Wild Rover Day Tours

Name

Wild Rover Day Tours

Legal name

Wild Rover Tours

Website

https://wildrovertours.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Guided Day Tours and Sightseeing Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Land (48711), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB)

Keywords

• Guided day tours
• Ireland sightseeing tours
• Private tour services
• Multi-day tour packages
• Dublin tour operator

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Day Tour Tickets: The company generates revenue primarily through selling tickets for scheduled day tours departing from Dublin to major Irish attractions including Cliffs of Moher, Giant's Causeway, Belfast, Kilkenny, and Glendalough. Tours include both group/shared tours and private customizable tours. All entrance fees are included in the ticket price.
2. Private Tours: Customizable private tours using Mercedes vehicles (Saloon E220 or Sprinter) with dedicated driver-guide. Pricing is quote-based and varies by itinerary, group size, and duration. Can include day trips or multi-day adventures.
3. Gift Vouchers: Gift vouchers available for purchase starting from €25, allowing customers to purchase tour experiences as gifts.
4. Third-Party Tour Partnerships: Partnership with DoDublin and Big Bus for hop-on hop-off tours in Dublin. Wild Rover provides 20% discount on these partner tours to customers who book Wild Rover day tours. Commission/revenue sharing arrangement.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Wild Rover Day Tours operates guided day tours, overnight tours, and customizable private tours departing from Dublin to Ireland's major attractions including the Cliffs of Moher, Giant's Causeway, Belfast, Kilkenny, Wicklow Mountains, and Glendalough. Each tour features a dual-staff model with a separate professional driver and expert storytelling guide, luxury coaches with 4G WiFi and USB charging, and all attraction entrance fees included in the ticket price.

Product overview

Wild Rover Day Tours is a Dublin-based tour operator offering guided day tours, private tours, and overnight tours across Ireland. The core product portfolio includes five distinct day tour itineraries (Cliffs of Moher/Galway, Belfast/Giant's Causeway, Kilkenny/Wicklow/Glendalough, Belfast City Walking Tour, and Limerick/Ennis) ranging from €40-€80, complemented by customizable private tours using Mercedes vehicles and multi-day overnight tour packages. The company also offers add-on products including Dublin hop-on hop-off bus tours (DoDublin and Big Bus partnerships with 20% Wild Rover discounts), gift vouchers from €25, and luggage storage services. All tours feature a dual-staff model with separate professional driver and expert guide, luxury coaches with unlimited 4G Wi-Fi, included attraction admissions, and free cancellation up to 24 hours in advance.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Tours from Dublin Guided day tours from Dublin to Ireland's top attractions including the Cliffs of Moher, Galway, Belfast, Giant's Causeway, Kilkenny, Wicklow Mountains, and Glendalough. Each tour includes a separate professional driver and expert guide, luxury coaches with Wi-Fi, and all attraction admissions bundled into the ticket.
• Cliffs of Moher, Galway City & Wild Atlantic Way Day Trip The company's most popular tour featuring 2 hours at the Cliffs of Moher, the Wild Atlantic Way coastal drive through the Burren, and 2 hours in Galway city. Includes Atlantic Edge Visitor Centre entry. Prices from €70 per person.
• Belfast, Dunluce Castle & Giant's Causeway Day Trip Northern Ireland day trip from Dublin including Belfast with choice of Titanic Experience or Black Taxi Political Tour, Antrim Coastal Drive, Dunluce Castle entry, and 2 hours 15 minutes at Giant's Causeway UNESCO World Heritage Site. From €80 per person.
• Kilkenny Medieval City, Wicklow Mountains & Glendalough Day Tour Day tour featuring 2.5 hours in medieval Kilkenny city, scenic drive through Wicklow Mountains, traditional sheep dog demonstration at working farm, and 2+ hours at Glendalough monastic site. From €43 per person.
• Belfast City Walking Tour & Giants Causeway Day Trip Budget-friendly Northern Ireland tour including guided Belfast walking tour, free exploration time, Antrim Coastal Drive, Dunluce Castle visit, and 2.5 hours at Giant's Causeway. From €55 per person.
• Cliffs of Moher, Historic Limerick City & Ennis Day Tour West of Ireland tour featuring 1.5 hours at Cliffs of Moher with Atlantic Edge Centre access, visit to Ireland's friendliest town Ennis, and 1.75 hours exploring medieval Limerick city. From €70 per person (students/adults).
• Private Tours Customizable private tours with dedicated driver-guide for personalized Ireland experiences. Uses luxury Mercedes vehicles (Saloon E220 or Sprinter) and offers full-day or multi-day itineraries tailored to group preferences. Pricing is quote-based, varying by itinerary, group size, and duration.
• Overnight Tours Multi-day tour packages including the Ring of Kerry & Dingle Peninsula 2 Day Tour and the Two Day Connemara, Galway, Cliffs of Moher (including boat trip) & Aran Islands Tour.
• Gift Vouchers Gift voucher products available for purchase starting from €25, allowing customers to gift Wild Rover tour experiences to friends and family.
• DoDublin Hop-on Hop-off Tour Dublin city sightseeing tour partnership offering 24-hour (€34 adults, €32 students) or 48-hour (€39 adults, €37 students) hop-on hop-off options on two routes. Includes free Little Museum of Dublin entry and Docklands Tour. Wild Rover customers receive 20% discount.
• Big Bus Hop-On Hop-Off Tour Dublin city tour partnership with 25 stops covering major attractions. Features panoramic Night Tour with 48-hour ticket and Yellow Umbrella Walking Tour. Wild Rover customers receive 20% discount. From €37 (24-hour) or €44 (48-hour Essential Ticket including panoramic night tour).
• Luggage Storage Partnership Secure luggage storage service in central Dublin at Abbey Court Hostel, Bachelors Walk (near O'Connell Bridge). Open 24/7. Wild Rover customers receive 15% discount. Located 5 minutes from airport bus stops (747 Airlink & Aircoach).

