Feldtmann

What Feldtmann does

Feldtmann (legal entity: Helmut Feldtmann GmbH) is a German family-owned importer and B2B distributor of occupational safety equipment (Arbeitsschutz) headquartered in Buchholz/Nordheide. The company has operated continuously since 1942 and is currently in its second generation of family ownership under Managing Director Thomas Feldtmann. Its business is structured around two complementary revenue streams: wholesale distribution of third-party international safety brands and the sale of its own proprietary brand portfolio, which now spans more than 16 registered labels including ELYSEE, ELYSEE NATURE, STRONGHAND, CRAFTLAND, WICA, TECTOR, EVERTEC, GOODJOB, SAFESTYLE, NORWAY, ALASKA, OPTIFLEX, and the CUSHIONPRO® technology brand. Fieldtmann distributes for over 80 partner manufacturers including SEMPERIT, SEMPERMED, DUPONT, SHOWA, MAPA, 3M (EAR and PELTOR), COFRA, U-Power, CONTINENTAL, and KRATOS.

Name

Feldtmann

Legal name

Helmut Feldtmann GmbH

Website

https://feldtmann.de

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

51–100 employees

Short description

Feldtmann is a German family-owned B2B distributor and importer of occupational safety equipment, PPE, hoses, and load-securing products, serving industrial, construction, and trade businesses via a proprietary e-commerce platform under its own ELYSEE, STRONGHAND, and CRAFTLAND brands alongside 80+ international partners.

Ownership category

akta.pro rank

Product category

Occupational Safety Equipment Distribution

NAICS

Footwear Merchant Wholesalers (42434), Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234), Footwear Merchant Wholesalers (424340)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Footwear, (No Rubber) (3140), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF)

akta.pro secondary industries

Flame & Heat Protective Foundry/Welding Apparel (CRAAALAL), Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ), Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE), Wallets, Small Leather Goods & Accessories Manufacturing (IMAOAHAB)

Keywords

• Occupational safety equipment
• Personal protective equipment
• Safety footwear
• Workwear distribution
• Industrial safety supplies

Headquarters

HQ city

Buchholz In Der Nordheide

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution of Occupational Safety Equipment: B2B wholesale distribution model selling occupational safety products including gloves, garments, shoes, heat/fall protection, waste disposal, load securing, lifting technology, hoses/fittings, and equipment. Operates through own e-commerce platform with B2B login for registered business customers. Prices displayed excluding VAT (zzgl. MwSt.) indicating B2B transaction model.
2. Private Label / Own Brands: Sale of proprietary branded products under own brand portfolio including ELYSEE, STRONGHAND, CRAFTLAND, WICA, TECTOR, EVERTEC, GOODJOB, SAFESTYLE, and others, positioning the company as both importer and brand owner.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Feldtmann is a German B2B wholesale importer and distributor of occupational safety equipment, selling personal protective equipment (gloves, garments, safety footwear), workwear, fall/heat protection, waste disposal solutions (big bags), load securing, lifting technology, and industrial hoses/fittings through its own e-commerce platform with registered business accounts. The portfolio combines 16+ proprietary brands (ELYSEE, STRONGHAND, CRAFTLAND, etc.) with distribution of products from 25+ international manufacturers (3M, COFRA, SHOWA, SEMPERIT, DUPONT, CONTINENTAL).

