Home Support Services

What Home Support Services does

Home Support Services Pty Limited, trading as Amplar Health, is an Australian integrated healthcare services provider operating as a wholly-owned subsidiary of Medibank Health Solutions within the publicly listed Medibank Group (ASX: MPL). The company delivers a comprehensive portfolio of virtual and in-person healthcare services through five specialised operating subsidiaries covering home health, home hospital, allied health, virtual health, and preventative health. Its service portfolio spans five care stages — prevention, chronic disease management, recovery, ageing, and mental health — anchored by Hospital in the Home (HITH), Rehabilitation in the Home (RITH), the Amplar Health Online Doctor (24/7 telehealth), My Home Hospital (acute home-based care), the Virtual Psychology Clinic, and chronic-disease programmes for diabetes, osteoarthritis, and cardiac conditions. Dedicated sub-brands — including CarePoint for complex care coordination and CareFirst for chronic disease coaching — extend the platform into longitudinal care.

The platform is delivered by a national clinical workforce of more than 1,750 health professionals including nurses, GPs, and allied health practitioners, capable of reaching 95% of Australian households through direct service delivery and a partner network. Operations rest on a documented clinical governance framework and combine in-home clinical service delivery with virtual care channels; FY24 virtual health interaction volume exceeded 2 million. Five wholly-owned subsidiary entities — Amplar Home Health, Amplar Health Home Hospital, HealthStrong (Amplar Allied Health), Medibank Health Solutions Telehealth (Amplar Virtual Health), and Integrated Care Services (Amplar Preventative Health) — execute distinct service lines, and the company maintains a physical hospital investment footprint disclosed under 'Our Hospital Investments'.

Revenue is generated predominantly through managed-services contracts with federal, state, and territory governments (delivering programmes such as the Commonwealth Home Support Programme, Transition Care Service, and Hospital in the Home), enterprise health solutions for corporate and employer customers, and partnerships with not-for-profit organisations. A secondary direct-to-consumer channel operates through the 24/7 Amplar Health Online Doctor service. The primary go-to-market is enterprise field sales supplemented by healthcare-provider referrals and an online booking channel for consumer telehealth; pricing is not publicly disclosed, consistent with the contract-based business model.

Name

Home Support Services

Legal name

Medibank Health Solutions Pty Limited

Website

https://hss.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Amplar Health, a wholly-owned Medibank Group subsidiary, delivers integrated virtual and in-person healthcare across Australia through 1,750+ clinical staff and five operating subsidiaries, serving government, enterprise, not-for-profit, and consumer clients with hospital-at-home, allied health, telehealth, and preventative services.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (621610), Home Health Care Services (62161), Home Health Care Services (6216), Ambulatory Health Care Services (621)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Hospital-at-Home & Acute-at-Home Remote Monitoring (step-down, escalation workflows) (HLALAFAH)

akta.pro secondary industries

Hospital-Based/Home Health System-Affiliated Skilled Home Health (HLADAFAB), Hospital-at-Home & Acute Virtual Care Platforms (HLALABAC), Home-Based Chronic Disease Management (Skilled) (HLADAFAL), Home Health Remote Patient Monitoring & Virtual Nursing Providers (HLAFAEAN)

Keywords

• Home healthcare services
• Telehealth services
• Hospital in home
• Aged care services
• Chronic disease management

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government Healthcare Contracts: Delivery of healthcare services under government-funded programs including Commonwealth Home Support Programme, Transition Care Service, and public health system partnerships
2. Business/Enterprise Health Solutions: Healthcare solutions delivered to businesses including employee health programs, care coordination, and occupational health services
3. Not-for-profit Organisation Partnerships: Co-creation and delivery of healthcare solutions with not-for-profit organisations
4. Direct-to-Consumer Telehealth: Online Doctor service available 24/7 to individuals across Australia

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Home Support Services (operating as Amplar Health) is an Australian healthcare services provider delivering in-home, virtual, and short-stay hospital care through a national network of more than 1,750 health professionals. The company operates across prevention, chronic disease management, recovery, aged care, and mental health service lines, serving governments, businesses, not-for-profits, and individual consumers across Australia.

