Little Kickers Australia

What Little Kickers Australia does

Little Kickers Australia is the Australian franchise operation of Little Kickers, a UK-founded preschool soccer academy that delivers age-tiered soccer programs to children aged 18 months to 8 years through a network of independently owned franchises. The Australian entity operates franchises across major metropolitan and regional markets including Sydney (Blacktown, Canada Bay/Canterbury, Eastern Suburbs, Fairfield & Liverpool), Melbourne (Casey, Geelong), Brisbane (Inner North), Gold Coast, Adelaide, Canberra, Central Coast, Coffs Coast, and Echuca, with an Australian contact office in Lisarow, NSW. Classes are delivered at community venues (school halls, leisure centres, community halls, child care centres) by trained coaches following the proprietary "Play not Push" curriculum developed with FA-qualified coaches and early childhood specialists.

The core product consists of four progressive age-based programs: Little Kicks (18 months to 2½ years, parent-participatory), Junior Kickers (2½ to 3½ years), Mighty Kickers (3½ to 5 years), and Mega Kickers (5 to 8th birthday). These are supplemented by Birthday Parties (customizable coach-led themed events for children aged 2-8) and Child Care Centre Programs (B2B soccer enrichment delivered at early childhood centres and aligned with Australia's Early Years Learning Framework). A progressive badge system rewards children every three months across cognitive, physical, and soccer skill development milestones.

Little Kickers monetises via a subscription model with monthly recurring class fees plus one-time membership/registration fees, one-time birthday party packages, B2B child care centre contracts, and franchise licensing fees/royalties paid by local franchisees. The company is owned by Stronger Youth Brands, a global youth enrichment platform that acquired Little Kickers in 2023 alongside Soccer Shots, forming the largest franchised youth soccer program globally with over 400 franchisees across 25 countries, 2,000+ coaches, 3,500+ class locations, and 80,000+ children attending classes weekly worldwide. Revenue figures are not publicly disclosed.

Name

Little Kickers Australia

Legal name

Little Kickers Holdings Limited

Website

https://littlekickers.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Little Kickers Australia is a franchise-based preschool soccer academy offering age-tiered programs (18 months to 8 years) through independent franchisees across Australian cities, delivering "Play not Push" curriculum at community venues and child care centres under the global Little Kickers brand owned by Stronger Youth Brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Canberra (ACT)

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Weekly Soccer Classes (Subscription): Monthly recurring fees charged automatically from the anniversary of first class. Pricing varies by franchise location.
2. Membership Fee: One-time registration/membership fee charged upon enrollment, in addition to monthly class fees
3. Birthday Parties: Customizable party packages led by trained Little Kickers coaches, booked through local franchisees
4. Child Care Centre Programs: Soccer enrichment programs delivered in childcare settings, contracted through local franchises
5. Franchise Fees: Revenue from franchisees who pay to operate Little Kickers programs in their territories

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Little Kickers Australia delivers age-based, play-focused preschool soccer classes for children aged 18 months to 8 years through a network of independent Australian franchisees operating at community venues. The four progressive programs (Little Kicks, Junior Kickers, Mighty Kickers, Mega Kickers) combine soccer fundamentals with imaginative games designed to develop coordination, social skills, and confidence.

Product overview

Little Kickers Australia is a franchise-based preschool soccer academy offering age-based soccer programs for children from 18 months to 8 years. The core product consists of four progressive class levels: Little Kicks (18 months to 2½ years, parent-participatory), Junior Kickers (2½ to 3½ years, independent participation), Mighty Kickers (3½ to 5 years, team-focused), and Mega Kickers (5 to 8 years, match-play oriented). These are supplemented by Birthday Parties as an add-on experiential offering and Child Care Centre Programs that integrate soccer activities into early childhood education settings aligned with the Australian Early Years Learning Framework. The company operates through a network of independently owned franchises across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Little Kicks Toddler soccer class for ages 18 months to 2½ years. Parents participate alongside their children in structured play sessions that build early skills like kicking, listening, sharing, and confidence through imaginative games.
• Junior Kickers Independent soccer class for children aged 2½ to 3½ years. Focuses on building confidence, coordination, and independence through imaginative games while kids transition from parent-supported to solo participation.
• Mighty Kickers Soccer class for children aged 3½ to 5 years. Introduces team play, match structure, and fundamental skills like dribbling, passing, and shooting through fast-paced games that develop coordination and decision-making.
• Mega Kickers Advanced soccer class for children aged 5 to 8th birthday. Features real match play, individual ball control, skill development in passing, shooting, and defending, and team strategy, preparing children for competitive soccer environments.
• Birthday Parties Customizable soccer-themed birthday parties for children aged 2 to 8 years. Features a trained Little Kickers coach, themed games and activities, and personalized party experiences tailored to the child's interests.
• Child Care Centre Programs Soccer-based enrichment programs delivered at child care centres for children aged 2 to 5 years. Sessions complement the Early Years Learning Framework (EYLF) with developmental activities focused on physical skills, social development, and early learning concepts.

Quantifiable outcome

• 80,000+ children attend classes weekly worldwide
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• RoJo CustomsminorGTM or Marketing PartnerPartner sponsor for Little Kickers ACT, providing branded merchandise or promotional items.
• KikoffminorGTM or Marketing PartnerLocal business partner featured on Little Kickers Canada Bay/Canterbury website as a community sponsor.
• Concord RecminorGTM or Marketing PartnerLocal recreation business partner supporting Little Kickers Canada Bay/Canterbury franchise.
• The Port Ice CreameryminorGTM or Marketing PartnerLocal ice cream shop sponsor for Little Kickers Echuca and Surrounds franchise.
• Safe LaceminorGTM or Marketing PartnerSafety product company sponsor for Little Kickers Echuca and Surrounds.
• We MademinorGTM or Marketing PartnerLocal business partner for Little Kickers Geelong franchise.
• Stronger Youth BrandscoreStrategic or Co-development PartnerLittle Kickers joined Stronger Youth Brands in 2023. This international platform of youth-focused sports and enrichment programs acquired Little Kickers to help expand its global reach while maintaining its mission of learning through play.
• Soccer ShotscoreStrategic or Co-development PartnerBoth Little Kickers and Soccer Shots are brands under the Stronger Youth Brands umbrella, forming the largest franchised youth soccer program in the world with over 400 franchisees across 25 countries.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/Littlekickers
• Instagraminstagram.com/littlekickers
• LinkedInlinkedin.com/company/little-kickers-aus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Kickers Australia