Product overview

Feldtmann is a German B2B e-commerce platform and one of the leading importers for occupational safety (Arbeitsschutz), offering a comprehensive product portfolio under multiple proprietary brands including ELYSEE, ELYSEE NATURE, STRONGHAND, STRONGHAND KIDS, CRAFTLAND, Craftland by Feldtmann, WICA, WICA-TEX, TECTOR, EVERTEC, GOODJOB, GOODJOB GARDEN, SAFESTYLE, NORWAY, ALASKA, and OPTIFLEX. The product range spans nine main categories: Gloves (PU, Nitril, Latex, Vinyl, Neoprene, Cotton, Cut Resistance, Chemical, Heat, Disposable, Food, Touch-Screen, Welding, Mechanicals, Winter), Garments (Jackets, Trousers, Vests, Workwear, High Visibility, Multirisk, UV-Protection, Rain Protection, Winter, Chain Saw Protection, Softshell, Fleece, Leather, Cotton), Shoes (S1-S5 safety classifications, ESD, Winter, Heat Protection), Heat + Fall Protection (Helmets, Ear Protection, Respiratory Protection), Waste Disposal (Big Bags, Containerbags), Load Securing (Lashing Belts, Nets, Tarpaulins), Lifting Technology (Round Slings, Lifting Belts), Hoses Fittings, and Equipment. Notable recent launches include the CushionPro® footwear series (FORGE, XTREME, FLEX I, FLEX II, SHIELD, MAX) featuring advanced cushioning technology under the ELYSEE brand with EN ISO 20345:2022 certification. The company also distributes products from major international partners including SEMPERIT, SEMPERMED, DUPONT, SHOWA, MAPA, CONTINENTAL, 3M, COFRA, KRATOS, and U-Power.

Differentiator

Problem solved

Functional benefit

Brands

• ELYSEE: Safety footwear, workwear, and protective apparel brand
• ELYSEE NATURE
• STRONGHAND
• STRONGHAND KIDS
• CRAFTLAND
• Craftland by Feldtmann
• WICA
• WICA-TEX
• TECTOR
• EVERTEC
• GOODJOB
• GOODJOB GARDEN
• SAFESTYLE
• NORWAY
• ALASKA