Product overview

Amplar Health is a comprehensive health services platform delivering care across Australia through both virtual and in-person models. The platform offers a multi-layered portfolio organized around five health stages: Prevention (Health Concierge, Health Checks), Management (Complex Care Coordination – CarePoint, Health Coaching – CareFirst, Knee Osteoarthritis Program, Type 2 Diabetes Program, Cardiac Rehabilitation), Recovery (Hospital in the Home, Rehabilitation in the Home, Allied Health Services, Nursing, After Hospital Home Care), Ageing (Virtual Nursing into Residential Aged Care, Support at Home, Commonwealth Home Support Programme), and Mental Health (Virtual Psychology Clinic, Digital Guided Therapy, Mental Health Support, Short Stay Hospitals). The flagship virtual offering is Amplar Health Online Doctor providing 24/7 doctor access, while specialized programs like My Home Hospital deliver acute care at home. Care is delivered by a national workforce of over 1,750 health professionals through coordinated care pathways.

Differentiator

Problem solved

Functional benefit

Brands

• Amplar Health Online Doctor: 24/7 access to Australian-registered doctors via phone or video consultation, providing prescriptions, referrals, and medical certificates.
• My Home Hospital
• CarePoint
• CareFirst

Products and services

• Hospital in the Home (HITH)
• Rehabilitation in the Home (RITH)
• Amplar Health Online Doctor
• Allied Health Services
• Nursing
• Complex Care Coordination – CarePoint
• Health Coaching – CareFirst
• Knee Osteoarthritis Program
• Type 2 Diabetes Program
• Cardiac Rehabilitation
• After Hospital Home Care
• Virtual Psychology Clinic
• Digital Guided Therapy
• Mental Health Support
• Short Stay Hospitals – Mental Health
• Virtual Nursing into Residential Aged Care
• Support at Home
• Commonwealth Home Support Programme
• Transition Care Service
• My Home Hospital
• Health Concierge
• Health Checks
• Nurse Triage
• Short Stay Hospital – Surgical

Quantifiable outcome

• 2 million+ virtual health interactions supported in FY24
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Medibank GroupcoreOthersAmplar Health is a business of Medibank Health Solutions Pty Limited and is part of the Medibank Group. Parent company relationship providing corporate backing and integration with Medibank's health insurance and solutions business.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bolton Clarke: Australian not-for-profit delivering in-home care, respite, dementia support, allied health and virtual services. Highly comparable portfolio to Amplar's Support at Home, Commonwealth Home Support Programme and allied health lines.
• Tunstall Healthcare: Provider of telecare, remote patient monitoring and virtual nursing services to aged, disability and community clients in Australia. Direct comparable to Amplar's RPM and Virtual Nursing into Residential Aged Care offerings.
• Silverchain Group: Australia's largest community-based home health and aged care provider, delivering nursing, allied health, hospital-in-the-home and palliative services at national scale. Closest direct competitor to Amplar's in-home acute and chronic care lines.

Broad incumbents

• Bupa Australia: Major Australian private health insurer with growing care services and aged care operations, including home care. Analogue to Medibank Group's role as parent-backers of an integrated insurer-plus-care platform.
• Calvary Health Care: Large Australian private hospital and community care operator offering inpatient, palliative, aged and home-based services. Broad incumbent with adjacent home-care and chronic-disease capability relative to Amplar.

Emerging players

• Medically Home: US-focused acute hospital-at-home enabler delivering clinical, technology and logistics for high-acuity home admissions. Closest international emerging comparator for Amplar's My Home Hospital flagship service.

Regional players

• Regis Healthcare: ASX-listed Australian residential aged care provider with adjacent home-care services. Comparable to Amplar's aged-care pillar (Support at Home, Commonwealth Home Support, virtual nursing) though primarily facility-based.
• Amedisys: Large US home health and hospice provider with growing hospital-at-home (Contessa) capability. Useful international comparable for the Hospital in the Home and skilled home health lines Amplar offers in Australia.
• DispatchHealth: US provider of in-home medical care, hospital-at-home and ED substitution services. Comparable international benchmark for Amplar's acute-at-home and post-discharge substitution business lines.

Others

• Medibank Group (parent): ASX-listed parent entity (MPL) operating health insurance and integrated care services. Listed as ecosystem reference because Amplar sits within it and competes for capital allocation against Medibank's other care initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/homesupportservicesau
• LinkedInlinkedin.com/company/3682015

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Support Services