Safety Track

What Safety Track does

Safety Track is a privately held fleet telematics provider headquartered in Belleville, Michigan, founded in 2002 and operating for nearly 24 years. The company offers an integrated fleet management platform combining GPS vehicle and asset tracking, AI-powered dash cameras (including the ST-220 AI Dash Cam), live video monitoring, electronic logging devices (ELD) for compliance, CCTV systems, and supporting accessories. Core technical capabilities include real-time GPS tracking with 30-second update intervals, AI-driven driver behavior monitoring (detecting speeding, harsh braking, distracted and drowsy driving), incident detection via computer vision, live video streaming, cloud-based storage, route optimization, and an API for external system integration.

The company targets fleet operators across a broad set of verticals, with named emphasis on transportation and logistics, construction, municipalities, waste management, snow removal, towing, beverage and food distribution, healthcare, cannabis distribution, landscaping, and pest control. The go-to-market is sales-led and consultative, using direct enterprise sales, free fleet assessments, and demo requests; distribution is US-only with no documented channel partners or international footprint. Pricing is quote-based rather than tier-based, with monthly billing for software subscriptions.

Revenue is generated through three streams: one-time hardware sales (dash cameras, GPS tracking devices, asset trackers, accessories), recurring software subscriptions for the fleet management platform and cloud services, and professional services for installation, driver training, and consulting. Safety Track cites measurable customer outcomes of 40% fewer accidents, 25% lower insurance costs through video evidence, and 30% fuel savings through route optimization and behavior monitoring. The company employs 11-50 people and is led by CEO Jeffrey Stoker; no funding rounds, institutional investors, parent company, or public ownership signals are present in the available data.

Name

Safety Track

Legal name

Safety Track

Website

https://safetytrack.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Safety Track is a Michigan-based fleet telematics provider founded in 2002, offering GPS tracking, AI-powered dash cameras, and ELD compliance solutions to commercial fleet operators across transportation, construction, municipalities, and service industries in the United States.

Ownership category

akta.pro rank

Product category

Fleet Telematics

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Video Telematics, ADAS & AI Dashcams (TLAEAFAG)

akta.pro secondary industries

Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF), GPS Fleet Tracking & Mapping (TLABAJAA), Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD), Driver Behavior Scoring & Coaching Platforms (TLAEANAB)

Keywords

• Fleet management solutions
• GPS vehicle tracking
• AI dash cameras
• Fleet telematics
• Asset tracking devices

Headquarters

HQ city

Belleville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of physical products including dash cameras, GPS tracking devices, asset tracking devices, and accessories. These are one-time hardware purchases that form the foundation of the fleet management system.
2. Software Subscriptions: Ongoing subscription services for fleet management software, cloud storage, real-time monitoring, and analytics platforms. Revenue is recurring in nature, typically billed monthly or annually.
3. Professional Services: Installation services, driver training solutions, and customized fleet management consulting to help customers implement and optimize their fleet safety systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Safety Track provides integrated fleet management solutions combining GPS vehicle and asset tracking devices with AI-powered dash cameras and electronic logging devices. The company sells hardware products (dash cameras, AI mobile DVRs, GPS trackers, CCTV systems, ELDs) alongside recurring software subscriptions for real-time monitoring, driver behavior analytics, live video streaming, and compliance reporting. Solutions are custom-tailored to mid-market and enterprise fleet operators across transportation, logistics, construction, municipal, and service industries.