Products and services

• CUSHIONPRO® SHIELD Half Shoes Safety half shoes featuring ELYSEE branding with CushionPro® cushioning technology, aluminum toe cap, penetration-resistant midsole, ESD certification, and EN ISO 20345:2022 S3S FO SR SC standard. Tear-resistant textile upper with TPU applications and action-leather, certified for orthopedic adjustments per DGUV Rule 112-191.
• CUSHIONPRO® FLEX I Half Shoes Safety half shoes with ELYSEE branding and CushionPro® FLEX cushioning technology, aluminum toe cap, EN ISO 20345:2022 S1PS FO SR SC ESD certification. Textile material with TPU applications and action leather upper, DGUV Rule 112-191 certified for orthopedic modifications.
• NEWCASTLE THERMO-PARKA Wind and waterproof thermal parka by ELYSEE with breathable PU coating (5,000 g/m²/24h breathability, 8,000 mm water column), welded seams, reflective piping, YKK zipper, polar fleece lining, and quilted Taft lining. 100% polyamide shell with 100% polyester padding. EN ISO 20471 high visibility certified.
• BILL High Visibility Softshell Jacket High visibility softshell jacket by ELYSEE with EN ISO 20471 Class 3 certification. 3-layer laminate (100% polyester) with 2,000 g/m²/24h breathability and 5,000 mm waterproof rating. Features wind/waterproof construction, reflective material, and fleece inner lining.
• OLIVER High Vis Pilot Jacket 4-in-1 high visibility pilot jacket by ELYSEE with EN ISO 20471 Class 3 and EN 343 Class 4/1/X ratings. Features detachable sleeves, collar, and fake fur lining; 2-way YKK zipper; Oxford PU-coated shell; and 3M™ Scotchlite™ reflective stripes.
• MILETTO High Visibility Hoodie High visibility hoodie by ELYSEE with EN ISO 20471 Class 3 certification, made from 75% polyester (50% recycled) and 25% cotton. Features breathable elastic material, segmented thermofixed reflective stripes, hood with drawstring, EN 13758-2 UV protection certified, and 50x washable at 40°C.
• RUFUS 2IN1 High Visibility Jacket 2-in-1 high visibility jacket by ELYSEE with EN ISO 20471 Class 3 and EN 343 Class 4/1/X ratings. Features removable quilted inner lining, Cordura® reinforcements, YKK 2-way zipper, 10,000 mm water column, 5,000 g/m²/24h breathability, and EN ISO 14116 limited flame spread certification.
• ARNOLD MULTINORM 3IN1 Jacket Multi-norm 3-in-1 parka by ELYSEE meeting EN ISO 20471 Class 3, EN 343 Class 4/1/X, EN ISO 14116 (flame-retardant), EN 1149-5 (antistatic), EN 13034 Type PB [6] (chemical protection), and EN 14058 Class 1/3/2 (cold protection). Features LOXY® reflective material.
• OLE THINSULATE™ Hat Knitted acrylic winter hat by ELYSEE with 3M™ Thinsulate™ padding for cold weather protection. Features 100% acrylic shell and 100% polyester Thinsulate™ insulation.
• EIKE Knitted Hat Knitted high visibility hat by ELYSEE with reflective stripe in navy/fluorescent yellow colorway for cold weather workplace visibility.
• Safety Gloves (PU, Nitril, Latex, Vinyl, Neoprene, Cut Resistance, Chemical, Heat, Welding, Disposable) Comprehensive occupational glove portfolio across 20+ subcategories including PU-coated, Nitrile, Latex, Vinyl, Neoprene, Cotton, Knitted, Assembly, Leather, Cut Resistance, Nappa-Leather, Chemical, Heat-resistant, Disposable, Food-grade, Touch-Screen, Welding, Mechanicals, and Winter glove types. Sourced from proprietary brands (STRONGHAND, OPTIFLEX) and international partners (SEMPERIT, SEMPERMED, SHOWA, MAPA, DUPONT).
• Occupational Workwear and Garments Complete workwear range including jackets, trousers, shorts, vests, shirts, pullovers, overalls, underwear, aprons, arm/leg protection, knee/back/joint protection, hats/caps/scarfs, high visibility, multirisk, UV-protection, rain protection, winter, disposable/chemical, chain saw protection, kids, softshell, fleece, leather, cotton, and twill garments from proprietary brands (ELYSEE, CRAFTLAND, WICA, TECTOR, GOODJOB, NORWAY, ALASKA, WICA-TEX).
• Heat and Fall Protection Equipment Head protection and fall safety equipment including safety helmets, bump caps, caps/hats/balaclavas, ear protection (3M EAR, 3M PELTOR), spectacles and safety eyewear (UNIVET, BOLLE), goggles, masks, respiratory protection (BLS), and fall protection equipment.
• Waste Disposal Solutions Disposal solutions including standard big bags, asbestos/mineral wool big bags, container bags, PP bags, garbage bags, garden bags, buckets/tubs/troughs, and accessories (stickers, big bag holders).
• Load Securing Equipment Cargo and load securing equipment including lashing belts, load securing nets, tarpaulins, and accessories for transport and logistics safety.
• Lifting Technology Equipment Lifting equipment including round slings and lifting belts for material handling operations.
• Industrial Hoses and Fittings Industrial hose and fitting solutions including construction/industry hoses, PVC-industry hoses, PVC-water hoses, drinking water hoses, multipurpose hoses, fittings, hose clamps, and hose/cable bridges from CONTINENTAL, FITT, VOSS, and SOLIDUR.
• Workplace Equipment and Operational Supplies General workplace equipment including traffic cones and barricades, tarpaulins, paper cloth, bricklayer cords, cutters and knives, packing tapes, packing materials, first aid supplies, eye wash (PLUM), cable ties, locks, and brushes.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

29 partnerships are on record, tiered core, major and minor.

