Lowing Studios

What Lowing Studios does

Lowing Studios is a privately held physical production studio facility operating in Grand Rapids, Michigan, under the legal entity Lowing Light & Grip, Inc. The company provides two purpose-built soundstages (Studio A at 48'6" x 50'6" and Studio B for smaller productions) within a 7,600 sq. ft. facility, along with professional production infrastructure including 18-foot ceiling grids, soundproofing, film-quiet HVAC, symmetrical fiber internet, and ground-level load-in/out. The studio serves producers of commercials, training pieces, industrial productions, corporate shorts, broadcast content, still photography, and feature film productions across the Midwest USA.

The company monetizes primarily through per-use studio rental of its two soundstages, with optional a-la-carte grip and lighting packages sourced from its sister business Lowing Light & Grip (a 30+ year equipment rental house). Pricing is quote-based with no public rates disclosed, and all inquiries are handled through direct phone or email contact rather than self-serve online booking. The combined offering of facility space and integrated equipment rental is positioned as a one-stop production solution for regional production crews.

The business operates with 11-50 employees and relies predominantly on word-of-mouth referrals, a basic website, Facebook presence, Yelp reviews, and an email newsletter for marketing. The company originated in 1988 as Deano's lighting rental house, expanded with soundstage construction in 1998, and transitioned to Lowing Light & Grip ownership in 2017, which has since invested in facility upgrades. The parent entity also operates a branded online store (Shotbags) extending modestly into e-commerce for production accessories.

Name

Lowing Studios

Legal name

Lowing Light & Grip, Inc.

Website

https://lowingstudios.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Lowing Studios is a privately held, purpose-built production studio in Grand Rapids, Michigan, operating two soundstages and integrated grip/lighting equipment rentals for commercials, broadcast, corporate video, and feature film producers across the Midwest USA.

Ownership category

akta.pro rank

Product category

Film & Video Production Studio Services

NAICS

Motion Picture and Sound Recording Industries (512), Sound Recording Studios (512240), Sound Recording Studios (51224)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Soundstage & Stage Rental (Film/TV) (MPADAIAA)

akta.pro secondary industries

Studio Lighting & Grip Infrastructure Services (MPADAIAF), Production Office Space & Support Facilities (MPADAIAD), Rehearsal & Pre-Production Studios (Rehearsal Rooms, Backline) (MPAIAHAK)

Keywords

• Production studio rentals
• Soundstage facility
• Commercial video production
• Grip and lighting rentals
• Broadcast production space

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Studio Rental: Rental of studio space (Studio A and Studio B) on a per-use basis. Includes access to break rooms, wardrobe/makeup rooms, and Studio Manager services. Optional grip and lighting packages available for additional fees.
2. Grip & Lighting Package Rentals: A-la-carte rental of lighting and grip equipment through Lowing Light & Grip inventory. Small and Large Studio Grip & Lighting Packages designed for Studio B and Studio A respectively.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lowing Studios rents two purpose-built soundstages (Studio A and Studio B) and adjacent production support rooms in a 7,600 sq. ft. Grand Rapids facility to commercial, broadcast, corporate, industrial, and feature film producers. Optional à-la-carte Grip & Lighting Packages supply tungsten lighting, flags, stands, grip hardware, and electrical distribution. Quote-based pricing is delivered through direct phone/email contact with the studio team.

Product overview

Lowing Studios is a physical studio rental facility offering two distinct soundstage products: Studio A (large production studio with 48'6" x 50'6" dimensions, 14'x14' garage door, 18' grid height, soundproofing, and extensive production support rooms) and Studio B (small to mid-range studio with 31' cyc wall, 12'x12' garage door, 17' grid height, optimized for small crews and product shoots). Both studios can be enhanced with optional Grip & Lighting Packages — a Small Package (1-Ton Tungsten truck equivalent) for Studio B productions and a Large Package (5-Ton Tungsten truck equivalent) for Studio A productions. The studios provide equipment inclusions (ladders, tables, chairs) and access to support rooms as part of the rental, with additional lighting, crew, and equipment available through a la carte pricing.

Differentiator

Problem solved

Functional benefit

Brands

• Lowing Light & Grip: Full a-la-carte rental inventory of lighting and grip equipment available to studio clients.

