Asia Land and Sea

What Asia Land and Sea does

Asia Land & Sea is a privately held sustainable real estate development and investment company that designs, constructs, and manages residential and resort projects in Flores, Indonesia, with a regional office in Labuan Bajo. The company controls more than 70 hectares of premium coastal and hilltop land, much of it overlooking Komodo National Park, and presents a portfolio of distinct projects: Kelor Coral Bay (34 residential land plots), Verde (eco-tourism site), Sunset Point (villa estate), Komodo Heights (10.6-hectare waterfront resort site), and Azul/SABABI (private island retreat). It monetizes through one-time land sales to foreign investors and resort developers, end-to-end villa design and construction services under the Asia Land and Sea Design Range, and ongoing facilities management under a preventative-maintenance model.

The business targets three primary segments: foreign property investors navigating Indonesian ownership structures (PMA, Hak Pakai, Hak Guna Bangunan, Hak Milik), resort and hospitality developers seeking premium waterfront sites, and high-net-worth individuals. Distribution is direct-to-consumer via a consultative sales model centered on land tours, site visits, and brochures, supplemented by content marketing (economic insights, portfolio showcase) and strategic partnerships with Knight Frank (advisory), EarthCheck (sustainability benchmarking), and Seven Stones Indonesia (legal/regulatory). The firm has no disclosed funding, no institutional investors, and is privately held by founders Julian Brownlie and Managing Director David Ertle, with first villa deliveries scheduled for 2025 and an airport-driven tourism thesis centered on the Singapore Changi Airport Consortium's Komodo Airport expansion (600K to 4M passengers targeted).

Name

Asia Land and Sea

Legal name

Asia Land & Sea

Website

https://asialandandsea.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Asia Land & Sea is a privately held sustainable real estate developer in Flores, Indonesia, selling and developing premium coastal and hilltop land near Komodo National Park to foreign investors, resort developers, and high-net-worth individuals, with end-to-end design, construction, and facilities management services.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Land Subdivision (2372), Landscape Architectural Services (541320)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Regional & Land Use Planning (BPAHAKAE)

akta.pro secondary industry

Luxury Beachfront & Waterfront Villas (THAMAEAE)

Keywords

• Real estate development
• Land investment
• Villa construction
• Facilities management
• Sustainable tourism

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Land Sales: Sale of premium land plots to foreign investors and developers. Land holdings span more than 70 hectares in Flores, much of it overlooking the Komodo National Park. Types of ownership available include Penanaman Modal Asing (PMA/foreign investment), Hak Pakai (Right to Use), Hak Guna Bangunan (Right to Build), and Hak Milik (Right to Own).
2. Villa Development Services: End-to-end development services including architecture, design, and construction of custom villas on purchased land plots. The Asia Land and Sea Design Range includes several different designs customizable for living, investment, or rental purposes.
3. Facilities Management: Ongoing facilities management services for private villas and shared amenities, with emphasis on preventative maintenance to preserve property value.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Asia Land and Sea is a sustainable real estate development and investment company that acquires, develops, and manages premium coastal and hilltop land holdings in Flores, Indonesia, primarily overlooking Komodo National Park. It sells individual land plots and full development sites to foreign investors and resort developers, and provides end-to-end villa design, construction, and ongoing facilities management services via the Asia Land and Sea Design Range.

