retailer offering prescription frames, sunglasses, and contact lenses with value pricing. Comparable assortment and channel mix to DiscountGlasses.com.

Emerging players

• Liingo Eyewear: Online-first eyewear brand focused on affordable prescription eyewear and home try-on. Smaller-scale direct peer with overlapping discount positioning.
• Lensabl: Online eyewear retailer focused on replacement lenses, readers, and prescription sunglasses. Smaller-scale peer with overlapping category but different unit economics (lens replacement-led).

Broad incumbents

• LensCrafters: Large national optical retail chain owned by EssilorLuxottica offering prescription eyewear, exams, and in-store fulfillment. Adjacent incumbent whose in-store exam-plus-glasses model competes for the same consumer wallet.
• Pearle Vision: Established US optical retail chain owned by EssilorLuxottica providing eye exams, glasses, and contacts. Comparable end-customer offering, though distributed through owned retail rather than e-commerce.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/discountglasses

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DiscountGlasses.com