Fuori Fiera

Name

Fuori Fiera

Legal name

Fuori-Fiera

Website

https://fuori-fiera.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cultural Tourism and Event Services

NAICS

Historical Sites (712120), Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Food, Market & Culinary Culture Tours (THAJAAAG)

akta.pro secondary industries

Culinary & Wine Itinerary Planning (THAKAOAJ), Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL), Food, Wine & Beverage Festivals/Expos (MPAGAFAE)

Keywords

• Cultural tourism tours
• Food wine events
• Guided city tours
• Gastronomic experiences
• Trade fair services

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Event and Tour Services: Revenue generated through organizing and promoting cultural/gastronomic events and tours during Italian food and wine fairs. Services include guided tours, tasting events, and cultural experiences in Parma, Verona, and Cremona.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Fuori Fiera organizes and promotes cultural and gastronomic tours and events that run in parallel with major Italian food and wine trade fairs (Vinitaly in Verona, Cibus in Parma, and Il Bontà in Cremona). The company offers both self-guided mapped itineraries and guided experiences through historical city centers, with professional tourist guides and sommeliers available on request, combining heritage sightseeing with local food, wine, and culinary experiences.

Product overview

Fuori Fiera is a tour and events company that organizes guided tours and cultural events during major Italian food and wine exhibitions. The company offers three core tour products: Tour Parma a Cibus (during the Cibus food fair), Tour Verona a Vinitaly (during the Vinitaly wine exhibition), and Tour Cremona a Il Bontà (during the Il Bontà event). These tours guide visitors through the historical sites, restaurants, and wine cellars of each city. Additionally, Fuori Fiera organizes a portfolio of cultural and gastronomic events including wine tastings, concerts, museum visits, and culinary experiences that run alongside the trade fairs. The company also promotes partner events such as Cibus Tec, a food technology forum held at Fiere di Parma.

Differentiator

Problem solved

Functional benefit

Products and services

• Tour Parma a Cibus
• Tour Verona a Vinitaly
• Tour Cremona a Il Bontà
• Fuori-Fiera Events

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Cantina Sociale QuistellominorGTM or Marketing PartnerWine producer partner featured on Fuori-Fiera website as part of event ecosystem during food and wine fairs.
• Distilleria PetroneminorGTM or Marketing PartnerArtisan distillery partner showcased during Fuori-Fiera events featuring Italian spirits and liqueurs.
• Farina WinesminorGTM or Marketing PartnerWine producer partner featured in Fuori-Fiera wine tasting events and tours.
• Seiterre TenuteminorGTM or Marketing PartnerWine estate partner included in Fuori-Fiera wine tourism experiences.
• Italian Food TradingminorGTM or Marketing PartnerFood trading company partner featured in Fuori-Fiera events and food industry connections.
• Fiere di Parma (Cibus)coreStrategic or Co-development PartnerPrimary partnership with Fiere di Parma organizing Cibus food fair events. Fuori-Fiera creates parallel cultural and gastronomic experiences during the Cibus international food exhibition held at Fiere di Parma exhibition center (300,000 sqm).
• Vinitaly (Veronafiere)coreStrategic or Co-development PartnerCore partnership with Veronafiere for Vinitaly events. Fuori-Fiera organizes cultural and wine experiences in Verona during the Vinitaly international wine fair (April 12-15, 2026).
• Il Bontà Fair (Cremona)coreStrategic or Co-development PartnerPartnership with Il Bontà fair in Cremona. Fuori-Fiera creates cultural and food experiences during this regional food excellence fair (February 21-23, 2026).

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Eating Italy Food Tours: Eating Italy runs guided culinary and cultural walking tours in Italian cities with strong emphasis on local gastronomy, wine tastings, and historical context. Their tour model (small-group, expert-guided, food-focused) is nearly identical to Fuori Fiera's core product offering.
• Devour Tours / Walks: Walks (formerly Devour Tours) operates food and cultural tours in Italy and other European cities, directly competing with Fuori Fiera in the guided culinary tour category. Their Italy operations in Rome, Florence, and Bologna target international visitors with curated food and wine experiences, mirroring Fuori Fiera's guided tour format.
• Secret Food Tours: Secret Food Tours is a global culinary tour operator offering food and cultural walking tours across multiple European cities including Italian destinations. They compete directly for the same international tourist seeking immersive local food experiences combined with cultural sightseeing.
• Context Travel: Context Travel offers expert-led small-group cultural and culinary walks in major Italian cities including food tours, wine tastings, and historical walks led by scholars. Their scholar-led format and emphasis on cultural depth parallel Fuori Fiera's positioning around fair-anchored cultural tourism.

Regional players

• Wine Tourism Italy (Cantine Aperte / Movimento Turismo del Vino): Movimento Turismo del Vino organizes Italy-wide wine tourism events and open-winery weekends that intersect with Fuori Fiera's wine-tourism category. Their regional focus on Italian wine experiences creates partial overlap in attracting wine-focused travelers to Italian destinations.

Emerging players

• Withlocals: Withlocals is a marketplace for private, locally-guided tours and experiences across Europe and Asia, with strong presence in Italy. They compete for the same guided-tour demand as Fuori Fiera but operate as a platform connecting independent guides rather than as a curated operator.
• ToursByLocals: ToursByLocals is a marketplace for private tours by local guides, with significant Italian coverage including food, wine, and cultural tours. It competes indirectly for the same experiential tourism customer.

Broad incumbents

• Airbnb Experiences: Airbnb Experiences is a broad marketplace for hosted experiences including Italian food tours, wine tastings, and cultural walks hosted by local individuals. While not a tour operator, it is a primary discovery and booking channel for the experience category Fuori Fiera serves.
• Viator (Tripadvisor): Viator, owned by Tripadvisor, is the largest online marketplace for tours and activities globally. It distributes both operator-led tours and competes for the same customer base of international travelers seeking Italian cultural and culinary experiences.
• GetYourGuide: GetYourGuide is a leading global marketplace for tours, attractions, and experiences, with extensive coverage of Italian food, wine, and cultural tours. While not a tour operator itself, it aggregates competing offerings and is the primary online discovery channel for the type of tours Fuori Fiera sells.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FuoriFiera
• YouTubeyoutube.com/channel/UCDfxwyurykcxXujSSTnXZQg/videos?view=0&sort=dd&shelf_id=0
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/fuori-fiera
• Instagraminstagram.com/fuorifiera
• TikToktiktok.com/@fuorifiera

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuori Fiera