Solidur
Solidur SAS is a French PPE manufacturer founded in 1946, specializing in chainsaw cut-resistant clothing, certified safety footwear (EN ISO 17249, 20345, 20347), and protective gloves for arborists, foresters, farmers, and landscapers across Europe, the UK, and the US.
- Company typePrivate
- Founded1946
- HeadquartersFontenay, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Solidur does
Solidur SAS is a French manufacturer of personal protective equipment founded in 1946 and headquartered in Romagny, in the Manche department of Normandy. With 11-50 employees on a single manufacturing site, the firm specializes in chainsaw cut-resistant clothing, safety footwear, workwear, and protective gloves sold under the SOLIDUR brand and sub-ranges including TREE CLIMB, ULTRALIGHT, FLEXPROTECT, ARIA, AUTHENTIC, INFINITY, COMFY, GLOW, HANDY, and CLIMB. Core technical content relies on third-party certified material platforms — Perwanger leather, Vibram soles, GORE Windstopper membranes, Cordura fabrics, Dyneema UHMWPE rope, and Kevlar/Armortex reinforcements — combined with proprietary engineering such as the Easy Climb through-sole system on TREE CLIMB shoes and the FLEXPROTECT metal-free anti-perforation sole on the ARIA series. Products are certified to EN ISO 17249 (chainsaw, Classes 1-3), EN ISO 20345/20347 (safety/work footwear, S1PL through S7S), EN ISO 21420 / EN 388 / EN 407 (gloves), and RIS-3279-TOM (UK rail), which is the central regulatory anchor for the business.
The company runs a multi-channel go-to-market combining direct-to-consumer e-commerce on solidur.fr (with a €5 newsletter incentive, free French shipping from €150, seasonal promotions up to 50%, and a school/teachers 25% discount), a dedicated B2B portal at b2b.solidur.fr, a network of distributors (Severnside Safety in the UK, JOB PROTEC/Safety Ouest, PB Sécurité, Hévéa, SGR Partenaires, Vermeer France, Synamap, and others), and the multi-brand VIPros B2B loyalty platform joined in May 2024. Customer-facing activity is concentrated at 15+ recurring trade shows including SPACE, Sommet de l'Élevage, Salon Vert, Artibat, BATIMAT, Expoprotection, A+A Düsseldorf, APF UK, DEUTSCHE BAUMPFLEGETAGE, FORST LIVE, TCIA EXPO, and ITCC. The firm is privately held across three generations of family ownership, operates with 100% permanent (CDI) contracts, and frames itself under the PROJET VERT RSE initiative (15,000 trees planted with Reforest Action, 95% packaging-weight reduction via Polybag biodegradable plastic). Customer segments are predominantly SMBs and individual professionals — arborists, foresters, loggers, viticulturists, farmers, livestock breeders, landscapers, construction workers, and chainsaw wood sculptors — served across France, the UK, Germany, the US, and Poland, with no disclosed enterprise/large-customer concentration.
Solidur firmographics
Firmographics- Name
- Solidur
- Legal name
- SOLIDUR SAS
- Website
- https://solidur.fr
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Solidur SAS is a French PPE manufacturer founded in 1946, specializing in chainsaw cut-resistant clothing, certified safety footwear (EN ISO 17249, 20345, 20347), and protective gloves for arborists, foresters, farmers, and landscapers across Europe, the UK, and the US.
- Ownership category
- akta.pro rank
Solidur industry classification
Industry- Product category
- Personal Protective Equipment (PPE) / Protective Workwear
- NAICS
- Footwear Manufacturing (3162)
- SIC
- Rubber & Plastics Footwear (3021), Footwear, (No Rubber) (3140)
- akta.pro primary industry
- Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields) (HLAHANAF)
- akta.pro secondary industries
- Safety, PPE & Workwear Retail (Gloves, Respirators, Eye/Ear Protection) (CRAIADAK), PPE, Safety & Infection Control Supplies Distribution (JanSan-adjacent) (CRAOAGAK), Uniforms & PPE (Foodservice) Wholesale (AFAIALAL)
Keywords
Where Solidur is headquartered
LocationHeadquarters
- HQ city
- Fontenay
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Solidur business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Direct Product Sales (B2C E-commerce): Direct-to-consumer sales through the company's e-commerce platform solidur.fr. Products are sold at listed retail prices with seasonal promotions (summer sales up to -50%), free shipping in France from €150, and a loyalty program (VIPros) for repeat customers.
- B2B / Distribution Sales: Sales through a network of distributors, resellers, and B2B partners. Dedicated B2B portal (b2b.solidur.fr) for professional customers. VIPros B2B loyalty platform provides advantages to trade customers and distributors.
