Cross Creek Medical Clinic

What Cross Creek Medical Clinic does

Cross Creek Medical Clinic is a privately held, single-location multi-specialty medical practice founded by Dr. Nitin Desai in 1996 and operating from 1309 Medical Dr, Fayetteville, NC. The practice delivers primary care and internal medicine services to adult patients age 16 and above, managing chronic conditions including diabetes, hypertension, allergies, and heart and lung disease, and offers same-day appointments with minimal wait times. Beyond core primary care, the clinic operates four differentiated service lines: FAA aviation medical examinations for pilots and air traffic controllers (direct-pay, integrated with FAA MedExpress); the Care Phoenix opioid use disorder program offering DEA-authorized Suboxone medication-assisted treatment with confidential, dedicated clinic hours; the Joint Club providing regenerative joint therapies including cortisone, hyaluronic acid, PRP, and amniotic fluid stem cell injections; and an integrated clinical research program enrolling patients across 14+ active trials sponsored by major pharmaceutical companies including Bristol Myers Squibb, Sanofi, GSK, Johnson & Johnson, Boehringer Ingelheim, and Abbott.

The practice is staffed by eight or more board-certified physicians across internal medicine, neurology, psychiatry, obstetrics and gynecology, and gastroenterology, supported by additional clinical and administrative staff. Technology infrastructure consists of standard healthcare IT: a healow-powered patient portal, online scheduling through Zocdoc and Calendly, telemedicine capability added in 2021, Health Wizz for patient-held records, and CareCredit for patient financing, with no proprietary platform or AI/ML systems disclosed. The business model combines insurance-billed primary and specialty care (commercial, Medicare, Tricare), direct-pay services (FAA, Care Phoenix, Joint Club), and sponsor-funded clinical trial conduct, distributed through a direct-to-consumer model with physician referrals as a secondary channel.

Cross Creek Medical is physician-owned with no venture capital, private equity, or institutional investment backing, and operates without subsidiaries, mergers, or acquisitions. Revenue, headcount totals, and financial metrics are not publicly disclosed; the practice generates incremental trial revenue by recruiting patients from its established primary care base and through provider referrals, positioning clinical research as a natural extension of patient care rather than a standalone research site operation.

Name

Cross Creek Medical Clinic

Legal name

Cross Creek Medical Clinic

Website

https://crosscreekmedical.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Cross Creek Medical Clinic is a private, multi-specialty medical practice in Fayetteville, NC, founded in 1996. It serves adult patients with primary care, FAA medical certification, opioid addiction treatment, regenerative joint therapy, and integrated clinical trial research.

Ownership category

akta.pro rank

Product category

Primary Care and Internal Medicine

NAICS

Offices of Physicians (62111), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

Keywords

• Primary care services
• Internal medicine practice
• Clinical research trials
• FAA medical certification
• Opioid addiction treatment

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Patient Care Services: Revenue from primary care and internal medicine visits, chronic disease management, and specialty services. The clinic accepts all commercial insurances, Medicare, and Tricare. Many standard medical services are covered by insurance.
2. Care Phoenix Addiction Treatment Program: Fee-for-service addiction medicine program not covered by health insurance. Patients pay directly to the clinic for comprehensive opioid use disorder treatment including Suboxone therapy, counseling, and individualized protocols.
3. FAA Medical Certification Services: Aviation medical certification exams and consultations. Insurance explicitly does not pay for FAA medical services; patients pay out-of-pocket for these specialized aviation physicals.
4. Clinical Trial Conduct: Revenue from conducting clinical trials for pharmaceutical sponsors. Study-related care (medications, tests, visits) is covered by the sponsor. The clinic receives compensation for patient enrollment, monitoring, and data collection.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Cross Creek Medical Clinic is a primary care and internal medicine practice serving patients age 16 and above in Fayetteville, NC. The clinic manages chronic conditions including Diabetes, Hypertension, Allergies, Heart and Lung diseases, and offers same-day appointments with minimal wait time for new patients. Beyond general primary care, the clinic delivers specialized services including FAA aviation medical certification, the Care Phoenix opioid use disorder treatment program (Suboxone-based), the Joint Club regenerative joint care program, and an integrated clinical research program enrolling patients in pharmaceutical-sponsored trials across gastroenterology, immunology, neurology, and metabolic conditions.

Product overview

Cross Creek Medical Clinic is a primary care and internal medicine practice offering a unified suite of healthcare services centered around patient-focused clinical care. The core offering includes primary care visits, FAA medical certification services, addiction medicine (Care Phoenix Suboxone program), and joint pain treatment (Joint Club). Clinical research trials are integrated into the clinic as a natural extension of patient care, providing access to investigational treatments across therapeutic areas including Sjögren's Syndrome, Crohn's disease, Ulcerative Colitis, Lupus, Type 2 Diabetes, Celiac Disease, Kidney Disease, Dystonia, and IBS. The practice also provides telemedicine appointments and a patient portal as supporting services. All offerings are delivered through a private clinic model where patients see familiar providers within a patient-focused environment.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Same-day appointments with minimal wait time for new patients
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core.

