Sure-Foot

What Sure-Foot does

Sure-Foot Industries Corp., LLC is a privately held, family-owned direct manufacturer of anti-slip safety products headquartered and manufactured at a single Cleveland, Ohio plant, in continuous operation since 1979. The company produces mineral abrasive anti-slip tapes and treads, heat-treated aluminum extrusion stair treads and nosings, and fiberglass (FRP) covers, strips, and panels under the registered sub-brands MASTER STOP™, SKID GUARD®, and BOLD STEP®. Core manufacturing technology rests on proprietary in-house-built production equipment, a multi-layered embedded grit formula with a pressure-sensitive adhesive stated to be 50% stronger than standard anti-slip tapes (operating temperature range -40 to +170°F), a mineral abrasive anti-slip epoxy filler inlayed into aluminum extrusions, a proprietary process to permanently embed custom graphics and messaging into anti-slip grit surfaces, in-house CNC routing for fiberglass fabrication, and a Polyaspartic Colorfast UV-resistant coating for FRP deck strips.

The company sells exclusively wholesale to safety distributors, industrial supply resellers, converters, and OEMs across industrial, commercial, marine, transportation, recreational, and oil and gas markets; a SKID GUARD® retail sub-brand is distributed through third-party big-box hardware channels. Revenue is generated through three streams: wholesale product sales via a formal 'Become a Partner' account program, private-label and contract manufacturing services (engaged in for at least 30 years and approximately 10 years respectively), and custom solutions including die-cut shapes, embedded messaging, and CNC-cut fiberglass panels. Pricing is not publicly disclosed; wholesale customers establish accounts and custom work is quoted per project.

The customer base spans large institutional buyers (subway transit systems, metro park systems, steel producers, Navy Pier Marina, Crystal Cave tourist site), mid-market resellers, and OEM partners across automotive aftermarket, scaffolding, amusement park ride, and boat trailer industries. All products are stated to meet or exceed OSHA and ADA federal slip-resistance guidelines, with ASTM test data published for BOLD STEP® aluminum products and a National Safety Council membership supporting industry credibility.

Name

Sure-Foot

Legal name

Sure-Foot Industries Corp., LLC

Website

https://surefootcorp.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Sure-Foot Industries Corp. is a family-owned Cleveland, Ohio direct manufacturer of anti-slip tapes, aluminum stair treads, and fiberglass covers sold wholesale since 1979 to safety distributors, industrial suppliers, converters, OEMs, and oil and gas customers.

Ownership category

akta.pro rank

Product category

Industrial Anti-Slip Safety Products

NAICS

Footwear Manufacturing (3162), Footwear Manufacturing (316210)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Work, Safety & Protective Footwear Manufacturing (Steel-Toe/ESD/Slip-Resistant) (IMAOAIAD)

akta.pro secondary industries

Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI), Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK)

Keywords

• Anti-slip safety products
• Industrial floor safety
• Slip prevention tapes
• OSHA compliant treads
• Safety surface manufacturing

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale product sales: Direct manufacturer selling wholesale only to safety distributors, industrial supply resellers, converters, and OEMs. Accounts must be established before purchase. Product lines include MASTER STOP™ tapes/treads, SKID GUARD® retail tapes/treads, and BOLD STEP® aluminum treads/nosings.
2. Contract manufacturing: Custom contract manufacturing services for OEMs and industrial customers across automotive, aftermarket vehicle, scaffolding, and amusement park ride industries. Engaged in traditional contract manufacturing for the last 10 years. Creates unique grit sizes, adhesives, sheets, and develops prototypes; coats and encapsulates customer-supplied parts with non-skid surface. Handmade to order, with few volume minimums or maximums.
3. Private label products: Private-label anti-slip products supplied to customers for at least 30 years; allows resellers and OEMs to sell anti-slip tape, treads, and fiberglass products under their own brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Core offering

Sure-Foot is a direct manufacturer of anti-slip products sold wholesale to safety distributors, industrial supply resellers, converters, and OEMs. Its product families include mineral abrasive anti-slip tapes and pre-cut treads (MASTER STOP™ and SKID GUARD®), aluminum extrusion stair treads, nosings, anchors, and safety plates (BOLD STEP®), and grit-coated fiberglass (FRP) covers, strips, and panels. The company also offers custom converting, private-label, and contract manufacturing services for OEM and industrial customers.