- Professional Services / Customization: Sales of specialized professional PPE equipment to sectors including forestry, arboriculture, agriculture, landscaping, and construction, often through sector-specific distributors and at trade events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Safety Shoes - Entry to Mid-Range (S1P/S3) |
| Unit Pricing | Pay-as-you-go | Specialized Forest/Climbing Safety Footwear (Premium) |
| Unit Pricing | Pay-as-you-go | Chainsaw Protective Clothing |
| Unit Pricing | Pay-as-you-go | Workwear and Accessories |
| Unit Pricing | Pay-as-you-go | B2B / School Discount Programs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Solidur product offering
Product offeringCore offering
Solidur manufactures and sells personal protective equipment (PPE) focused on chainsaw-protective apparel and safety footwear for professional users. The product range covers chainsaw-protective jackets, trousers, gloves, helmets, and safety boots/work shoes designed for chainsaw operators, arborists, foresters, agricultural workers, landscapers, and rail maintenance workers. The company sells through both a consumer-facing website (solidur.fr) and a dedicated professional B2B portal (b2b.solidur.fr).
Product overview
Solidur is a French manufacturer of high-performance Personal Protective Equipment (PPE) with nearly 80 years of expertise. The product portfolio comprises three main categories: (1) Safety and Work Footwear including the ARIA metal-free safety shoe series, APPALOOSA S7S Chelsea boots, specialty climbing footwear (TREE CLIMB with Easy Climb technology, CARLIT with Dyneema® rope system), and boot ranges (AllWorker universal, Rubber Line technical, Airstream innovative); (2) Protective Clothing including chainsaw protection ranges (INFINITY CL1/CL3, AUTHENTIC CL3, COMFY CL1, GLOW high-visibility CL3), workwear (HANDY with Kevlar® reinforcements, WORKFLEX stretch trousers, CLIMB 4-way stretch), and softshell jackets (WODA 3-layer); (3) Protective Gloves including CERCIS all-season with Windstopper®, LAYON for pruning, ACTIV WORK handling, and heavy-duty options. Accessories include antibacterial insoles and multi-function neck gaiters. The company holds multiple EN ISO certifications for its safety and protective products.
Differentiator
Problem solved
Functional benefit
Brands
- VIPros: Multi-brand loyalty program that SOLIDUR participates in, offering advantages to professionals in construction and agriculture
- VIPros Program
Products and services
- Chainsaw-protective jackets and trousers Cut-resistant upper-body and lower-body garments engineered for chainsaw operators, arborists, and forestry workers, featuring proprietary Easy Climb and Flexprotect technologies for protection, ergonomics, and comfort.
- Safety footwear and boots Cut-resistant safety boots and work shoes designed for chainsaw operators and outdoor professional users, providing certified protection combined with ergonomic and moisture-management features.
- Chainsaw-protective gloves Cut-resistant gloves designed for chainsaw operation, tree work, and forestry tasks, providing hand protection while preserving dexterity.
- Safety helmets and head protection Protective helmets and head-protection equipment for arborists, forestry workers, and grounds maintenance operators, often paired with face and hearing protection.
- Arborist and tree-climbing apparel (Easy Climb range) Apparel line engineered for arborists and tree climbers, integrating Easy Climb cut-protection and ergonomic design for rope-and-saddle work.
- Rail maintenance and infrastructure workwear Protective clothing line tailored for rail trackside maintenance and infrastructure workers, offering high-visibility and weather-resistant workwear suited to the rail environment.
Quantifiable outcome
- Chainsaw cut protection up to 28 m/s chain speed (Class 3)
- +3 more outcomes
Companies that use Solidur
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles2 records
Solidur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Solidur partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ASTF (Association des Sculpteurs à la Tronçonneuse de France)coreSOLIDUR became a major partner (partenaire majeur) of ASTF, the French chainsaw sculptor association. SOLIDUR provides expertise in chainsaw protective equipment adapted for sculptors, contributing to safety promotion in the discipline. The partnership supports ASTF events, demonstrations, and public demonstrations. SOLIDUR ambassadors Nicolas and Aurélien represent both the association and SOLIDUR.
- VIProscoreSOLIDUR joined the VIPros multi-brand loyalty program dedicated to building and agriculture professionals. The partnership provides VIPoints (exchangeable for gift cards at FNAC, IKEA, Amazon) and cashback to members purchasing SOLIDUR products online or in stores. Distributors also benefit from promotional campaigns without additional investment.
- Reforest ActionminorEnvironmental partnership for tree planting. SOLIDUR partnered with Reforest Action to plant 15,000 trees as part of its PROJET VERT RSE initiative, contributing to forest reforestation and carbon offset goals.