Products and services

• Studio A Large production studio (48'6\" x 50'6\" with a 117 running-foot corner cyc wall) designed to accommodate big crews and productions. Features a 14' x 14' overhead garage door, 18' high lighting grid, catwalk for backlighting/sidelighting, soundproofing, two whisper-quiet HVAC units, two wardrobe/makeup rooms, a production office, and a large break room. Targeted at commercial, broadcast, corporate, and feature film productions.
• Studio B Small-to-mid-range studio designed for small product shots, interviews, and sound recording. Features a 31' cyc wall, 12' x 12' overhead garage door, 17' grid height, soundproofing, whisper-quiet HVAC, one wardrobe/makeup room, small break room, and three 100Amp power boxes placed around the room. Available adjacent Green Room / Conference Room can be rented for larger crews.
• Small Studio Grip & Lighting Package À-la-carte rental lighting package based on a 1-Ton Tungsten truck package, designed for Studio B projects. Includes two of each tungsten lights from a 2K Fresnel down, flags, stands, grip hardware, and electrical distribution.
• Large Studio Grip & Lighting Package À-la-carte rental lighting package based on a 5-Ton Tungsten truck package, designed for the lighting needs and size of Studio A. Includes four of each tungsten lights from a 2K Fresnel down, flags, stands, grip hardware, and electrical distribution.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Lowing Light & GripcoreStrategic or Co-development PartnerParent company and sister business. Lowing Light & Grip acquired the studio in 2017 (honoring the legacy of Deano's excellence) and continues to operate the studio as part of their production services ecosystem. Provides the full a-la-carte rental inventory of grip and lighting equipment.
• IMDbminorGTM or Marketing PartnerIMDb Pro company listing provides production industry visibility and credibility for Lowing Studios as a professional production facility.
• Lowing Light Online StoreminorChannel Partner/ Reseller/ DistributorOnline retail store (shop.lowinglight.com) for Lowing Products including Shotbags, extending the brand to e-commerce distribution.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sunset Bronson Studios: Historic Hollywood soundstage complex offering stage rentals to commercial and episodic productions. Comparable as a multi-stage rental facility with long operating history and a similar commercial/corporate client base.
• Raleigh Studios: Long-established commercial soundstage rental facility in Los Angeles offering stage rentals and production services. Comparable business model (soundstage rental with optional equipment packages) targeting commercials, episodic, and feature productions.
• Cinecraft Productions: Cleveland, Ohio-based production studio offering soundstages, commercial production, and corporate video services. Closest geographic and business-model comparable to Lowing Studios as a Midwest soundstage serving commercial and industrial production clients.
• EUE/Screen Gems Studios: Multi-regional soundstage operator (Atlanta, North Carolina) offering commercial soundstage rentals. Comparable as a regional soundstage facility serving commercial and film production outside the traditional LA/NY hubs.
• Pinewood Atlanta Studios: Major purpose-built soundstage complex in Atlanta/Fayetteville, GA offering stage and equipment rentals. Comparable regional soundstage model serving film, episodic, and commercial productions in a tax-incentivized market.
• Kaufman Astoria Studios: New York-based soundstage facility offering stage rentals, production offices, and support services for film and television. Comparable in offering commercial soundstage rental with integrated production support infrastructure.
• Cinelease Studios: National soundstage and equipment rental provider operating multiple stages across the US. Comparable business model bundling stage rental with lighting/grip equipment packages—directly parallel to Lowing's bundled offering.

Broad incumbents

• CBS Studio Center: Major soundstage complex in Studio City, California primarily serving CBS productions with limited outside rentals. Represents the broad incumbent category of large studio-owned stage facilities.
• Paramount Pictures Studios: Major Hollywood studio operating extensive soundstage facilities primarily for in-house productions. Overlaps with Lowing in soundstage capability but operates at vastly larger scale with owned-content focus rather than commercial rental.
• Warner Bros. Studios Burbank: Major incumbent studio operating extensive purpose-built soundstages. While not a direct commercial rental competitor, it represents the broader incumbent category against which regional soundstages like Lowing compete for production business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/LowingStudios
• LinkedInlinkedin.com/company/lowing-studios

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lowing Studios