• ELYSEE / elysee by ELTENcoreTechnology or IntegrationELYSEE is Feldtmann's own brand for occupational safety garments and footwear, developed in partnership with ELTEN (a major safety footwear manufacturer). ELYSEE products include safety jackets, parka, softshell jackets, high-visibility clothing, and safety shoes featuring CushionPro technology with aluminum toe caps.
• SEMPERIT / SEMPERMEDmajorChannel Partner/ Reseller/ DistributorSEMPERIT is a major manufacturer of safety gloves and medical gloves. Feldtmann distributes SEMPERIT and SEMPERMED products as part of their comprehensive occupational safety portfolio.
• DUPONTmajorChannel Partner/ Reseller/ DistributorDUPONT is a global leader in protective materials and technologies. Feldtmann distributes DUPONT occupational safety products including protective garments and materials.
• SHOWAmajorChannel Partner/ Reseller/ DistributorSHOWA is a leading manufacturer of industrial gloves and hand protection. Feldtmann distributes SHOWA products as part of their hand protection category.
• MAPAmajorChannel Partner/ Reseller/ DistributorMAPA is a specialist manufacturer of industrial and household gloves. Feldtmann distributes MAPA gloves through their occupational safety product range.
• 3M (EAR and PELTOR)majorChannel Partner/ Reseller/ Distributor3M is a major manufacturer of hearing protection (3M EAR), eye protection, and communication solutions. Feldtmann distributes 3M PELTOR and 3M EAR products for occupational safety applications.
• COFRAmajorChannel Partner/ Reseller/ DistributorCOFRA is a major European manufacturer of safety footwear. Feldtmann distributes COFRA safety shoes and boots as part of their footwear category.
• U-PowermajorChannel Partner/ Reseller/ DistributorU-Power is a leading manufacturer of safety footwear. Feldtmann distributes U-Power shoes and boots through their occupational safety product range.
• CONTINENTALmajorChannel Partner/ Reseller/ DistributorCONTINENTAL manufactures specialty chemicals and industrial rubber products. Feldtmann distributes CONTINENTAL industrial hoses and technical products.
• KRATOSmajorChannel Partner/ Reseller/ DistributorKRATOS is a manufacturer of safety footwear and workwear. Feldtmann distributes KRATOS products as part of their occupational safety portfolio.
• CLIMAXminorChannel Partner/ Reseller/ DistributorCLIMAX is a manufacturer of safety products. Feldtmann distributes CLIMAX products.
• LEMIGOminorChannel Partner/ Reseller/ DistributorLEMIGO is a manufacturer of safety footwear, particularly rubber boots. Feldtmann distributes LEMIGO products.
• UNIVETminorChannel Partner/ Reseller/ DistributorUNIVET is a manufacturer of safety eyewear and eye protection. Feldtmann distributes UNIVET eye protection products.
• BOLLE SafetyminorChannel Partner/ Reseller/ DistributorBOLLE Safety is a manufacturer of safety eyewear and eye protection. Feldtmann distributes BOLLE products.
• PLUMminorChannel Partner/ Reseller/ DistributorPLUM is a manufacturer of industrial eyewash and emergency safety products. Feldtmann distributes PLUM eye wash and safety equipment.
• LAVOROminorChannel Partner/ Reseller/ DistributorLAVORO is a manufacturer of safety footwear. Feldtmann distributes LAVORO shoes and boots.
• SOLIDURminorChannel Partner/ Reseller/ DistributorSOLIDUR manufactures industrial rubber and polyurethane products. Feldtmann distributes SOLIDUR technical products.
• ROCKMANminorChannel Partner/ Reseller/ DistributorROCKMAN is a manufacturer of safety helmets and head protection. Feldtmann distributes ROCKMAN products.
• SAFEWAYminorChannel Partner/ Reseller/ DistributorSAFEWAY is a manufacturer of safety products. Feldtmann distributes SAFEWAY products.
• VOSSminorChannel Partner/ Reseller/ DistributorVOSS is a manufacturer of hydraulic and industrial connection systems. Feldtmann distributes VOSS products.
• BLSminorChannel Partner/ Reseller/ DistributorBLS is a manufacturer of safety masks and respiratory protection. Feldtmann distributes BLS products.
• FITTminorChannel Partner/ Reseller/ DistributorFITT is a manufacturer of industrial hoses. Feldtmann distributes FITT hose products.
• EUROMAXminorChannel Partner/ Reseller/ DistributorEUROMAX is a manufacturer of safety boots. Feldtmann distributes EUROMAX footwear products.
• SPIRALEminorChannel Partner/ Reseller/ DistributorSPIRALE is a manufacturer of safety products. Feldtmann distributes SPIRALE products.
• SURFminorChannel Partner/ Reseller/ DistributorSURF is a manufacturer of safety products. Feldtmann distributes SURF products.
• TREEMMEminorChannel Partner/ Reseller/ DistributorTREEMME is a manufacturer of safety footwear. Feldtmann distributes TREEMME shoes and boots.
• TECHNOBOOTSminorChannel Partner/ Reseller/ DistributorTECHNOBOOTS is a manufacturer of safety footwear. Feldtmann distributes TECHNOBOOTS products.
• KYNOXminorChannel Partner/ Reseller/ DistributorKYNOX is a manufacturer of protective clothing. Feldtmann distributes KYNOX products.
• radtkeMARKETING (Data Protection Officer)minorOthersExternal data protection officer (Datenschutzbeauftragter) appointed by Feldtmann. Contact: Herr Thorsten Radtke, Vor dem Bardowicker Tore 6a, 21339 Lüneburg.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ansell: Global leader in hand protection and PPE, selling both direct and through distributors like Feldtmann. Comparable as a safety glove/PPE brand owner with overlapping SKUs (mechanical, cut-resistant, chemical protection) and an industrial customer base in DACH.
• Würth: Global market leader in B2B distribution of fastening and assembly materials, with a substantial workwear/PPE division (Würth MODYF) sold to industrial and trade customers across Europe. Comparable in B2B distribution scale, multi-brand approach, and trade customer focus, though Würth is much larger and more diversified.
• Showa: Major global manufacturer of industrial hand protection, distributed by Feldtmann as a core partner. Comparable in safety glove manufacturing and category specialization; represents both a partnership and a direct brand competitor at the manufacturing tier.
• 3M Personal Safety Division: Global manufacturer of respiratory, hearing, eye, and fall protection PPE, distributed by Feldtmann under brands like 3M PELTOR and 3M EAR. Comparable in occupational safety product range and DACH distribution footprint; functions simultaneously as a major supplier and a competitive benchmark.

