Jungle Sports

What Jungle Sports does

Jungle Sports is an Australian children's multi-sport program founded in 2003, headquartered in Perth, Western Australia, and operating as a private, family-owned business. The company delivers structured, age-tiered sports classes for children aged 18 months to 12 years across an indoor-venue network, teaching 10 sports per semester (AFL, Athletics, Basketball, Cricket, Golf, Hockey, Rugby, Soccer, T-Ball, and Tennis) through three progression stages — Jungle Cubs (18m–3y), Jungle Explorers (3–4.5y), and Jungle Lions (4.5–6y) — with an additional Primary School Program extending to Year 6.

The core product portfolio is delivered primarily through a franchise network spanning Perth's four sub-regions, Bunbury and the South West of WA, and (newly) Adelaide, with planned international expansion into the UK. The technology backbone is a centralized booking and operations platform (junglesports.classforkids.io) used by all franchisees for scheduling, enrolment, payment, and data management, supplemented by a Jungle Soccer School product line, holiday camps, birthday parties, school incursions, homeschool classes, and team-building programs. The booking system supports pro-rata mid-term enrolment and offers a $10–15 trial class as a low-friction entry point.

Revenue is generated through seven streams: term-based subscription class fees (the primary stream, billed by school term with positive upfront cashflow), per-hour birthday party bookings ($260–340/hour), holiday camp sessions (with sibling discounts), negotiated B2B school incursion packages, franchise licence fees ($20–30k all-in), dedicated soccer school subscriptions, and enquiry-based team-building engagements. Go-to-market is direct-to-consumer via the company's website and phone, supported by Facebook, email/newsletter, word-of-mouth driven by parental participation in sessions, and franchisee-led local community outreach. Customer segments span families with young children (primary), primary schools and early learning centres (B2B secondary), homeschool families, birthday party buyers, and corporate team-building clients.

Name

Jungle Sports

Legal name

Jungle Sports

Website

https://junglesports.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Jungle Sports is an Australian children's multi-sport program founded in 2003 that delivers age-tiered classes for children aged 18 months to 12 years across a franchise network in Western Australia and Adelaide, with planned UK expansion. Revenue comes from term subscriptions, holiday camps, birthday parties, school incursions, and franchise fees.

Ownership category

akta.pro rank

Product category

Children's Sports Coaching

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industry

Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Children's sports programs
• Multi-sport coaching
• After-school programs
• School holiday camps
• Sports franchise

Headquarters

HQ city

Point Samson

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Term-Time Multi-Sport Classes: Weekly structured multi-sport classes for children aged 18 months to 12 years, billed per school term (approximately 9 weeks per term, four terms per year). Primary revenue stream for both company-operated and franchise territories. Revenue is received upfront at enrolment, contributing to positive cashflow.
2. Birthday Parties: One-hour sport-themed birthday parties delivered at venues of the family's choosing (park or sports hall). Jungle Sports coaches bring all equipment and run activities. Priced per hour with tiered rates based on number of children and coaches required.
3. Holiday Camps: Multi-sport school holiday camps for children aged 3.5–7 years, held in indoor venues (Lords Recreation Centre Subiaco, Duncraig Recreation Centre). Three-hour sessions offered as single bookings or multi-session packages with sibling discounts.
4. Early Learning Centre and School Incursions: Jungle Sports coaches deliver sports programs on-site at early learning centres and primary schools as part of the curriculum or after-school offering. Flexible pricing packages negotiated with each centre/school.
5. Franchise Fees: Jungle HQ sells franchise licences in new territories. All-in setup cost for franchisees is quoted at $20-30k including equipment and training. Franchisees generate revenue from their local class operations and remit to HQ under the operating system.
6. Jungle Soccer School: Dedicated indoor and outdoor soccer coaching program for children from Pre-Primary to Year 6, offered as an extension of the multi-sport brand. Includes indoor venues (Subiaco, Joondalup, Baldivis) and outdoor sessions (Murdoch, Bunbury).
7. Team Building Programs: Sport-based team building sessions for young children, young adults, and businesses, tailored to individual objectives. Billed as an enquiry-based service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Jungle Sports delivers age-specific multi-sport coaching programs for children aged 18 months to 12 years, including term-time classes (Jungle Cubs, Explorers, Lions), a soccer school, primary school after-school programs, school holiday camps, sport-themed birthday parties, and school/early-learning incursions. The company sells its branded program through a franchise network and runs the central Jungle HQ operations, booking, and curriculum platform from Perth, Western Australia.