Product overview

Safety Track is a Michigan-based fleet telematics company (founded in 2002, serving since 2002, with nearly 24 years of experience) offering a comprehensive portfolio of fleet management solutions combining hardware products with software analytics. The product architecture centers on AI-enhanced dash cameras (including the ST-220 AI Dash Cam) and fleet cameras, complemented by GPS tracking devices for vehicles, trucks, and assets. The portfolio includes Live Video Fleet Cameras, AI Mobile DVRs, Dash Cameras, Vehicle/Truck/Asset Tracking, and Electronic Logging Devices. Solutions span Fleet Management, AI Monitoring, GPS & Asset Tracking, Driver Training, Theft Protection, and Fleet Safety & Compliance. Key value propositions include 40% fewer accidents, 25% lower insurance costs through video evidence, and 30% fuel savings through route optimization and behavior monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Dash Cameras (ST-220 AI Dash Cam) AI-powered dash cameras for fleet vehicles, headlined by the ST-220 model, that use computer vision to monitor driver behavior (speeding, harsh braking, distracted driving, drowsy driving), capture HD video of incidents, and provide real-time GPS tracking for fleet safety and management.
• AI Fleet Cameras (Mobile DVRs) AI-enhanced mobile DVR fleet cameras that provide real-time video monitoring and driver training through AI-powered analytics and feedback for fleet operators.
• Fleet Cameras Live video fleet camera systems providing inside and outside vehicle surveillance for real-time monitoring of fleet operations.
• Dash Cameras Dashboard-mounted cameras for commercial fleets that capture road incidents and provide video evidence for accident documentation and driver accountability.
• Vehicle Tracking Devices Real-time GPS vehicle tracking devices that monitor vehicle location and driving practices, providing continuous location updates every 30 seconds for fleet management.
• Truck Tracking Devices GPS tracking devices specifically designed for trucks that enable tracking of drivers and loads throughout their entire journey.
• Asset Tracking Devices Tracking devices for monitoring trailers and non-powered assets, providing business peace of mind through location and status monitoring.
• CCTV Systems Closed-circuit television systems for fleet and facility security surveillance applications.
• Electronic Driver Log (ELD) Turnkey electronic logging devices that automatically track hours-of-service compliance for commercial drivers, integrated with the fleet management platform.

Quantifiable outcome

• 40% fewer accidents through real-time driver coaching and protection
• +2 more outcomes

Named customers5 records

Segments16 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature11 records

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Geotab: Geotab is a leading fleet telematics platform offering GPS tracking, vehicle analytics, and driver behavior insights. It is directly comparable to Safety Track in core GPS fleet tracking, asset tracking, and fleet safety analytics for mid-market and enterprise fleets.
• Samsara: Samsara provides a connected operations cloud combining AI dash cams, GPS tracking, ELD compliance, and telematics for fleets. It is a direct competitor to Safety Track across the integrated fleet camera, GPS, and compliance product stack.
• Lytx: Lytx specializes in video telematics, AI-powered dash cams, and driver safety programs for commercial fleets. It is most directly comparable to Safety Track's ST-220 AI Dash Cam and driver behavior monitoring capabilities.
• Motive: Motive (formerly KeepTruckin) offers AI dash cams, GPS tracking, ELD compliance, and fleet management software for commercial vehicle fleets. It is a direct peer across Safety Track's AI camera, GPS tracking, and ELD product categories.
• Netradyne: Netradyne provides AI-powered video telematics, dash cams, and driver behavior analytics for commercial fleets. It competes most directly with Safety Track in the AI dash cam and video-based driver coaching category.
• Azuga: Azuga (a Bridgestone company) offers GPS fleet tracking, dash cams, driver behavior scoring, and ELD compliance for small and mid-market fleets. It is a directly comparable fleet telematics peer serving similar customer segments.

Broad incumbents

• Verizon Connect: Verizon Connect is the connected fleet and asset management arm of Verizon, offering GPS tracking, ELD compliance, video telematics, and fleet optimization. It is a broad incumbent offering overlapping capabilities across Safety Track's portfolio at enterprise scale.
• Trimble Transportation: Trimble provides transportation management, fleet maintenance, and telematics solutions for commercial fleets as part of a broader enterprise software portfolio. It overlaps with Safety Track in fleet tracking, compliance, and driver management for large enterprise customers.

Emerging players

• Fleetio: Fleetio is a fleet maintenance and management software platform for small and mid-market fleets, with growing telematics integrations. It is comparable to Safety Track's fleet management software layer but with a software-only, no-hardware focus.
• FleetUp: FleetUp provides GPS tracking, dash cams, ELD, and fleet management software targeted at small and mid-sized commercial fleets. It is comparable to Safety Track as a similarly-sized fleet telematics player serving comparable customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/safetytrack
• Facebookfacebook.com/safetytrack
• LinkedInlinkedin.com/company/safetytrack

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safety Track