Product overview

Asia Land & Sea operates as a platform of sustainable real estate developments in Flores, Indonesia. The portfolio comprises distinct property offerings: Kelor Coral Bay (residential land plots), Verde (eco-tourism investment site), Sunset Point (luxury villa estate), Komodo Heights (waterfront resort/hotel site), and Azul/SABABI (private island retreat). The company provides end-to-end services including land acquisition, villa design through the Asia Land and Sea Design Range, construction management, and facilities management, all aligned with sustainable development principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Kelor Coral Bay A coastal residential land development in Flores offering 34 individual plots for purchase, strategically located near Kelor Coral Bay with views of Komodo National Park and elevated blocks providing 180-degree sunset views; infrastructure development resumed in 2023 with first villas scheduled for completion in 2025.
• Verde An investment prospect nestled between rice paddies and lush green hills, offering sustainable and eco-friendly development opportunities for nature-based tourism experiences.
• Sunset Point A contemporary Floresian villa estate located in Labuan Bajo, offering a luxurious experience for travelers seeking a stopover or lavish homestead for rejuvenation.
• Komodo Heights A 10.6-hectare prime waterfront land site adjacent to Komodo National Park, featuring its own pristine house reef, positioned as a luxury hotel and resort development site; priced at POA (Price on Application).
• Azul (SABABI) A private island retreat with spatial design spaces for guests' indulgence, offering exclusivity, natural beauty, and remote location for luxury hospitality investment.
• Asia Land and Sea Design Range Villa design services offering several customizable designs for living, investment, or rental purposes, with over two decades of experience working in Flores, Indonesia.
• Villa Development Services End-to-end development services including architecture, design, and construction of custom villas on purchased land plots, leveraging the Asia Land and Sea Design Range for living, investment, or rental purposes.
• Facilities Management Services Ongoing facilities management services for private villas and shared amenities, with emphasis on preventative maintenance to preserve property value.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Singapore Changi Airport ConsortiumcoreStrategic or Co-development Partner · 1 January 2021The Singapore Changi Airport Consortium manages Komodo Airport (Labuan Bajo Airport) under a 25-year concession commencing in 2021. They are expanding the airport with a new international terminal, cargo complex, and longer runway. This partnership is significant as it drives tourism growth in the region from 600,000 to an expected 4 million annual passengers.
• EarthCheckcoreStrategic or Co-development PartnerAsia Land & Sea is a proud strategic partner of EarthCheck, together committed to maximizing and measuring sustainability efforts. EarthCheck is a leading international benchmarking, certification, and advisory group for travel and tourism.
• Knight FrankminorStrategic or Co-development PartnerKnight Frank, a global real estate consultancy, is listed as a partner providing investment insights and market intelligence on the company's insights page.
• Seven Stones IndonesiacoreImplementation/ SI/ Consulting PartnerLegal and regulatory partners providing PT PMA Guidelines and Indonesian Tax Guidelines to help investors understand property ownership laws and tax implications for investing in Indonesia.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Knight Frank: Global real estate consultancy listed as a strategic partner providing investment insights. Comparable as an adjacent infrastructure provider serving the same HNW investor and developer audience as ALS, with deep Indonesian market expertise.
• EarthCheck: Sustainability benchmarking and certification body for travel and tourism, listed as a strategic partner of ALS. Comparable as an adjacent ecosystem enabler supporting the credibility of sustainable resort developers and a likely source of leads/referrals.

Direct peers

• Villa Finder: Luxury villa marketplace and rental operator across Bali, Phuket, and Sri Lanka, serving HNW travelers and investors. Comparable customer base (HNW individuals seeking premium tropical real estate) and overlapping villa management/rental economics.
• Bali Premium Property: Luxury beachfront and cliff-top real estate developer and broker in Bali. Directly comparable to ALS's Flores offering — selling premium titled land and villas to foreign investors in an Indonesian tourism hotspot with similar foreign-ownership navigation services.
• Elite Havens: Luxury villa management and rental company operating across Bali, Phuket, and Lombok, serving HNW investors seeking tropical resort destinations. Comparable to ALS in targeting premium villa buyers and offering end-to-end management of luxury properties in high-end Asian beach locations.

Broad incumbents

• Six Senses Hotels Resorts Spas: Luxury resort operator with sustainability-led positioning and properties across Asia including Indonesia. Comparable high-end resort positioning in pristine natural locations and ESG-aligned brand that ALS positions alongside for Komodo Heights and Azul development.
• Alila Hotels & Resorts: Luxury hotel operator with Indonesian properties (including Alila Villas Uluwatu, Alila Manggis), explicitly mentioned by ALS as a comparable 5-star brand adjacent to its resort sites. Comparable positioning in upscale Indonesian hospitality with sustainability focus.
• Lippo Group: Large Indonesian conglomerate with significant real estate, hospitality (Aryaduta, Lippo Hotels), and resort operations. Comparable at scale as a vertically integrated Indonesian property developer and hotel operator, including premium resort positioning.
• Ciputra Group: One of Indonesia's largest property developers, listed on the IDX, with townships, residential, and commercial projects across the country. Provides a scaled Indonesian real estate benchmark for comparable land-banking, residential development, and resort-adjacent projects.

Regional players

• Phuket Realty: Premium beachfront real estate broker and developer in Phuket, Thailand, serving foreign investors seeking titled tropical land and luxury villas. Comparable model (foreign-buyer-focused, premium beachfront land sales) in a parallel Southeast Asian resort market.

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asia-land-and-sea

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Land and Sea