• BMS (Bristol Myers Squibb)coreStrategic or Co-development PartnerBMS sponsors the First Episode/Early Phase Schizophrenia clinical trial at Cross Creek Medical. The clinic serves as a clinical research site evaluating investigational therapies for newly diagnosed or early-stage schizophrenia patients.
• SanoficoreStrategic or Co-development PartnerSanofi sponsors multiple clinical trials at the clinic including Crohn's Disease (Starscape) and Ulcerative Colitis (Sunscape) studies. Cross Creek Medical serves as a clinical site for evaluating novel therapeutic approaches.
• GSK (GlaxoSmithKline)coreStrategic or Co-development PartnerGSK sponsors the Irritable Bowel Syndrome (IBS-D & IBS-M) clinical trial at the clinic, evaluating new treatment approaches for functional gastrointestinal disorders.
• Abbott LaboratoriescoreStrategic or Co-development PartnerAbbott sponsors a Type II Diabetes / GLP-1 clinical trial at Cross Creek Medical, focusing on new therapeutic approaches for diabetes management.
• Boehringer Ingelheim (BI)coreStrategic or Co-development PartnerBI sponsors the Lupus (BI Lupus) clinical trial at the clinic, evaluating treatments for Systemic Lupus Erythematosus.
• Johnson & Johnson (J&J)coreStrategic or Co-development PartnerJ&J sponsors the Moderate to Severe Systemic Lupus Erythematosus clinical trial at Cross Creek Medical.
• ALPCOcoreStrategic or Co-development PartnerALPCO provides the Calprotectin assay for clinical trials at the clinic. The partnership involves evaluating ALPCO's diagnostic tool for measuring calprotectin levels in human stool as a biomarker of intestinal inflammation.
• VIMA TherapeuticscoreStrategic or Co-development PartnerVIMA Therapeutics sponsors the Isolated Dystonia clinical trial at the clinic, evaluating treatments for neurological movement disorders.
• Morphic TherapeuticscoreStrategic or Co-development PartnerMorphic Therapeutics sponsors the Crohn's Disease (Garnet) clinical trial at Cross Creek Medical.
• MRM (Multiple Reaction Monitoring)coreStrategic or Co-development PartnerMRM StarFish platform is used in the Ulcerative Colitis study at the clinic for advanced biomarker analysis and disease monitoring.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• One Medical (Amazon): One Medical is a technology-enabled primary care platform owned by Amazon, offering membership-based and insurance-reimbursed primary care. It is comparable in primary care service mix, but operates as a tech-driven national platform versus Cross Creek's single-site traditional practice.
• Cano Health: Cano Health is a primary care provider focused on seniors and value-based care delivery. It shares Cross Creek's primary care and chronic disease management focus, but operates a multi-state clinic network with capitated payer contracts.
• ChenMed: ChenMed is a family-owned primary care group focused on senior patients with chronic conditions under value-based contracts. It is comparable in being a physician-owned primary care model with chronic disease focus, though ChenMed is far larger and operates multiple centers.
• Agilon Health: Agilon Health is a healthcare platform partnering with primary care physicians to manage senior populations under value-based arrangements. It is comparable in enabling community-based primary care, though Agilon provides risk-bearing infrastructure rather than direct care.
• VillageMD: VillageMD is a national primary care provider group serving patients through value-based care arrangements. It is comparable as a primary care provider serving chronic disease patients, though VillageMD operates at national scale with value-based contracts Cross Creek does not have.
• Oak Street Health (CVS Health): Oak Street Health is a value-based primary care provider focused on Medicare-eligible adults, now part of CVS Health. It is comparable in delivering comprehensive adult primary care and chronic disease management, though it operates a national clinic network rather than a single community site.

Regional players

• Concentra (Select Medical): Concentra operates occupational health and urgent care clinics delivering walk-in primary care-adjacent services. It is comparable in offering walk-in patient access and cash/employer-pay services, but Concentra focuses on occupational and work-related care rather than the multi-specialty primary care Cross Creek delivers.

Direct peers

• Velocity Clinical Research: Velocity is a dedicated clinical trial site network conducting Phase 2-4 studies across multiple therapeutic areas. It is directly comparable to Cross Creek's clinical research program in scope and sponsor relationships, but operates as a pure-play research site rather than an integrated primary care practice.
• Privia Health: Privia Health operates a national physician practice management and medical group platform, including multi-specialty primary care groups. It is directly comparable to Cross Creek as a physician-led practice organization with multi-specialty clinical services, although Privia operates at significantly greater scale.
• Javara: Javara is an Integrated Research Organization that embeds clinical trials within community healthcare practices. Its model of integrating research into primary care workflows is conceptually identical to Cross Creek's research-in-primary-care approach, making it a strong direct peer in the clinical research site space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cross-creek-medical

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Creek Medical Clinic