Quantifiable outcome

• 11 consecutive TripAdvisor Travelers Choice Awards for Ireland (2013-2024)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• DoDublinminorChannel Partner/ Reseller/ DistributorPartnership offering Wild Rover customers 20% discount on DoDublin Hop-on Hop-off tours in Dublin. Customers can purchase vouchers through Wild Rover website after adding a Wild Rover tour to their basket, then exchange vouchers on any DoDublin bus. 24-hour and 48-hour ticket options available.
• Big BusminorChannel Partner/ Reseller/ DistributorPartnership offering Wild Rover customers 20% discount on Big Bus Dublin Hop-on Hop-off tours. Vouchers can be purchased through Wild Rover and exchanged at either the Big Bus office or Wild Rover Tours office. Includes 24-hour and 48-hour ticket options.
• Abbey Court HostelminorChannel Partner/ Reseller/ DistributorLuggage storage partner providing secure baggage storage services at Bachelors Walk (near O'Connell Bridge). Open 24 hours. Wild Rover offers 15% discount on luggage storage exclusively for Wild Rover customers. Located 5 minutes from airport bus stops (747 Airlink & Aircoach).

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rabbie's: Scotland- and Ireland-based small-group tour operator with strong TripAdvisor reputation and similar driver-guide model. Comparable product set (day tours from Dublin and Edinburgh to major attractions) targeting similar international backpacker/millennial segment.
• DoDublin: Dublin hop-on hop-off operator that is both a Wild Rover partner and adjacent competitor on Dublin city sightseeing. Useful comparison for city tour pricing, fleet, and partner economics.
• Shamrocker Adventures: Ireland-based tour operator running multi-day and day tours departing Dublin. Competes on similar itineraries (Cliffs of Moher, Galway, Belfast) with hostel-inclusive packages for younger international travelers.
• Vagabond Tours of Ireland: Ireland-based small-group tour operator focused on multi-day and day tours with strong storytelling guides. Direct overlap on premium guided itineraries from Dublin to Cliffs of Moher and beyond.
• Paddywagon Tours: Largest direct competitor in Dublin day tours, offering similar Cliffs of Moher, Giant's Causeway, and multi-day itineraries at lower price points. Operates own fleet and competes for the same international tourist segment from Dublin.

Broad incumbents

• GetYourGuide: Global OTA that lists and resells Irish day tours including Cliffs of Moher and Giant's Causeway experiences. Direct channel competitor for inbound tourist bookings and a structural risk to Wild Rover's DTC strategy.
• Big Bus Tours: Global hop-on hop-off sightseeing brand with Dublin operations; partners with Wild Rover but also competes for tourist day-spend. Comparable on multi-language bookings and brand-driven tourist acquisition.
• Viator (Tripadvisor Experiences): Tripadvisor-owned OTA reselling Ireland day tours globally. Competes for the same international customer that Tripadvisor reviews drive to Wild Rover, and could undercut direct booking by absorbing marketing cost.

Regional players

• City Sightseeing Dublin: International hop-on hop-off franchise operating in Dublin; overlaps with Wild Rover's Dublin city partner products and competes for tourist attention at airport/hotel pickup points.

Emerging players

• Overland Ireland: Small-group Ireland adventure tour operator with custom and small-group itineraries departing Dublin. Comparable on premium private and small-group pricing, but smaller scale and brand recognition than Wild Rover.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WildRoverTours
• Facebookfacebook.com/WildRoverDayToursIreland
• LinkedInlinkedin.com/company/wild-rover-day-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Rover Day Tours