Emerging players

• Sioen Industries: Belgian manufacturer of technical textiles and protective workwear serving European industrial customers. Comparable in multi-norm protective clothing (flame, chemical, high-visibility) and DACH customer overlap, with a similar own-brand-plus-distribution model.
• ELTEN: German safety footwear manufacturer that co-developed the ELYSEE line with Feldtmann; comparable as a European safety footwear brand owner with overlapping distribution and product development. Functions as both a partner and a direct competitor in the safety footwear category.

Direct peers

• U-Power: Italian safety footwear brand whose products Feldtmann distributes; U-Power also sells direct via its own DACH channels. Comparable in safety footwear category positioning, mid-market pricing, and European trade customer base.
• Engelbert Strauss: German family-owned direct competitor in occupational workwear, safety footwear, and PPE distribution, with a strong own-brand portfolio and a flagship B2B/B2C e-commerce operation. Highly comparable in business model, product mix, and target customer base (German trades and industrial buyers).
• Mascot International: Danish manufacturer and wholesaler of workwear and safety footwear with a strong European distribution footprint, including the DACH region. Comparable as a workwear/safety footwear brand owner with multi-channel distribution to industrial and trade customers.
• COFRA: Italian manufacturer of safety footwear and workwear, also distributed by Feldtmann in DACH. Comparable in safety footwear and workwear manufacturing, own-brand strategy, and European B2B distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feldtmann