Product overview

Sure-Foot Industries Corp. is a U.S.-based, family-owned direct manufacturer (not a platform) organized around three core product families sold wholesale to distributors, OEMs, and industrial buyers: (1) the MASTER STOP™ family of mineral abrasive anti-slip tapes and treads (including the Standard Anti-Slip Tape Rolls line with 14 grit/color variants such as Standard Black, Silica Carbide Black, Gray, White, Brown, Beige, Brick Red, Safety Yellow, Black & Yellow Hazard, Heavy Duty Black, Mop-Top Black, Mop-Top Gray, Glow in the Dark, and Clear; the Wide Bulk Tape Rolls converting program; and the Specialty Tape Treads line covering MASTER STOP™ Slogan Treads, Black and Yellow Hazard Stripe Treads, Reflective Treads, Heavy Duty Black Treads, MASTER STOP™ Aluminum Tape Treads, and the proprietary MASTER STOP™ EXTREME Tapes & Treads); (2) the BOLD STEP® aluminum sub-brand of Renovation Stair Treads, Anchor Nosings and Treads, Safety Plates, and Cast Aluminum Stair Nosings; and (3) the Fiberglass Covers, Strips & Panels family of Anti-Slip Deck Plates/FRP Deck Strips, Anti-Slip Grit-Coated Step Covers, and Anti-Slip Walkway Panels. Alongside these products, Sure-Foot sells a Custom Anti-Slip Solutions service (die-cut, custom colors/logos/shapes, embedded graphics, contract manufacturing, and private labeling) tailored to specific OEM, distributor, converter, and end-user requirements.

Differentiator

Problem solved

Functional benefit

Brands

• MASTER STOP™: Flagship line of mineral abrasive anti-slip tapes, treads, and specialty products (including EXTREME, Specialty Tape Treads, Wide Bulk Tape Rolls, Aluminum Tape Treads) that meet or exceed OSHA and ADA federal guidelines.
• BOLD STEP®
• SKID GUARD®

Products and services

• MASTER STOP™ Anti-Slip Tapes & Treads Flagship line of mineral abrasive grit-coated polyester film anti-slip tapes and pre-cut treads with pressure-sensitive adhesive, offered in 14+ color/grit variants (Standard Black, Silica Carbide Black, Gray, White, Brown, Beige, Brick Red, Safety Red, Safety Yellow, Black & Yellow Hazard, Heavy Duty Black, Mop-Top Black, Mop-Top Gray, Glow in the Dark, Clear). Includes specialty treads with embedded slogans, hazard stripes, reflective stripes, glow stripes, aluminum-backing, and bulk-length rolls up to 500 feet by 51 inches for converters. Meets and exceeds OSHA and ADA federal guidelines for traction. Sold wholesale to safety distributors, converters, OEMs, and industrial supply resellers.
• BOLD STEP® Aluminum Treads & Plates Heat-treated aluminum extrusion stair treads, nosings, anchors, and flat safety plates inlayed with proprietary mineral abrasive anti-slip epoxy filler. Offered in single-cavity, double-cavity, and grooved configurations across multiple widths (2.6" to 11") and standard colors (red, yellow, dark green, blue, black, gray, brown, glow-in-the-dark, black/yellow) with custom lengths up to 144 inches and custom color options. Includes renovation stair treads, anchor nosings/treads for wet concrete, cast aluminum nosings, and flat safety plates for walkways, ramps, and landings. Meets OSHA and ADA standards with documented ASTM test results.
• Fiberglass Covers, Strips & Panels Durable, lightweight grit-coated fiberglass (FRP) anti-slip covers, strips, and panels in 1/8" thickness with heavy-duty, medium, or fine grit epoxy or Polyaspartic Colorfast coatings. Product family includes anti-slip deck plates/FRP deck strips (mechanically fastened, widths up to 144 inches, Polyaspartic UV-resistant coating), grit-coated step covers for wood/concrete/metal/stone/grated walkways, and fire-retardant walkway panels for grated walkways, inclines, industrial truck beds, and ramped surfaces. Custom shapes and sizes produced via in-house CNC routing. Exceeds OSHA and ADA recommendations.
• Custom Anti-Slip Solutions & Contract Manufacturing Bespoke anti-slip converting and fabricating service offering custom die-cut tapes and treads, permanently embedded custom graphics/logos/messages, custom fiberglass panels cut to specification via in-house CNC router, private labeling for resellers and OEMs, and full contract manufacturing with proprietary grit sizes, adhesives, sheets, and bespoke formulations developed per customer request. Handmade to order with few volume minimums or maximums, serving automotive, aftermarket vehicle, scaffolding, and amusement park ride industries.