- HévéaminorHévéa is a distributor of SOLIDUR products. It was mentioned as a co-exhibitor with SOLIDUR at trade events (e.g., Salon Vert). Hévéa shares SOLIDUR's values regarding chainsaw professional safety.
- CITEOminorSOLIDUR works with CITEO, a French eco-organization that helps companies implement sustainable packaging solutions, as part of its PROJET VERT recycling and packaging reduction initiative.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Solidur competitors and assessment
Company assessmentEmerging players
- U-Power: Italian safety footwear and workwear brand with a strong catalog of S1P/S3/S5 certified shoes and a growing international footprint. Comparable to Solidur on the safety footwear and workwear side, particularly for construction, agriculture, and industrial buyers.
Broad incumbents
- Delta Plus: French-headquartered PPE manufacturer offering head, hand, foot, and body protection across industrial and construction markets. Comparable to Solidur in safety footwear, gloves, and protective workwear, with overlap in EN ISO 20345/20347 certified products and European distribution.
- Engelbert Strauss: German workwear, safety footwear, and PPE manufacturer with a large catalog covering construction, trade, and industrial work. Comparable to Solidur on the workwear and safety footwear side, with overlap in EN ISO 20345 certified shoes and work pants for trades and industry.
- Mascot Workwear: Danish workwear and safety footwear manufacturer with a wide catalog of trousers, jackets, and certified footwear. Comparable to Solidur on the durable workwear and safety footwear categories, especially for trade and industrial buyers.
- Stihl: German chainsaw and outdoor power equipment manufacturer offering branded protective clothing, helmets, gloves, and footwear. Competes with Solidur in chainsaw PPE but is primarily a chainsaw OEM, using PPE as a complementary offering for its professional customer base.
- Helly Hansen Workwear: Norwegian workwear and outerwear brand serving construction, offshore, and outdoor professionals. Comparable to Solidur in durable workwear, footwear, and outerwear for harsh outdoor environments, though with a broader, more mainstream positioning.
- Husqvarna: Global chainsaw and outdoor power tools manufacturer that also sells protective equipment and workwear for forestry and arboriculture. Overlaps Solidur's PPE categories but as part of a much broader equipment portfolio serving the same professional buyers.
Direct peers
- Pfanner: Austrian specialist in chainsaw protective clothing, footwear, and PPE for forestry, arboriculture, and hunting. Directly comparable to Solidur in chainsaw protection classes, climbing and forestry footwear, and European professional PPE distribution.
- SIP Protection: Swedish manufacturer of chainsaw protective clothing, footwear, and gloves for forestry and arboriculture professionals. Closest direct competitor to Solidur in cut-resistant trousers, jackets, and gloves, with overlap across Europe and similar EN ISO 17249 certification positioning.
- Arbpro: UK specialist in chainsaw protective clothing, climbing gear, and arborist PPE. Direct competitor to Solidur in cut-resistant trousers, climbing harnesses-adjacent footwear, and arborist-grade workwear, with overlapping tree-climbing and forestry end markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Solidur social profiles
Digital presenceSolidur compliance and trust
Trust signalCompliance16 records
Solidur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solidur leadership team
Management profileNumber of profiles
Profiles1 record
Solidur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solidur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solidur
What does Solidur do?
Solidur manufactures and sells personal protective equipment (PPE) focused on chainsaw-protective apparel and safety footwear for professional users. The product range covers chainsaw-protective jackets, trousers, gloves, helmets, and safety boots/work shoes designed for chainsaw operators, arborists, foresters, agricultural workers, landscapers, and rail maintenance workers. The company sells through both a consumer-facing website (solidur.fr) and a dedicated professional B2B portal (b2b.solidur.fr).
Is Solidur a public or private company?
Solidur is a private company. It is classified as family owned and is currently operating.
When was Solidur founded?
Solidur was founded in 1946. It employs 11 to 50 people.
Where is Solidur based?
Solidur is headquartered in Fontenay, France, in the Europe region.
How does Solidur make money?
Three revenue lines are on record. Direct Product Sales (B2C E-commerce) is the primary driver. The others are B2B / Distribution Sales and professional Services / Customization.
Who are Solidur's main competitors?
U-Power is listed as an emerging player. Broad incumbents are Delta Plus, Engelbert Strauss, Mascot Workwear, Stihl, Helly Hansen Workwear and Husqvarna. Direct peers are Pfanner, SIP Protection and Arbpro.
Does Solidur have an API?
No public API is recorded for Solidur.
What industry is Solidur in?
Solidur's product category is Personal Protective Equipment (PPE) / Protective Workwear. Its primary akta.pro industry code is HLAHANAF, Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields), with a secondary code of CRAIADAK, Safety, PPE & Workwear Retail (Gloves, Respirators, Eye/Ear Protection). Its NAICS code is 3162 and its SIC code is 3021.