Product overview

Jungle Sports is a multi-sport children's sports development company offering a comprehensive portfolio of programs for children aged 18 months to 12 years. The core product lineup includes age-specific multi-sport programs: Jungle Cubs (18m-3yrs), Jungle Explorers (3-4.5yrs), and Jungle Lions (4.5-6yrs), which form the foundational Jungle Journey progression. Specialized programs include Jungle Soccer School for soccer-specific training, the Primary School Program for Years 1-6, and a Holiday Program for school breaks. The company also offers add-on services including Birthday Parties, Team Building events, Early Learning Centres & Schools programs, and Homeschool Multi-Sport Classes. A franchise program enables regional expansion across Australia and the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Jungle Cubs: Multi-sport program for children aged 18 months to 3 years, focusing on developing gross-motor skills through short energetic games with parental participation.
• Jungle Explorers
• Jungle Lions
• Jungle Soccer School

Products and services

• Jungle Cubs Multi-sport program for toddlers aged 18 months to 3 years, focusing on developing gross-motor skills through short energetic games with parental participation.
• Jungle Explorers Multi-sport program for children aged 3 to 4.5 years, developing and implementing skills for a variety of sports each term in a non-competitive, fun environment.
• Jungle Lions Multi-sport program for children aged 4.5 to 6 years, learning more complex skills and techniques as the final stage before team sports, covering 9 different sports each semester.
• Jungle Soccer School Soccer-specific program for children from Pre-Primary to Year 6, offering indoor and outdoor classes to build real soccer skills, confidence, and coordination across Subiaco, Joondalup, Baldivis, Murdoch and Bunbury venues.
• Primary School Program After-school sports program for Years 1-3 and Years 4-6, offering weekly sessions to master rules and skills of eight different sports over a semester, run at partner primary schools.
• Holiday Program School holiday camps for children aged 3.5 to 7 years, offering half-day multi-sport and fundamental movement skills sessions in indoor venues such as Lords Recreation Centre Subiaco and Duncraig Recreation Centre, with sibling discounts.
• Birthday Parties Sport-themed birthday party entertainment for children aged 2-12 years, featuring up to 2 sports selected by the family, with coaches providing games and activities at a park or sports hall of the customer's choice.
• Team Building Team building programs for young children, young adults and businesses, focusing on communication, teamwork, problem-solving and organisational skills, delivered as tailored sport-based sessions.
• Early Learning Centres & Schools Program In-curriculum sports and exercise programs delivered at early learning centres and primary schools by qualified Jungle Sports staff with all equipment provided, offered on flexible pricing per centre.
• Homeschool Multi-Sport Classes Weekly sports classes designed for homeschool groups, serving children aged 5 to 10 years to build confidence, coordination, and fundamental movement skills in a group setting.
• Franchise Program Franchise opportunity allowing individuals to operate Jungle Sports programs in their local territory, with comprehensive training, centralised operations and booking system, curriculum, and brand support from Jungle HQ.

Quantifiable outcome

• Children develop fundamental movement skills across 10 different sports every semester, progressing from gross motor skill development (18 months) to team sport preparation (4.5–6 years).
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Gymbaroo: Long-established Australian children's movement and motor-skill development program for ages 6 weeks to 5 years, with a franchise and centre-based model. Comparable to Jungle Cubs/Explorers in targeting gross-motor and early sports readiness in young children.
• Little Rugby Australia: Children's rugby program for ages 2–7, delivered in clubs and venues across Australia using age-appropriate equipment and a similar parent-friendly format. A direct competitor for the same child demographic in the early-sports-instruction category.
• Ready Steady Go Kids: Australia's most directly comparable multi-sport program for children aged 1.5–6, offering structured term-based classes in multiple sports with a similar age-tiered progression model and franchise structure. Operates as the closest Australian analogue to Jungle Sports in both product and target family demographic.
• Little Kickers Australia: UK-origin children's soccer program operating in Australia with a franchise model, term-based enrolment, and a parent-participation format for young children. Direct competitor in the children's sports instruction category with overlapping parental customer base.
• Football Star Academy: Australian children's football coaching franchise delivering after-school and weekend programs to primary-school-aged kids, with a comparable coach-delivered model and franchise-led geographic footprint. Overlaps with Jungle Sports' soccer-school and primary-school program offerings.
• Little Athletics Australia: National program introducing children aged 5–15 to athletics through weekly centre-based sessions across Australia. Operates in the same children's fundamental-movement category and competes for parent attention and venue time in the same season as Jungle Sports' terms.

Broad incumbents

• Aussie Hoops (Basketball Australia): National Basketball Australia introductory program for 5–10-year-olds running in primary schools and community centres nationwide. Backed by a national federation, it sits in the same kids' introductory-sports category as Jungle Sports' basketball and primary-school streams, with broader geographic reach.
• Net Set Go (Netball Australia): Netball Australia's national starter program for 5–10-year-olds delivered through clubs and associations nationwide. Competes in the same primary-school-age introductory sports market as Jungle Sports' multi-sport curriculum, with federation-backed reach across Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JungleSportsOZ
• Xx.com/JungleSportsOZ
• LinkedInlinkedin.com/company/junglesports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jungle Sports