Quantifiable outcome

• Oregon metro park fiberglass strips still performing with little maintenance more than three years after installation
• +6 more outcomes

Named customers10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• National Safety CouncilminorStrategic or Co-development PartnerSure-Foot is a proud member of the National Safety Council, committed to providing quality safety products. The Council relationship supports industry credibility for Sure-Foot's anti-slip product line that addresses workplace slips, trips, and falls.
• Safety Distributors, Converters, OEMs, Industrial Supply, and Transportation partnerscoreChannel Partner/ Reseller/ DistributorWholesale-only direct manufacturer with a formal "Become a Partner" program. Partners establish accounts to purchase MASTER STOP™, SKID GUARD®, and BOLD STEP® products for resale, conversion, or integration into their own products across safety, industrial, OEM, and transportation channels.
• TrickStep.com (boat trailer aftermarket OEM)minorOEM/ Whitelabel/ Licensing PartnerSure-Foot designed a custom die-cut anti-slip part with proprietary grit, adhesive, and reflective stripe for TrickStep's detachable boat trailer step product; reduced installation time by ~75% and eliminated hand trimming on TrickStep's manufacturing floor.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 3M: 3M is the dominant incumbent in industrial safety products, with its Safety-Walk anti-slip tape and tread line directly overlapping Sure-Foot's MASTER STOP™ and SKID GUARD® offerings. While 3M operates across a vastly broader product portfolio, its anti-slip line is the primary large-scale competitor Sure-Foot encounters in safety distributors and OEM channels.
• Superior Manufacturing Group (Notrax): Notrax/Superior Manufacturing produces a broad portfolio of anti-fatigue, safety, and anti-slip mat and tread products for industrial and commercial use. Its anti-slip treads and stair products overlap with Sure-Foot's MASTER STOP™ line, while its mat portfolio extends well beyond Sure-Foot's scope.

Direct peers

• Wooster Products Inc. Wooster Products manufactures anti-slip stair treads, nosings, and walkway products including aluminum extrusion-based products with abrasive inlays — directly comparable to Sure-Foot's BOLD STEP® aluminum nosings, anchor treads, and safety plates. Both companies serve the commercial construction, industrial, and institutional safety markets.
• Safety Track (STI): Safety Track manufactures anti-slip tape, treads, and safety surfaces for industrial and commercial applications across North America. It is a direct competitor to Sure-Foot's MASTER STOP™ and SKID GUARD® anti-slip tape product families.
• Pawling Corporation: Pawling Corporation manufactures safety and impact protection products including anti-slip stair treads, nosings, and walkway products serving commercial, institutional, and industrial customers. Its tread and nosing product lines directly overlap with Sure-Foot's BOLD STEP® and aluminum anti-slip offerings.
• No Skidding Products Inc. No Skidding Products manufactures and distributes anti-slip tape, treads, and specialty non-slip coatings for industrial, commercial, and residential use. It is a direct competitor in the wholesale anti-slip tape and tread category where Sure-Foot's MASTER STOP™ and SKID GUARD® brands compete.
• Heskins LLC: Heskins manufactures anti-slip tapes, treads, and grip products (including abrasive-coated and glow-in-the-dark variants) serving industrial, marine, and commercial customers globally. It is one of the closest direct competitors to Sure-Foot's MASTER STOP™ and reflective/glow product families, with overlapping substrate (tape) and end markets.
• American Safety Tread Co. Inc. American Safety Tread manufactures anti-slip treads, nosings, and safety products for industrial and commercial stair applications. Its aluminum and abrasive-coated products overlap directly with Sure-Foot's BOLD STEP® and MASTER STOP™ lines for OSHA/ADA-compliant traction applications.

Emerging players

• Rhino Tile / Rhino Anti-Slip: Rhino Anti-Slip produces anti-slip tape and treads for marine, industrial, and recreational applications, with significant overlap in substrate and end markets (marine, OEM). It is a smaller, more focused competitor compared to Sure-Foot's broader product line but competes head-to-head on tape products.
• SlipDoctors Inc. SlipDoctors offers anti-slip coatings, tapes, and treatment solutions for floors, stairs, and bathtubs across consumer and commercial channels. It overlaps with Sure-Foot's tape products and addresses the same slip-and-fall problem set, though its focus leans more toward liquid coatings than abrasive treads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sure-foot-industries-corporation

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sure-Foot